• 한국의류학회지
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• 제37권2호
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• pp.202-212
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• 2013

Outstanding service quality is a crucial factor to increase customer revisits, to increase customer revisits, to create new customers through positive word-of-mouth marketing and increase profits; in conjunction, the physical environment of department stores have a firsthand impact on customer purchasing behavior. This study examines the physical environment dimensions of department stores in China and the causal relationship with the physical environment, service environment, internal responses and store loyalty. The subjects in this study were male and female adults who finished the shopping the Lotte and Wangfujing Department Store located in Beijing. All participants were over the age of 20 and a one-on-one survey was conducted to gather data from October to November 2011. Data from 424 respondents were analyzed: in addition, AMOS factor analysis and path analysis were used. The results were as follows. First, physical environment factors consist of exterior aesthetic attraction, convenience, cleanliness and an interior aesthetic attraction. Second, exterior aesthetic attraction, convenience and cleanliness affect the overall service environment perception. Third, the service environment exercised an influence on internal responses, and internal responses impacted store loyalty. Fourth, a comparative analysis was made over Korean and Chinese department stores in China to check the research model. In Wangfujing Department Store, exterior aesthetic attraction, cleanliness and convenience had a statistically significant impact on service environment perceptions. In Lotte Department Store, the perception of service environment was under the statistically significant influence of all physical factors (exterior aesthetic attraction, interior aesthetic attraction, convenience and cleanliness). The findings of this study are helpful for Korean Department stores that plan to make inroads into China to formulate efficient service environment strategies tailored to local consumer characteristics.

• 한국직업건강간호학회지
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• 제15권2호
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• pp.83-93
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• 2006

Purpose: This study purposed on investigating how the emotional labor affects the physical uncomfortable feeling of the workers in the department store. Method: The method of data collection was used of questionnaire for 574 workers of one department store located in Seoul. The period of data collection was done from November 1, 2004 to November 30 for about one month. The working career of the participants was over one month at that department. Result: The degree of emotional labor for participants, men were $3.21{\pm}0.53$ for the total point of 5.0 point, and the degree of the physical uncomfortable feeling was $3.07{\pm}0.48$ for total of 5.0 point. The degree of emotional labor for participants, women were $3.22{\pm}0.42$ for the total point of 5.0 point, and the degree of the physical uncomfortable feeling was $3.13{\pm}0.42$ for total of 5.0 point. In order to analyze the factors that affected the emotional labor and physical uncomfortable feeling, the multi-level reflecting analysis was used. As a result, men were insecurity of job influenced the emotional labor feeling in remarkable degree, women were the responsibility of job influenced the emotional labor. Men were insecurity and responsibility of job influenced physical uncomfortable feeling in remarkable degree, women were responsibility of job and emotional labor influenced the physical uncomfortable feeling in remarkable degree. Conclusion: The results of this study show that various strategies to remove the factors of job insecurity in order to reduce the level of emotional labor of the workers at the department store should be devised. In addition, the special way to minimize the physical insecurity should be contrived and carried out. Since the workers of the department stores had higher emotional labor, the factors of stress need to be analyzed and should be removed.

• 대한가정학회지
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• 제47권10호
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• pp.1-11
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• 2009

The purpose of this study was to explore differences in style preference, information source, and store selection behaviors of Korean and Chinese wedding dress shoppers. Data obtained from 141 Chinese and 143 Korean females were analyzed through descriptive analysis, t-test, cross-tabulation and factor analysis. Results for Chinese and Korean consumers depended on the marketer-driven information source as well as on the consumer-driven information source. Both groups considered the aesthetics of the wedding dress as the most important criterion for store selection. There were some differences between Chinese and Korean consumers in style preferences and store selection criteria. Chinese consumers liked a wider range of wedding dress styles compared to Korean consumers. Also, Chinese consumers regarded fashionability as more significant whereas Koreans considered economic benefits more importantly when selecting stores for a wedding dress.

• 한국의류학회지
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• 제25권6호
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• pp.1079-1090
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• 2001

This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.

• 한국실내디자인학회논문집
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• 제1호
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• pp.56-66
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• 1992

A study on the social necessity of marriage culture center and its interial environmental design. -Focus on the plan for the special department store of necessary articles for marriage. The purposes of this study are to play a role as a guide of marriage for the age-group people who want to marry soon, and to devise a special departmentstore which harmonizes two systems of sales promotion and cultural role, which reflect features of marriage culture. This department store will settle all the procedure of marriage easily, and will improve the commercial state that hampers the essential value of marriage and that arose at department store of necessary articles for marriage and facilities for ceremony during preparation of it. Followings are also included in this study ; to study about how can the special department store offers a cultural space which is coincindent to consumer's needs, to devise a purchaser's concenience obtaining affirmative act and mental satisfaction , and to originate a design following the result.

• 유통과학연구
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• 제3권2호
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• pp.1-14
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• 2005

Many theorists have been asserting the advantageous of jikmeip system and disadvantageous of tukjeongmeip system in terms of competitiveness enhancement. But, department store is a business status where service is emphasized instead of price, it is advantageous to secure service competitiveness rather than price competitiveness. Therefore, by utilizing the professional merchandisers of the supplier even without having its own, the department store will keep the advantageous stand unless it is not a large buying system. Due to many items under control, distribution companies usually have limited source of professional merchandiser for each product. Thus, no matter how the importance of MD has been forced, when considering the practical situation, the tukjeongmeip will always have the competitiveness over the jikmeip.

• 한국의류산업학회지
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• 제4권1호
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• pp.40-46
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• 2002

The purpose of this study was to classify the clothing purchasing behavior of department store credit card users according to fashion lifestyle. The questionnaire was administrated to 346 female department store credit card users aged over 20 living in Daegu, Frequency factor analysis, cluster analysis, one-way Analysis of Variance (ANA), MANOVA, Scheffe test, ${\chi}^2$-test and t-test were used for satistical analysis. The consumers' lifestyle was classified by fashion oriented, practical and self conspicuous. The results showed that the credit card users' clothing purchasing behavior was different according to the fashion lifestyle. The self conspicuous group showed the highest score in impulse buying.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.221-222
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• 2005

Nowadays, the consuming society, the quality of wideness is increasing as the economic life level increases. Modern's any of large department stores, playing a very important role in the middle of our consuming culture, is creating a new life culture and life patterns including producing a new consuming value, too. This is a plan for a renewal design of an inner shop at a department store for brand launching in Seoul, which was planed to escape from the brand's own cold color to show up the product's color using indirect illumination. It was also considered clients' path lines who may keep at a distance to come into an expensive brand's store by designing the whole area as a show room, so there a window display and a harmony with the products let the shop be well functionalized.

• 한국의류학회지
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• 제32권3호
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• 한국의류학회지
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• 제37권1호
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• pp.76-89
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• 2013

The exploration of the interaction effect among the components of attractiveness is impossible; therefore, this study uses an indirect estimates approach with multiple scale items that can measure the interaction effect among the components of attractiveness to solve the problem of direct estimates. Previous studies focused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store type competition as well as inter-store type competition in the competing and selecting activities among fashion retailing stores with different business models (such as department stores, road brand stores, discount stores, outlets and internet shopping malls). This study suggests a generalized model for shopping attractiveness of stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simple relative importance between store selection standards.