• Title/Summary/Keyword: Degree of acceptance

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The Impact of User Perception on Usage Intention : Focusing on the Moderating Role of Attitude of Acceptance and Resistance (기술제품에 대한 사용자 지각이 사용의도에 미치는 영향 : 수용적 태도와 저항의 매개적 역할을 중심으로)

  • Kim, Hyun-Kyung
    • Journal of Information Technology Applications and Management
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    • v.16 no.2
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    • pp.65-77
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    • 2009
  • This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

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The Effect of the Interest in the Latest Technology of the 4th Industrial Revolution among Workers at Welfare Institutions for the Disabled on the Resistance and Anxiety : The Mediating Effect of Acceptance of the Latest Technology (장애인복지기관 종사자의 4차산업혁명 최신기술 관심도가 최신기술 활용 저항도와 불안도에 미치는 영향: 최신기술 수용도의 매개효과를 중심으로)

  • Nam, Hee-Eun;Im, Yu-Jin;Baik, Jeong-Won;Kim, Nam-Sook;Yoon, Young-Ji
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.5
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    • pp.188-198
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    • 2021
  • The purpose of this study is to verify the mediating effect from acceptance of the latest 4th Industrial Revolution technologies on the relationships between interest in the latest technologies, resistance to the latest technologies, and anxiety in workers at welfare institutions for the disabled. In order to achieve this goal, data were collected from July to August 2018 from workers at disability welfare centers in P Metropolitan City, and we analyzed data from 187 persons. Multiple regression analysis was applied to test the causal relationships between variables; the step-by-step analysis model of Baron and Kenny (1986) was used to verify mediating effects, and the Sobel test was performed to verify their significance. The analyses verified that the degree of interest in the latest technologies affects the degree of resistance to, and anxiety over, the latest technologies through acceptance of the latest technologies. At the same time, we verified that the degree of interest had a complete mediation effect because it did not directly affect the acceptance. In addition, the Sobel test result showed that the mediating effect was statistically significant. In other words, it was found that the degree of interest in the latest 4th Industrial Revolution technologies from workers at welfare institutions for the disabled increases the possibility of adaptation to future society by lowering resistance and anxiety through acceptance of the latest technologies. Based on these results, a plan to reduce resistance to, and anxiety over, the latest technologies was sought, and related measures to increase interest in the latest technologies and their acceptance are suggested.

Acceptance of Korean Menu Items and Its Association with a Degree of Food Neophobia among South-east Asian Muslim Consumers in Korea (동남아시아 무슬림 소비자의 한식 기호도 및 푸드 네오포비아가 기호도에 미치는 영향)

  • Park, Hee-Jung;Shim, Hyun-Kyou;Chang, Seong-Jun;Hong, Jae-Hee
    • Journal of the Korean Society of Food Culture
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    • v.32 no.3
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    • pp.175-184
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    • 2017
  • Despite growing interest in Korean foods, South-east Asian consumers' perception and acceptance of Korean foods have not been well elucidated. This study was conducted to understand South-east Asian Muslim consumers' perception and acceptance of Korean foods and the association with their food neophobia level. Ninety-three Muslim consumers (mean ages 25.2, men 35.5%, women 64.5%) from Malaysia (72%), Indonesia (16.1%), and Singapore (11.9%) rated their degree of food neophobia as well as recognition and acceptance of representative Korean menu items. Background data such as duration of stay and Korean food consumption habits were collected. Overall, participants perceived Korean foods positively (4.04 on a 5-point hedonic scale). Most well-recognized Korean foods were gimbap and bulgogi, whereas less-known spicy foods such as ojingoe deopbap were most liked among items that were actually consumed. A neophobic group rated Korean foods less favorably than neutral and neophilic groups (p<0.05). Future studies are required to identify whether or not South-east Asian Muslim consumers' food neophobia is formed under the influence of religious regulations or reflect individual consumers' personal traits.

Students' information communication skill affecting relationship among technology acceptance, education service quality, relationship quality, and education service satisfaction (학생이 활용하는 정보통신기술의 정도가 기술수용성과 교육서비스품질, 관계품질, 교육서비스만족과의 관계에 미치는 영향)

  • Lee, Young-Hwan;Jeon, Hea-June
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.73-81
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    • 2011
  • Considering education process in university, We will have consensus about that has not satisfied exactly individual student's needs. Because education in university has the process that one person contract diverse many people in same time. So, we consider about that if students have used more information communication technology, they have more satisfaction in education process and contents. Our research verify these hypotheses that students' high degree of technology acceptance tendency affect degree of relationship quality, education service quality, and education service satisfaction to be high. And these relationship are affected by level of students' using information communication technology. As a results, if students have high degree of technology acceptance then they have high degree of relationship quality, education service quality, and education service satisfaction. Also, enough students to use information and communication technology has moderate effect about these relationship. This study was conducted at university is located in the province's small and medium-sized cities. Therefore, future training will utilize its contents have been more effective.

