• Title/Summary/Keyword: Digital Entrepreneurship

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Audio Generative AI Usage Pattern Analysis by the Exploratory Study on the Participatory Assessment Process

  • Hanjin Lee;Yeeun Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.4
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    • pp.47-54
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    • 2024
  • The importance of cultural arts education utilizing digital tools is increasing in terms of enhancing tech literacy, self-expression, and developing convergent capabilities. The creation process and evaluation of innovative multi-modal AI, provides expanded creative audio-visual experiences in users. In particular, the process of creating music with AI provides innovative experiences in all areas, from musical ideas to improving lyrics, editing and variations. In this study, we attempted to empirically analyze the process of performing tasks using an Audio and Music Generative AI platform and discussing with fellow learners. As a result, 12 services and 10 types of evaluation criteria were collected through voluntary participation, and divided into usage patterns and purposes. The academic, technological, and policy implications were presented for AI-powered liberal arts education with learners' perspectives.

A study to Find Factors of the Box Office Record in Korean Popular Music : by Control Effects of Management Companies and Distribution Companies (대중음악 흥행결정요인이 국내대중음악 흥행성과에 미치는 영향 : 기획사와 유통사의 조절효과를 중심으로)

  • Kim, Yang Sug;Lee, Sang Houck
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.23-31
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    • 2015
  • The purpose of this study is to find the factors of the box office record in Korean popular music. For this purpose, 1.239 musics were selected in the Gaon digital weekly album chart from second week July 2013 to first week July 2014. The result can be summarized as follows: First, entertainment of music company, distribution of music company, singer, OST(Original Sound Track), television show, SNS and high ranking in the first week of its release are the factors of the box office record in Korean popular music. Second, entertainment of a large number of music production company is more effective than the others, but there is no difference in the case of distribution music company. Third, musics of singers who have large number of music ranked Gaon digital chart and appearance of television show program are effective in the box office record in Korean popular music. Fourth, SNS are great factors to promote Korean popular music. Fifth, it is important to rank high position in the first week of its release.

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The Study of Key Success Factors of One-Person Creative Firms (1인 창조기업의 성공요인에 관한 연구)

  • Jeong, Joon-Soo;Nah, Kwan-Sik;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.201-209
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    • 2014
  • The purpose of this study is to analyze subjective and objective factors for the successful operation of One-Person Creative Firms and find significant variables in accordance with the sales and net profit that are representing business performances. Additionally, we were trying to find that what One-Person Creative Firms have had a government assistance need the supports in order to achieving a good performance in sales and net profit. In the result of this study, the sales volume is related that two(2) subjective(Judgment, Planning) and four(4) objective factors(Patent Application, Patent Registration, Business Duration, Initial Capital). The net profit is related that Challenging Spirits in subjective factors and Run-up to the Business, Business Duration, Initial Capital in objective factors. Ultimately, these factors are important variables for the sales and net profit in relationship both the positive(+) and negative(-). This is an exploratory nature of the study rather than the rigorous hypothesis testing. Therefore, a rigorous hypothesis test study model to derive a more detailed study is needed based on the results of this study in the future.

The Employee's Information Security Policy Compliance Intention : Theory of Planned Behavior, Goal Setting Theory, and Deterrence Theory Applied (조직구성원의 정보보안 정책 준수의도: 계획된 행동이론, 목표설정이론, 억제이론의 적용)

  • Hwang, In-Ho;Lee, Hye-Young
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.155-166
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    • 2016
  • In accordance with the increase of the importance of information security, organizations are making continuous investments to develop policies and adapt technology for information security. Organization should provide systemized support to enhance employees' security compliance intention in order to increase the degree of organization's internal security. This research suggests security policy goal setting and sanction enforcement as a method to improve employees' security compliance in planning and enforcing organization's security policy, and verifies the influencing relationship of Theory of Planned Behavior which explains employee's security compliance intention. We use structural equation modeling to verify the research hypotheses, and conducted a survey on the employees of organization with information security policy. We verified the hypotheses based on 346 responses. The result shows that the degree of goal setting and sanction enforcement has positive influence on self-efficacy and coping efficacy which are antecedents that influence employees' compliance intention. As a result, this research suggested directions for strategic approach for enhancing employee's compliance intention on organization's security policy.

