• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.72-85
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• 2008

With the new millennium setting in, our society is plowing its way through more drastically changing currents than ever. Nowadays, many people believe that high tech such as the Internet, digital civilization, the IT revolution, bio-industry, and the genome project, that has brought humans material prosperity, is the right change in direction. However, the more we adopt high tech into our lives, the more we desire high touch in order to achieve a balance. In other words, we need something to act as a ballast to stabilize our minds. As such, the more high tech develops, the more individuals miss and search for tools that appeal to their emotions. Because of this, although high touch is an opposite concept to high tech, it coexists with high tech, and it is defined as "human contact of high sensitivity that stimulates the emotion of humans". High Touch, a term which originated from "High Tech, High Touch", a book written by American futurist John Naisbitt, refers to human contact that makes human life richer, forminga deep impression on individuals and providing comfort. As such, high touch, which is gaining significant attention in modern society, is a phenomenon occurring throughout politics, society, culture, art, and religion, together with high tech. Through high touch, modern people must realize how to understand and accept a modern society that is dominated by the age of technology and in which direction they should head. Under this background, this study has the following objectives: to interpret the concept of high touch in the age of high tech in association with formative art and fashion, and through various media examine the desire for expression that may stimulate emotion in modern people, which is required by the high tech-prevalent modern society. It further analyzes how high touch is reflected in modern fashion and presents the direction future fashion should head in.

• The Journal of Industrial Distribution & Business
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• v.15 no.9
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• pp.21-29
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• 2024

Purpose: This study aims to explore the relationship between exclusion experiences and tactile sensations in online contexts, moving beyond existing frameworks of social exclusion research. Social exclusion induces psychological and physiological pain similar to physical pain, which can lead to various behavioral responses aimed at overcoming these distressing experiences. This study focuses on the potential of touch to mitigate psychological and physiological pain. Individuals who experience social exclusion feel emotional distress, leading to an increased desire for physical contact, which is expected to influence their responses to positive tactile products. Data and methodology: To validate this, the study examines how individuals who have experienced social exclusion respond to tactile products, such as sweaters, in online environments. Results: The results indicate that participants in the exclusion condition had a higher purchase intention for tactile products compared to those in the control condition, confirming the psychological mechanism of the desire to touch these products. Conclusions: This research is the first to analyze the relationship between social exclusion and tactile products, contributing to the expansion of the field of social exclusion studies. Additionally, it provides practical implications for marketers regarding the exposure of products targeting individuals experiencing social isolation and emotional loneliness.

• Archives of design research
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• v.20 no.3 s.71
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• pp.163-178
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• 2007

The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

• Journal of the Korean Professional Engineers Association
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• v.33 no.5
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• pp.38-44
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• 2000

High Quality is requested by Consumers more and more, Accordingly, the Quality of Yarns should be followed to satisfy the Desire of Consumers. Therefore, Yarn Hairiness, which has effects on Touch, Handle, iud Dyeing, is one of important factor. In order to reduce Yarn Hairiness, various tests were made in Spinning process and the following Spinning conditions can be suggested. -. The Speed should be as lower as possible. -. Using proper Tension Disc on Winding process. -. Using Colletor on Ring Spinning process. -. Using proper Ring and Traveller :n Ring Spinning process To get the best results, continuous Trial tests should be carried-on.

• The Journal of Korean Academic Society of Nursing Education
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• v.13 no.2
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• pp.257-265
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• 2007

Purpose: This study was done to investigate sexual problem behaviors of high school students in one province, North Cholla. Method: The participants in this research were 951 high school students, grades 1, 2 and 3, chosen at random in big cities, small towns and rural areas of North Cholla Province. Result: The routes for sexual knowledge acquisition were through a peer group or an older member(35.8%), internet(29.8%), classes and the teacher at school(18.8%), multimedia(8.4%) and parents (7.2%). The percentages for domains of sexual problem behaviors were masturbation 36.7%, sexual impulse 35.6%, voyeurism 12.6%, sexual violence 9.6%, transvestism 4.1%, prostitution 3.5%, exhibitionism 3.1%, and pregnancy of a female student 0.6%. Sexual problem behaviors experienced by 30% or more of the students were reported as the experience of the desire to embrace, the desire to kiss, the desire to touch a friend's body of the opposite sex, masturbation and the desire to sleep with a friend of the opposite sex. The biggest sexual problem behaviors for the students were sexual impulses toward friends of the opposite sex and masturbation. These experience rates were higher for boys than for girls(p<.05), higher vocationally than academicly(p<.05), and higher in the largest cities than smaller cities and rural area(p<.05). Conclusion: These findings suggest that systematic programs that focus on a problem solution method should be developed for sexual problem behavior prevention.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.531-542
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• 2009

