• 유통과학연구
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• 제18권5호
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• pp.89-98
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• 2020

Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

• 한국유기농업학회지
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• 제30권1호
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• pp.1-20
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• 2022

With the recent rapid increase in single-person households, food companies are releasing small packaging and small-capacity products regardless of product line such as beverages, fresh foods, and home snacks, and food consumption patterns are also changing. Meanwhile, as a series of accidents related to food safety occurred during cost-effective consumption pursuing price-performance, more consumers wanted to choose products that have been proven safe even with higher money due to food safety anxiety. Considering the concept of 'safety' of food, this study by using the 'ordered probit model' empirically investigated whether there is a difference in the degree of preference for safety in food consumption behavior between single-person and multi-person households. Summarizing the results, it was found that women rather than men, and elderly households among young and single-person households had a higher demand for food safety. The results of marginal effects considering food safety variables show that respondents with low frequency of delivery and take-out use are considering food safety more, and that single-person households are considering safety more than multi-person households. In the future, the population structure of Korea will continue to increase in single-person and elderly households, and women's economic activities will also continue to increase. Therefore, the growing home convenience food market needs marketing strategies to secure and emphasize food safety, such as sterilizing treatment technology for hygiene and safe container development from environmental hormones, and needs a lot of support and attention to meet changes in food culture trends and demographic structure.

• 한국콘텐츠학회논문지
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• 제22권2호
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• pp.695-709
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• 2022

본 연구는 코로나19 이후 가정 내 식사 비중이 증가함에 따라 어머니들이 식사준비 시 느끼는 스트레스와 먹거리 소비패턴 변화를 조사하기 위해 20세 이하의 미성년 자녀를 둔 30~40대 어머니를 대상으로 개별적인 심층면담을 통한 질적연구를 수행하였다. 주요 결과를 요약하면 다음과 같다. 코로나19 이후 대면 교육의 확대로 자녀들이 가정에 머무르는 시간이 길어지면서 어머니의 직업유무에 상관없이 식사준비가 스트레스로 작용하고 있었다. 외식 빈도는 현저히 감소한 반면, 가정 내 배달음식 이용과 온라인 장보기 빈도는 크게 증가했음에도 불구하고 배달음식의 위생문제와 영양불균형에 대한 우려로 자녀의 식사는 신선한 음식으로 골고루 직접 준비하고자 하였으며, 특히 자녀의 연령이 낮을수록 이러한 경향이 높았다. 먹거리 소비 결정요인을 분석한 결과, 어머니들의 연령이 낮고 가구소득이 높을수록 유기농 먹거리에 대한 관심이 높았으며, 학력이 낮을수록 먹거리 및 건강관련 정보에 무관심한 태도를 보였다. 건강에 대한 관심 증가로 건강기능식품을 이전에 비해 꾸준히 섭취하고 있었으며, 백신을 미접종한 자녀의 면역력 향상을 위해 건강기능식품을 추가로 구매한 경우가 많았다. 이상의 결과를 바탕으로 영유아나 어린이를 대상으로 한 다양한 유기농 밀키트 제품의 개발과 함께 고위험시대에 대응하기 위한 건강하고 안전한 가정 내 먹거리 지침 및 식생활관련 교육의 필요성을 제기하는 바이다.

• 산경연구논집
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• 제10권10호
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• pp.35-44
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• 2019

Purpose - This study focuses on the continuance intention of O2O fresh agricultural products e-commerce. By literature review, this paper looks through the classical theories which are often applied to study use behavior and continuance intention on the electronic commerce area. Ultimately based on the expectancy theory, Technology acceptance model, success model as well as trust model, a model of the continuance intention of fresh products O2O electronic commerce application is established. Research design, data, and methodology - Among users Chinese consumers have been chosen who have use experience as the research objects. From October 2, 2018 to November 2, 2018, 685 questionnaires in total were collected by the online release and collection. Expect for the negative questionnaires, the remaining 650 pieces of data are statistically analyzed. The collected data were firstly be analyzed by SPSS Ver. 25 on its frequency, reliability and exploratory factors. Then AMOS Ver. 25 is applied to the Confirmatory Factor Analysis, Discriminant Validity and hypothesis testing of the Structural Equation Modeling. Finally, the following research conclusions could be obtained from the hypothesis testing. Results - Firstly, in the extended IS model, quality factor for hypothesis testing, service quality, information quality and delivery quality have obviously present positive influences on satisfaction respectively. Secondly, in the hypothesis testing part of ECM-ISC model and UTAUT model, all hypotheses have presented accepted results. Especially from expectation confirmation to usefulness perception, the influence factor achieves 12.603, In the hypothesis of continuance intention, the influence factor of social influence on continuance intention is 7.748 and also it is the most remarkable one. Conclusions - The results show that the service quality of O2O fresh agricultural products e-commerce has the greatest impact on satisfaction, while the perceived usefulness of consumers has the most significant impact on O2O fresh agricultural products for sustainable use intention. This thesis makes up for the blank of O2O fresh food e-commerce for sustainable use intentions, and provides a theoretical basis for consumers' sustainable use behavior, and practical enlightenment for the sustainable development of O2O fresh agricultural products e-commerce.

