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http://dx.doi.org/10.14400/JDC.2022.20.4.015

The Effect of Mentor-Mentee Fitness on Entrepreneurial Intention: The Mediating Effect of Trust in Mentor  

Sim, Jae Eui (Dept. of Business Administration, Honam University)
Chang, Seog Ju (Dept. of Business Administration, Honam University)
Publication Information
Journal of Digital Convergence / v.20, no.4, 2022 , pp. 15-21 More about this Journal
Abstract
This study is aim to explore the key variables that can improve entrepreneurial intentions. In this regard, we focused on mentor-mentee fitness as a variable that can improve entrepreneurial intentions. Therefore, this study identifies the concept of mentor-mentee fitness and provides its role. In addition, the importance of mentor-mentee fitness is to be verified through the effect on entrepreneurship intention. Moreover, the mediating effect of trust in mentor was verified in the process that mentee-mentor fitness induces entrepreneurial intentions. To verify this, we conducted an empirical study targeting entrepreneurs. The results of this study are summarized as follows. First, it was confirmed that mentor-mentee fitness had a significant positive effect on trust in mentor. Second, mentor-mentee fitness had a significant positive effect on entrepreneurial intention. Third, trust in mentor had a significant positive effect on entrepreneurial intentions. Fourth, trust in mentor positively mediated the relationship between mentor-mentor fitness and entrepreneurial intention. Based on this, this study emphasized the importance of mentor-mentee fitness as a variable that can induce entrepreneurial intention. Although the study on mentor-mentee fitness have not been actively conducted, attempts using this variable have shown the value of this study.
Keywords
Mentor-Mentee Fitness; Entrepreneurial Intention; Trust in Mentor; Entrepreneurs;
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