• Title/Summary/Keyword: Digital First

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An Exploratory Study on Convergence generation according to the convergence level estimation of Digital Device and Service (디지털기기와 디지털서비스의 컨버전스 수준 평가에 따른 컨버전스 세대의 탐색적 고찰)

  • Kim, Yeon-Jeong
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.169-179
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    • 2011
  • The purpose of this study are as follows. First, to analyze digital convergence level of convergence generation to demographic variables. Second, the convergence level to digital device and using frequency to digital service. Third, the convergence level to digital service and using frequency to digital service. The research methods FGI, the interview with IT expert group and survey. The results of research are as follows. First, 30 aging, expert group, higher education group over graduate school are actively using and participated. Second, high level of convergence device are smart-phone, tablet PC, net-book are in order. high level of convergence service are SNS service, twitter, uee, portal messenger and app store, e-Book, web hard are in order. Third, The convergence generation enjoying app-store of smartphone, wireless game and more participating facebook/cyworld twitter, Portal, internet community.

Analysis of digital marketing strategies of luxury fashion brands (럭셔리 패션 브랜드의 디지털 마케팅 전략 분석)

  • Park, Jisoo;Rhee, Young Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.1
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    • pp.87-102
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    • 2021
  • The purpose of this study is to consider effective digital marketing strategies through analysis of luxury fashion brands. This study conducted both quantitative analysis and case studies of the brands Louis Vuitton, Gucci, Burberry, and Chanel. To measure the brand image of the luxury fashion brands, the survey was distributed to Millennials, and total of 277 responses were used for the final analysis by using SPSS 25.0 statistical program. Other than survey, this paper analyzed digital marketing strategies of luxury fashion brands through brand-related papers, website and social media of each brand, Samsung Designnet's database, and news posted on search engines. The results of this study are as follows: First, according to the result of examining brand image of luxury fashion brands, there was no significant difference between brands, except Gucci. Second, this study analyzed each luxury fashion brand to understand the characteristics of digital marketing, and common characteristics were identified. Third, by analyzing the brand image and digital marketing strategies of luxury fashion brands, it was confirmed that Gucci's brand image and digital marketing strategies were consistent, while there was a difference between Burberry's brand image and digital marketing strategy. Therefore, this article proposes the following digital marketing strategies that are suitable for luxury fashion brands. First, is the connection of on/offline channels. Second, is the use of AI technology. Third, is a blockchain-based platform.

Education-neurological Understanding of Digital Learning Materials and Implications for Education (디지털 학습자료에 대한 교육신경학적 이해와 교육적 시사점)

  • Cho, Joo-Yun;Kim, Mi-Hyun
    • Journal of The Korean Association of Information Education
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    • v.24 no.6
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    • pp.539-550
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    • 2020
  • This study establishes the scientific basis for the use of digital learning materials through the education-neurological research method and derives implications for education based on education-neurological understandings. The main findings of the education-neurological analysis of digital learning materials are as follows: First, various sensory stimuli go through multiple sensory neurons and deep sections of the upper sphere and make possible the cooperative processing of information. Second, indirect experience from digital learning materials helps students understand the learning contents vividly through the mirror neuron system. Third, positive emotions originating from digital learning materials promote functions of dopamine, the reticular activating system, frontal-striatal circuit, cerebrum cortex. Based on the findings, the study suggests the following educational implications. First of all, when selecting digital learning materials, teachers should consider expression forms, learning contents, the flow of classes, and the adverse effects of digital learning materials. Next, it is effective to utilize digital learning materials in the lecture for provoking curiosity and enjoyment, maintaining interest and effort, and reviewing what students learned.

Policy Advices for the Success of Digital Platform Government in South Korea

  • Zhan, Sen;Chung, Choong-Sik
    • Journal of Platform Technology
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    • v.10 no.3
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    • pp.11-20
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    • 2022
  • South Korea is now recognized as a world leader in the field of digital government thanks to a president who had insight in the field of e-Government more than 20 years ago. Today, many countries around the world are establishing various strategies to cope with the great digital transformation beyond the industrial society and the information society. The Korean government is also establishing and promoting digital government policies to respond to such a global digital transformation. In South Korea, the digital platform government policy began in 2022. Therefore, it is an early stage of policy formation, and many details are not well known yet. Recently, the Korean government announced the vision, three goals, and five strategies for realizing a digital platform government. And specific digital platform government projects that can be implemented are selected. In order to successfully implement a digital platform government, the following three policies should be prioritized. First, the digital platform government should be approached from the perspective of total government innovation, not industry revival. Second, the political perspective should be excluded from ICT policy. Third, the vision and strategy of the digital platform government should be established and clearly presented to the public. And based on this, strong governance should be formed and strongly promoted centered on the leadership of the president.

A Study on the Utilization of Platforms of Digital Cinema Aside from a Theater (디지털 영화의 극장 외 상영 플랫폼 활용연구)

  • Lyou, Chul-Gyun;Yun, Hyun-Jung
    • Journal of Digital Contents Society
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    • v.8 no.3
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    • pp.411-418
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    • 2007
  • Digital cinema is an important contents provider and powerful contents as itself in the paradigm of media convergence. Digital cinema extend its screening platforms to the public television, CATV, internet and mobile channels beyond a theater. This study derives peculiar features of digital cinema that first screening on these platforms with case study. Furthermore, this study investigates features of digital cinema according to the multiplicity of platforms and a method of the utilization of digital cinema in the rapidly changing situation.

