• Title/Summary/Keyword: DIS processing

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The Role of Processing Fluency in Product Innovativeness Judgment

  • Cho, Hyejeung
    • Asia Marketing Journal
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    • v.15 no.3
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    • pp.31-52
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    • 2013
  • The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

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A study on the Alarm Processing System for Elevator Facility using Neural Network at Apartment (공동주택에서 신경 회로망을 이용한 승강기 계통 경보처리 시스템 개발 연구)

  • 홍규장;유건수;홍성우;정찬수
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.11 no.4
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    • pp.92-99
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    • 1997
  • This paper proposed a control method to improve the efficiency of monitoring method by applying the nural network for an alarm processing method(APM)in an elevator facility of apartment complex. This APM is based on the cumulative generalized delta rule of backpropagation in neural network.It was used to infer the minimum alarms among multi-fired alarms, and then the inferred alarm can be dis¬played maintenance information of facility by using a pre-defined troubleshoot knowledge base. For validating the proposed monitoring method of this thesis, simulation results are compared with the operation of existing monitoring system and the way of alarm processing. The simulation method used to the three case of virtual scenario. As comparison results, a proposed method in this paper could be proved the applied possibility of an neural network and the performance in fields of facilities maintenance.

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Preparation and Characterization of Epitaxial $YBa_2Cu_3O_{7-\delta}$ Thin Films for Fabrication of High-$T_{c}$ Superconducting Microwave Devices (마이크로파 소자 응용을 위한 고온초전도 $YBa_2Cu_3O_{7-\delta}$ 에피택셜 박막의 제조 및 특성분석)

  • 강광용;한석길;김제하;이상렬
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 1995.05a
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    • pp.26-30
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    • 1995
  • We describe the preparation and characterization of epitaxial thin films made with high temperature superconductor, $YBa_2Cu_3O_{7-\delta}$. The influence of processing parameters for YBCO thin films on MgO substrates in-situ grown by the pulsed laser deposition, including parameters of a laser beam energy, oxygen pressure, substrate temperature, target-substrate dis-tance is discussed. The characteristics of YBCO thin films were analyzed by using XRD, R-T measurement, AFM, crosssectional TEM, and RBS. For examples of microwave device applications, The fabrication and characterization of the microstrip lowpass filter and bandpass filter are also presented.

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A Korean Food Safety Management System(FSMS) Based on the Premises of ISO 22000 (ISO 22000 국제규격 제정에 따른 한국형 식품안전경영시스템(FSMS) 구축모델과 적용방안)

  • Moon, Jae-Sung;Yoo, Wang-Jin;Lee, Cheol-Gyu
    • Journal of Korean Society for Quality Management
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    • v.33 no.3
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    • pp.41-46
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    • 2005
  • The production, processing, sale and service of food materials are not subject to attainment via a single country. In accordance with internationalization of the world, issues related to food safety have emerged as critical international concerns and they are closely associated with the health and interest of domestic consumers, producers, manufacturers, and distributors. As a third party certification standards, ISO 22000 is in progress International Organization for Standardization(ISO) and the Draft International Standard(DIS) has already been presented on December 2004. The purpose of this study is to analyze the international standards, guidelines and legislation in regard of Food Safety Management System(FSMS) including ISO 9001, Hazard Analysis Critical Control Point(HACCP) and Product Liability(PL) so as to present Korean-model Food Safety Management System requirements and system establishment model.

Characterization of superplastic material SPF8090 AI-Li with the variation of the strain rate and the temperature (변형률속도와 온도에 따른 SPF8090 Al-Li 초소성 재료의 물성 특성)

  • Lee, Ki-Seok;Huh, Hoon
    • Transactions of Materials Processing
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    • v.6 no.5
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    • pp.425-434
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    • 1997
  • A superplastic material, aluminum-lithium alloy 8090, was examined with uniaxial tensile tests to investigate its thermomechanical behavior. The tests were carried out at the strain rate ranging from $2X10^4 to 1X10^2$ and at the temperature from 48$0^{\circ}C$ to 54$0^{\circ}C$. The experiments produced force-dis-placement curves which were converted to stress-strain curves. From the curves, the optimum conditions of superplastic forming were obtained by deteriming the strain rate sensitivety, the optimum strain rate, and the strength coefficient for various forming temperatures.