• 한국식품과학회지
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• 제54권2호
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• pp.235-240
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• 2022

본 연구는 온라인 유통 중인 밀푀유나베 5종과 월남쌈 3종의 밀키트의 배송상태와 식재료 122개의 시료 대상으로 일반세균, 대장균군, 대장균에 대한 정량분석과, 병원성 미생물(Salmonella spp., E. coli O157:H7, L. monocytogenes)의 정성분석을 진행하였다. 배송형태는 하나의 제품을 제외하고 일반택배로 배송 되었고 제품 표면 온도 평균은 14.4℃이었다. 일반세균 정량분석 결과, 밀푀유나베 채소류에서 평균 6.66 log CFU/g, 육류에서 평균 3.27 log CFU/g, 땅콩소스에서 일반세균이 평균 1.81 log CFU/g로 나타났다. 월남쌈 채소류에서 평균 5.62 log CFU/g, 육류에서 평균 3.82 log CFU/g, 라이스페이퍼에서 평균 2.11 log CFU/g으로 나타났다. 대장균군·대장균의 정량 분석 결과, 밀푀유나베의 경우 채소류에서 평균 2.94 log CFU/g, 육류에서 1.27 log CFU/g이 검출되었다. 월남쌈 채소류에서 3.31 log CFU/g, 육류에서 1.93 log CFU/g이 검출되었다. 대장균은 밀푀유나베 식재료 중 청경채와 깻잎에서 검출되었으며, 평균 0.86 log CFU/g 수준으로 나타났다. 전반적으로 육류에 비해 채소류의 오염도가 높았다. 병원성 미생물의 경우 Salmonella spp., E. coli O157:H7는 모든 시료에서 불검출되었으며, L. monocytogenes는 소고기 3개(3.75%)의 시료에서 검출되었다. 본 연구의 결과 일부 시료에서 대장균 최대 허용한계치 값을 초과하였고, L. monocytogenes가 검출된 만큼 식중독 사고 예방을 위해서 세척 과정을 거친 후 섭취 및 조리하는 것이 권장된다.

• 한국경제지리학회지
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• 제8권1호
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• pp.131-152
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• 2005

본 연구는 대형유통업체의 식품유통체계와 농식품 공급업체와의 거래관계 특성을 구성하는 핵심과정인 농식품의 구매과정과 거래유형, 그리고 거래관계 유형별 입지 특성을 밝히는 것을 목적으로 한다. 사례연구를 위해 대구광역시의 대표적인 유통업체이자 향토기업인 동화백화점 계열 백화점 및 할인점을 대상으로 조사하였다. 사례기업의 농식품 구매유형은 주로 산지구매, 도매시장구매, 벤더구매가 중심이나 품목에 따라서 생식품과 공산품간에, 생식품 내에서도 세부품목별로 상이한 거래유형을 나타낸다. 농식품의 구매경로는 도매시장구매와 경매구매 등 중간 매개기관을 통한 구애와 산지구매, 개별계약농장구매 등 현지구매, 그리고 축산물구매 등으로 구분되며 각 구매경로 별로 독특한 구매노하우와 절차를 내포한다 공간적 측면에서, 고정 협력업체로 지정된 292개의 농식품 공급업체의 80$\%$ 이상이 대구와 경북지역에 집중 분포하고 있는 것으로 나타났다. 거래유형별로 대구지역 공급업체는 제조업체의 비중이 높은 반면, 경북지역 공급업체는 산지업체의 비중이 높다. 거래기간별로는 사례기업과 5년 이상 장기거래 관계를 지속하고 있는 업체가 70$\%$ 이상을 차지하여 거래지속성이 비교적 높은 것으로 나타났으며 특히 대구지역의 공급업체와의 거래지속성이 높은 것으로 나타났다. 품목별로는 대구지역은 공산품 공급업체의 비중이 높은 반면, 경북지역은 생식품 공급업체의 비중이 매우 높다.

