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A Qualitative Study on Consumer Complaint Behavior Based on Cross Cultural Differences -Focusing on the Formation Process of Complaint Behavior by Korea and British Millennial Consumers (문화적 특성에 따른 온라인 구매 후 불평행동에 관한 질적 연구 - 한국과 영국 소비자의 불평행동 형성 과정 비교를 중심으로 -)

  • Lee, Areum;Lee, Jin Hwa
    • The Korean Fashion and Textile Research Journal
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    • v.22 no.3
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    • pp.335-348
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    • 2020
  • This study examines the cultural differences in Korea and the United Kingdom, and how they affect consumer complaint behavior(CCB). Technological advances allow consumers to easily access information anywhere in the world using the internet thus they demand even higher expectations from the sellers. Consumers from different cultural backgrounds, especially the millennial generation, have different ways of expressing a dissatisfying shopping experience. For this comparative study, in-depth interviews were conducted based on the methodology set by grounded theory. The results of the axial coding produced by recombining the data from open coding were visualized as a paradigm model. The main phenomenon of attitude towards complaining was formed following the causal conditions of dissatisfaction that occurred after purchasing fashion products online. The contextual condition, which is the cultural factors, affects the formation of the attitude towards complaining; and the intervening conditions, which are personal value and amplifications of dissatisfaction, had a moderating effect between the causal condition and the main phenomenon. Complaining costs, the likelihood of successful complaint, attribution, and the importance of the product were the determinants of the complaining behavior after the attitude towards complaining was formed. As a result, there were three classifications of consumer complaining behavior: no action, private action, and public action. This research will serve as a guide for online companies that wish to enter the UK fashion industry with a competitive edge.

An Analysis for Transferring Connectivity at Incheon international Airport (허브공항의 환승연계성 분석연구(인천국제공항을 대상으로))

  • Park, Yong-Hwa;Kim, Seong-Yeong;Kim, Jung-Yeop
    • Journal of Korean Society of Transportation
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    • v.24 no.6 s.92
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    • pp.75-85
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    • 2006
  • Recently. large number of countires have been focused on the construction of container seaport and hub airport to enrole as the center of logistics. In particular, the East Asian nations have been enhanced their airports' facilities in order to accommodate for demand of global market environment. In Korea, Incheon International Airport (ICN) was opened in 2001 to take leading role as the Northeast Asian main hub airport. The purpose of this research is to analyze the transferring connectivity at ICN. To analyze its connectivity, this research has been applies two methodologies ; wane structure and minimum or maximun connection time analysis It has analyzed the temporal configuration as the frequency and quality of indirect connections offered by an airline by adopting a wave-system structure in the airline flight schedule. As an empirical analysis, it also calculated the minimum and maximum connection time adopting Korean Air's flight information.

A Methodology for Expanding Sample OD Based on Probe Vehicle (프로브 차량 기반 표본 OD의 전수화 기법)

  • Baek, Seung-Kirl;Jeong, So-Young;Kim, Hyun-Myung;Choi, Kee-Choo
    • Journal of Korean Society of Transportation
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    • v.26 no.2
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    • pp.135-145
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    • 2008
  • As a fundamental input to the travel demand forecasting, OD has been always a concern in obtaining the accurate link traffic volume. Numerous methods were applied thus far without a complete success. Some existing OD estimation techniques generally extract regular samples and expand those sample into population. These methods, however, leaves some to be desired in terms of accuracy. To complement such problems, research on estimating OD using additional information such as link traffic volume as well as sample link use rate have been accomplished. In this paper, a new approach for estimating static origin-destination (OD) using probe vehicle has been proposed. More specifically, this paper tried to search an effective sample rate which varies over time and space. In a sample test network study, the traffic volume error rate of each link was set as objective function in solving the problem. As a key result the MAE (mean absolute error) between expanded OD and actual OD was identified as about 5.28%. The developed methodology could be applied with similar cases. Some limitations and future research agenda have also been discussed.

