Proceedings of the Korean Society for Quality Management Conference (한국품질경영학회:학술대회논문집)

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Development of Purchasing Decision Model by Image of Product - Focused on Notebook industry -

제품 이미지에 따른 구매결정모형의 개발에 관한 연구 - 노트북 산업을 중심으로 -

  • Park Sang-June (Dept. of Industrial Engineering, Kyung Hee University) ;
  • Cho Jai-Rip (Dept. of Industrial Engineering, Kyung Hee University)
  • Published : 2004.04.01
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Abstract

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

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