This study examines the correlation between the characteristics of sustainable slow design, The outcome derived from the pro-environmental consciousness in fashion design, and the trends of modern fashion design. The conclusion of this study is as follows. First, slow design for sustainability shows an environmental consciousness and stresses the ethical aspects of fashion design that take into account the wellbeing and sustainable development of human society. It also focuses on the continuos present in which the consistent pace of life endures, rather than pursuing speedy changes of fashion by titillating desire. Second, the five characteristics of slow design have been extracted from the analysis of the examples of fashion industry and other fashion-related areas. They are sustainability, recyclibility, handicraft, naturalness, and simplicity. Third, these characteristics of slow design have much to do with modern fashion genres. For instance, classical style fashions such as Chanel suit and Burberry coat have the same qualities of sustainability, while at the same time the Vintage fashion, which reinterprets the fashions from bygone eras in modern style, has the tendency of recyclibility, and the Hippie style, a resurrection of hand-touch spirit that emerged as a secondhand style expressionism resisting uniform mass production, has not only the quality of handicraft but also recyclibility.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.174-180
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• 1997

This study is on the spacial flexbility of house. In the recent days, it is true that the qualitative aspect of residence rather than the quantitative one has emphasized. But the inhabitants of residence undergo adaptation problems to deal with changing needs constantly. Residence must be the place to satisfy inhabitant's desire to live and dwell. According to changes in family life cylce and personal demand, the flexibility in housing should be beneficial. This study attempts to solve relationships of these need changes and inhabitant's adaptation through the spatial flexibility. Throughout the process of main discourse, some theoretical backgrounds of housing are applied. And to introduce the flexibility of residential space, concepts of flexibility according to 'time' and 'spatial structure' are employed. In addition to functionality and comfort, living should provide a touch of humanity attuned to individual sensibilities. The purpose of this study is to suggest a method can move interior structure by the flexible planning.

• Management & Information Systems Review
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• v.38 no.1
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• pp.23-41
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• 2019

Smart Factory is different from existing factory automation in that it aims to produce personalized products with minimum time and cost through ICT. However, previous researches, not from consumers but from product suppliers, have focused on technology trends and technology application methods. In order for Smart Factory to be successful, it must go beyond supplier-focus to meet the needs of consumers. In this study, we surveyed the purchase intention of the personalized product manufactured by smart factory. Influencing factors of purchase intention were drawn as consumers' need for uniqueness, innovativeness, need for touch, and privacy concern, based on previous research. As results of data analysis, it was confirmed that respondents were willing to purchase personalized products, and that consumers' need for uniqueness, innovativeness, and need for touch had a significant impact on purchase intention of personalized products. Our findings can be summarized as follows. First, Consumers' need for uniqueness was found to have positive effects(${\beta}=0.168$) on purchase intention of personalized products. The desire to differentiate themselves from others will be reflected in their personalized products. Therefore, consumers with a higher desire for uniqueness tend to be more willing to purchase personalized products. Second, consumer innovativeness was found to have positive effects(${\beta}=0.233$) on purchase intention of personalized products. Personalized shoes suggested in this study is a new type of personalized product that is manufactured by the latest information and communication technologies such as multi-function robots and 3D printing. Therefore, consumers seeking innovative new experiences are more willing to purchase personalized products. Third, need for touch was found to have positive effects(${\beta}=0.299$) on purchase intention of personalized products. In a smart factory environment, prosuming participation is given to consumers. If consumers participate in the product development process and reflect their requirements on the product, they are expected to increase their purchase intention by virtually satisfying the need for touch. Fourth, privacy concern was found to have no significantly related to purchase intention of personalized products. This is interpreted as a willingness to tolerate the risk of exposing personal information such as home address, telephone number, body size, and preference for consumers who feel highly useful in personalized products.

• Journal of Fashion Business
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• v.6 no.3
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• pp.52-59
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• 2002

Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.73-80
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• 2018

This study introduces an interactive drawing system, a tool that allows user to sketch and draw with his own intentions. The proposed system enables the user to express more creatively through a tool that allows the user to reproduce his original idea as a drawing and transform it using his body. The user can actively participate in the production of the artwork by studying the unique formative language of the spectator. In addition, the user is given an opportunity to experience a creative process by transforming arbitrary drawing into various shapes according to his gestures. Interactive drawing systems use the segmentation of the drawing image as a way to extend the user's initial drawing idea. The system includes transforming a two-dimensional drawing into a volume-like form such as a three-dimensional drawing using image segmentation. In this process, a psychological space is created that can stimulate the imagination of the user and project the object of desire. This process of drawing personification plays a role of giving the user familiarity with the artwork and indirectly expressing his her emotions to others. This means that the interactive drawing, which has changed to the emotional concept of interaction beyond the concept of information transfer, can create a cooperative sensation image between user's time and space and occupy an important position in multimedia society.