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Forming Limits for the Welded Sheets (용접판재의 성형한계에 관한 실험적 연구)

  • 허영무;김형목;서대교
    • Transactions of Materials Processing
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    • v.8 no.5
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    • pp.429-436
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    • 1999
  • In sheet metal forming , forming limit diagram is very important to design and analyze of sheet metal forming process. Recently tailor welded blanks of different thickness and different material and strength combinations are used widely in automobile industry to reduce car manufacturing cost. In order to analyze the forming characteristics of tailored welded blanks, we have investigated the forming limit dia-grams for 3 kinds of different material using mash seam and laser welding experimentally and dis-cussed for the characteristics of forming for tailor welded blanks. It is concluded that forming limit dia-gram for the different material combination TWB locates between FLD of the thinner base material sheet and the thicker ones.

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A Study on Modeling of Spatial Land-Cover Prediction (공간적 토지피복 예측을 위한 모형에 관한 연구)

  • 김의홍
    • Spatial Information Research
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    • v.2 no.1
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    • pp.47-51
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    • 1994
  • The purpose of the study is to establ ish models of land Cover (use) prediction system for development and management of land resources using remotely sensed data as well as ancillary data in the context of multi-dis¬ciplinary approach in the application to CheJoo Island. The model adopts multi-date processing techniques and is a spatial/temporal land-Cover projection strategy emerged as a synthesis of the probability tra-nsition model and the discrimnant-analys is model. A discriminant modelis applied to all pixels in CheJoo landscape plane to predict the most likely change in land Cover. The probability transition model provides the number of these pixels that will convert to different land Cover in a given future time increment. The syntheric model predicts the future change in land Cover and its volume of pixels in the landscape plane.

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The studies of developing latent fingerprint in general print papers by chemical reaction (화학반응을 이용한 일반 프린트용지의 잠재지문 현출에 관한 연구)

  • Roh, Seung-Chan;Choi, Mi-Jung;Kim, Man-Ki;Lee, Oho-Taick;Park, Sung-Woo
    • Analytical Science and Technology
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    • v.20 no.2
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    • pp.155-163
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    • 2007
  • Porosity paper evidence is encountered in case of forgery, kidnapping, fraud and terrorist activity. The present study was designed to evaluate the effect of three chemical reagents (Ninhydrin, 1,8-diazafluoren-9-one (DFO), Iodine fuming) to the quality of developed latent fingerprints on porosity printing papers and newspaper. In case of printing papers, print quality was better with Iodine fuming method than Ninhydrin and DFO treatment to developing latent fingerprints. Developing latent fingerprint on newspapers was achieved with Iodine fuming processing. The processing of Iodine fuming followed by DFO and by using blue light (orange red filter) exhibited better results with Iodine fuming. Enhancement of latent fingerprint detection image using Digital Imaging System was achieved.

A Fast Universal Video Distribution Protocol For Video-On-Demand Systems (주문형 비디오 시스템을 위한 빠른 광범위한 비디오 배포 기법)

  • Kwon Hyeok Min
    • The KIPS Transactions:PartB
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    • v.11B no.7 s.96
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    • pp.803-812
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    • 2004
  • The performance of video-on-demand(VOD) systems is known to be mainly dependent on a scheduling mechanism which they employ. Broadcast-based scheduling schemes have attracted a lot of attention as an efficient way of distributing popular videos to very large client populations. The main motivations of broadcasting scheduling mechanisms are that they scale up extremely well and they have very modest bandwidth requirements. This paper studies this issue and proposes a new broadcasting scheduling mechanism, named fast universal video dis-tribution(FUVD). FUVD scheme dynamically constructs a video broadcasting schedule in response to client requests, and broadcasts video seg-ments according to this schedule. This paper also evaluates the performance of FUVD on the basis of a simulation approach. The simulation results indicate that FUVD protocol shows a superior performance over UD, CBHD, and NPB in terms of the average response time.

Detection of Potential Memory Access Errors based on Assembly Codes (어셈블리어 코드 기반의 메모리 오류 가능성 검출)

  • Kim, Hyun-Soo;Kim, Byeong-Man;Bae, Hyun-Seop;Chung, In-Sang
    • The KIPS Transactions:PartD
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    • v.18D no.1
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    • pp.35-44
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    • 2011
  • Memory errors can cause not only program malfunctions but also even unexpected system halt. Though a programmer checks memory errors, some memory errors with low occurrence frequency are missed to detect. In this paper, we propose a method for effectively detecting such memory errors using instruction transition diagrams through analyzing assembly codes obtained by disassembling an executable file. Out of various memory errors, local memory return errors, null pointer access errors and uninitialized pointer access errors are targeted for detection. When applying the proposed method to various programs including well-known open source programs such as Apache web server and PHP script interpreter, some potential memory errors are detected.