• 제목/요약/키워드: Depth-interview

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A Case Study on the Overseas Expansion Strategy of a Franchise Restaurant (외식프랜차이즈 기업의 해외진출 전략에 관한 사례연구)

  • Sung Mok JUNG;Il Han LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.3
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    • pp.17-35
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    • 2023
  • Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

The case study on interview mise-en-scène of documentary film (다큐멘터리 <노무현입니다> - 인터뷰 미쟝센 사례 연구)

  • Lee, Changjae;Sim, Jihyun
    • Trans-
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    • v.7
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    • pp.81-101
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    • 2019
  • Interviews are so important and meaningful that it is the heart of the documentary. In narrative film, it is focused as the story discourse, whereas documentary is strong in disclosure, which consists of narration and interview. In a TV documentary, interviews use conventional shots repeatedly, whereas in a documentary film that targets a relatively large screen, the interviewer's Mise-en-scene should consider the aesthetic depth. , which released in 2017 and used the audience for the third time in documentary film history, tries to make 40% of the volume of the main volume equal to the same angle. In a TV documentary, it is not uncommon for an interview cut to exceed 30 seconds, and if it exceeds 1 minute, immersion is significantly lowered, so the a mount and compression of the interview disclosure is important for both the director and the audience. In the case of the interview sequence of , it was the key to communicate the sub-plot with a relatively focused with long discourse, which is at least 8 minutes and 30 seconds to a maximum of 11 minutes, in a way that allows the audience to communicate. Furthermore, it was produced after the death of the protagonist Roh Moo Hyun, with the limitation that the voice of the protagonist was excluded, and the voice of Roh Moo Hyun was indirectly reproduced through the surrounding characters. In this study, it covers the meaning and scope of interviews in the production of documentary, and the aesthetic applications of the Mise-en-scene.

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A Qualitative Study on the Evaluation on tm he Consumers' Voluntary Anti-sites on On-line from the People Concerned (소비자 자발적 안티 사이트 관련자들의 안티사이트 평가: 질적연구방법의 적용)

  • Choi, Young-Won;Lee, Eun-Hee
    • Korean Journal of Human Ecology
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    • v.16 no.4
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    • pp.783-800
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    • 2007
  • This study examined the evaluation on the consumers' voluntary anti-sites on on-line from the people concerned, such as the people of an enterprise, a consumer organization, and the consumer. We collected the data using in-depth interview of qualitative analysis. The in-depth interviews were carried out for about two hours in each respondent. Total 15 respondents, 5 in each part of three parts such as an enterprise, a consumer organization, and the consumer, were answered a interview. The data was analysed by content analysis method. As the result of this study, the people concerned to enterprises answered that anti-sites helped the enterprises through the objective and the constructive criticism. The consumers participating in the anti-sites also answered that the existence of anti-sites helped the companies to know the complaint and the dissatisfaction with their goods or services. We suggest the followings for the desirable consumers' voluntary anti-sites through this study. First, the companies need to recognize that the anti-sites help the companies because the anti-sites give the companies the information of improving the product and the corporate management. Second, people concerned to the consumer organizations need to take a neutral role so that the consumer members of anti-sites demand a proper compensation to the companies and receive the reasonable compensation. Third, the anti-sites' managers should give information to the consumer members of the anti-sites continuously, operate the anti-sites actively such as answering a question and managing their members. Fourth, the consumer members of anti-sites should have active attitude in participating in an anti-sites from exchanging various information to uploading their information.

