• 복식문화연구
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• 제13권1호
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• pp.174-187
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• 2005

Recently the issue of brand equity has emerged as one of the most critical areas for fashion marketing management. Despite strong interest in the subject, there is little evidence of how brand equity is created by marketing mix elements and what their effects are. This study explores the influences of marketing mix elements on the brand equity of apparel products. Based on a literature review, a conceptual model for the quality, design, price, advertisements, and brand leadership on consumer's view on brand equity through brand identification and brand values was formulated and tested. For comparative purposes, two basic casual brands are tested, one is Polo and the other is Giodano. The subjects were Korean .50 college women living in Seoul and Daejeon. Results showed that brand equity of casual brand is affected by quality, brand leadership, design, price, advertisements. Therefore marketers should develop the core element to position its brand strategy to create competitive advantages.

• 한국콘텐츠학회논문지
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• 제9권11호
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• pp.192-200
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• 2009

21세기 디자인 역역은 인간과 환경, 친환경 영역으로 확산되고 새로운 제품 시장 역시 서비스와 마케팅 전략이 새롭게 도입되고 있다. 새로운 국제경쟁력 시대에서 세계시장을 주도하기 위해서는 새로운 디자인 방법이 핵심적인 요소로 받아들여져야 하고 성공적인 디자인 프로젝트 운영에 의존하기 때문에 디자인 전략 역시 더욱 중요한 이슈가 될 것으로 보인다. 우리나라의 장례문화 역시 새로운 디자인 방법이 도입되어 어려운 시장 환경에서 효과적으로 전문적인 성과를 얻기 위하여 창조적인 디자인 방법과 디자인 경영 전략을 보여 줄 수 있어야 할 것이다. 본 연구는 새로운 디자인 방법과 제작기법의 도입으로 장례문화 기업에 지속적인 이익과 창조적인 가치를 부여할 수 있도록 새로운 디자인 방법을 도입하여 새로운 장례문화 발전에 기여 할 수 있도록 본 연구의 목적을 가지고 논하고자 한다.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.7-19
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• 2021

Purpose: The hotel industry needs a leader who can actively demonstrate leadership to respond to and accept changes in the organization in a highly competitive and fast-changing environment. Therefore, the role of leaders who instill clear vision and goals of the organization in their members, listen to their opinions, and empathize is paramount. Leaders should encourage successful organizational activities based on active participation by employees and create the best environment for working with a sense of mission and responsibility. This study aims to identify the relationship between empathy leadership and job engagement as a result variable of team cohesion in the hotel culinary department and conduct empirical studies on the role of empathy leadership and job engagement. Research design, data, and methodology: The data were collected from employees who work in culinary department at a five-star franchise hotel located in the Seoul metropolitan area. Because it is difficult to conduct a survey through face-to-face contact with employees due to the COVID-19 pandemic, the online survey was conducted from February 1 to February 28, 2020. A total of 330 questionnaires through online were distributed and 268 employees completed the survey, yielding a response rate of 81%. Of the 268 returned responses, 27 responses were not usable due to missing information. Thus, a total of 241 responses were used for analysis. Results: The study results are as follows. First, it has been shown that the empathy leadership of culinary department in hotel companies has a significant positive impact on the job engagement. Second, it has been shown that job engagement has a significant positive effect on members' team cohesiveness. Third, empathy leadership of hotel companies' culinary department has a significant positive impact on members' team cohesiveness. Fourth, job engagement has a significant positive (+) mediating effect in the relationship between empathy leadership and team cohesiveness in culinary department. Conclusion: This study supports the theory that an emotional and empathic leader's behavior or ability can change the effectiveness or atmosphere of a rapidly changing hotel culinary team organization by presenting a research model on the effect of empathic leadership on job engagement and team cohesiveness. And hotel chefs should be more aware of the importance of empathic leadership and make them a human resource of the organization through formal and informal communication with culinary employees.

