• Title/Summary/Keyword: Digital Business

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A Study on the Convergence Marketing of Pursuing Value and Beauty Service in Accordance with Men's Acceptance of Information about Beauty Care (남성들의 외모관리 정보수용도에 따른 추구가치와 뷰티서비스 융합마케팅 연구)

  • Kim, Hye-Kyun
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.569-578
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    • 2015
  • With much changes in men's appearance style to pursue, beauty care activities, and pursuing value, it has been required to have researches on it. This study analyzed men's acceptance of information about beauty care and also the characteristics of each pursuing value. An online survey was conducted targeting about 500 male office workers in Seoul. In the results of the study, the pursuit of the practical value of five beauty care activities was the highest while the aesthetic value was very differently shown in accordance with the types of beauty care activities, compared to two other values. Contrary to other styles, especially, the acceptance of the skin care style was influenced by the sociocultural value, practical value, and aesthetic value. Especially, the passivity of the aesthetic value and the emphasis on the practical and sociocultural values were shown. The hair care was influenced by the practical value while the plastic surgery was influenced by the aesthetic value. In the care style area, the acceptance of skin care was only influenced by the pursuit of complex values. Regarding the marketing of each care style, the large-scale marketing campaign would be effective for the hair care while it would be necessary to seek for more aesthetic campaigns for the plastic surgery business.

Impact of Information and Communication Technologies on Spatial Structure (정보화와 정보기술이 공간구조에 미친 영향)

  • 박삼옥;최지선
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.1
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    • pp.119-144
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    • 2003
  • This study attempts to figure out the impact of Information and communication technologies (ICTs) on spatial structure and to speculate on spatial strategies in the electronic economy from a geographical perspective. The unprecedented development of ICTs based on the explosive use of the Internet was enough to lead to the expectation that physical distance would not be a significant barrier in business activities. In fact, however, at least at a current stage, the development of ICTs has not automatically removed the inequality in spatial structure. The accessibility to electronic space is different by economic and social status within a country as well as between countries. The importance of place, locality, and place-specific assets has been strengthened in the global economy. Physical proximity is still of great importance because it helps to minimize transaction costs, to exploit place-specific social networks, and to accumulate credibility for successful businesses. Likewise, the development of electronic commerce such as B2B and B2C EC also does not necessarily result in the ignorance of place and locality. Rather, the recognition of the importance of spatial strategies is extremely important for the success in online businesses. As a conclusion, the spatial dimension becomes more important in the digital era for successful businesses and balanced regional developments than ever before. The need for the improvement of ICT infrastructures, the development of human resources, and the establishment of regional innovation systems in peripheral areas cannot be overemphasized even in the digital era.

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Culture and Content Industry: An Analysis on New Korean Wave based on Social Capital Perspective (문화와 콘텐츠 산업: 사회자본 관점에서의 신한류 현상 분석)

  • Kim, InSul;Lee, Jongseok
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.7
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    • pp.127-138
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    • 2012
  • Unlike the first generation of Korean Wave (Hallyu 1.0), which mainly refers to the exports of Korean TV dramas via broadcasting systems, the New Korean Wave (Hallyu 2.0) era has been brought by K-pop (Korean popular music) via the rapid growth of social media. The purpose of this study is to understand the impact of this significant shift in media on global fans and their way of adopting Korean cultural goods from a social capital perspective, in order to draw some implications for the current Korean content industries. Most global fans of K-pop are young and use social media to access digital content and share their opinions spontaneously. SNS providers such as YouTube and Facebook not only act as information providers to usher the fans to online music retailers; but also function as links between these fans and cultural producers by turning bonding social capital into bridging social capital. Telecommunication and advertising companies participate in this market as a third party by providing funds for supporting digital circulation and distribution. In this multi-sided market with the interdependent agents, it is extremely important to secure a platform that leads the evolution of its business ecology. Without owning the platform, there is also a very little chance to produce linking social capital as a means to maximize the impact of New Korean Wave.