Global Health Nursing Competency and Multicultural Acceptance Among Nursing Students (간호대학생의 국제보건간호역량과 다문화 수용성)

  • Ko, Jeong-A;Kim, Heeyoung
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.383-391
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    • 2022
  • This study was aimed at investigating relationship between global health nursing competency and multicultural acceptance of nursing students. The subjects were 145 nursing students from a university, and data were collected from June 8 to 19, 2020. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and regression. The subjects' global health nursing competency was 2.81±1.11 points (four-point scale) and multicultural acceptance was 3.84±0.68 points (six-point scale). Global health nursing competency differed according to gender and degree of preparation as a global nurse, and multicultural acceptance differed according to gender, multicultural education experience, and degree of preparation as a global nurse. Global health nursing competency had a positive correlation with multicultural acceptance (r=.18, p=.027), and it was showed that multicultural acceptance affected global health nursing competency (B=.29, p=.027). To be prepared as a global nurse, it is necessary to enhance the global citizen insight about multicultural experiences.

Children′s Peer Acceptance, Reciprocity of Best friendship, and Psychosocial Adjustment (학령기 아동의 또래수용 및 가장 친한 학급 친구의 상호성에 따른 심리사회적 적용)

  • 정윤주
    • Journal of the Korean Home Economics Association
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    • v.42 no.7
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    • pp.19-32
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    • 2004
  • This study examined how school-age children's peer acceptance and friendship experience were related to their psychosocial adjusment. Peer acceptance was examined in terms of sociometric status and social preference, and the friendship experience was examined in terms of the reciprocity of best friendship. The subjects were 275 children in the 4th or 5th grades. It was found that sociometric status and the reciprocity of best friendship were significant predictors of the level of loneliness that children experienced. Interaction between children's social preference score and the reciprocity of best friendship was also a significant predictor of the children's experience of loneliness. That is, the degree to which children are accepted by their peer group predicts the level of loneliness that children experience, but the strength of the prediction depends on whether the children have reciprocal best friends. Is for children's self-esteem in relation with sociometric status and the reciprocity of best friendship, only sociometric status was significant predictor of children's self-esteem. However, interaction between social preference and the reciprocity of best friendship was a significant predictor of children's self-esteem. This finding suggests that the degree to which children are accepted by their peer group predicts the level of children's self-esteem, and the strength of the prediction depends on whether the children have reciprocal best friends.

A Comparative Study of Korean and United States College Students' Degree of Religiosity, Evolutionary Interest, Understanding and Acceptance and Their Structures (한국과 미국 대학생들의 종교성, 진화 흥미, 진화 개념, 진화 수용의 수준과 구조 비교)

  • Ha, Minsu;Cha, Heeyoung;Ku, Seulae
    • Journal of The Korean Association For Science Education
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    • v.32 no.10
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    • pp.1537-1550
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    • 2012
  • This study aims to explore the differences between Korean and United States college students regarding their degree of religiosity, interest in, understanding and acceptance of evolution, and the effects of their interaction on these variables. A total of one thousand and fifteen Korean and US biology majors and non-majors college students participated in this study and a sub sample of 516 students were randomly selected for statistical tests. The results illustrated that Korean college students harbored significantly lower degrees of religiosity and interest in evolution but significantly higher degrees of knowledge and acceptance of evolution than US college students. The path analysis uncovered that the knowledge of and interest in evolution played a mediating role between religiosity and acceptance of evolution. Korean college students' interest in evolution was less correlated to other variables than US college students' interest. The acceptance of evolution was less predicted by knowledge of evolution in the Korean biology major sample than in the US biology major sample. The acceptance of evolution was predicted more by religiosity in the Korean non-major sample than in US non-major sample. This study suggests that future Korean science curriculum for evolution needs to enhance the degree of students' interest in evolution. In addition, future Korean science curriculum needs an instructional strategy in developing students' ability to make scientific decisions, such as the acceptance of evolution, without interference from their personal religious belief.