Investigation of the Rotational Displacement of the Suction Anchor Subjected to the Inclined Pullout Load in Silty Sand (사질토 지반에서 경사 인발 하중을 받는 석션 앵커의 회전 거동 평가)

  • Bae, Jun-Sik;Jeong, Yeong-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.267-273
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    • 2020
  • Suction anchors are used for floating structures because they have advantages in installation and stability. Recently, the demand for floating structures requiring low allowable displacement has increased. Thus, it is strongly suggested that the displacement of the suction anchor be evaluated. However, conventional studies regarding suction anchors have concentrated on the capacity of the anchor, and research on the displacement of the anchor is limited. In particular, rotation is the primary behavior of a suction anchor subjected to an inclined load, and related information has been insufficient. Therefore, the main objective of this paper is to investigate the rotation behavior of a suction anchor via centrifuge model tests. The experimental parameters are the inclination of the pull-out load, anchor dimensions, and aspect ratio. The rotation values of suction anchors were compared using a series of load-rotation curves. The results show that the inclination of the load has a dominant influence on the rotation behavior of the suction anchor.

An Exploratory Study of Platform Government in Korea : Topic Modeling and Network Analysis of Public Agency Reports (한국 플랫폼 정부의 방향성 모색 : 공공기관 연구보고서에 대한 토픽 모델링과 네트워크 분석)

  • Nam, Hyun-Dong;Nam, Taewoo
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.139-149
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    • 2020
  • New platform governments will play a role to pull intelligent information technology to drive new ecological government innovation and sustainable development in which the government and people work together. On this, in order to establish the platform of the platform government, we will look at recent research trends and lay the foundation for future policy directions and research bases. using Text Mining method, and went through Topic modeling for the collected text data and network analysis was conducted. According to the result, based on latent topic, the stronger the connection center, the weaker the relationship. Through this study, we hope that discussions will take place in a variety of ways to improve the understanding of the supply and demand approach of Korea's platform government and implement appropriate change management methods such as service public base and service provision in accordance with the value and potential topics of platform government.

A study on Nature of the Fixed Idea and the Activation of the Brain for Creative Thinking (고정관념의 정체와 창조적 사고를 위한 두뇌활용법 연구)

  • 유재춘
    • Archives of design research
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    • v.13 no.1
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    • pp.157-166
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    • 2000
  • Since the cognitive science developed as a brandl of academic researdl, studies on human brains have flourished. Emotional features have been centered on the field of design, and the development of the design process has been diversified that makes use of the factors. The purpose of this study is to reflect the current trend and to convert the results into a method for designing. The researdl is based on the mind map techniques which spread like a trendy fashion, and tries to supply a theoretical explanation of how to overcome the fixed idea. Recognizing the importance of learned information in approaching a problem, I regarded the roles of left and right brain as analogue and digital images interpreting them by freely crossing language(digital images) and visual thought (analogue images), using mapping tedlniques. I pursued the research goal of the techniques focusing on the idea of using mapping. As a result of this. I established a logic system [figure 8] in that a proposition which starts as a problem introduction goes on until a problem solution, which is visualized with concept presentation, using a brainstorming technique. According to the suggested concept. I concluded that idea proliferation as a design demand can be solved by applying mapping techniques like one shown in figure 12.

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Effect of Interactivity, Telepresence, and Flow toward Future Behavior Intention on Internet Shopping Malls (인터넷 의류 쇼핑몰의 상호작용성, 원격실재감, 플로우가 미래행동의도에 미치는 영향)

  • Jang, Se-Yoon;Yang, Hee-Soon;Lee, Yu-Ri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.9
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    • pp.1409-1418
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    • 2009
  • This study investigates the relationship among interactivity, telepresence, flow, and future behavior intention in internet shopping. Respondents were female consumers age 20 to 30. These consumers are regarded to have experience in internet shopping. 500 samples were used in this research. For data analysis, descriptive statistics, factor analysis, ANOVA, and multiple regression analysis were used for this study. As the result, interactivity, telepresence, and flow affect future behavior intention. Flow is the most influential variable affecting the future behavior intention. It implies that hedonic shopping experience (aroused by flow) can increase the future behavior intention of consumers. Consumers can operate and change the product image with convenience by encouraging interactivity between the internet fashion shopping mall and consumers. Through the technology, the experience 'flow' of consumers can provide a sense of telepresence as if they were shopping in a real store. Consumers may feel unconscious of the passage of time and feel fun, free, and original. Therefore, the internet shopping mall should pay attention to what customers demand and reflect it through e-mail, real time chatting, and text messages. In addition, rich product information such as detailed images should be supplied to help customers visualize looks.