A Study on the Influence of Business Motivation, Social Support, and Awareness of Entrepreneurs on Entrepreneurial Intention -Focusing on the Moderating Effect of Drama Role Model- (창업동기, 사회적 지지 및 창업가에 대한 인식이 창업의지에 미치는 영향 -드라마 속 성공모델의 조절효과를 중심으로-)

  • Chang, Soo-Jin;Kim, Jong-Tae
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.21-32
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    • 2021
  • The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

The Effect of Mentor-Mentee Fitness on Entrepreneurial Intention: The Mediating Effect of Trust in Mentor (멘토-멘티 적합성이 창업의도에 미치는 영향: 멘토에 대한 신뢰의 매개효과)

  • Sim, Jae Eui;Chang, Seog Ju
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.15-21
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    • 2022
  • This study is aim to explore the key variables that can improve entrepreneurial intentions. In this regard, we focused on mentor-mentee fitness as a variable that can improve entrepreneurial intentions. Therefore, this study identifies the concept of mentor-mentee fitness and provides its role. In addition, the importance of mentor-mentee fitness is to be verified through the effect on entrepreneurship intention. Moreover, the mediating effect of trust in mentor was verified in the process that mentee-mentor fitness induces entrepreneurial intentions. To verify this, we conducted an empirical study targeting entrepreneurs. The results of this study are summarized as follows. First, it was confirmed that mentor-mentee fitness had a significant positive effect on trust in mentor. Second, mentor-mentee fitness had a significant positive effect on entrepreneurial intention. Third, trust in mentor had a significant positive effect on entrepreneurial intentions. Fourth, trust in mentor positively mediated the relationship between mentor-mentor fitness and entrepreneurial intention. Based on this, this study emphasized the importance of mentor-mentee fitness as a variable that can induce entrepreneurial intention. Although the study on mentor-mentee fitness have not been actively conducted, attempts using this variable have shown the value of this study.

An Explorative Study of Big Companies' Expansion Strategies to Digital Businesses (대기업의 디지털 산업 확장 유형의 탐색적 연구)

  • Kim, Iljoo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.241-248
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    • 2021
  • Firms have many ways to expand their businesses including M&A. Big companies in online and offline businesses show different ways of expansion with different objectives to expand their digital businesses quickly. Expansions for technical reasons are to acquire technologies they do not have while those for business reasons are M&A for offline companies to have competence in markets by acquiring online companies. Other ways of expansions include spin-off and group participation after investments for startups. Various ways of expansions are chosen because they are optimal choices depending on situations the companies face, and they have different strengths and weaknesses. To analyze the strengths and weaknesses of those options for expansion at this stage would be academically valuable, and also practically meaningful in terms of providing insights for companies' decision making in choosing opitions for expansions. M&A of online companies to make multi-channels by offline companies have risks of failing to internalize online companies and have enough synergy effects. Also, spin-off is a relatively less risky way of expansion while the speed of expansion is slower than establishing external startups with some shares of equity and making them as affiliated companies. External startups are good for speed of expansion while there are risks of legal regulations and negative awareness by the public.

A Study on the Economic Effects of Big Tech Companies: Focusing on the Google Revenue and Tax Issues (글로벌 플랫폼이 국내 경제에 미치는 영향 연구: 구글 매출 추정 및 세원잠식 사례연구를 중심으로)

  • Kang, Hyoung-Goo;Jeon, Seongmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.1-11
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    • 2023
  • Big tech companies are further strengthening its status against the background of data accumulation, price competitiveness by the platform, and competitive advantage due to the network effect. The competition subcommittee of the European Union(EU) imposed a huge fine on Google for antitrust violations, which was interpreted as an attempt to collect Google's unpaid taxes. In fact, taxation efforts in the form of 'Google tax' are underway, targeting expedient tax avoidance by global platforms. It has power and has a considerable influence on the startup ecosystem. The domestic sales and tax scale of global platforms, which have a great impact on domestic content startups and small and medium-sized venture companies, are not accurately measured. In the case of Google, according to research literature, sales in Korea were estimated at about 2 trillion to 3 trillion won in 2017, but Google Korea reported sales of 290 billion won in 2021 and paid 13 billion won in taxes. This study aims to verify the economic effect of the global platform that has a great influence on Korea, and specifically to quantitatively estimate the annual domestic sales and taxes of Google, a representative global platform. As a result of estimating Google's annual domestic sales and taxes based on the figures presented in the document related to Google's economic effect published by Google, the result was 4 to 9 trillion won in annual sales and 390.6 to 913.1 billion won in taxes. This study is meaningful in that it provides basic data on the direction of national and tax policies in the future digital economy era by estimating the problem of tax authority by country of global platform companies with a specific example of Google.