• 한국식품위생안전성학회지
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• 제30권1호
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• pp.13-27
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• 2015

Systemic analysis 기법을 이용하여 국내 학교급식의 위해관리를 위한 정보를 제공하고자 학교급식 위생 관련 문헌분석을 실시하였다. 단체급식 및 위생 분야 키워드 47개를 도출한 후, DBpia 검색엔진을 통하여 도출된 키워드를 입력하여 최근 10년간(2005-2014) 생산된 총 1,177개 논문을 검색하였다. 이후 관련논문을 수집하고 전문가리뷰를 통하여 최종 142개 논문을 선정하였다. 시설별, 이해당사자별, 외부요인, 내부요인, 직접적 요인, 간접적 요인으로 나눠 문헌을 분석하였다. 시설별로 학교(64편)가 산업체(5편)나 병원(3편)보다 단체급식 위생 관련문헌이 많았다. 학교급식의 주요요인을 분석한 결과 시스템/시설/설비(15편), 위생교육(12편), 생산/납품업체(6편), 식재료(4편), 복합적 요인(9편)이었다. 학교급식 위생관련 요인을 환경적 요인, 인적 요인, 식재료 요인, 고용 및 직무요인으로 구분하였다. 이해당사자별로 영양사, 조리종사원, 학생, 교직원, 식재료 납품업체 등으로 구분하여 분석하였다. 첫 번째, 환경적 요인으로 시설 설비 영역과 시스템 영역으로 구분하였다. 시설 설비 영역에서 대상이 영양사인 경우 급식시설의 명확하지 않은 구획 및 구분, 다량조리기기의 부족으로 인한 음식 온도관리 미흡, 위생관리를 위한 기기 구비율 저조, 조리실 온 습도 관리 미흡 등이 문제점으로 지적되었다. 대상이 학생인 경우에는 교실배식 환경을 문제로 꼽았다. 시스템 영역에서는 영양사가 대상인 경우 학교 내 구성원 간 HACCP 시스템 팀의 낮은 협력정도가 문제로 지적되었다. 조리사/조리종사원이 대상인 경우에는 과도한 업무량과 높은 노동 강도, 급식소 안전 관련 근무 조건의 열악함이 문제가 되었다. 학부모를 대상으로 조사한 결과에서는 학교급식 모니터 제도의 활동이 저조한 것이 문제로 파악되었다. 두 번째, 인적 요소 측면에서는 "위생교육 부족"이 가장 큰 문제점으로서, 교육대상이 조리종사원인 경우 형식적인 위생교육, HACCP 관련 교육 미흡, 낮은 개인위생관리수행이 문제가 되었다. 대상이 학생인 경우에는 위생교육 경험이 적고, 위생교육의 적용 및 효과가 낮은 것으로 나타났다. 세 번째, 식재료 요소 측면에서 원재료 자체의 위생문제와 신선편이식품 전처리 식재료의 불신이 문제로 파악되었다. 한편, 생산 납품업체 관련 납품업체 배송차량 관리 미흡, 생산 납품업체 직원의 위생관리, HACCP 비인증업체의 위생관리가 문제로 지적되었다. 마지막으로 고용 및 직무 요소 측면에서 영양사와 조리종사원의 고용형태, 연봉수준은 직무만족도 및 직무몰입도에 영향을 주는 것으로 나타났으며, 직무스트레스는 직무수행, 나아가 학교급식 위생에도 영향을 줄 수 있다는 것이 확인되었다. 학교급식 위생의 원인 분석을 통하여 향후 정부는 예산확보, 현장조사, 인증시스템 제도 마련, 근무 조건 개선, 위생훈련 및 점검 강화, 전문가에 의한 위생컨설팅 및 급식장 설계 컨설팅을 강화할 필요가 있다. 본 연구는 향후 급식위생안전 개선을 위한 교육 자료 및 관련 기술 개발에 활용할 수 있다.

