• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.902-912
• /
• 2010

This study compares and contrasts the consumer decision-making styles (CDMS) of South Korean and American Generation Y females. A total of 117 American female and 206 Korean female consumers completed self-report survey questionnaires to assess their consumer decision making styles. Exploratory principal components factor analysis using varimax rotation was used to categorize the items into an underlying set of American and Korean decision-making characteristics. Two-tailed independent t-tests were conducted to examine the differences between the two groups when items appeared to have common factors. Factor analysis identified five common factors between the two samples (i.e., enjoyment, shopping aversion, price consciousness, brand consciousness, and quality consciousness). The t-test results report significant differences in the items reported in each factor between American and Korean females. Some of the factors are more indicative of American female Generation Y consumers than Korean female Generation Y consumers. For example, the American female sample seemed to enjoy shopping and prefer brand names more than the female Korean sample. Koreans females seem to have a higher aversion to shopping than Americans; in addition, Koreans females seem to be more accepting of discount and outlet stores, will wait until the price is low before buying a product, and prefer sales when shopping. Based on the findings, the instrument identified varying CDMS between the two samples used. Previous studies using the Sproles and Kendall (1986) instrument experienced the same issue (Bakewell & Mitchell, 2004, 2006; Bauer et al., 2006; Durvasula et al., 1996; Fan & Xiao, 1998; Hanzaee & Aghasibeig, 2008; Mitchell & Walsh, 2004; Siu et al., 2001; Walsh et al., 2001). The results support the idea that no single instrument can be used to examine CDMS in different cultures. This suggests that each country has a CDMS with internal characteristics. Limitations and research for future studies are also discusse.

• Research in Community and Public Health Nursing
• /
• v.10 no.2
• /
• pp.387-399
• /
• 1999

The purpose of this study is to identify the relationships of job stressor. coping strategies. and stress responses of manufactoring workers. Data were collected through self-reported questionnaires from 262 of the manufacturing workers in a local electronic company from July to August. 1999. For data analysis. Cronbach's a. Factor Analysis. Descriptive statistics. ANOVA. and Pearson's correlation coefficient with SPSS/PC+ 7.5 version program were used. The results were as follows: 1. Regard to the stress responses and coping strategies by sociodemographic variables. 'the overall stress responses' showed significant differences by sex. age. marrital state. The use of 'control coping strategy' showed significant differences by sex and the type of work. The use of 'avoid coping strategy' showed significant differences by sex. age. married state. year of career. and income. 2. The average scores of 'the job characteristics and participation in decision making factor'. 'the physical environmental factor'. and 'the role and leadership factor' were 2.66. 2.59. 2.59 in order. The average scores for 'the avoid coping strategy' and 'the control coping strategy' were 3.03. 2.97. The average scores for 'the overall. psychosoical. and physical stress responses' were 2.18. 2.18. 2.23. 3. The 'control coping strategy' was negatively related to 'the job characteristics and participation in decision making factor'. 'the role and leadership factor'. 'the psychosocial stress responses'. and 'the overall responses'. 'The control coping strategy' was positively related to all of 'the job stressors'. 'the physical stress responses', and' the overall stress responses'. 'The physical environment factor' was positively related to all of 'the stress reponses'. 'the role and leadership factor'. and 'the job characteristics and participation in decision making factor'. According to the results of this study, the suggestions were as follows: 1. The coping strategies of manufacturing workers in the specific job stress situation should be considered to future studies. 2. In order to applying the stress management program in the workplace. The organizational intervention focused on 'the job characteristics and participation in decision making' will be needed. 3. To support and use of 'control coping strategy' of the workers. the organizational efforts should be required.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2004.05a
• /
• pp.86-91
• /
• 2004

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

• Proceedings of the Korean Society for Quality Management Conference
• /
• 2004.04a
• /
• pp.48-53
• /
• 2004

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

• Journal of Digital Convergence
• /
• v.15 no.6
• /
• pp.179-187
• /
• 2017

The purpose of this study is to analyze the effects of entrepreneurship education and individual environmental factor on university student's career decision self-efficacy. A total of 346 university students responded to the survey and the data was analyzed using SPSS 18.0. To test the hypotheses of this study, correlation analysis and regression analysis were conducted. The results of this study showed that entrepreneurship education, role model, family entrepreneurial experience and career preparation behavior were positively related to career decision self-efficacy. While gender were not positively related to career decision self-efficacy. This study reconfirms the importance and change of recognition of university entrepreneurship education for enhancing decision-making self-efficacy as well as the importance of career preparation behavior, role model and family entrepreneurial experience that have a significant effect on career decision of university students.

• Asia-Pacific Journal of Business
• /
• v.8 no.1
• /
• pp.45-65
• /
• 2017

This study which focused on factors and challenges affecting the decision-making of indigenous corn farmers ascertained the determinants that make farmers decide to engage in and continue corn farming activities in Paracelis, Mountain Province, in Northern Philippines. Determinants of decision and motivational factors of corn farmers were examined based on survey responses of 120 indigenous corn farmers by applying chi-square test analysis. Results showed that there were some decision and motivational factors that were significantly related to specific characteristics of corn farmers and there were also similarities of factors that affected the decision making of farmers in terms of engaging in and sustaining corn farming activities. Among the identified driving forces, financing capability and availability of land area were highly related with farm size and with a farmer's educational attainment. Knowledge or experience and interest in corn farming were also related with educational attainment. All the identified driving forces were found to be unrelated to farmers' age. The motivational factor identified as "personally satisfying" was found to be related with age, educational attainment and years in the farming business. Factors which affected a farmer's decision to sustain corn farming activities ("sustaining" factors) such as availability of different networks is highly related to educational attainment, years in the farming business and farm size while high market price of corn was the only "sustaining" factor linked to educational attainment. Based on these factors and cited problems in corn farming, recommendations were offered to address the issues raised by farmers.

