Heo, Jin Ju
(Dept. of Information and Contents Design, Seoul Women's University)
Ko, Hye Young (Dept. of Digital Media Application, Seoul Women's University) Kang, Leehwan (Dept. of Design Management, Yonsei University) |
1 | S.H. Kim and D.E. Kwon, "A Study on Applying 6 for Improvement in Brand Recognition-Focused on Types of Visual Identity Graphic on Ads," Journal of the Korean Society of Design Culture, Vol. 14, No. 4, pp. 46-55, 2008. |
2 | S.W. You, "Strategy for Product Identity Design considering Environment changes of Corporate Identity," Bulletin of Korean Society of Basic Design & Art, Vol. 14, No. 5, pp. 287-295, 2013. |
3 | H.H. Kong, "A Case Study on the Motorola, Inc. and the Apple, Inc. for a Successful Design Management," Journal of Korea Design Knowledge, Vol. 9, pp. 33-41, 2009. |
4 | S.Y. Choi, A Study on the Strategical Plans of Product Identity for Corporate Design Marketing, Master's Thesis of Kyung Hee University of Art-Design, 2009. |
5 | J.H. Lim , Study on Design of Brandscaping for Telecommunication Service Companies, Master's Thesis of Hongik University of Industrial Design, 2010. |
6 | S.W. Ahn and J.M. Rhi, "Structure and Managing Strategy of Desin Identity Program," Archives of Design Research, Vol. 23, No. 1, pp. 268-279, 2010. |
7 | Y.S. Kim, "Analysis on Relevance between Formative Element of PI(Product Identity) and User’s Perceptions-With the Smart Phone of S Company as the Center," Journal of Korea Design Knowledge, Vol. 26, pp. 89-102, 2013. |
8 | S.M. Yang and I.A. Song, "The Effects of Brand Power on Customer Loyalty : A Case of the Korean Mobile Communications Market," Information Society and Media, Vol. 15, No. 3, pp. 57-91, 2014. |
9 | J.H. Jung, "Study on Design Management for Establishing Identity of Strategic Brands-Focusing on LG Telecom’s Brand Portfolio Strategy Case," Journal of Digital Design, Vol. 10, No. 3, pp. 125-134, 2010. DOI |
10 | S.Y. Lee and S.H. Park, "A Study on Store Design Strategy for Establishing Brand Identity-Focus on Innovative Products and Spaces for Experiences," Korean Institute of Interior Design Journal , Vol. 18, No. 5, pp. 156-163, 2009. |
11 | Y.J. Lee and M. Kim, "A Study on the Store Experience Design Solution for Branding," Journal of Integrated Design Research, Vol. 11, No. 3, pp. 133-147, 2012. DOI |
12 | S.Y. Yun and J.M. Moon, "A Study on Space Experience as an Element of Establish Brand Identity-Focus on Electronic Brand Experience Space," Proceeding of the Fall Conference of the Korean Institute of Interior Design, Vol. 12, No. 1, pp. 90-95, 2010. |
13 | H.G. Park, A Study on the Product Identity Management for the Paradigm Shift, Master's Thesis of Hanyang University of Industrial Management, 2002. |
14 | H.G. Kim, "An Exploratory Study on the Strategic Design Management and Business Performance," Proceeding of the Conference of the Korean Academic Society of Business Administration, pp. 244-261, 2009. |
15 | 'KT's Olleh Font, The Most Desirable Typeface in Korea,'(2011) http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=003&aid= 0003693884&sid1=001 (accessed Mar., 13, 2016). |
16 | 'Rainy Days with Phone-brella, KT's Outstanding Design Management,'(2015) http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=009&aid=0003605034&sid1=001 (accessed Mar., 16, 2016). |
17 | Y.P. Kim, "Residents' Perceptions Toward Tourism Impact and Tourism Development," Journal of the Korean Data Analysis Society, Vol. 15, No. 6, pp. 13, 2013. |
18 | ''ICT&Science> KT's Olleh Membership Phone-brella Won The Red Dot Award 'Best of the Best' Prize in 2 Categories'(2015), http://news.naver.com/main/read.nhn?ode=LSD&mid=sec&oid=021&aid=0002247044&sid1=001 (accessed Mar., 16, 2016). |
19 | Red Dot Award: Design Concept, http://www.red-dot.sg//online-exhibition (accessed Mar., 16, 2016). |
20 | 'KT, Korea No.1 Telecom Operator Brand-Brand Finance'(2014), http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&oid=008&aid=0003341372&sid1=001 (accessed Mar., 18, 2016). |
21 | D.C. An and S.H. Kim, "Attitudes Toward SNS Advertising : A Comparison of Blog, Twitter, Facebook, and YouTube," The Korean Journal of Advertising, Vol. 23, No. 3, pp. 53-84, 2012. |
22 | J.H. Kim and H.J. Kim, "A Study on Art Familarity and Product-Art Fitness on Consumers’ Reaction : Focused on the Moderating Effects of Centrality of Visual Product Aesthetics," Journal of Marketing Studies, Vol. 23, No. 2, pp. 67-83, 2015. |
23 | Minho Park, and Myunghee Lee, "Customizing service design process in digital-design contents study," Journal of Korea Multimedia Society, No. 2, pp. 150-152, 2008. |
24 | Soo-Jin Park, "A Study of Design Strategies for Multimedia Content on Domestic Brand Sites," Journal of Korea Multimedia Society, Vol. 6, No. 3, pp. 539-548, 2003. |