• Journal of Fashion Business
• /
• v.26 no.4
• /
• pp.52-63
• /
• 2022

As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2001.05a
• /
• pp.138-139
• /
• 2001

• Korean Institute of Interior Design Journal
• /
• no.23
• /
• pp.50-57
• /
• 2000

The purpose of this study was to examine the application tendency about the elements of the western classical style which appears in Korean commercial space. The examined objects were 436 pictures of 106 commercial spaces from the different monthly magazines between Sep. 1994 to Sep. 1999. The results of this study were as follows: 1. The tendency of application according to the kind of space, it has appeared much in restaurants and cafes which are being made into high-class centering around Kangnam area. As for the single application in commercial space, Renaissance style was shown most, and the cases applied through the mixture of Renaissance style and Neo-classic style appeared most. 2. The tendency of application arroding to the composition elements of space, the wall of Renaissance style and N대-classic style appeared similarly, and the ceiling of Renaissance style, the window and door of N대-classic style, the column of Renaissance style, and the furniture of Rococo style were being applied much.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2005.10a
• /
• pp.161-164
• /
• 2005

The concept of Space-time is performed while the movement of human Is imaged on coming 20th century up. Specifically it is considered that the movement of human is caused by the relativistic otherness rather than an absolute subject in space of deconstructive tendency. The purpose of this study is that I try to analyze an expression of relative space-time concept in desconstructive tendency and I have to get a concept how this kind of expression effect the contemporary commercial space. Through this study, I can get to know that the expression of relative space-time concept expresses the dynamic construction by the indeterminacy and the visual effect by the dematerialization in the contemporary commercial interior-space. According to the result of study, the concept of space get to be more meaningful, relative space-time concept and it can be attributed to the concept of human's new creative space over human's life in general.

• Korean Institute of Interior Design Journal
• /
• v.16 no.5
• /
• pp.115-125
• /
• 2007

As a part of "The method of suitable design for resident," the purpose of this study is to figure out the resident aptitude of client through "Saju-Myungrihak" more effectively and precisely. That is, the study is to find out the relations between individual character and environmental interior tendency through experimentingss to make Images based on one's individual inherent aptitude and character. For all these reasons, we proudly launch to develop the interior design program based on emotional inherent-aptitude technology for our clients with applying Nakamitch Mizuo's emotional technology thesis "the Expert System." However, a critical implication made by Nakamitch Mizuo's emotional technology, elucidates the fact that there was a problem for understanding the system of client's inherent aptitude. 1. Appearance of The inherent-aptitude in Saju-Myungrihak 2. MBTI (Myers Briggs Type Indicator) Form K 3. To strengthen and develop the tools of visual images through understanding clients' character and tendency by the result of his or her DNA (ACE, DRD4, DRD2, G-protein) test.

• Journal of the Korean Society of Costume
• /
• v.50 no.3
• /
• pp.133-144
• /
• 2000

The purpose of this study is to examine a distinctive feature and meaning of Reggae fashion and to establish a form of design on the basis of the Reggae style appeared in the 1990s. For the study, we review a formative background and stream of the Reggae fashion. And then, characteristics of the Reggae fashion is clarified through analyzing street fashion and High-fashion. The result of the analysis demonstrates that the Reggae fashion as a general term of the fashion style is connected to the Reggae musci emerged from Such socio-cultural changes as the tendency of the anti-fashion , the influence of the Afro-fashion , and the popularity of the Reggae music. The reggae fashion has been altered in terms of its style with the lapse of time-Rastafaran style, Raggnuffins and Bhangra style, Hip-hop Reggae style. The Reggae fashion emerged in the 1990s falls into three styles ; Afro-Reggae style, Feminine Reggae style, and Sporty Reggae style. The above mentioned results demonstrate that the design of Reggae fashion targets fro a youth in one's early 20s following a tendency in the 1990s and the 2000s. The design concept represents Romantic Reggae.