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Study on the effects of digital contents traits on the relationship quality and continuous intention of using (디지털콘텐츠 특성이 관계품질, 지속적인 이용에 미치는 영향에 관한 연구)

  • Sung, Tae-Kyong;Hong, Sang-Jin;Yoon, Ji-Eun
    • Management & Information Systems Review
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    • v.26
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    • pp.91-116
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    • 2008
  • This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

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Application Prospects of Knowledge Awareness System for Supporting Collaborative Learning in Digital Textbook (디지털 교과서에서 협력 학습 지원을 위한 지식 인식 시스템의 적용 방안)

  • Kwon, Suk Jin;Sim, Hyeon Ae;Kwon, Sun Hwa
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.2
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    • pp.169-182
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    • 2010
  • The purpose of the study is to prospect the application of knowledge awareness system in the use of the digital textbook which is one of the main educational political projects based on the exploration of the awareness theory for the computer-supported collaborative learning. To do this, first, knowledge awareness theory for computer-supported collaborative learning (CSCL) as a rationale for digital textbook which supports the collaborative learning was introduced. Second, three functionalities of knowledge awareness systems were extracted by analyzing the representative knowledge awareness tools of CSCL environment. Third, application prospects of knowledge awareness system toward the development and utilization of digital textbook were presented. The paper suggested the need of more researches such as the prototype development of digital textbook which applies the knowledge awareness system's functionalities and empirical researches which examine their effectiveness and efficiency.

A Study on Spatial characteristic and presentation of digital game

  • Oh, Hyoun-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.11
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    • pp.47-54
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    • 2015
  • In this paper, I examines the spatial representation of the change in the environment of the digital platform, and play the game with a focus on the spatial characteristics of a digital game. First, what is the Spatial characteristic of digital games? This section applies to a digital game "theory of Lefebvre", and the spatial representation of the practice space, divided into representational space were explored. Second, how to express dealing Is there space in the genre of adventure games? The spatial characteristics of the game medium through the Spatial characteristic of the adventure game genre that is most striking examples was analyzed whether the expression in any way. Consequently, the spatial characteristics of the digital game studies of the game as well as think a very large role in the development direction. In addition, this case analysis of the expression is the basis of this digital game that is utilized in many areas, and I am sure many possibilities to find a positive role in the game.

A Study on the Development of Message Gathering System for Digital Electronic Switching System (전자교환기용 Message Gathering System 개발에 관한 연구)

  • 신승식;정찬수
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.53 no.2
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    • pp.94-102
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    • 2004
  • The digital electronic switching system has some problems, when this system processes OAM(Operation, Administration And Maintenance) messages about the fault, the traffic, the account, and the performance, etc., at the present. One of these problems is that each the module processing these messages in the digital electronic switching system can not process OAM messages out of another digital electronic switching system. Each the module processing these OAM messages, that is, has been programmed in order to process only the OAM message out of the digital electronic switching system mounting itself, not to process the message out of the digital electronic switching system based on another platform. Therefore, we studied on methods that could process OAM messages out of all digital electronic switching systems and, first of all, developed the MGS(Message Gathering System) to be able to accept and process the fault message of OAM messages out of all digital electronic switching systems in real time.

A Study on the Priority Evaluation of the Success Factors for Digital Transformation in Maritime Transport Sector (해상운송분야의 디지털 전환 성공요인에 대한 우선순위 평가에 관한 연구)

  • Chang, Myung-Hee
    • Journal of Korea Port Economic Association
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    • v.37 no.4
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    • pp.103-126
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    • 2021
  • The purpose of this study is described in detail as follows. First, I would like to define what digital transformation is in the maritime transport sector. Second, it is intended to derive success factors for digital transformation in the maritime transportation field by examining various preceding studies related to digital transformation. Finally, in order to derive priorities for the derived success factors, an AHP analysis model is built and an expert survey is conducted for practical experts in the maritime transportation field. Based on the survey results, we would like to provide guidelines on what factors should be considered first among the success factors of digital transformation in the maritime transportation sector. In this study, in order to derive the priority of success factors for digital transformation in the maritime transportation field, the hierarchical structure was divided into four high-level evaluation items(strategic factors, organizational culture and human factors, technology factors, and environmental factors) and 21 sub-evaluation items. A relative evaluation method of weighting items among AHP(Analytic Hierarchy Process) was applied. AHP analysis of 24 questionnaires with a consistency ratio of 0.1 or less in order to increase the accuracy of information among questionnaires collected through maritime transportation related university professors, research groups, shipping companies, container terminals, and experts engaged in shipping related IT companies was carried out. As a result of the analysis, the priority of the first-tier factors for the success factors of digital transformation in the maritime transport sector was shown in the order of strategic factors, organizational culture and human factors, technology factors, and environmental factors. In addition, when looking at the priorities of 21 detailed items, it was found that the development of new business models, the creation of an active future digital strategy, and the leadership of the chief digital officer were high.