• 한국유기농업학회지
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• 제9권1호
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• pp.1-16
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• 2001

With increasing global concern that intensively synthetic-chemical based farming systems accelerated the decline in environmental quality, the sustainability of modem agriculture became the subject of great concern. It is well known that the movement of Community Supported Agriculture(CSA) has been contributed significantly to the development of organic agriculture in USA and Japan. It was supposed that CSA could be one of the best way to promote the movement of organic agriculture since there is little reliability on the organically grown food by consumer. In this paper it was focussed to study the movement of CSA in USA and Europe in order to provide an idea for establishment and movement of CSA in Korea to support the organic agriculture. In a CSA system, the farmer grows food for a group of shareholders who pledge to buy a portion of the farm's crop that season. This arrangement gives growers up-front cash to finance their operation and higher prices for produce, since the middleman has been eliminated. For most shareholder for CSA saving money is a secondary consideration, but fresh safe products and environmentally sound farming system. People become shareholder of CSA since they expect an organic farming which can ; \circled1protect the environment, minimize pollution, promote health, \circled2replenish and maintain long-term soil fertility by providing optimal conditions for soil biological activity, \circled3maintain diversity within the farming system and its surroundings and protect plant and wildlife habit, \circled4recycle materials and resources to the greatest extent possible within the farm and its surrounding community, \circled5maintain the integrity of organic food and processed products through each step of the process from planting to consumption, \circled6develop and adopt new technologies with consideration for their long range social and ecological impact. In all CSAs, the farmer develops a crop plan and a budget, which details costs for a growing season, including fair wages for the farmers. Experienced Information on increasing shareholder retention, the future of CSA, and getting started such as ideas for ongoing marketing, printed materials that set realistic expectations, working members, production, pick-up and delivery, setting prices, and receiving feedback were also briefly introduced.

• 유통과학연구
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• 제14권4호
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• pp.117-125
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• 2016

Purpose - As consumers' needs for purchasing fresh and safe food have been bigger in Korea, their interest in local food is also growing recently. So, the number of local food stores has been increased from 3 in 2012 to 103 in 2015. Local food stores should operate a business responding consumers' needs in order that local food stores are not to be a one-time fad. Therefore, the purpose of this study is to analyze the characteristics of consumers who use a local food store and provide helpful implications to design a strategy for sustainable growth of local food store. Research design, data, and methodology - In this study, Probit model was used for empirical analysis in order to examine the effect of purchase choice attributes of agricultural products, consumer's satisfaction, and their demographic factors upon the intention to use a local food store. After estimating coefficients of the probit model, marginal effects were calculated as a standard normal, and cumulative distribution is differentiated with respect to explanatory variables. To collect the data, questionnaire survey was carried out with the consumers using the local food store (Youngjin Nonghyup near to Jeonju city located in Jeollabuk-do). Result - The data analysis found that the more consumers are satisfied with local food store, the higher intention they have to use the local food store. In addition, it was known that the factors related to quality of agricultural products and shopping convenience among the purchase choice attributes have a considerable impact on the purchase intention of a local food store. In demographic factors, income was turned out to be an important factor affecting purchase intention of local food. Such a result supports the hypothesis that high income consumers are likely to purchase local food, which is based on the inference that consumers who have a high income tend to pursue wellbeing life. Futhermore, information delivery, through a reputable media source among general factors, was known to play an important role in forming an intention to purchase local food. According to the analysis of marginal effects, probability of purchase intention of a local food store is increased by 11.4%, if a monthly average income of a household is above 4.5 million Won(Korean currency). If purchasing satisfaction with local food stores is high, the probability of purchase intention would be increased by 24.1%. Likewise, such a probability goes up by 8.7%, 5.8%, respectively as an increasing one unit of quality of agricultural products and shopping convenience of local food stores, respectively. Conclusion - For attaining sustainable growth in a local food store, it is considered necessarily to establish a proper store operation system to meet consumers' needs, especially for quality and shopping convenience of local food. Moreover, as it was found that appropriate communication through media source has a positive effect on the intention to use local food store, PR activity seems to be necessary to expand the consumers' demands for local foods.

• 수산경영론집
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• 제55권1호
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• pp.37-53
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• 2024

In the post-COVID-19, the food industry is rapidly reshaping its market structure toward online distribution. Rapid delivery system driven by large distribution platforms has ushered in an era of online distribution of fresh seafood that was previously limited. This study surveyed 1,000 consumers nationwide to determine their online seafood purchasing behaviors. The research methodology used factor analysis of consumer lifestyle and Heckman's ordered probit sample-selection model. The main results of the analysis are as follows. First, quality, freshness, selling price, product reviews from other buyers, and convenience are particularly important considerations when consumers purchase seafood from online shopping. Second, online retailers and the government must prepare measures to expand seafood consumption by considering household characteristics and consumer lifestyles. Third, it was analyzed that consumers trust the quality and safety of seafood distributed online platforms. It is not possible to provide purchase incentives to consumers who consider value consumption important, so improvement measures are needed. The results of this study are expected to provide implications on consumer preferences to online platforms, seafood companies, and producers, and can be used to establish future marketing strategies.