• Title/Summary/Keyword: Digital Business Management

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The Effect of University Students' Autonomous and Controlled Motivation and Entrepreneurship Education on Entrepreneurship Intention: Integrating the Theory of Planned Behavior and Self-determination Theory (대학생의 내적·외적 동기와 창업교육이 창업 의도에 미치는 영향 : 계획된 행동이론과 자기결정 이론의 통합모델 중심으로)

  • Chung, Chan-Young;Lee, So-Young
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.145-157
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    • 2020
  • The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

A Study on the Factors of Experience and Habit on Information Security Behavior of New Services - based on PMT and UTAUT2 (경험 및 습관이 신규서비스의 정보보호 행동에 미치는 요인에 대한 연구 - 보호 동기이론과 UTAUT2을 중심으로)

  • Lee, Hong-Je;Kho, Hyeong-Seog;Roh, Eun-Hee;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.93-102
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    • 2018
  • This study aims to present policy implications by analyzing information security behavior factors of internet users. The research model, based on PMT and UTAUT2, consists of perceived threat, severity, social influence, self-efficacy, experience and habits, PC and privacy behaviors, security behaviors on new services and set demographic characteristics, use places of internet, use of paid products, and experiences of accident as moderate variables to analyze the effect on security behavior. The results showed that perceived severity, self-efficacy significantly influenced on experience and habits, and experience and habits and self-efficacy had a high influence on PC and privacy behavior. Also, PC and privacy behaviors have a high impact on security behavior of new services. Age, income, use of paid products, and experience of accidents have a moderating effects on security behaviors. The results of this study are expected to help policy decision making to improve the level of information security of internet users.

A Study on the Influence of Strategic Leadership, Integration Strategy on Performance after M&A -Focused on the Case of LG Chem's M&A- (M&A시 최고경영자의 전략적 리더십과 인적통합전략이 기업성과에 미치는 영향에 관한 연구 -LG화학의 현대석유화학 인수를 중심으로-)

  • Kim, Sung-Gun
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.263-275
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    • 2013
  • M&A is an important strategic decision made to ensure the competitiveness of companies and cases of M&A have been increasing in recent years. But the success of an M&A is not assured. In order to succeed, there should first be a well managed strategic leadership by the CEO and an integration strategy. Companies need also to overcome the resistance to change among members. A successful example of an M&A is that of LG Chem and Hyundai Petrochemical. By using this M&A as a case study, the influence of the CEO's Strategic Leadership, and the Integration Strategy on Resistance, Acceptance and Performance were assessed. For this study, research was conducted on CEO Strategic Leadership and Integration Strategy before members of LG Chem (DAESAN PLANT) were interviewed on the M&A's implementation by LG Chem's HR staff, management and members. The results show that CEO strategic leadership and the integration strategy are major change drivers and that they are important to the early stabilization of M&A companies. Finally, suggestions are made as to how such success may be replicated for other companies undergoing M&A in the future.

Comparative Analysis of Low Fertility Policy and the Public Perceptions using Text-Mining Methodology (텍스트 마이닝을 활용한 저출산 정책과 대중인식 비교)

  • Bae, Giryeon;Moon, HyunJeong;Lee, Jaeil;Park, Mina;Park, Arum
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.29-42
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    • 2021
  • As the low fertility intensifies in Korea, this study investigated fundamental differences between the government's low fertility policy and public perception of it. To this end, we selected four times 'Aging Society and Population Policy' documents and news comments for two weeks immediately after announcement of the third and fourth Policy as analysis targets. Then we conducted word frequency analysis, co-occurrence analysis and CONCOR analysis. As a result of analyses, first, direct childcare support during the first and second periods, and a social structural approach during third and fourth periods were noticeable. Second, it was revealed that both policies and comments aim for the work-family compatibility in 'parenting'. Lastly it was showed public interest in environment of raising children and the critical mind to effectiveness of the policy. This study is meaningful in that it confirmed the public perception using big data analysis, and it will help improve the direction for the future low fertility policy.

Moderating effects of Income Smoothing on the relationship between managerial ability and manager compensation (경영자 능력과 경영자 보상의 관련성에 이익유연화가 미치는 조절효과)

  • Lee, Eun-Ju;Hwang, Sung-Jun
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.321-329
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    • 2021
  • A measure of managerial ability was derived using DEA, a measure of management efficiency, and the correlation coefficient between discretionary accrual and non-discretionary accrual, net income and operating cash flow standard deviation was used as a proxy for income smoothing. verified. In addition, the manager's compensation was used by taking the natural logarithm of the cash compensation per manager. The analysis results are summarized as follows. The analysis period for hypothesis testing is from 2004 to 2017, as a result of the hypothesis analysis of the correlation with the level of manager's compensation, it was suggested that the income smoothing behavior decreased the performance-based compensation and increased the performance-controlled compensation. This can be said to be the result of indirectly confirming that additional compensation is differentially paid for income smoothing. This study has a contribution to the study by empirically analyzing whether income smoothing affects the relationship between managerial ability and managerial compensation. However, although a number of previous studies empirically analyzed that there are upper and lower bounds for manager compensation, there is limitations that could not be analyzed for asymmetric compensation due to income smoothing is expected to expand.

