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http://dx.doi.org/10.15207/JKCS.2018.9.1.277

A Study on the Factors Affecting the reliability of User 's Confidence in Korean Internet professional Bank -Focused on Kakao Bank and K Bank-  

Lee, Kaha (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of the Korea Convergence Society / v.9, no.1, 2018 , pp. 277-282 More about this Journal
Abstract
This study aims to present a direction for securing continuous growth and confidence, centering on two Internet banking companies that started recently. The banking market has been rewriting the history since the emergence of Internet professional banks. In order to improve the credibility and promote the development of the Internet professional banks, I conducted a questionnaire survey and In Depth Interview. As a result of this survey, the overall reliability is still low, and the factors affecting reliability are: 1.Security problem 2.Discomfort of customer service 3.Errors and unnecessary services. This is a start-up business, so the awareness and reliability can be changed soon. Therefore, it is necessary to continue research on this according to the changing user's perception.
Keywords
Internet professional bank; Kakao Bank; K Bank; Service; Convergence;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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