• 복식
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• 제66권7호
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• pp.154-170
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• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

• 한국의류학회지
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• 제10권1호
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• pp.59-67
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• 1986

The purpose of this study was to identify the characteristics of fashion leaders in relation to attitude toward change and socioeconomic level among Dae Gu woman as well as among rural women living on the suburbs of Dae Gu: and to compare the characteristics of these urban women in a mass society with the rural women living in a traditional society. Measures selected for this study consisted of the Schrank Fashion Opinion Leadership Inventory(1973), the Schrank ana Sugawara Attitudes Toward Change Inventory(1977), and socioeconomic level. The fashion Innovation Inventory was developed by author which consisted of a list of clothing and accessory items selected after surveys to local stores, campus, and main streets, and study of fashion magazines for the current seasons. The data from 280 respondents were analyzed by Pearson corrleation coefficients, analysis of variance, and t-test. The results were as followers : 1) A significant relationship was found between fashion leadership and socioeconomic level for both urban and rural women. High attitude toward change was significantly related to high fashion innovativeness and high fashion opinion leadership among the urban groups. re significant relationship was found between fashion opinion leadership and attitude toward change among the rural sample. 2) A significant difference was found in attitude toward change scores of four urban sub-sample groups : fashion innovators, fashion opinion leaders, fashion innovative communicators(who exhibit high scores on both fashion innovativeness and fashion opinion leader-ship), and non-fashion innovative communicators. No significant difference was found in attitude toward change scores of four rural sub-sample groups. No significant differences were found in socioeconomic level of four sub-sample groups for both urban and rural women.

• Safety and Health at Work
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• 제7권1호
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• pp.12-17
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• 2016

Background: The mining industry is considered as one of the most dangerous and hazardous industries and the need for effective and efficient occupational health and safety management is critical to safeguard workers and the industry. Despite the dangers and hazards present in the mining industry, only few studies have focused on how occupational health and safety and turnover intentions in the mines. Method: The study suing a cross-sectional survey design collected quantitative data from the 255 mine workers that were conveniently sampled from the Ghanaian mining industry. The data collection tools were standardized questionnaires that measured occupational health and safety management and turnover intentions. These scales were also pretested before their usage in actual data collection. Results: The correlation coefficient showed that a negative relationship existed between dimensions of occupational health and safety management and turnover intention; safety leadership (r = -0.33, p < 0.01); supervision (r = -0.26, p < 0.01); safety facilities and equipment (r = -0.32, p < 0.01); safety procedure (r = -0.27, p < 0.01). Among these dimensions, safety leadership and safety facility were significant predictors of turnover intention, (${\beta}=-0.28$, p < 0.01) and (${\beta}=-0.24$, p < 0.01) respectively. The study also found that turnover intention of employees is heavily influenced by the commitment of safety leadership in ensuring the effective formulation of policies and supervision of occupational health and safety at the workplace. Conclusion: The present study demonstrates that safety leadership is crucial in the administration of occupational health and safety and reducing turnover intention in organizations.

• 한국융합학회논문지
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• 제12권4호
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• pp.327-336
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• 2021

본 연구는 온라인 수업을 경험한 간호대학생들의 온라인 수업의 질, 셀프리더십 및 학업적 자기효능감의 정도를 파악하고 학업적 자기효능감의 영향요인을 규명하고자 실시하였다. 연구대상은 일 대학의 간호대학생 115명이었으며, 연구설계는 구조화된 설문지를 통해 자료를 수집한 서술적 조사연구이다. 연구결과 간호대학생의 학업적 자기효능감에 셀프리더십(β=.431, p=<.001)과 온라인 수업의 질 하위요인인 수업환경(β=.314, p=.004)이 유의한 영향요인으로 나타났다. 이 변수들은 간호대학생의 학업적 자기효능감을 총 37.7% 설명하는 것으로 나타났다. 본 연구결과를 바탕으로 온라인 수업을 받는 간호대학생의 학업적 자기효능감을 향상을 위해 셀프리더십 함양과 온라인 수업 환경개선의 기초자료로 활용되기를 기대한다.

• 한국산학기술학회논문지
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• 제16권7호
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• pp.4595-4603
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• 2015

본 연구는 간호대학생을 대상으로 대학생활 적응도 향상 및 리더십 역량 증진을 위한 멘토링 프로그램 개발하고 그 효과를 검증하기 위해 시행되었다. 본 연구의 멘토링 프로그램은 멘토링의 기능을 기반으로 선행연구 결과를 반영하여 총 9회기로 구성되었다. 프로그램 효과를 평가하기 위해서 비동등성 대조군 전후 유사 실험설계 연구를 진행하였으며, 2014년 3월 3일부터 5월 30일까지 프로그램의 적용 및 자료수집이 진행되었다. 실험군은 멘티20명(1,2학년), 멘토 20명(3, 4학년)으로 프로그램 실시 전, 후에 사전, 사후조사를 실시하였다. 본 연구에서 멘티 실험군은 멘티 대조군에 비해 대학생활 적응 점수가 유의하게 증가하였다. 멘토 실험군의 사후 리더십 점수는 사전 보다 유의하게 증가하였으나, 멘토 실험군과 대조군의 사후-사전 점수의 차이는 통계적으로 유의하지 않았다. 간호대학생의 대학생활적응도를 향상시키고 리더십 역량을 증진시키기 위한 멘토링 프로그램 개발은 유의한 효과가 있다고 여겨지며 리더십 역량을 더욱 증진 시킬 수 있는 프로그램 내용의 보완이 필요하다고 제언한다.