A Case Study on Cost-Benefit Analysis of the Septic Tank and Exclusive Sewage Pipe Line in Designing the large Building at Combined Sewer District (합류식 하수도 지역에 대형 건축물 설계시 정화조 및 전용오수관로의 비용편익분석 사례연구)

  • Oh, Hyun-Taek;Kim, Sung-Tai;Lim, Byung-In;Kang, Byong-Jun;Park, Kyoo-Hong
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.169-175
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    • 2019
  • The aim of this study is to examine the relative economic benefits between the septic tank and exclusive sewage pipe line in designing the large building at combined sewer districts. With the case study of Lotte World Tower Building, we analyze a cost-benefit between two alternatives. The research results showed 2 years of payback period, about ₩6.17 billion of NPV, and 1.93 of B/C ratio for installing the exclusive sewage pipe line in comparison with septic tank. This results provide useful guidelines for policy establishment of the septic tank closure and for plausibility of installing exclusive sewage pipe line when constructing a large building. In the future, it will be necessary to consider additional cost-benefit analysis including burden charge borne by causers, the burden of management responsibility with a exclusive sewage pipe line, and the economic benefits of reducing odor.

Consumer Acceptance of Mobile Gift Certificates - Focused on UTAUT2 - (밀레니얼 세대의 모바일 상품권 수용태도에 관한 연구 - 확장된 통합기술수용모형을 중심으로 -)

  • Choi, Byung-Cheon;Kim, Hye-Jin;Chung, Ji-Bok
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.97-104
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    • 2019
  • With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

The Influence of Organizational Communication Recognized by Irregular Workers on Job Satisfaction and Organizational Commitment (비정규직이 인식한 조직커뮤니케이션이 직무만족과 조직몰입에 미치는 영향)

  • Choi, Jae Won;Lee, Seok Kee;Chun, Sungyong
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.101-111
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    • 2021
  • Irregular workers, which have recently caused various socio-economic issues and conflicts, generally have low loyalty to the organization and job satisfaction due to anxiety about employment. As a way to improve this, this study attempted to analyze the effect of organizational communication satisfaction of irregular workers on job satisfaction and organizational commitment. Among the 7th Human Capital Companies panel survey data, irregular workers survey data were collected and analyzed using the structural equation model analysis. The results were as follows: First, it was analyzed that organizational communication recognized by irregular workers had a positive(+) effect on job satisfaction and organizational commitment. Second, it was analyzed that job satisfaction had a positive(+) effect on organizational commitment. Third, it was analyzed that job satisfaction plays a mediating role in the relationship between communication satisfaction and organizational commitment. This study is significant in that it expanded the research subject to irregular workers from the existing service industry-oriented research, and that it included more diverse industries. The results of this study suggest that mission and vision sharing and communication activation system are needed to improve organizational effectiveness of irregular workers.

An Exploratory Study on Sales and Operations Planning as SCM Supporting Tool (공급망 관리 지원도구로서의 S&OP 운영에 관한 탐색적 연구)

  • Park, Seong Taek;Kim, Tae Ung;Kim, Mi Ryang
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.93-103
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    • 2021
  • S&OP(Sales and Operations Planning) is an ongoing process of periodic planning, reviewing, and evaluation through the involvement of all key stakeholders. Within this process, performance is regularly reviewed and early warning signals are generated, so that the company can react quickly to changing market and operational environment. This paper presents a framework for effective S&OP for fair alignment, accountability, teamwork, visibility, and risk management. This framework focuses on supply chain information governance, level of information sharing through S&OP, role of S&OP as coordination mechanism, APS effectivesness as a planning tool and SCM performance. In addition, a brief case study on the operating characteristics of S&OP at three Korean firms is presented. Implications of the study finding are also provided. It will also make companies that are considering the introduction of S&OP aware of the importance of S&OP, which will provide practical guidelines for the introduction of S&OP.

An Empirical Study on the Impact of China's One Belt and One Road Initiative on Asian Countries and North Korean Economy in the Aspect of Digital Transformation of the 4th Industrial Revolution (4차 산업혁명의 디지털 트랜스포메이션 측면에서 중국의 일대일로 구상이 아시아 국가와 북한 경제에 미치는 영향의 실증 연구)

  • Park, Chul-Soo
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.59-88
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    • 2020
  • This study is to examine the influence of Asian countries on the economic field, and to explain the characteristics and purposes of China's Belt and Road Initiative using data analysis. The purpose of this study is to identify and analyze the influence and characteristics of China's One-to-One Road Initiative on the economic sector by examining trade and investment in Asian countries adjacent to China. In particular, the One-to-One Road initiative is proceeding in a way that connects China and neighboring countries. It is to understand the dependence of the Asian countries in China on the Chinese economy. In addition, it is intended to derive implications by grasping and evaluating what the level is based on data. This study also attempts to grasp the influence and ripple effects of the one-on-one strategy on the Chinese economy and the North Korean economy, where dependence is deepening. Recently, the strategy for Asian countries through a one-to-one initiative in China has been restructured in the framework of the construction of the "21st century Maritime Silk Road" and emphasizes the cooperation mechanism led by the country. In progress of the one Belt and One Road, Chinese ICT companies are remarkable. This study looked at the influence of China's digital one Belt and One Road on Asian countries.