• 제목/요약/키워드: Demographic Differences

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소비자들의 온라인 플랫폼 의류제품 구매실태 조사 - 10대~50대 남녀의 인구통계학적 특성을 중심으로 - (A survey on consumers' purchase status of clothing products via online platforms - Focusing on the demographic characteristics of men and women in their 10s to 50s -)

  • 박영희
    • 복식문화연구
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    • 제31권5호
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    • pp.669-691
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    • 2023
  • This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

Consumer Preferences for Wood-Framed Housing

  • Kwon, Oh-Jung
    • Architectural research
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    • 제2권1호
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    • pp.17-25
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    • 2000
  • The purpose of this study was; 1) to describe consumer preferences for wood~framed housing; 2) to determine factors which affect the preferences for housing environments in wood-framed housing by demographic, current housing, and wood-framed housing-related characteristics; and 3) to identify differences in preferred wood-framed housing related characteristics by demographic and current housing characteristics. From the visitors to a model wood-framed house in Seoul, Korea, 296 persons willing to live in a wood-framed house were selected as the sample for the study. Data were collected using a self-administered survey and analyzed by frequency distribution, factor analysis, chi-square test, t-test, and one-way analysis of variance procedures. The results of the study Indicated that among seven factors based on 32 housing characteristics, Factor 2 - "floor plan and Interior environment" was the major variable which showed significant difference by selected demographic characteristics. Regarding the differences in wood-framed housing related characteristics by demographic characteristics, age, gender, education, and family life cycle showed group differences. Also, housing type was the major current housing characteristic to provide significant group difference in preferred wood-framed housing characteristics.

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의류 유통업태의 점포이미지와 의복만족도에 관한 연구 (A Study on Store Image and Clothing Satisfaction of the Clothing Distribution type)

  • 임숙자;김선희
    • 한국의류학회지
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    • 제23권2호
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    • pp.185-195
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    • 1999
  • The purpose of this study is to identify store image and clothing satisfaction of various clothing distribution type and is to compare the difference due to demographic variables. The data were obtained 407 housewives using questionnaire. The results were as follows. First Store image of clothing distribution types was found significant differences in product service atmosphere. Second Clothing satisfaction of clothing distribution types was founded significant differences in price brand name fashion design material sewing size. Third The new distribution types in general were not visited upon despite their high degree of recognition and using experience of new distribution types was founded significant differences in Store image of new distribution types. Fourth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in usage of the distributions was founded. Fifth Among demographic variables significant difference in clothing satisfaction of the distributions was founded.

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의료이용도에 대한 인구학적 변수의 효과분석의 방법 (Analysis of the Effects of Demographic Variables on Health Care Services Using the Spline Regression)

  • 김병익;이영조;권순호;한달선
    • 보건행정학회지
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    • 제1권1호
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    • pp.19-26
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    • 1991
  • Demographic variables have a great deal of impact on the utilization of health services. In this paper, the use of segmented polinomials is shown to be superior to the simple use of dummy variables and simple polinomials in explaining differences in health care utilization with respect to sex and age differences.

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Consumer Dissatisfaction Factors and Purchase Behaviors of Backpacks

  • Kim, Mi-Sook;Kim, So-Young
    • The International Journal of Costume Culture
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    • 제3권2호
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    • pp.147-160
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    • 2000
  • The purposes of the present study were to investigate the factors of consumer dissatisfaction with backpacks and to examine if the levels of dissatisfaction with the factors differ significantly among the groups determined by demographic characteristics and purchase behaviors. The differences in the purchase behaviors of backpacks were also tested among the groups determined by demographic characteristics. Data collection was consisted of two pilot tests and the final test. The questionnaire was distributed to 40 students of universities in Seoul from July 1 to 13 in 2000 and 351 were usable. Data were analyzed by factor analysis, t-test, χ²analysis, MANOVA, ANAOVA, Duncan's multiple range tests using SPSS PC/sup +/ Program. Five factors were formulated : durability, ease-of-care/color fastness, dimensional stability, wearability and design. Subjects were most dissatisfied with the dimensional stability of backpacks. Different demographic characteristics and purchase behaviors resulted in significantly different levels of dissatisfaction with selected factors. Significant differences were also found in selected selection criteria and purchase behaviors among groups determined by some demographic characteristics.

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라이프스타일 집단별 외모관리행동과 삶의 만족도의 차이분석 (Differences of Appearance Management Behaviors and Life Satisfaction among Lifestyle Groups)

  • 박광희;김인숙
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.554-564
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    • 2013
  • We provide an empirical assessment that examines the differences in appearance management behavior, life satisfaction and demographic variables between groups classified by individual lifestyle. Questionnaires were administered to 513 female and male adults over 17 years of age in the Daegu and Kyungbok metropolitan regions. Descriptive statistics, cluster analysis, Cronbach's ${\alpha}$, ANOVA, Duncan test and ${\chi}^2$ test were applied to analyze data from 513 respondents. The results are as follows. First, we did a cluster analysis on the appearance management behavior of weight training, skin care, hair care, make-up and clothing selection. Four groups (passive, rational, fashion oriented, and active typed) where classified according to individual lifestyle. Second, the rational and active groups were more interested in the social life, environmental stability, health, fashion and economic seeking life. They were also more involved in appearance management behavior and in a higher level of life satisfaction. However, the differences of life satisfaction among the lifestyle group (male) were not statistically significant. Third, females with higher level of income and education (among the demographic variables) belonged to the active group. We found significant differences in appearance management behavior, life satisfaction and demographic variables among male and female groups classified by lifestyle.

