• Title/Summary/Keyword: Design Identity

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A Study on the Visual Experience of Users about Corporate Image and Design Identity from the Perspective of Design Management Strategy - Focus on Design Management Case of KT Communication Service Corporation - (디자인 경영전략 관점에서 디자인 아이덴티티를 통한 기업이미지에 대한 사용자의 시각적 경험 연구 -통신서비스기업 KT의 디자인경영 사례를 중심으로-)

  • Heo, Jin Ju;Ko, Hye Young;Kang, Leehwan
    • Journal of Korea Multimedia Society
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    • v.19 no.5
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    • pp.957-969
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    • 2016

  • The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

  • https://doi.org/10.9717/kmms.2016.19.5.957 인용 PDF KSCI KPUBS HTML

A Study on the Cultural Identity Expression Characteristics and Influencing Factors of Restaurant Design - Focused on Chinese Restaurant in Sang hai - (레스토랑 디자인에 나타난 문화적 정체성 표현특성과 영향인자에 대한 연구 - 상해 소재 중식레스토랑을 중심으로 -)

  • Lee, So-Mi
    • Korean Institute of Interior Design Journal
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    • v.24 no.5
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    • pp.51-61
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    • 2015

  • The purposes of this study were to examine the characteristics of elements composing the cultural identity of Chinese architectural and spatial design, and to analyze the expression characteristics and influencing factors of contemporary restaurant design. With these purposes, first, this study reviewed related literature in order to find the characteristics of tangible elements observed in intangible elements and space expression characteristics forming the cultural identity of China. Second, this study conducted a case study in order to understand the expression characteristics of the design of Chinese restaurants in Shanghai and to find factors influencing the design. In order to sample the subjects of the case study, the researcher selected 18 restaurants that were recommended repeatedly in books on Chinese restaurants and tourism and major Internet sites or highly evaluated by visitors, and then choose 15 of them that were found to be fit for the purpose of the survey. According to the result of the survey, the restaurants were largely grouped by type into 10 cases of fine dining, 3 of middle-class casual dining, 1 of fast food, and 1 of luxury tea house serving traditional tea and snacks. Of these restaurants, 46.7% (7 cases) were of CM-CM-CM type, namely, using contemporary simple elements in all of external spaces, indoor spaces, and decorations, 20% (3 cases) were of CM-CM-CT type, using contemporary and simple external and indoor spaces, and traditional furniture or articles, 20% (3 cases) were of CT-CM-CT type, using traditional external spaces such as traditional buildings, contemporary simple finishing of indoor spaces, and traditional articles such as palace lanterns and traditional doors and windows, and 13.3% (2 cases) were of CT-CT-CT type, using traditional elements in their original forms in general. Through this research and survey, cultural identity showing Chinese traditions observed in the expression characteristics of restaurant spatial designs was confirmed, and it was also found that the identity was underlain by ideologies, values, lifestyles, etc. that had long accumulated through the long history of the country and exerted a great influence.

  • https://doi.org/10.14774/JKIID.2015.24.5.051 인용 PDF KSCI

A Study on the cultural identity of korean modern design (한국현대디자인의 문화정체성 연구)

  • Kim, Jong-Kyun
    • Archives of design research
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    • v.17 no.4
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    • pp.353-364
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    • 2004

  • In this thesis, I will look into how contemporary Korean Design has changed and been alienated from tradition as well as distorted history (chapter 2, 3); point out what the problem is in finding out the cultural identity of the field of design(chapter 4); and finally, I will present a new starting point for independent discussion regarding the direction of Korean design (chapter 5). The purpose of this thesis is to present an opportunity to reconsider the numerous irrationalities caused by an industrial view of design as an outdated paradigm and a cultural identity distorted by the leading policies of the contemporary political authority. In addition, by proposing a new direction to the following discussion on Korean design, it is my desire to examine a realistic plan for cultural discourse which is essential for Korean design in an information-oriented age.

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Design Globalism & Cultural Identity (디자인의 글로벌 니즘과 문화적 아이덴티티)

  • 이재국
    • Archives of design research
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    • v.11
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    • pp.142-155
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    • 1995

  • A matter of primary concern about all the design is concentrated on how to create more valuable things to allow people to live an affluent life. However, it is very difficult to achieve the goal because every design work is changed in accordance with given situations. Situations are changeable, so is design. There is no progress without change, but change is not necessarily progress. It is highly desirable that their changes be beneficial to mankind. Our main problem is to be able to discrimination between which should be discarded and that which should be kept, built and improved Viewed at this aspect, it is significant to study the relation between globalism and cultural identity of design, because every design has been constantly influenced by global trends and local characteristics. The paper is composed of four parts Introduction, Characteristic of global design, Cultural identity of design and Conclusion In Introduction, the purpose and background of the study are presented. In Chapter1. social back ground, multi-kinds smallproduction and new problems and searched. In Chapter2, vernacular design, transmission and propagation and tradition and innovation are considered. In Conclusion, some suggestive words on the subject are mentioned.

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