• 제목/요약/키워드: Customized strategy

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사교육서비스 분야에서의 BSC 모델 개발 및 전략실행방안에 관한 연구 (A Study on BSC development and Strategy execution plan for Private education service field)

  • 정민의;유성진
    • 품질경영학회지
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    • 제42권3호
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    • pp.425-444
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    • 2014
  • Purpose: This study aims to overcome the problem of private education market environment which is polarized into commercialized large private education institutions and small and medium sized private education institutions in a poor business environment, and develop systematic performance measurement model applicable for small and medium sized private education institutions. Methods: To develop the BSC which measures financial and non-financial indicator in a balanced manner and introduce the BSC into private education institutions that contain conflicting goals "EDUCATION" and "PROFIT". In particular, Utilizing the methodology of AHP, the priority of strategies and execution assignments are derived. Results: BSC model was developed and introduced by cooperating with executives of the private education institution. Moreover, the study permits to achieve the strategy, enterprise-wide vision and mission by deriving strategy map and applying it to the private education institution. To measure the performance of BSC model instruction, KPI corresponding to the strategic objectives of each perspective was derived. Conclusion: BSC model generally introduces to large-sized companies and public institutions. In this study, BSC model is developed by focusing on small and medium sized private institution. Furthermore, this study is more than simple model development, it makes a connection with achievement of strategic objectives, enterprise-wide vision and mission through strategy map and strategy execution method. Through the developed BSC model and strategy execution method, utilization plan in practice and customized model for private education institutions coexisting profit and non-profit objectives were developed, and academic implications were presented.

장애인 건강검진 접근성 저해요인과 개선방안 도출에 대한 질적 연구 (Accessibility Factors to Health Check-Ups for People with Disability: A Qualitative Study)

  • 홍혜수;임명준;김외숙;최은숙;김정환
    • 보건행정학회지
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    • 제30권3호
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    • pp.335-344
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    • 2020
  • Background: The purpose of this study was to identify factors inhibiting access of people with disability to health check-ups as well as identify pertinent solutions for improvement. Methods: Twenty-three people with disability older than the age of 19 who took respective health check-ups within the last 3 years were selected as participants. For the data collection, the 1:1 intensive interview was used. The data were analyzed by the grounded theory by Corbin and Strauss. Results: The results comprised nine categories, 23 subcategories, and 179 concepts. The central phenomenon was 'failure to obtain check-ups.' Causal conditions were observed as a 'lack of communication method,' 'physical difficulties,' and 'staff unfamiliar with people with disability,' Interventional conditions comprised 'physical accessibility,' 'staffs' competency,' and 'assistant manpower.' The active strategy was included 'to investigate the professional medical institution,' 'to find the medical institution of convenient traffic accessibility,' 'to overcome communication difficulties through equipment,' and 'to overcome linguistic barriers through sufficient communication.' Whereas, 'utilization of ancillary equipment,' 'the education of staffs on people with disability,' 'universal design manual,' and 'customized check-ups' were included in the passive strategy. Such processes arose in the contextual conditions of 'lack of expectations for daily lives' and 'lack of government support.' As a consequence, the subjects participated experienced the 'disadvantages,' 'discrimination,' and 'reduced reliability of the health check-ups.' Conclusion: The subjects who participated in this study emphasized 'staffs familiar with people with disability' and 'systems customized for people with disability' are mandatory to secure complete health check-ups for people with disability.

대학의 실무 융합교육을 위한 융합모듈 교육 전략 (Educational Strategy for Practical Convergence using Module Curriculum in University)

  • 김기대;박근서
    • 한국융합학회논문지
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    • 제9권7호
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    • pp.205-211
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    • 2018
  • 본 연구의 목적은 융합적 인재를 필요로 하는 4차 산업혁명시대를 대비하여 다방면 전공 분야의 핵심적인 내용을 실무 융합적으로 교육시킬 수 있는 대학교육 전략을 제안하는 것이다. 먼저, 교육 과정에 기존의 전공영역과 교양영역 이외에 융합영역을 새롭게 신설하고, 둘째, 기업실무와 연계하여 타 전공학생들만을 위한 전공교과목인 융합교과목을 개설하고, 셋째, 융합교과목을 4개씩 묶어서 융합모듈의 형태로 하여 하나의 독립된 교육과정으로 개설한다. 지방사립대학인 D대학에서는 2016년도부터 이러한 융합모듈 교육을 실시하였으며 평균 수강생 수, 수강률 및 강의만족도 등에서 만족스러운 결과를 얻었다. 이러한 융합모듈들을 다양하게 조합하면 지역 기업이 요구하는 기업설계맞춤전공을 저비용으로 수월하게 창출할 수 있다.

