• 한국경영과학회지
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• 제34권4호
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• pp.57-72
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• 2009

As development of information technologies, customer retention has been an important issue in the competing environment. A lot of researches focus on prediction of the churning customers and seeking their characteristics. However, relationships among customers or products have not been considered in existing researches. In this study, product networks are proposed and analyzed to investigate the differences of network characteristics of products purchased by potential churning customers and those of loyal customers. The product networks are constructed from real product purchase data collected from a Korean department store. We investigated the characteristic differences, such as the degree centrality, degree centralization, and density, of two product networks constructed by potential churning customers and the loyal customers. The results indicate that degree centrality, density and degree centralization of the product network of the loyal customers are higher than those of the potential churning customers. And the promotional products of the department store are resulted to be effective in attracting the loyal customers.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권9호
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• pp.3611-3634
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• 2015

In this paper, we build a theoretical framework for quantitatively measuring and graphically representing the degrees of closeness centralization among performers assigned to enact a workflow procedure. The degree of closeness centralization of a workflow-performer reflects how near the performer is to the other performers in enacting a corresponding workflow model designed for workflow-supported organizational operations. The proposed framework comprises three procedural phases and four functional transformations, such as discovery, analysis, and quantitation phases, which carry out ICN-to-WsoN, WsoN-to-SocioMatrix, SocioMatrix-to-DistanceMatrix, and DistanceMatrix-to-CCV transformations. We develop a series of algorithmic formalisms for the procedural phases and their transformative functionalities, and verify the proposed framework through an operational example. Finally, we expatiate on the functional expansion of the closeness centralization formulas so as for the theoretical framework to handle a group of workflow procedures (or a workflow package) with organization-wide workflow-performers.

• 한국항해항만학회지
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• 제28권2호
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• pp.121-127
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• 2004

The shipping industry can be explained by a growing process of concentration and centralization of tonnage. A few largest shipping company control a great deal of shipping tonnage in the total tonnage through the process of concentration and centralization of tonnage in shipping over time. It confirms that a decreasing number of operators take an increasing quantity of tonnage in the total tonnage. Thus, the extremely dualistic structure (extremely unequal distribution of tonnage) are shown not only in the shipping industry in a given country but also in liner shipping in the world In this paper, the two countries, that is, Korea and Egypt, are compared considering the absolute size of tonnage and shipping policy in tenn., of concentration and centralization of tonnage in shipping. In order to measure the degree of concentration of tonnage in shipping, the quantitative measurements; the Lorenz curve and Gini coefficient are introduced. But it should be supplemented with the qualitative measures of tonnage in a given country.

• 지능정보연구
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• 제28권1호
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• pp.107-129
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• 2022

