• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.93-101
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• 2021

The study aims to test the model of Yang et al. (2017) for the overall assessment of the transportation sector in the sharing economy and add some new elements on the benefits of customer loyalty from some previous studies that were not mentioned in Yang's model. This study will take examples from the two big brands of car-sharing apps in the sharing economy in Vietnam - Uber, and Grab. This research focuses on customer loyalty in the sharing economy with Uber and Grab as the transport sector in Ho Chi Minh City. Based on the survey data of 380 customers in Vietnam, the research results show that two independent factors positively impact commitment and satisfaction: social benefits and economic benefits. Simultaneously, economic benefit has a positive effect on satisfaction while trust benefit has a negative effect on commitment. Finally, commitment has a positive impact on customer loyalty in the sharing economy. As a result, companies in the sharing economy can identify which are the key factors that strongly influence customer satisfaction, commitment, trust, and loyalty to help managers to devise the appropriate solutions for promoting the strengths or overcoming limitations to contribute to perfecting and improving the quality of the company's services.

• 유통과학연구
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• 제16권7호
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• pp.5-16
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• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.183-196
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• 2019

오늘날 소비는 재화의 소유권을 획득하는 것으로 인식되었던 것에서 점차 벗어나면서 재화를 구매하여 소유하는 대신 일시적으로 접근하고 이용하기 위해 비용을 지불하는 방식으로 변하고 있다. 이렇게 소유하지 않고 사용하는 경제활동을 공유경제라고 하며 이는 기본적으로 한 번 생산된 제품, 서비스 등의 자원을 많은 사람과 함께 나누어 사용하는 방식으로써 현재 전 세계에서 주목받고 있는 경제 패러다임이다. 본 연구는 공유경제 서비스의 성공요인을 이용의도로 규정하고, 유용성, 즐거움, 위험성을 공유경제 서비스의 특성으로 제시하여 이러한 특성이 소비자의 태도와 신뢰에 미치는 영향과 태도와 신뢰가 공유경제 서비스 이용의도에 미치는 영향을 연구하고자 하였다. 이들 변수를 기초로 하여 8개의 연구 가설이 설정되었다. 자료는 인터넷 설문을 통해 수집하였다. 표본 크기는 250개이고, SPSS와 AMOS를 이용하여 통계분석을 하였다. 분석 결과 유용성은 태도에, 즐거움은 태도와 신뢰에, 위험성은 신뢰에 유의한 영향을 주고, 태도와 신뢰는 이용의도에 의미 있는 영향을 미치는 것으로 나타났다. 그러나 유용성은 신뢰에는 영향을 미치지 않고, 위험성은 태도에는 영향을 미치지 않는 것으로 확인하였다.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.165-189
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• 2013

The advance of the smart working environment came the expectation that it would innovate and revolutionize the way people work, particularly in a society where smart work is readily available for creating a collaborative and 'connected' business. One of the core infrastructure elements for making smart work a viable option is the smart work center, the promotion of which requires a new form of 'smart work center business model' that can satisfy the purposes of both public services and private businesses. This calls for collaboration between the public and private sectors. Recently a number of businesses have been making significant headway in the creation of a new environment for business support and collaboration by adopting a sharing economy business model in their offices. The so-called 'Coworking Space' is an advanced form of business environment in the emerging 'smart work' era, and comes with the benefits of reduced costs as a result of sharing office space and knowledge sharing through the use of human networks. This paper describes the framework of a 'smart work center business model based on the sharing economy' using a BMC (Business Model Canvas), with an understanding of the characteristics inherent to the smart work center and the sharing economy. It was on the basis of this framework that a smart work center model for business incubation and startup, a private smart work center model for childcare services, and a community marketplace model with a global network were developed.

• 인터넷정보학회논문지
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• 제17권5호
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• pp.151-160
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• 2016

본 연구의 목적은 최근 창조경제 또는 사회적 경제 관점에서 주목받고 있는 공유경제라는 키워드에 관해 현대 한국인들이 가지고 있는 대중적인 문화 및 사회적 인식, 즉 집단지성의 변화 추세를 조사하는 것이다. 이를 위해, 본 연구는 빅데이터 분석 관점의 텍스트 마이닝 기법을 적용하여 최근 5년 간 사회 문화적 집단지성의 객관적이고 가시적인 연간 변화 및 패턴들을 발견하고 이해하고자 한다. 월드 와이드 웹에서 크롤링(crawling) 기법과 구글링(googling)을 통해 분석에 필요한 2010년부터 2014년까지 축적된 상당한 양의 공유경제를 주제로 한 기존 문헌들의 시계열 웹 메타 데이터를 수집하였다. 결과적으로, 많은 양의 가공되지 않은 공유경제 키워드 관련 원 자료들은 R프로그래밍 분석을 통해 보다 의미 있는 가치 있는 '워드 클라우딩' 형태의 그래프나 그림으로 분석처리 되었다. 아직까지 시기적으로 공유경제에 관해 축적된 자료나 집단지성이 양적으로 미비함에도 불구하고, 본 연구는 지식처리 관점에서 시계열 빅데이터 분석을 수행한 선행연구라는 점에서 의미가 있다. 따라서 본 연구의 결과는 향후 산학 분야에서 공유경제 관련 시장분석과 소비자 행동학 관련 후속 연구들을 위해 1차 자료로서 학문적 시사점을 제공할 수 있다.