• Korean Institute of Interior Design Journal
• /
• no.37
• /
• pp.71-79
• /
• 2003

Architecture is changing rapidly with contact of various cultures and development of modern technology and it is also becoming Polycentric. We can look at the tendency of deconstruction that denies logical rationality of modernism and minimalism that is known as a vertex of modernism. This kind of flow appears to be one of tendencies of interior design. Therefore, to satisfy the residents with the interior design, our study proposes a better space improving monotonousness of the existing apartment through case study. Through the case study, if we analyze the tendency applied to the characteristics of minimalism, we can divide into shape and space. Minimalism space says that the resident can build his/her own space according to the characteristics of the object. Also, it has an advantage of the resident being able to bring in furniture or decoration to change the characteristics of the space. With more accurate understanding and borrowing, we should do multilateral study to research the mixed loading and uncertain minimalism through the case study of apartment space.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2003.05a
• /
• pp.74-77
• /
• 2003

After the Enforcement of Price Deregulation of Apartment, Apartment house get down to originality goods, The Housing Market have reorganized the nucleus by a user, have demanding the development for discriminative unit plan. The purpose of this study is that before and after the Price Decontrol of Apartment take part a variety of unit plan, search for transformation factor and analyze into the tendency of the distinction plan of Housing Goods. Before and after the Price Decontrol of Apartment, Apartment unit have analyzed from 85 $m^2$ till 152 $m^2$ private area; ten corporations of civil construction' unit in Seoul and The national capital region supply apartment, will supply apartment. For selected examples, first, unit plan is normalized from the ratio of front to side wall, bay, a Room' organization and a kind of Room, number, and for examples of unit plan of apartment, the examples were analyzed with respect to change of a Room' organization and the number of a room and the ratio of front wall to side wall for item investigated. Finally, I search out course of transformation tendency of an apartment unit plan after Enforcement of Price Deregulation and analyzed a factor. The results of the study are follows, after Enforcement of Price Deregulation, unit plan of apartment lead to change lay out, to secure each family's privacy, to secure feeling for open hearted, tendency of flexibility.

• The Journal of the Korea Contents Association
• /
• v.7 no.10
• /
• pp.175-182
• /
• 2007

This study was attempted to analyze the tendency of minimalism shown in the contemporary jewelry. For this purpose, we figured out the property of Personal ornaments, and studied the conceptual, formal and formative tendency of minimalism shown in the jewelry. The minimal art gave a new inspiration to the people who preferred a visual simplicity, which had much effect in shifting the concept of the previous design which laid stress on "Ornaments". Therefore, in this thesis, we would analyze the property of such minimalism and the tendency appearing in the jewelry and contribute to the development of a variety of design with its application.

• Korean Institute of Interior Design Journal
• /
• v.25 no.2
• /
• pp.83-91
• /
• 2016

This study is a basic research to suggest user-centered healthcare environmental color, which aims to analyze tendency of color consciousness and preference depending on the user characteristics (generation, gender, residential area, and environment). For this purpose, this study constructed an analysis tool through the literature review with regard to environmental color of healthcare facility and influential factors of color preference. Besides, an online survey regarding general usage and satisfaction, health related color consciousness, and color preference tendency of healthcare facility was conducted targeting from 20s to 60s, total 1,500 persons. The results of this study are as follows: (1) The usage and satisfaction of healthcare facilities were higher for older generation and accessible urban area. (2) The respondents were aware that color and health are related, recognizing 'green' as healthy and stress relieving color. Besides, 'natural' and 'clear' was the highest in health related color image. 'Light' which relates to vitality was high as well for older generation. (3) In the color preference tendency survey, hue PB was generally the most highly preferred, in details, younger generation preferred B and R while older generation preferred G. The survey also showed high value and chroma were preferred, while female and younger generation preferred high value of 9.0 and low chroma close to achromatic color, which presented older generation preferred vivid color.