The Impact of Block Chain Characteristics on the Intention to Use Hotel Reservation System in China (중국에서의 호텔예약 시스템의 블록체인 특성이 사용의도에 미치는 영향)

  • JIN, Peng-Ru;LEE, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.10 no.8
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    • pp.33-44
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    • 2019
  • Purpose - As the scope of existing digital transformation expanded to various degrees, the Fourth Industrial Revolution came into being. In 2016, Klaus Schwab, Chairman of the World Economic Forum (WEF), said that the new technologies that lead the fourth industrial revolution are AI, Block chain, IoT, Big Data, Augmented Reality, and Virtual Reality. This technology is expected to be a full-fledged fusion of digital, biological and physical boundaries. Everything in the world is connected to the online network, and the trend of 'block chain' technology is getting attention because it is a core technology for realizing a super connective society. If the block chain is commercialized at the World Knowledge Forum (WKF), it will be a platform that can be applied to the entire industry. The block chain is rapidly evolving around the financial sector, and the impact of block chains on logistics, medical services, and public services has increased beyond the financial sector. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Data were collected from hotel employees in China from 25th March to 10th May. Results - The purpose of this study is to investigate the effect of the block chain characteristics of the existing hotel reservation system on the intention to use and to examine the influence of the block chain characteristics of the hotel reservation system on the intention to use, We rearranged the variables having the same or similar meaning and analyzed the effect of these factors on the intention to use the block chain characteristic of the hotel reservation system. 339 questionnaires were used for analysis. Conclusions - There are only sample hotel workers in this study, and their ages are in their 20s and 30s. In future studies, samples should be constructed in various layers and studied. In this study, the block chain characteristics are set as five variables as security, reliability, economical efficiency, availability, and diversity. Among them, Security and reliability made positive effects on the perceived usefulness. Also, security and economics did on the perceived ease. Availability and diversity did on both perceived usefulness and perceived ease. Perceived ease did on perceived usefulness. And perceived ease and perceived usefulness did on user intent. But security and economics did not on the perceived usefulness

Priority Derivation of Policy Plans for ICT SMEs and Ventures' Globalization (정보통신분야 중소벤처기업의 글로벌화 정책방안 우선순위 도출)

  • Lee, Jungmann;Cho, Ilgu
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.13-22
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    • 2014
  • This study analyzed the globalization policy of ICT SMEs and ventures using cognitive map analysis and derived the priority to importance about action plans using AHP model, while the globalization paradigm has been rapidly changing in the ICT industry. Empirical results showed that policy tool variables should be needed to develop because policy goal variables are generally presented more than policy tool variables. In addition, this cognitive map could be characterized by a scarcity of feedback loops which means policy landscape for ICT SMEs and ventures' globalization is unilateral rather than cyclical to reach policy goal from policy tools. Another finding is that creative economy policy variable was not observed as policy tool variable but as policy goal variable. This means creative economy can be implemented through support for ICT SMEs and ventures' globalization. Finally, for detailed policy measures, installation of global start-up center, recruiting and utilization of global specialists, revitalization of ICT R&D international collaboration study, enlargement of global investment network, accompanied overseas advance of large enterprises and SMEs are presented in order in terms of the importance of policy priority.

Network Analysis using Cross-citation Frequency of Clothing & Textiles -Related Journals (의류 관련 학술지의 상호인용 빈도를 이용한 네트워크 분석)

  • Choi, Kyoung-Ho;Choi, Jin-Hee
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.637-643
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    • 2014
  • The purpose of this study was twofold: 1) to analyze the impact factor of clothing and textile-related journals by utilizing the average number of cross-citation that evaluates the relative importance of an academic journal and 2) to provide a list of journals with higher impact factor by analyzing closeness and betweenness among individual journals through graph networks. To fulfill this, a total of 10 clothing and textile-related journals, which are accredited by National Research Foundation of Korea, were analyzed. For analysis of the average number of cross-citation, the targeted research papers were limited to those published between 2008 and 2011 and they were derived from the Korea Citation Index. The software used for network analysis was R ver. 2.15. The results of the study were as follow: First, 'The Korean Society of Knit Design' was indicated as the highest rate of self-citation, followed by 'Journal of the Korean Fashion & Costume Design Association.' Secondly, the average impact power of clothing & textile-related journals was relatively lower (0.681) compared to that (1.00) of 23 journals under the human ecology discipline. 'Korean Journal of Human Ecology' was found to have impact factor of 1.24, which was higher than the average impact factor of human ecology-related journals. Lastly, together with 'Journal of the Korean Society of Clothing and Textiles.'