Concept Analysis and Development of Suffering -Application of Hybrid Model Method- (고통(Suffering) 개념분석과 개발 -혼종모형(Hybrid Model) 방법 적용-)

  • 강경아
    • Journal of Korean Academy of Nursing
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    • v.26 no.2
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    • pp.290-303
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    • 1996
  • There is a need to define the concept of suffering more appropriate in the context of Korean culture. This research is an attempt to analyze and develop the concept of suffering by applying the Hybrid Model suggested by Schwartz-Barcott and Kim. The data were collected from March 20, 1995 to September 17,1995. The subjects of the study were eight persons including in-patients and out-patients of a general hospital who were diagnosed as having cancer and those resting in sanatoria for natural treatment of cancer. Qualitative research methods of in-depth interview and participant observation were used for data collection. The contents of the interviews were recorded on tape. Data-analysis progressed according to the 3 phases suggested by the Hybrid Model. For each case, in-depth interview data and participant observation data were included and the attributes of suffering revealed in these data were analyzed. Finally, by summarizing the results from each case, the attributes of suffering, its dimensions, definition, and processes observed in the field were suggested. According to the results of the study, the followlng new definition of suffering is suggested : Suffering is a fundamental and inevitable experience of all human beings. When each individual experiences loss, damage, and pain which threaten one's personal integrity, suffering is perceived differently among each individual depending on their personal inner factors, one's significant others, exterior circumstances and stimuli, and the ultimate meaning of life. Suffering brings severe and unendurable distress which accompany despair, powerlessness, anxiety, bitterness, fear, anguish, guilt, depression, withdrawal and anger. The results of this study suggest that the more responsibility and burden a cancer patient felt, the more suffering she/he experienced and it tended to be more relevant to one's significant others and exterior circumstances and stimuli : the less responsibility and burden a cancer patient had, the less suffering she/he experienced and it tended to be related to one's inner factors. These findings have implications for nursing profession. When caring for patients who experience suffering, nurses need to consider the influence of responsibility, burden, and each dimension of suffering. Moreover, appropriate nursing interventions aimed at relieving pain and satisfying the spiritual need of patients experiencing loss need to be developed and implemented more widely.

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Influence on the Tweet Credibility and Attitude Toward Tweet of Tweet Content, Function and Involvement (트윗의 내용과 기능 그리고 관여도가 트윗 신뢰도와 태도에 미치는 영향)

  • Lee, Hyun-Ji;Chung, Donghun
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.137-147
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    • 2013
  • The purpose of this study is to examine what variables influence on tweet credibility and attitude toward tweet. For this, the present research used the tweet content(information/opinion), tweet function(without URL and RT/URL/RT) and involvement(low/hight) as independent variables and applied a triangular research design which are in-depth interview, survey and computer usability testing software. Main findings are as follows. First, the participants read tweets listed in order regardless of tweet content, function and involvement. Second, there was a significant main effect of the tweet content on the tweet credibility and an interaction effect of those three independent variables on the attitude toward tweet. Finally, the in-depth interview showed that information is perceived to be more credible than opinion and URL>RT>just information or opinion are listed in order on the tweet credibility.

A Study on Daily Life Experiences of Adolescents Being Raised by Their Grandparents: Focusing on the Practical Experience of Learning and Emotional Support Services Provided by a Health Family Support Center (조손가정 청소년의 생활경험에 관한 연구: 학습정서지원 서비스 이용 경험을 중심으로)

  • Park, Kyung-Ae;Lee, Moo-Young;Kang, Ki-Jung
    • Journal of Families and Better Life
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    • v.30 no.4
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    • pp.59-75
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    • 2012
  • The purpose of the study shall be to achieve an understanding of learning and emotional support services for adolescents being raised by their grandparents. In-depth interview and qualitative methodology were used to find changes in the service experiences of 10 adolescents being raised by their grandparents by analyzing their experiences at a health family support center. 1 agency in the Chungnam area was selected as a model for its program for adolescents being raised by their grandparents. Ultimately, 78 items as sub-concepts, 44 items as sub-categories, and 4 items as subjects were identified. Specifically, these included school achievement, peer group relationship, family relationship and significant others. In conclusion, they were found to experience slower physical and emotional development and tend to withdraw in social situations. They were also found to have experienced difficulties in communicating with other people and with school achievement. However, it was shown that these adolescents have made positive changes after participating in a program involving a family coach who supports and provides services for them. Also, they were found to have experienced psychologically changes, and improved in their school achievement and personal relationships. Consequently, we will require more effort to provide emotional support, adult role models, counseling intervention, and social support for them.