• 한국응용과학기술학회지
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• 제35권1호
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• pp.122-130
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• 2018

본 연구는 일 대학 간호학과 4학년을 대상으로 문제해결능력, 간호사 이미지, 리더십 정도를 살펴보고, 간호관리 실습 전후 문제해결능력, 간호사 이미지, 리더십의 변화에 대해 알아보기 위해 시행된 서술적 조사연구이다. 연구 대상자는 일 지역 소재 간호학과에 재학 중인 4학생 60명으로 자료수집은 2014년 8월 1일 부터 8월 29일 까지 진행되었다. 수집된 자료의 분석은 SPSS/WIN 21.0 프로그램을 이용하여 기술통계, t 검정, 일원분산분석을 하였다. 연구결과 간호학과 지원동기는 '취업용이'가 가장 많았고, 간호사 이미지 형성에 영향을 준 요소는 '임상실습시 간호사 모습'이 가장 많았으며 전공 만족도는 '보통' 이상이 83.4%였다. 간호사 이미지는 간호사 친척 유무 및 간호학 전공 만족도에 따라 차이가 있었고, 리더십은 간호학과 지원동기, 간호학 전공 만족도, 성격에 따라 차이가 있었으며, 문제해결능력은 간호사 친척 유무 및 성격에 따라 차이가 있었다. 실습 전 간호대학생의 문제해결능력은 3.32점, 간호사 이미지는 3.41점, 리더십은 3.62점이었고, 실습 후 문제해결능력(t=-2.15, p=.03), 간호사 이미지(t=-2.67, p=.01), 리더십(t=-2.20, p=.03)이 유의하게 증가하였다. 본 연구 결과를 토대로 간호학 실습교육에 활용할 필요가 있다고 사료된다.

• 산경연구논집
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• 제10권7호
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• pp.39-48
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• 2019

Purpose - The purpose of this study was to explore the impact of chatbots' innovation attributes on the innovation acceptance for consumers who have used chatbots to purchase fashion products that account for a large share of transactions in mobile shopping. Research design, data, and methodology - Data were collected from Korean consumers aged 20 to 49 who had experience using chatbots when purchasing fashion-related products via mobile circumstances. After a pilot survey of 31 customers, pre-questionnaire was revised for the final test, and the final questionnaire was distributed to 1,500 subjects. Out of these, 244 were retrieved. After excluding 48 inappropriate responses, 196 were used for statistical analysis. Frequency analysis, exploratory factor analysis, one-way ANOVA, regression analysis and independent t-test using SPSS 23.0 were employed for data analyses. Results - First, four factors of chatbots' attributes were extracted: relative advantages and compatibility, complexity, sensibility, and diversity. Second, two factors were extracted for fashion leadership: fashion opinion leadership and fashion innovativeness. Two groups based on the fashion leadership were identified: active innovation adopters and passive innovation adopters. Third, relative advantages and compatibility, diversity, sensibility of innovation attributes were found to have effects on the innovation acceptance in order. Fourth, significant differences were found in sensibility of innovation attributes and innovation acceptance in groups by marital status and age. The married in their 30s and 40s perceived sensibility as a more important attribute of chatbots than the unmarried in their twenties. Among the groups of different income levels, meaningful differences were found in diversity of innovation attributes and innovation acceptance. Fifth, there were significant differences found in relative advantages and compatibility, sensibility of innovation attributes, and acceptance of Innovation among the groups by fashion leadership. Active innovation adopters were found to be more aware of the importance of relative advantages and compatibility, and sensibility of innovation attributes, and innovation acceptance. Conclusions - The present study provides chatbots' marketing strategies for fashion items need to be modified by demographic characteristics and fashion leadership. Particularly, fashion leadership was found to be an important factor in determining the perception of innovation attribute as well as innovation acceptance.