기술경쟁이 심화되고 있는 오늘날 신기술에 대한 선도적 위치의 선점이 중요하다. 선도적 위치의 선점과 적정시점에 기술 획득·관리를 위해 이해관계자들은 지속적으로 기술에 대한 탐색활동을 수행한다. 이를 위한 참고 자료로서 가트너 하이프 사이클(Gartner Hype Cycle)은 중요한 의미가 있다. 하이프 사이클은 기술수명주기(S-curve)와 하이프 수준(Hype Level)을 결합하여 새로운 기술에 대한 대중의 기대감을 시간의 흐름에 따라 나타낸 그래프이다. 새로운 기술에 대한 기대는 기술사업화뿐만 아니라 연구개발 투자의 정당성, 투자유치를 위한 기회의 발판이 된다는 점에서 연구개발 담당자 및 기술투자자의 관심이 높다. 그러나 산업계의 높은 관심에 비해 실증분석을 시도한 선행연구는 다양하지 못하다. 선행문헌 분석결과 데이터 종류(뉴스, 논문, 주가지수, 검색 트래픽 등)나 분석방법은 한정적이었다. 이에 본 연구에서는 확산의 주요한 채널이 되어가고 있는 소셜네트워크서비스의 데이터를 활용하여 'Gartner Hype Cycle for Artificial Intelligence, 2021'의 단계별 기술들에 대한 집단구조(커뮤니티)의 특성과 커뮤니티 간 정보 확산패턴을 분석하고자 한다. 이를 위해 컴포넌트 응집규모(Component Cohesion Size)를 통해 각 단계별 구조적 특성과 연결중심화(Degree Centralization)와 밀도(Density)를 통해 확산의 방식을 확인하였다. 연구결과 기술을 수용하는 단계별 집단들의 커뮤니케이션 활동이 시간이 지날 수록 분절이 커지며 밀도 역시 감소함을 확인하였다. 또한 새로운 기술에 대한 관심을 촉발하는 혁신태동기 집단의 경우 정보확산을 촉발하는 외향연결(Out-degree) 중심화 지수가 높았으며, 이후의 단계는 정보를 수용하는 내향연결(In-degree) 중심화 지수가 높은 것으로 나타났다. 해당 연구를 통해 하이프 사이클에 관한 이론적 기초를 제공할 것이다. 또한 인공지능기술에 대한 기술관심집단들의 기대감을 반영한 정보확산의 특성과 패턴을 소셜데이터를 통해 분석함으로써 기업의 기술투자 의사결정에 새로운 시각을 제공할 것이다.

• 한국컴퓨터정보학회논문지
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• 제21권5호
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• pp.141-148
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• 2016

In this paper, we propose a topic network analysis approach which integrates topic modeling and social network analysis. We collected 2,039 scientific papers from five top journals in the field of data mining published from 1996 to 2015, and analyzed them with the proposed approach. To identify topic trends, time-series analysis of topic network is performed based on 4 intervals. Our experimental results show centralization of the topic network has the highest score from 1996 to 2000, and decreases for next 5 years and increases again. For last 5 years, centralization of the degree centrality increases, while centralization of the betweenness centrality and closeness centrality decreases again. Also, clustering is identified as the most interrelated topic among other topics. Topics with the highest degree centrality evolves clustering, web applications, clustering and dimensionality reduction according to time. Our approach extracts the interrelationships of topics, which cannot be detected with conventional topic modeling approaches, and provides topical trends of data mining research fields.

• 농촌계획
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• 제23권2호
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• pp.9-17
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• 2017

Rural development policy has changed from hardware based development to community revitalization. The purpose of this study is to analyze social network of collaborative activity among rural organizations as fundamental of community. The material used in this study is a record of collaborative activites in the community newsletter of Hong-Dong area. 161 of collaborative activities (links) and 75 of organizations (nodes) are investigated in network. 6 collaborative activity type ('Education', 'Socializing', 'Meeting', 'Culture', 'Event' and 'Labor') is classified. 'Socializing' is inclusive of approximately half of whole network (50.67%). Closeness centraization, degree centralization and betweenness centralization are measured on top in 'Education', 'Meeting' and 'Event' type. Scatter plot analysis using degree and betweenness centrality index, 'Maeul Revitalization Center', 'Balmak Library', 'Woori-Maeul Medical Co-op', 'Support Center for Female Farmers', 'Hongdong Middle School' and 'Mundang Sustainable Agriculture Education Center' are resulted as the core organization in network. Geographical distribution of collaborative activity is not only concentated in Hong-Dong Myeon but also networked with adjacent administrative district. This study finds its purpose in the detailed analysis of network characteristics of collaborative activity within Hong-Dong area which is representative developed rural community in Korea.