Qualitative Study for Medication Use among the Hearing Impaired in Korea (국내 청각장애인의 의약품 안전사용 실태에 대한 심층면접조사)

  • Kim, Hyero;Koo, Heejo;Oh, Jung Mi;Han, Euna
    • Korean Journal of Clinical Pharmacy
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    • v.27 no.3
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    • pp.178-185
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    • 2017
  • Objective: Because of communication difficulties, the hearing-impaired face many disadvantages throughout their lives. One of those is limited access to health care services, particularly medication service. Though they suffer from problems related to taking medication properly, there have been few studies on their actual condition of medication use in Korea. This study is to investigate any obstacles to properly taking medications and, therefore, to suggest preliminary evidence for policy measures to improve safe medication use among the hearing-impaired. Methods: Study participants consisted of hearing-impaired individuals living in Seoul. We also interviewed two sign language interpreters in order to illuminate health care state of the hearing-impaired. In-depth interview for each study participant was recorded and was translated into a written script for analysis. Results: Study participants were comprised of four women (66.6%) and two men (33.3%). There were one participants in 20's, two participants in 30's, one 40's, and two 50's. Sign language interpreters were all women. One was in her 30's and the other was in her 40's. Communication difficulties have been found to be key barrier to use medication safely. A negative image of pharmacists also hinders safe medication usage, lowering access to local pharmacy and leading discretional self-medication. This article provides pharmacists with solutions to promote adherence in this population. Conclusion: The hearing-impaired had limited access to medication-related information as well as using services in a hospital and local pharmacy due to their disability. Institutional improvement for safe medication usage among the hearing-impaired is necessary.

A Study on the Factors Affecting the reliability of User 's Confidence in Korean Internet professional Bank -Focused on Kakao Bank and K Bank- (국내 인터넷 전문 은행이 사용자의 신뢰감 형성에 끼치는 요인에 관한 연구 -카카오뱅크와 케이뱅크를 중심으로-)

  • Lee, Kaha;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.277-282
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    • 2018
  • This study aims to present a direction for securing continuous growth and confidence, centering on two Internet banking companies that started recently. The banking market has been rewriting the history since the emergence of Internet professional banks. In order to improve the credibility and promote the development of the Internet professional banks, I conducted a questionnaire survey and In Depth Interview. As a result of this survey, the overall reliability is still low, and the factors affecting reliability are: 1.Security problem 2.Discomfort of customer service 3.Errors and unnecessary services. This is a start-up business, so the awareness and reliability can be changed soon. Therefore, it is necessary to continue research on this according to the changing user's perception.

Study on the Contexts and Meanings of Adolescents' Addictive Game Play (청소년의 중독적 게임하기 맥락과 의미에 관한 연구)

  • Jeon, Gyongran;Lim, Sohei
    • Journal of Korea Game Society
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    • v.12 no.6
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    • pp.83-94
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    • 2012
  • Employing in-depth interview, this study sought to explore the meaning of game play among those adolescent game addicts. Recent evolution of game text and rapid diffusion of smart media contributed to their addictive game use. Stronger relationship-building with their peer group through game play was also more important for them. In addition, alienation from family, school and society apparently led those adolescents to evaluate the virtual experience to be more valuable and meaningful. Lack of proper parental mediation and intervention from the school authority caused them to spend more time in the virtual world. Without understanding the complex social context surrounding the adolescents, a systematic approach to attenuate the problem of game addiction is hardly attainable.

The Effects of Usage Motivation of Hashtag of Fashion Brands’ Image Based SNS on Customer Social Participation and Brand Equity : Focusing on Moderating Effect of SNS Involvement (패션브랜드의 이미지 기반 SNS에서 해시태그의 이용동기가 고객소셜참여와 브랜드 자산에 미치는 영향 : SNS 참여도의 조절효과를 중심으로)

  • Chae, Heeju;Shin, Jiye;Ko, Eunju
    • Fashion & Textile Research Journal
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    • v.17 no.6
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    • pp.942-955
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    • 2015
  • Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.