Predictors of Intercultural Sensitivity and Cultural Empathy on Multicultural Acceptance in Nursing Students (간호대학생의 다문화 감수성과 문화적 공감이 다문화 수용성에 미치는 영향)

  • Ryu, Eun-Jin
    • Journal of The Korean Society of Integrative Medicine
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    • v.10 no.2
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    • pp.125-134
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    • 2022
  • Purpose : Establishing multicultural acceptance is important to provide quality nursing care in various clinical settings and adapt to changing roles in different situations. The purpose of this study was to explore degree of intercultural sensitivity, cultural empathy, and multicultural acceptance, the factors influencing of multicultural acceptance of nursing students and to provide the basic data to increased multicultural acceptance. Methods : The study used a questionnaires that include general characteristics, multicultural acceptance, intercultural sensitivity, cultural empathy for nursing students. This research involved 173 nursing students in G city. The data collected from August 15, 2021 to August 30, 2021. The study was analyzed using the SPSS 23.0 program. The correlation among intercultural sensitivity, cultural empathy, and multicultural acceptance was analyzed by Pearson's correlation coefficients, and it was analyzed using multiple regression to figure out factors influencing multicultural acceptance. Results : The multicultural acceptance score was above the middle level and differed according to the academic grade (F=8.580, p<.001), major satisfaction (F=5.981, p=.003), interpersonal relations significantly (F=6.837, p=.001). Multicultural acceptance was a significant positive correlation with intercultural sensitivity (r=.544, p<.001), cultural empathy (r=.624, p<.001). As a result of regression analysis, it was confirmed that cultural empathy (β=.477, p<.001) and intercultural sensitivity (β=.212, p<.001) were factors that influence nursing students' multicultural acceptance ; this model could explain 40 %. Conclusion : Factors affecting multicultural acceptance of nursing students are cultural empathy and intercultural sensitivity. Nursing students are encouraged to have multicultural acceptance in terms of satisfaction of cultural empathy and intercultural sensitivity. Through this research requires the fellow study to determine the various factors affecting multicultural acceptance of nursing students. And it is necessary to development education and program that can enhance multicultural acceptance is required.

Persuasion Tactics of Salesmen : Moderating Effect in Regards to the Purchasing Patterns and Gender of College Students (판매원의 설득전술 : 대학생의 구매형태 및 성별의 조절효과)

  • Yoon, Sung-Wook;Kang, Jiho;Jeong, Weon-Deog
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7494-7500
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    • 2015
  • The purpose of this study is to investigate how the customer's attitudes and behavioral responses, depending on the persuasion tactics of salespeople in customer service and meeting point. The tactics of persuasion of customer acceptance and purchase depending on the type of salesperson with proven effectiveness of even comes out to investigate what results according to the purchase form and the customer that the customer consumes gender. Results First, the tactics of persuasion tactics of coercive tactics to mention the loss of a salesman showed that increasing the degree of acceptance than non-coercive tactics to help consumers buy the information provided above. Second, coercive tactics to adjust the effect with respect to the degree of acceptance of the purchase of helping consumers to purchase in the online form has been proven to be more effective than non-coercive tactics case. Third, adjusted for gender effects were proven to help women with respect to the degree of acceptance of a consumer purchases more effective than men. That is, in consumer contacts, the persuasion tactics of salespeople depending on the customer's acceptance and purchasing intention showed that coercive tactics has the more positive impact on online forms and women.

Children's Peer Status and Self-Perception (또래지위에 따른 아동의 자아지각)

  • 임연진
    • Journal of the Korean Home Economics Association
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    • v.32 no.1
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    • pp.119-132
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    • 1994
  • The purpose of this study was to investigate children's self-perceptions of social competence in three different levels of peer status and to determine the degree of congruence between children's perceptions and teachers' ratings of social competence. The subjects were 46 bpys and 44 girls identified as popular neglected and rejected by peers in preschool and in first and second grades. A sociometric test was used to identify children's peer status. Children's self-perceptions were assessed by the social Competence Scale for Young Children and teachers' assessment of children's competence was collected by a rating scale. The data were analyzed by 3-way ANOVA 2-way MANOVA for repeated measures and pearson product-moment correlations. The results showed that children's self-perceptions of social competence were generally positive and not significantly different by peer status and grade level in three of the four domains. For the maternal acceptance domain the degree of acceptance perceived by neglected group decreased with grade while those of popular children increased. The degree of congruence between children's perceptions and teachers' ratings were different by peer status. Popular children's estimation of their social competence was more congruent with teachers but neglected and rejected children overestimated their competence.

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