• 한국컴퓨터정보학회논문지
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• 제23권10호
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• pp.73-80
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• 2018

The shared economy began with the concept of sharing the physical and intellectual assets of individuals with others. Nowadays, the concept of shared economy is becoming one of the industries as an enterprise type. Especially, with the development of the Internet and smart devices, various forms of shared economy have been developed in accordance with the need of sharing of individual income. Digital content is also a shareable commodity and it is seeking to utilize it as an item of shared economy. Accordingly, when digital contents are used as a shared economy, there are various possible threats -security threats that may arise in the course of transactions, potential for theft, alteration and hacking of contents. In this paper, we propose transaction method and content protection method using block chain-ethereum technology to reduce security threats and transparent transactions that can occur in digital contents transactions. Through the proposed method, the trust of the consumer and the supplier can be measured and the encryption can be performed considering the characteristics of the data to be traded. Through this paper, it is possible to increase the transparency of smart transaction of digital contents and to reduce the risk of content distortion, hacking, etc.

• Asian Journal of Business Environment
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• 제3권1호
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• pp.29-35
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• 2013

Purpose - objective of this research is to investigate individual, organizational and environmental factors influence tacit knowledge sharing among healthcare professionals. The transmission of Tacit Knowledge is crucial for organizations to ensure that TK will be passed throughout organization, rather than stored in single employee. Research design, data, and methodology - In this study investigate organizational, individual and environmental factors that influence on TK sharing. To test hypothesizes, the survey method was chosen. Sample size was 100 but 74% of questioners returned. Results - The main findings of this research are related to influence of personal, social cultural and behavioral factors on tacit knowledge sharing. According to extracted data all factors have influence on tacit knowledge sharing except Emotional stability that was found to be negatively related to tacit knowledge sharing. That may means anxiety and stress level of workplace applies negative enhance on tacit knowledge sharing. And finally results show that social environment, team oriented culture and organizational commitment have strongest influences on tacit knowledge sharing. Conclusion - the findings of this study shows that personal, social cultural and behavioral factors influence on tacit knowledge sharing. And also indicates that, social and organizational factors enhance strongly on tacit knowledge sharing.

• 한국IT서비스학회지
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• 제20권2호
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• 디지털융복합연구
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• 제16권8호
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• pp.193-200
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• 2018

최근 디지털 공유 경제가 사회에 가져다 줄 혜택에 대한 기대가 높다. 디지털 공유 경제가 정착되려면 신뢰할 수 있는 사회 구조가 우선 마련되어야 한다. 투명성은 정치나 경제 영역뿐 아니라 우리 삶의 모든 영역에서 가장 중요한 가치 척도로 인정받고 있고, 모든 국가가 '신용과 신뢰기반의 사회'를 지향하지만 현실 사회 곳곳에선 불투명과 부정 비리 비효율이 만연해 있다. 그러므로 신뢰하기 어려운 디지털 환경에 신뢰를 구축하기 위해 '제2의 인터넷 혁명'으로 불리는 블록체인 기술에 대한 관심이 고조되고 있다. 그러나 아직도 블록체인 기술을 평가하는 기준과 방법이 명확하지 않고 표준화되어 있지 않다. 본 연구에서는 디지털 공유 경제에 블록체인을 활용하기 위한 처리속도, 데이터량, 정확도 등의 블록체인 평가지표와 평가방법을 짚어보고, 블록체인 기반의 안전한 디지털 공유 경제 활성화 방안을 제시한다.

• 유통과학연구
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• 제19권10호
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• pp.75-86
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• 2021

Purpose: The purpose of this study is to address policy preparation and amendments on regulations in accommodation sharing for resource distribution by fostering better adjustment in a society, since previous studies are rarely investigated in those issues. After conduct exploratory research about laws and regulations of accommodation sharing, this study investigates how effective policy instruments improve trust in accommodation sharing and potential growth by investigating the perceptions of individuals and by applying policymaking procedures. Research design, data and methodology: The data is collected via online survey. Structural equation modeling with confirmatory factor analysis and non-recursive model with multiple regression analysis were applied. Results: The results of this study found that among proposed policy instruments, individuals perceive local ordinances, government publicizing and campaign, trust marks, taxation, penalties, and government controls are effective to build trust in accommodation sharing. Policies geared toward the majority of the public are more effective, while governments should establish a strategic approach as to which policies are introduced in public and which role the government plays in the departments. Conclusions: The results provide policy and managerial implications how to enhance distributional values of accommodation sharing economy with proper preparations and amendments of laws and regulations.