• Journal of the East Asian Society of Dietary Life
• /
• v.15 no.4
• /
• pp.475-482
• /
• 2005

As Korea has approached the aging society, older Koreans have become an important force in restaurant sales today. To succeed with this silver market, it is important for restaurant managers to know who they are and which factor influence the older Koreans' eating-out decision making process. The purpose of this study was to investigate the effect of the elderly consumers financial independency on restaurant selection process. Data were collected from 178 older consumers above 55 years old and analyzed using the descriptive statistic analysis, MANOVA, and one-way ANOVA. The results showed that the elderly consumers financial independency significantly influenced the decision making process in determining where they eat out Significant differences were found between high income group and low income group in the Problem Recognition Step(Wilks' Lambda=0.776, F=3.796), Information Search Step(Wilks' Lambda=0.779, F=2.959), Alternative Evaluation Step (I :Wilks' Lambda=0.835, F=1.748/ II :Wilks' Lambda=0.764, F=3.212), and Purchase Decision Step(Wilks' Lambda=0.849, F=2.412), except the Post-Purchase Behavior(Wilks' Lambda=0.933, F=1.179). The more financially independent older consumers were, the more directly they were involved in the eating out decision making process. Older consumers with higher income and more personal property were likely to 'propose to eat out by themselves'(F=10.986), to obtain restaurant information from the 'printed materials'(F=9.707), to consider 'convenient location' as most important factor when they eat out(F=5.594), and to go to 'family restaurant'(F=7.067), 'Japanese restaurant'(F=7.391) and 'fine dining restaurants'(F-=6.382). In conclusion, we found that the elderly consumers financial independency did influence the eating-out decision making process. Considering that older Korean will become a financially independent consumer and will be eating away from home more often, food service operations should actively position themselves for this market and develop the market-driven menus and services to meet their needs and expectations.

• Journal of Family Resource Management and Policy Review
• /
• v.3 no.2
• /
• pp.61-76
• /
• 1999

The purpose of this study is to investigate the degree of influence on the elderly’s life adjustment and decision making in the family. For these research tasks the data were collected through interview. the respondents were 296 of man and woman elderly who lived in JeonJu. It was analyzed by various statistical methods such as Frequency, Percentile, ANOVA, correlate, t-test, Multiple Regression Analysis. The finding of this study are as follows; 1) Decision-making of the elderly in family had significant differences I the area of sex, the sum of monthly personal expenses, satisfaction level of personal expenses, subjective economic level and self-esteem in the order named. 2) Elderly life-adjustment had significant differences in the area of the residential district, the present job, the situation of a apouse, religion, education, the sum of the monthly personal expenses, health, satisfaction level of personal expenses, subjective economics level and self-esteem. 3) When we observe relationship with the elderly decision-making in family and life-adjustment, relation decision-making in family and life-adjustment appeared positively. 4) Decision-making of the elderly in family had the significant differences according to the variables such as sex, the sum of monthly personal expenses, and self-esteem in the order named, and the most influential factor among them was sex. 5) Elderly life-adjustment had the significant differences according to the variables such as self-esteem, decision-making, religion, health, the sum of the monthly personal expenses, the residential district in the order named. The most influential factor was self-esteem and the explanary of those variables for the elderly life-adjustment was 55.1%.

• Journal of Convergence for Information Technology
• /
• v.12 no.2
• /
• pp.221-230
• /
• 2022

The purpose of this study is to identify career decision-making types of college students majoring in beauty, and to improve career preparation behaviors by analyzing their effects on career preparation behaviors and major satisfaction. It was conducted from November 1 to 30, 2021, and a total of 485 questionnaires were used as analysis data. Frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were performed as research methods. As a result of the study, first, the type of career decision-making showed a positive (+) correlation between career preparation behavior and major satisfaction, indicating that it was statistically significant. Second, rational career decision-making style was correlated with dependence and intuitive style. As the career preparation behavior, the career preparation behavior of time effort, ability activity, and information collection, and the satisfaction of the major showed a statistically significant positive (+) correlation in class satisfaction and subject satisfaction. Third, among career decision-making types, rational and dependent types were found to have a statistically significant effect on ability activity, which is a sub-factor of career preparation behavior.

• Korean Journal of Child Studies
• /
• v.31 no.1
• /
• pp.163-177
• /
• 2010

The purpose of this study was to examine the maintenance of an evaluation accreditation indicator according to child care center teachers' participation in decision making. The subjects of this study were 139 teachers from 12 accredited national, public, private, and corporate child care centers in Seoul and North Gyeongsang Province. The TIP-2 (Teacher Involvement and Participation Scale V.2) and Accreditation Indicator for Child Care Centers were used to measure teachers' participation in decision making and accreditation indicator maintenance. Frequency, mean, standard deviation, one-way ANOVA and scheffe test were used for data analyses. The results revealed that the teachers who rated middle and high level in terms of their participation in decision-making showed higher levels of maintenance of the evaluation accreditation indicator than those with low levels of participation. This finding suggests that teachers' participation in decision making is an important factor for maintaining the quality of child care centers.