• Journal of Technology Innovation
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• v.15 no.2
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• pp.153-176
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• 2007

DMB data broadcasting has recently come into the spotlight as a platform for a new business opportunity and an application of various contents. This paper estimates the willingness to pay for the DMB data broadcasting services and explains the demand characteristics for TPEG, BIFS and BWS services, using the Double-bounded dichotomous choice Contingent Valuation Method. Consumers are willing to pay 2,039 Korean won for TPEG service and 1,612 Korean won for BIFS and BWS services per month, which corresponds to the market size 87.6 billion Korean won for TPEG and 195.2 billion Korean won for BWS and BIFS a year respectively. It is also found that the more consumers show usage intentions, have experiences in the similar services, and know of the DMB data broadcasting services, the more they are likely to pay for the DMB data broadcasting services.

• Journal of Korea Technology Innovation Society
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• v.8 no.3
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• pp.911-931
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• 2005

This paper analyzes the demand characteristics of DMB services using survey data. According to a Logit analysis, the willingness to adopt the services is higher if the would-be user is male, is better informed with the service, is watching TV longer, and is spending more for the telecommunications services. And the survey results tell us that for the stimulation of the service, efforts should be made to increase the level of public awareness of the services. The survey response from the would-be DMB users shows that the respondents who value the nationwide coverage and the numbers of channel are more inclined to use the satellite DMB service. On the other hand, the service charge and the availability of the terrestrial broadcasting channel for the time being does not seem to influence the intention of using the terrestrial DMB service. It could be interpreted that the potential user are deciding whether to use the service more by the quality and contents of the service rather than by the cost of the service.

• Journal of Broadcast Engineering
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• v.14 no.1
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• pp.85-88
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• 2009

Recently "DMB Video-Associated Stereoscopic Data Services" standard has been published by TTA. The standard enables DMB broadcasters to provide 3D or stereoscopic interactive data services based on MPEG-4 BIFS (Binary Format for Scenes). The purpose is to entice viewers to utilize DMB interactive data services more often by providing realistic and protrusive image objects overlaid on top of the main video in the background. This paper provides the background, technical analysis, and in-depth considerations for the standard. Also the results of standard verification are provided including the results of interoperability test with the existing terrestrial DMB receivers.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.19-26
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• 2010

Since T-DMB commercial services have been launched, various broadcasting services such as DMB2.0, which provides interactive data broadcasting services, have emerged. Due to activation of T-DMB services, the needs of the existing video contents as well as new data contents are increasing. Especially, video contents are frequently reused because of the production cost of digitalized contents. In order to solve the problem occurring in the contents reusing process, this paper proposes the method controlling transfer rate by defining a numerical formula and verifies it through simulation.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.9 s.351
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• pp.14-24
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• 2006

The terrestrial-DMB (T-DMB) provides one-way broadcasting service in intial phase and two-way interactive data services through a return channel of mobile communications network are commercialized recently. The possible evolution of the T-DMB will be fully convergence between the T-DMB and other communication services such as telematics, RFID and so on. From this evolution point of view, a framework should be defined for supporting telematics and RFID applications on T-BMB platform. In this paper, we propose an integrated service model that could support RFID application services on the interactive T-DMB. To realize the model, we design a service scenario, a network reference model, functionalities of each entity, a data transmission mechanism messages, and coding rules. The service model could allow users to support the identical RFID application services over the T-DMB network even if T-DMB terminal doesn't have RFID reader capability. In addition, in the case for providing the interactive TTI(Traffic and Travel Information)service, users could utilize the current location based RFID application service using by the TPEG-Location application that forms the basis of user location referencing. The messages structure is designed by following TPEG standardization

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.1-13
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• 2010

The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.113-116
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• 2007

T-DMB (Terrestrial-DMB) service is now available in the metropolitan area, but due to the bandwidth limitation, it is allowed to provide up to CIF resolution. As users' requests for high-quality mobile multimedia services are rapidly increasing and additional bandwidth can be provided by adopting the hierarchical modulation transmission technology, the research on the Advanced Terrestrial-DMB(AT-DMB) service using the SVC(Scalable Video Coding) scheme is being actively studied. In this paper, through computer simulations, first, while keeping the current T-DMB service unchanged, the visual qualities of AT-DMB services are investigated by varying the additional bandwidth. Then, by considering the cases that the overall bandwidth can be allowed to dynamically allocate to the T-DMB/AT-DMB video services, the performance characteristics between two layers are compared over the different kinds of video sequences.

• Proceedings of the KIEE Conference
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• 2007.04a
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• pp.289-291
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• 2007

The Digital Multimedia Broadcasting(DMB) system is developed to offer high quality audio-visual multimedia contents to the uses by the various portable terminals in the mobile environment. Integrated complex reception platform is required to receive multimedia broadcasting services transmitted from various transmission media. In this paper, we present the design and implementation technic for providing the both of terrestrial and satellite DMB services simultaneously using the same hardware platform. The implemented complex receiving terminal to accommodate these DMB services simultaneously need composed of it RF module. it baseband module, it complex control module and the complex de-multiplexer module. The complex control module is designed using uClinux operating system. The complex de-multiplexer, which perform the functions of the address decoder and each DMB stream de-multiplexer, is implemented. with FPGA device. The implemented platform is tested in a real environment and its performance is satisfied with required performance criteria.

• Spatial Information Research
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• v.15 no.1
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• pp.15-23
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• 2007

Recently, Korea became the first country which started Terrestrial-DMB service. The DMB service is still at a very early stage throughout the world. At this stage, it is an important issue to develop DMB contents which distinguish DMB from traditional broadcasting by utilizing DMB's mobility. In this paper, we will propose outline of map service through DMB along with related services such as traffic and location information. This outline includes the map service protocol and map data structure for DMB. There is little research at the moment related to it, and this preliminary research enables map service through DMB. A map service would bring DMB a distinct advantage over traditional broadcasting. Moreover, further services based on broadcasting network and mobility would contribute to rapid growth of DMB.