• Title/Summary/Keyword: Demographic factor

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A Study on the Market Segmentation in Coffee Shop Customer's Benefit Sought (추구 편익에 따른 커피 전문점의 시장 세분화 연구)

  • Kim, Ki-Ran;Kim, Dong-Jin
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.139-150
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    • 2010
  • The purpose of this study is to examine the market segments of Korea specialty coffee shops based on the benefit variables by customers when they visit a coffee shop. For this study, SPSS WIN 17.0 was used for the frequency analysis, factor analysis, reliability test, cluster analysis, one-way ANOVA and cross tabulation. Benefit factors were divided into atmosphere factor, value factor, marketing factor, cleanliness & comfort factor, and service factor. Three distinct segments of customers were identified: passive benefit seekers, marketing benefit seekers and emotion benefit seekers. In order to explore differences between clusters and demographic and behavior variables, cross tabulation were used. These findings could be helpful for the marketers who need to establish a marketing strategy for grasping the characteristics of market segments and generating profits.

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Classification of the Aged Distribution and the Occupational-Demographic Characteristics in the Seoul Metropolitan Area (수도권 고령층 분포지역의 유형화와 유형별 거주 및 고용 특성 분석)

  • Park, So Hyun;Lee, Keumsook
    • Journal of the Korean Regional Science Association
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    • v.33 no.3
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    • pp.79-100
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    • 2017
  • This study provides the insight into the aged employment provision issue for the aged-low growth era. For the purpose, we analyze the national trend of the age demographic and occupational employment in first. And then we investigate the spatial characteristics of employment of the aged in the Seoul Metropolitan area which has the highest elderly population by utilizing location quotient, factor analysis, and K-means cluster analysis. As the result, we found that the spatial distribution patterns of the residence and workplace of the elderly were nearly coincided with each other. Furthermore, five clusters of the aged distribution have been determined according to the industrial-occupational-demographic attributes. The result revealed clear spatial segrmentation: Most of elderly population of the research area have been engaged in the low-level service jobs, while elderly population employed to the educated-knowledged based high-level jobs has been distributed at a few cores. The results could be applied to the practical use for regional employment planning for the aged.

A Study of Nursing Care Satisfaction and the Image of Nurses As Compared Between Home Health Care and Hospitalized Clients (가정간호대상자와 입원간호대상자의 간호만족도 및 간호사이미지 비교)

  • Yong, Jin-Sun;Han, Sung-Suk;Yoo, In-Ja;Hong, Hyun-Ja
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.9 no.1
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    • pp.14-26
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    • 2002
  • The purpose of the study was to compare both the nursing care satisfaction and the image of nurses as experienced by home health care clients and hospitalized clients. For the descriptive survey study. data were collected from 69 home heath care clients and 342 in-patients in a university hospital. The tools used for the study were modified by Quality Patient Care Scale(Wandelt & Ager. 1974) and Image of Nurses (송인자, 1993). The data were analyzed using Pearson Correlation. Scheffe test. factor analysis. t-test. and ANOVA. The major findings were as follows: Regarding nursing care satisfaction, the mean score of total nursing care satisfaction in home health care clients was 3.28 out of 4.0. Among five domains, the domain with the highest score was the psychosocial domain, followed by the general. the professional. the physical. and the communication domain. The level of nursing care satisfaction was not significantly different according to demographic variables except for age: the age group of 41-60 showed the highest score (p<0.05). The mean score of total nursing care satisfaction in hospitalized clients was 2.95 out of 4.0. Among five domains, the domain with the highest score was the psychosocial domain, followed by the physical and the communication. the professional. and the general domain. The level of nursing care satisfaction was not significantly different according to demographic variables except age: the higher the age the higher the score (p<0.05). The levels of nursing care satisfaction in all five domains were significantly higher in home health care clients than in hospitalized clients(p=0.0005). Regarding image of nurses, the mean score of total image of nurses in home health care clients was 3.32 out of 4.0. Among four domains, the domain with the highest score was the sincerity domain, followed by the kindness. the spirit. and the knowledge and skill domain. The level of image of nurses was not significantly different according to demographic variables. The mean score of total image of nurses in hospitalized clients was 3.05 out of 4.0. Among four domains. the domain with the highest score was the sincerity domain, followed by the kindness, the knowledge and skill, and the spirit domain. The level of image of nurses was not significantly different according to demographic variables. The levels of image of nurses in all four domains were significantly higher in home health care clients than in hospitalized clients (p=0.001). Both the levels of nursing care satisfaction and image of nurses, part of an evaluation for quality of nursing care were significantly higher in home health care clients than in hospitalized clients. In light of the findings, we could consider that home health care nurses provided client-centered comprehensive nursing care. However, nurses need to have methods that more promote the social recognition of the image of nurses and nursing care services as well as professional knowledge and skills.