A Study on the Moderating Effects of Professional Ability of Consultants between Success Factors of Social Enterprises and Performance (사회적 기업의 성공요인과 성과에 있어 컨설턴트 전문역량의 조절효과에 관한 연구)

  • Lee, Seung-Hee;Lee, Jong-Seung;Jung, Goosang
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.197-207
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    • 2013
  • The purpose of this study is to analyze the effect of controlling consulting service quality in relation to the factors of success and performances of the social enterprises. In order to achieve the objective of this study, securement of market competitiveness, entrepreneurship and network activity was defined to be the factors of success and the research model and hypothesis was set according to the theoretical basis of the factors of success, performances and the quality of consulting services. The results showed that first, securement of market competitiveness, entrepreneurship and network activities as factors of success all had significant effects on performances pertaining to both profit-making and public interest, having great influence on the securement of market competitiveness of the social enterprises. Secondly, as a result of analyzing the effects of controlling the quality of consulting services in relation to the relationship between the factors of success and management performances of the social enterprises, network activity showed to have significant effect on performances pertaining to both profit-making and public interest. Through this study, the importance and the necessity of the improvement of consulting services and network activities of social enterprises were highlighted and the necessity of a new consulting principle in the consulting industry that can be specialized to social enterprises is proposed.

A Study on Social Finance Market in Korea ; Focused on Social Impact Bond (한국형 사회적금융시장 조성에 관한 연구 ; 사회성과연계채권(SIB)을 중심으로)

  • Cho, Young-Bohk
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.11-22
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    • 2018
  • The Social Economy including social enterprise is solving various social problems of our society by innovative business Nevertheless, social economic companies have limited investment ingrowth due to insufficient capital. There are various attempts to solve the limit of capital investment by social finance. Social iImpact bonds that introduced performance-based compensation into financial system is recognized as a new means of procuring that capital lacks. 89 social impact bonds were issued in 19 countries around the world. )f the 22 social impact bonds reporting performance, 21 bonds report positive performance. The twelve bonds paid incentives to investors. It can be said that the government provides incentives to review the issuance of social impact bonds at the government level, which is difficult to expand the social welfare budget. This study confirmed the performance of the social impact bonds and confirmed the possibility of introducing it in korea. There is a limit to continuously increasing the government's social expenditure to meet demand. Therefore, in order to support the growth of social economy based on private investment, the issuing of social impact bonds should create a virtuous circle of social financial market.

Discussion of the success of Motown records company (모타운 레코드사의 성공 요인에 대한 고찰)

  • Kong, Jin-Seok;Cho, Tae-Seon
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.439-445
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    • 2017
  • Summary. Most of American pop music, which are dominating the hegemony of the global pop music market, have been derived from the culture of African Americans, most of whom were slaves of European immigrants. The music of black slaves must be the one of the greatest undisputed achievements that have most influenced the American history. Indeed, All of the mainstream pop music works around the world, including those in America, are the descendants of the black music with the gene of the black people. We can say, therefore, the music born through the Afro-American culture has become the music that every person around the world enjoys in the present. Accordingly, K-Pop music culture, centered in idol group, is also based on the black music. This fact suggests that the K-Pop culture can be spread into people in different customs or traditions with little resistance. The success factor of Motown, at the very center of the black music, which integrated the whole global music, is not only their incredibly outstanding music works, but also the self-consciousness the musicians have that they are strongly reluctant to settle down to present reality. This shall lead to the necessity of self-reflection for the Korean music market, which are obsessed with present popularity and only taking advantage of teenager market, and for those engaged in music business in Korea, who are lack of the artistic value and the consciousness as artist.

A Study on Factors Affecting Foreign direct Investment in Korea -Focused on Hofstede's Culture Dimensions and CPI Index- (한국의 외국인직접투자에 영향을 주는 요인에 관한 연구 - 문화적 차원과 부패인식지수를 중심으로-)

  • Choi, A-Reum;Koo, Jee-Hyun
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.1-8
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    • 2017
  • This study examined the factors influencing foreign direct investment(FDI) in OECD countries where Korea is a target country. The differences in the cultural distances of host and home countries and the difference in the perceptions of corruption have been used to identify the factors affecting foreign direct investment. As a result of the study, it was found that there are differences in foreign direct investment according to cultural dimension and corruption perceptions index. Foreign direct investment may increase or decrease depending on the cultural tendency and the higher the perceptions of corruption, the more active the investment. The smaller the power distance between host country and home country in the factors affecting foreign direct investment, the larger the number of investments and the larger the size of individualism versus collectivism. Foreign direct investment increased when the investing country's corruption perceptions index was high. The results of this study confirm that cultural and corruption perceptions can affect trade transactions. Therefore, it is necessary to consider the cultural tendency and the cultural distance in the trade transaction by confirming that the degree of culture and corruption perceptions can affect the trade transaction. And that it can influence trade and economic growth by appropriately managing social variables such as public corruption.