• Perspectives in Nursing Science
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• 제13권1호
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• pp.29-35
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• 2016

Purpose: This study aimed to explore the underlying structures of students' interaction networks to monitor network changes during the year, to verify the relationship with self-directed learning, and to identify the effect of problem-based learning on interaction and self-directed learning. Methods: A longitudinal study was designed which included 3 parts (A=25, B=27, C=26) with a total of 78 second-year nursing students from 2013 to 2014. Interaction indicators used group network centralization and density, and individual in-degree centrality. Results: Group network centralization showed mean reversion patterns, however, centralization and density showed a slight increase from 2013 to 2014 (Centralization of A part from 52.78 to 36.96, B part from 20.56 to 32.20, C part from 34.40 to 37.24; Density of A part from 0.122 to 0.123, B part from 0.111 to 0.121, C part from 0.109 to 0.121). The individual in-degree centrality is significantly correlated with self-directed learning and the correlation coefficient increased during the year (r=.274 in 2013, r=.356 in 2014, p<.001). Conclusion: Students share information more interactively during the year and the more they share the higher the scores of self-directed learning.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.73-96
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• 2019

Purpose The purpose of this study is to examine the effect of communication-structure characteristics on performance in online collaboration using the data from Github, one of representative open source software development platforms. We analyze the impact of in-degree/out-degree centralization and reciprocity of communication network on collaboration performance in each project. In addition, we investigate the moderating effect of owner types, an individual developer or an organization. Design/methodology/approach We collect the data of 838 Github projects, and conduct social network analysis for measuring in-degree/out-degree centralization and reciprocity as independent variables. With these variables, hierarchical regression analysis is employed on the relationship between the characteristics of communication structure and collaborative performance. Findings Our results show that for the project owned by an organization, the centralized structure of communication is not associated with the collaboration performance. In addition, the reciprocity is positively related to the collaboration performance. On the other hand, for the project owned by an individual developer, the centralized structure of communication is positively related to the performance, and the reciprocity does not show the positive relationship on the performance.

• 컴퓨터교육학회논문지
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• 제18권4호
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• pp.41-53
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• 2015

본 연구의 목적은 웹기반 협력학습에서 상호작용의 패턴인 중심화가 공유정신모형, 만족도, 성취도에 미치는 영향을 분석하는 것이다. 총 68명의 학습자들이 7개의 팀에 무선할당 되어 4주간 웹기반 협력학습을 진행하였으며, 사회연결망 분석을 통해 중심화가 높은 그룹 3팀과 낮은 그룹 3팀이 선별되었다. 중심화가 높은 집단과 낮은 집단 간 공유정신모형, 만족도, 성취도의 차이를 검증한 결과, 두 집단 간 공유정신모형에는 차이가 없는 것으로 밝혀졌으나 만족도와 성취도의 경우 중심화가 높은 집단이 낮은 집단에 비해 더 높은 만족도와 학업성취도를 보였다. 이는 웹기반 협력학습에서 주도적인 역할을 수행하는 학습자가 있을 때 만족도와 성취도가 높아진다는 의미이며, 협력학습의 설계에 대한 시사점을 제공한다.

• 지능정보연구
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• 제15권4호
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• pp.159-182
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• 2009

본 연구에서는 기업에 이미 전산화되어 표준적인 형태로 존재하는 거래데이터를 이용하여 상품을 노드(node)로 놓고 동일 고객이 구매한 상품을 연결선(edge)으로 이은 상품 네트워크를 구성하였다. 사회 네트워크 분석에 널리 이용되는 중심성(Centrality)과 집중도(Centralization)를 구해서 고객의 구매패턴에서 중심이 되는 상품을 파악하였으며, 다른 상품들과 직간접적으로 연계되어 판매되는 상품관계의 총체적 흐름을 파악하고자 하였다. 또한성별, 연령별, 판매지역, 그리고 계절별 고객의 구매활동으로부터 도출되는 상품 네트워크에서 어떤 차이가 나타나는지 네트워크의 관점에서 밝히고자 하였다. 본 연구의 결과는 상품간의 구매관계 정보를 이용하여 교차판매, 상향판매, 그리고 추가판매 등을 보다 적극적으로 유도함으로써 기업의 매출증대와 더불어 판매상품의 다양성을 확보하기 위한 전략구축 방법과 평가 방법을 제시한다.