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Depopulation and Aging of Rural Areas in Korea - A Case Study of Goryeong-gun, Gyeongsangbuk-do (고령군의 인구감소와 고령화)

  • Kim, Boo-Sung
    • Journal of the Korean association of regional geographers
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    • v.15 no.1
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    • pp.36-52
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    • 2009
  • Demographic change is the best indicator to be able to show the rural change exactly and thus becomes the factor to be considered by all means in the setting-up process of the rural development policy. First of all, this paper is concerned with the two main themes, depopulation and aging process of Goryeong-gun(county), after a brief consideration of the demographic trends in rural areas of Korea. And then it will analyze the population structures of 8 administrative districts of Goryeong-gun(1 Eub, 7 Myeons) to reveal the areal differentiation of rural demographic change. Like other rural areas in Korea, Goryeong-gun experienced a sharp depopulation and aging during last several decades, and it represents typical rural backward areas in Korea. But within the same county, the process of population change differs from district to district. On the basis of several demographic indicators, 8 administrative districts(Eub and Myeons) in Goryeong-gun can be classified into 4 types of population change, namely 'type with stagnant population' like Goryeong-eub, 'type with increasing population' like Dasan-myeon, 'type with decreasing population' like Seongsan-myeon Gaejin-myeon Sangrim-myeon, 'type with rapidly decreasing population' like Deokgok-myeon Unsu-myeon Ugok-myeon. It highlights the need to develop differentiated rural policies according to relevant regional conditions.

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Th e Effect of Sexuality Course on Sex - Role Stereotypes and Sexual Attitude in University Students (성 관련 강좌 이수 전후 대학생들의 성 고정관념과 성 태도의 변화)

  • Lee, Kye-Eun;Kim, Nam-Sun
    • Women's Health Nursing
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    • v.9 no.1
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    • pp.5-17
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    • 2003
  • Purpose : The purpose of this study was 1) to classify university student's attitudes toward sex, 2) to confirm the effects of sexuality course on sex-role stereotypes and sexual attitude in university student s. Method : The subjects in this study were 212 K university students in Kangwon Province between 3/7/2001 $\sim$ 6/13/2001. The instruments used for this study were the general characteristics, sexual attitude and sex-role stereotypes. The data was analyzed by frequency, percentage, mean, standard deviation, paired t-test, ANOVA, Pearson correlation coefficients, Factor analysis and Cronbach's $\alpha$ using the SPSS program. Result : 1. University students' attitude toward sex are divided into three types. Type I are called open mined : 16, 33, 28, 10, 18, 2, 30, 25, 26, 27, 22, 19, 29, 21, 9, 5 items. Type II are supporters of virginal purity : 8, 6, 31, 17, 14, 33 items. Type III express love through sexual intercourse : 20, 24, 7, 3, 15, 32 items. 2. There was a significant difference in the appearance and occupational characteristics of sex-role stereotypes before and after the sexuality course (t=2.562, p<.05). 3. In Type III, there was a significant difference in sexual attitude before and after the sexuality course (t=3.576, p<.0001). 4. The data showed the relationships between type III of sexual attitude and sex-role stereotypes (r=-.3 15, p<.0001). 5. Sex-role stereotypes according to the demographic characteristics before sexuality course were significantly different by age, gender, experience of military service, experience of sex edu cat ion an d experience of sexual intercourse. Sex-role stereotypes according to the demographic characteristics after sexuality course were significantly different by gender and experience of sexual intercourse. 6. Sexual attitude according to the demographic characteristics before sexuality course were significantly different by maj or (type I), age, grade, experience of military service and experience of sexual intercourse (type II), age, grade, gender, experience of military service, experience of sex education and experience of sexual intercourse. Sexual attitude according to the demographic characteristics after sexuality course were significantly different by religion and major(type I), age and grade(type II), age, grade, gender, religion and experience of sexual intercourse. Conclusion : This study showed that a sexuality course was effect ive in changing the sex-role stereotypes and sexual attitude of university students.