Part II. What drives Korean adults to seek orthodontic treatment: Factors contributing to orthodontic treatment decisions

  • Oh, Min-Hee;Park, Ae-Hyun;Kim, MinSoo;Kim, Eun-A;Cho, Jin-Hyoung
    • The korean journal of orthodontics
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    • v.51 no.1
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    • pp.3-14
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    • 2021
  • Objective: This study aimed to identify the perceptions of orthodontic treatment among Korean adults and determine the factors that drive them to seek orthodontic treatment. Methods: A total of 2,321 adults aged 19-64 years were surveyed using an internet research system from a specialized research company. The participants were divided into the following groups based on their experience of and willingness to undergo orthodontic treatment: experience, acceptance, and non-acceptance groups. The characteristics of the participants were compared using analysis of variance with post-hoc analysis. Multinomial logistic regression analysis was performed in all three models with the non-acceptance group as a reference. Results: In terms of demographic characteristics, age, gender, marital status, and education had significant influences on orthodontic treatment decisions in adults in the experience and acceptance groups (p < 0.001). When all the factors were analyzed, age, marital status, past dental treatment experience, regular oral examinations, demand for orthodontic treatment, optimal treatment period, health insurance coverage, information on orthodontic treatments, perceptions regarding orthodontic treatment, and psychosocial impact of dental esthetics significantly influenced orthodontic treatment decisions in adults in the experience and acceptance groups (p < 0.001). Conclusions: These findings suggest that various factors influence orthodontic treatment decisions in adults. Individuals who seek orthodontic treatment were found to undergo more regular dental treatment and oral examination than those who did not. They also had a better perception of orthodontic treatment and more negative values for the psychosocial impact of dental esthetics.

An Analysis of Interior Color of Experience Yachts : Focused on 40ft Yachts (체험형 요트 실내공간의 색채분석 : 40ft급 요트를 중심으로)

  • Cho, Joung-Hyung
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.125-130
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    • 2020
  • The Korean maritime industry is growing rapidly as income levels rise. In particular, the domestic yacht market is generating steady market demand, which is a good opportunity for users who want to enjoy leisure. Among them, the experience-type yacht is operated smoothly around Suyeong Bay in Busan. In this study, a survey of experienced yacht users conducted an analysis focusing on color as much as the interior structure. The colors you experience when you stay in a specific space for a short time have a significant impact on the user's satisfaction and sensibility. Often, systematic research into space is often focused on physical distribution. However, color leaves a strong impression on short experiences as much information as it accepts through the optic nerve. A survey of yacht passengers was conducted to derive appropriate adjectives, and the results were obtained after analyzing them by means of I.R.I monochrome and image scale. Afterwards, it is expected that this research will be used as a theoretical basic data that can be used to carry out the production, repair, and repair of hands-on yachts that are developed on their own.

A Study on the Choice Factors of Online Freight Marketplace (화물운송 마켓플레이스 선택요인에 관한 연구)

  • Hyun-Min Oh;Hyang-Sook Lee
    • Korea Trade Review
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    • v.46 no.4
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    • pp.189-204
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    • 2021
  • The fourth industrial revolution is affecting the industry as a whole, and the current logistics industry is coexisting with crises and opportunities. As part of overcoming this situation, the online platformization of the logistics market has recently been rapidly taking place, and the growth of e-commerce around developed countries has emerged as a demand for flexible freight services that can send and receive cargo anywhere and anytime at appropriate cost. However, the logistics industry has not been able to change rapidly in line with the demands of the market as it is immersed in traditional transportation transactions. Thus, the digital transformation of the freight market has become urgent to address problems such as uncertainty over traditionally closed and conservative freight market transaction processes and the lack of reliability caused by information asymmetry. Therefore, innovative domestic and foreign companies are attempting to establish a new way of transporting cargo, especially a marketplace way of connecting suppliers and consumers. Current status analysis and case studies were conducted through existing literature surveys, and prior research on freight market place selection factors was previewed, and the selection factors were stratified into five upper and 19 lower factors. Through this study, it is expected that improvements for sustainable growth of freight marketplace companies will be derived and that it will be a basic study of establishing management strategies through marketplace operation and quality control. In addition, it is deemed that the priority of customer requirements can be actively accepted, providing an opportunity to actively respond and strengthen corporate competitiveness.