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The Effect of IT Employee's Technostress on Job Burnout: Coping Strategies as a Mediator (IT 종사자의 테크노스트레스가 직무소진에 미치는 영향: 스트레스 대처의 매개효과를 중심으로)

  • LEE, Sang-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.215-227
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    • 2022
  • In the digital transformation paradigm, IT employee work as a key human resource to accept new technologies and to lead their organization to be settled them efficiently. However, due to relatively short term of their job life and high turnover rate, the companies and the organizations are still experiencing problem the lack of IT manpower or turnover. In this study, it attempted to analyze the relationship between IT employee's technostress factors such as techno-overload, techno-complexity, techno-uncertainty, techno-invasion, and techno-insecurity and job burnout through stress coping. To reveal the structural relationship between main variables, the survey was conducted on 318 IT employees. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity, and the structural equation model was conducted to testify research hypotheses. The main results are as follows. First, it was found that techno-uncertainty and techno-insecurity had the significant positive effect on problem focused coping(PFC). And, techno-complexity, techno-uncertainty, and techno-insecurity were found to have a significant positive effect on emotion focused coping(EFC). Second, in the relationship between stress coping and job burnout, it was found that EFC had a significant positive effect on burnout. Third, in the relationship between technostress and burnout, techno-uncertainty and techno-invasion were found to have a significant positive effect on burnout. In addition, it was found that the mediator effect of stress coping between techno-overload and techno-complexity through EFC. Therefore, these outputs are expected to suggest how to motivate IT employees who work as key role in efficient management on IT assets and strengthen competitiveness in digital transformation paradigm.

Effect of SMEs' Business Environment Perception, Corporate Competency, and Managerial Competency on Intention to Discontinue Business of CEOs: Mediating Effect of Business Confidence (중소기업의 사업환경 인식, 기업 역량, 경영자 역량이 사업중단의도에 미치는 영향: 사업자신감의 매개효과)

  • Yoon, Deok Sang;Ha, Kyu So
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.103-117
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    • 2022
  • The recent corporate economy, such as the COVID 19 pandemic that has spread all over the world since the beginning of 2020, the acceleration of the 4th industrial revolution, and supply chain management risks triggered by the US-China conflict and the Ukraine crisis, is more serious than ever before. CEOs who have started and managed small and medium-sized enterprises (SMEs) are more concerned than ever about the sustainability of their businesses in this reality. Nevertheless, there were few empirical studies on the factors that influence the intention of SME CEOs to discontinue business. In this study, the perception of the business environment of SMEs (intensity of competition in key business areas, difficulty in manpower management), corporate competency (employee competency, company product or service competitiveness, supply chain and consumer relations, digital competency and technical expertise), and CEO's competency(trust between employees and the CEO, management competency and perceived health status of CEO) on CEO's intention to discontinue business was discussed. As a result of the study, the intensity of competition in the main business field, and the difficulty in manpower management had a positive (+) effect on the intention to discontinue the business, and the employee competency, product (service) competitiveness, digital competency of the company, and the CEO's Health status had a negative (-) effect on intention to discontinue business. The relationship between these influences was found in the order of CEO's health status, product competitiveness, employee competency, digital competency, competitive strength in the main business, and difficulty in manpower management. It was analyzed that supply chain and consumer relations, trust between employees and the CEO, and management capabilities did not significantly affect the intention to discontinue business. On the other hand, business confidence has a mediating effect between the intensity of competition in the main business field, the difficulty in manpower management, product or service competitiveness, digital competency, trust between employees and the CEO, and the management capability and intention to discontinue business was tested. This study had academic significance in that it empirically analyzed factors related to intention to discontinue business targeting small and medium-sized business CEOs. In practice, as it has been found that business environment awareness, corporate competency, managerial competency, and business confidence are factors that influence the intention to discontinue business, if an action ideas that can reinforce this part can be found, SMEs can achieve sustainable growth or it may help CEO find an meaningful exit.