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A Study of Differences in Mindfulness and Psychological Well-being of Art Psychotherapists according to their Demographic Characteristics (예술심리치료사의 인구사회학적 특성에 따른 마음챙김과 심리적 웰빙의 차이검증)

  • Song, Kyeng-my;Cho, Sung-je
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.405-412
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    • 2021
  • This study examined the difference between mindfulness and psychological well-being of art psychotherapists according to their demographic characteristics. The subjects were 127 art psychotherapists working at counseling centers in Ulsan metropolitan city. Statistical software R was used for frequency analysis, factor analysis, reliability analysis, independent-sample T-test, and one-way ANOVA. A Scheffe test was used for post hoc analysis. The results showed that the difference in mindfulness of art psychotherapists was significant in age and at peer supervision and case study meanings in supervision type only. Second, the difference in the psychological well-being of art psychotherapists was significant at peer supervision and case study meetings in supervision type only. This means that the more art psychotherapists experience peer supervision and case conferences, the more they perceive mindfulness and psychological well-being. These results suggest that age and supervision type are important for the art psychotherapists' mindfulness and psychological well-being. Therefore, to improve artistic psychotherapists' mindfulness and psychological well-being, it is necessary to systematically develop and operate support programs for each developmental stage to improve artistic psychotherapists' demographic characteristics and professional development.

Quality of Life and Its Related Factors Among Metropolitan-dwelling Older Adults (도시지역 재택 고령자의 삶의 질(Quality of Life) 및 관련요인)

  • Ham, Seok-Pil;Kim, Beom-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.411-422
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    • 2021
  • The purpose of this study is to examine the relationships between quality of life and demographic characteristics and health-related behavioral characteristics, and their relevance to variables that represent health conditions among metropolitan-dwelling older adults. The study subjects were 380 senior citizens aged 65 or older living in the D metropolitan area, and data collection was conducted by visiting them for interviews in June 2019. A binomial logistic regression analysis was performed to examine the relationship between independent variables (demographic characteristics, health-related behavioral characteristics, health condition variables) and the dependent variable (quality of life) while controlling for gender and age. As a result, the factors related to quality of life for those surveyed were education level, spousal status, living status, bear for living expenses, average monthly allowance, satisfaction with daily life, evaluation of sleep quality, smoking and eating habits, amount of regular exercise, hobbies, subjective health status, physical disability (if any), hearing ability, visual acuity, mastication ability, urinary incontinence (present or not), and amnesia. The above results suggest that quality of life for the elderly living in urban areas is significantly related to variables that indicate demographic characteristics, health-related behavioral characteristics, and health condition.