가족가치관과 성역할태도에 영향을 미치는 인구학적 변인 : 국제비교 분석 (The Impact of Demographic Variables on Family Value Orientations and Gender Role Attitudes : The International Comparison)

  • 백주희
    • 가정과삶의질연구
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    • 제27권3호
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    • pp.239-251
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    • 2009
  • This study aims to examine how much Korean's family value orientations and gender role attitudes are different from those of U.S.A., Sweden, and Japan, and how demographic variables influence family value orientations and gender role attitudes across the countries. By using 2004 Korea General Social Survey data and 2002 International Social Survey Program family module, multiple regression analyses showed that Korean's family value orientations and gender role attitudes were much more traditional than those of U.S.A., Sweden, and Japan, even after controlling demographic variables. Furthermore, each country showed a distinct pattern in the impact of demographic variables on family value orientations and gender role attitudes. Among the demographic variables, age and marital status were statistically significant indicators of family value orientations for all the countries. However, gender, the year of education, and employment status effected on family value orientations only in some countries. The findings of this study showed that Korea was still traditional in terms of family value orientations and gender role attitudes, compared with U.S.A, Sweden, and Japan. Although family value orientations were more traditional in Korea than in the other countries, all the countries showed similar patterns of explaining mechanism in the effect of demographic variables on family value orientations. People who were men and married were likely to be more traditional than those who were women and unmarried. However, gender role attitudes showed interesting results. All the demographic variables were significant predictors of gender role attitudes for Korea, whereas only some of demographic variables were statistically significant indicators of gender role attitudes for other countries. That is, Korean society showed strong attitudinal differences on the basis of demographic variables. The implication of these differences was discussed.

사회인구학적 변인에 따른 유아 문제행동의 경향 및 유아 문제행동의 일반적 특성 (Problematic Behaviors in Preschool: A Socio-Demographic Analysis)

  • 고인숙;이정숙
    • 대한가정학회지
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    • 제46권9호
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    • pp.33-45
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    • 2008
  • The purpose of this study was to investigate the tendency and characteristics of behavior problems in preschool children. The aim was to acquire basic information that could be used in diagnosis and intervention strategies. The target of this study were 823 preschoolers, the reporting on which was conducted through the responses of 81 teachers. Analysis consisted of partitioning behavioral problems by demographic variables in order to ascertain differences by age, sex, and cut-off score of the high risk group. Overall results indicate significant differences in behavioral problems according to socio-demographic variable. The conclusions of this study offer a foundation for diagnosis, intervention, and therapy for preschoolers with problem behaviors.

범법 조현병 환자에서 발병연령에 따른 범죄인구특성과 대인관계문제 및 성격장애의 차이 (Comparison of Forensic Demographic Characteristics, Interpersonal Problems, and Personality Disorders between Early and Late Onset Criminal Patients with Schizophrenia)

  • 차승민;최종혁;이미지;지익성
    • 생물치료정신의학
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    • 제24권3호
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    • pp.202-208
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    • 2018
  • Objectives : The purpose of this study was to investigate the differences in forensic demographic characteristics, interpersonal problems and personality disorder between early and late onset criminal patients with schizophrenia. Methods : The participants included 187 inpatients with schizophrenia who had committed crimes. They filled out the Korean Inventory of Interpersonal Problem Personality Disorder Scales and Psychopathic Personality Inventory-Revised. They were divided into early onset group and late onset group according to onset age of schizophrenia at 26 years old(under 26 versus 26 and older) and forensic demographic characteristics, interpersonal problem and personality disorders including psychopathy were compared between two groups. Results : There were no differences in gender, education years and family history between the two groups. Early onset group was associated with lower age, earlier onset of age and earlier age at the time of the crime. Duration from onset to diagnosis was not different between the two groups. Duration from onset to crime and after diagnosis to crime was shorter in late onset group. There were no differences between the two groups in the interpersonal problems, personality disorder and psychopathic personality evaluation. Conclusion : These results suggested that there may be forensic demographic differences related to crime between early and later onset schizophrenia. Psychiatrists should consider the age at onset of schizophrenia when assessing the risk of violence in patients with schizophrenia. In the future. it will be needed other study of age classification such as admixture analysis.

생명보험 서비스품질과 소비자만족에 관한 연구 (A Study on the Relationship between the Perceived Service Quality of Life Insurance and Consumer Satisfaction)

  • 김선정;고화정;정순희
    • 가정과삶의질연구
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    • 제24권6호
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    • pp.47-60
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    • 2006
  • The purpose of this study was to find out which factors can affect customer satisfaction in the life insurance industry. Specifically, it was designed to investigate whether there were significant differences in the perceived service quality according to demographic characteristics to investigate whether there was a significant relationship between each service quality type and consumer satisfaction and to investigate whether the location in demographic characteristics serves to moderate the links between the perceived service quality and customer satisfaction. Data were collected from insurance subscribers living in Seoul and the Gyeonggi-do area and 364 questionnaires were taken into account in the analysis. Major findings of this study were as follows: First, there were significant differences in the perceived service quality according to demographic characteristics. Second, there were significant differences in customer satisfaction according toeach service quality type. Finally, the location in demographic characteristics did serve to moderate the links between the perception of service quality and customer satisfaction.