The Influence of Self-Image and Pursued-Image of Clothes on the Clothing Purchase Decision Making According to the Residence (거주지 별 자기이미지와 의복 추구이미지가 의복구매 의사결정에 미치는 영향)

  • Lim, Kyung-Bock
    • Journal of the Korean Home Economics Association
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    • v.46 no.6
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    • pp.49-59
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    • 2008
  • The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

A Study of Tool Development for Powerlessness of Elderly and the Degree of Elderly′s Powerlessness (노인의 무력감 측정도구 개발과 무력감 정도에 관한 연구)

  • 정승은
    • Journal of Korean Academy of Nursing
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    • v.29 no.6
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    • pp.1294-1303
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    • 1999
  • The purpose of this study was to develop a tool to assess the powerlessness and to measure the powerlessness of elderly. From the result of pre-test, twenty seven items were finally selected to survey the elderly's powerlessness. The questionnaires on the elderly's powerlessness were drafted so that such tool may be evaluated in accordance with the four point Likert Scale. The number of subjects is 1,150 with ages of 60 years or more and who live in a large city, a small and middle-sized city and a rural area. The subjects of the test and retest were 85 elderlies. Collected data were analyzed by utilizing SAS program with Cronbach's $\alpha$ and Pearson's correlation, factor analysis method and known group techniques, descriptive statics, t-test and ANOVA. The results from this study were summarized below:1. When the factor analysis method was applied for validity, the tool for powerlessness of elderly was separated into 5 factors: loss of self-confidence to deal with physical, emotional, social aspects of life; expulsion by others from meaningful human relate; perception that life is meaningless and time passes quickly; falling behind young people; being rejected by other people, having no influence on others. An application of the known group technique showed a significant difference with the result of the degree of elderly's powerlessness tools developed by the two groups, with illness and without. 2. In testing reliability, it was found that coefficient of test-retest was .9435(P<.0001) when the test-retest method was used as a test of stability, and that the alpha coefficient of internal consistency was .9141 over all items within the tool of elderly's powerlessness 3. In powerlessness of elderly, total mean is 2.8493. And in factor of powerlessness, the highest factor is falling behind young people (M=3.1713), the lowest factor is loss of self- confidence to deal with physical, emotional, social aspects of life(M=2.6080). 4. The results from the test for the degree of powerlessness, according to the subject's demographic variables, showed that there were significant differences between age, sex, marital status, educational level, religion, possession of house, job, monthly pocket money, health status, illness and a place of residence.

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The Relationship Between the Social Network of Community-living Elders and Their Health-related Quality of Life in Korean Province

  • Lim, Jun Tae;Park, Jong-Heon;Lee, Jin-Seok;Oh, Juhwan;Kim, Yoon
    • Journal of Preventive Medicine and Public Health
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    • v.46 no.1
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    • pp.28-38
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    • 2013
  • Objectives: This study aimed to collect information that will help enhance the social networks and improve the quality of life among elderly people by observing the relationship between their social network and health-related quality of life (HRQoL) and by analyzing social network factors affecting HRQoL. Methods: This study was based on the 2008 Community Health Survey in Yeoncheon County. Three hundred elders were included in the study population. We compared the revised Lubben Social Network Scale (LSNS-R) score and Euro quality of life-5 dimensions health status index by demographic characteristics and chronic disease prevalence. We analyzed the data using multiple regression and tobit regression by setting the HRQoL as the dependent variable and social network and other characteristics as the independent variables. We analyzed social network factors by using factor analysis. Results: The LSNS-R score differed significantly according to age and existence of a spouse. According to the results from the hierarchical multiple regression analysis, the LSNS-R explained 0.10 of the variance and LSNS-R friends factor explained 0.10 of the variance. The tobit regression indicated that the contribution of the LSNS-R family size factor to the regression coefficient of the independent variable that affected the HRQoL was $B_T$=2.96, that of the LSNS-R family frequency factor was $B_T$=3.60, and that of LSNS-R friends factor was $B_T$=5.41. Conclusions: Social networks among elderly people had a significant effect on HRQoL and their networks of friends had a relatively higher effect than those of family members.