디지털 시대의 효율적인 e비지니스 마케팅 전략에 관한 연구 (A Study on the e-Business Marketing Strategy of Digital Age)

  • 조원길
    • 정보학연구
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    • 제3권4호
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    • pp.89-105
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    • 2000
  • 오늘날 e비즈니스에 관련된 여러 가지 새로운 개념과 툴이 등장했지만, e비즈니스를 전략적으로 수행하게 도와줄 수 있는 체계를 주지는 못하고 있다 f비즈니스를 위한 초기의 시스템 구축이 어느 정도 궤도에 오르자, 이미 구축된 e비즈니스 시스템을 어떻게 전략적으로 고객의 가치창출을 위해서 활용할 것인가에 대한 마케팅 이슈들이 점차 중요시되고 있다. 또한 O마케팅 또는 고객중심이 아니라 기술 또는 시스템 중심으로 치우쳐 e비즈니스 본연의 취지에서 벗어나므로 고객중심의 e비지니스 마케팅 추진 전략을 연구하고, 효율적인 전개방안을 제시하고자 한다.

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Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

  • Won, Eugene J.S.
    • 유통과학연구
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    • 제16권10호
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    • pp.5-21
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    • 2018
  • Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

경쟁환경하 기업정보센터의 효율적인 운영전략 (Management Strategy of Corporate Library in the Competitive Corporate Environment)

  • 민윤경
    • 정보관리연구
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    • 제34권2호
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    • pp.89-105
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    • 2003
  • 세계적인 경쟁심화에 따른 기업의 경영환경 변화와 인터넷의 대중화로 표현되는 정보기술의 발전은 기업경영뿐만 아니라 기업내 정보센터의 업무환경에도 많은 변화를 요구하고 있다. 이러한 환경변화로 인하여 기업정보센터는 그 어느 때 보다도 조직내에서 존재가치를 입증해야 하는 어려움에 직면하게 되었다. 이에 따라 본 고에서는 기업정보센터를 둘러싸고 있는 기업의 경쟁환경이 어떤 것인지를 알아보고, 이러한 경쟁환경하에서 효율적인 기업정보센터의 운영방안이 무엇인지를 살펴보았다. 또한 국내외의 기업정보센터 중 기업내에서 그 가시성을 인정받고 활발한 정보활동을 수행하고 있는 정보센터의 사례분석을 실시하였다.

소형 FRP 조선소 현황 진단과 정보 전략 계획 방법론 기반의 생산 공정 분석 (Production Process Analysis based on Information Strategy Planning with Present Condition Diagnosis of Small FRP Shipyards)

  • 김현우;황훈규;신일식;조제형
    • 대한조선학회논문집
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    • 제53권5호
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    • pp.353-361
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    • 2016
  • Recently, the small shipyard companies have difficulties that causes by depression of shipbuilding industry. The small shipyard companies need some strategies to overcome the slump in shipbuilding industry field. In this paper, we conduct the survey for present condition diagnosis of small shipyard companies, and analyze the production process based on Information Strategy Planning(ISP) method. When analyze based on ISP, we apply IDEF0 and LOVC technique to analyze the production process of small shipyard companies. Also we conduct the gap analysis between the analyzed present condition and the requirements of improvement. Therefore, the most important result of the analysis is to establish a system for enterprise planning and management, which customized for small shipyard companies, with satisfying economic feasibility and usability.

건강기능식품 사례를 통한 대량 맞춤생산 도입 대안 비교 평가 연구 (Evaluation of Implementation Alternatives of the Mass Customization in Health Food Company)

  • 이현찬;전성재
    • 한국CDE학회논문집
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    • 제14권3호
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    • pp.186-196
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    • 2009
  • Mass customization (MC) is a business practice that aims to provide customers with customized products and services at near mass production efficiency. To achieve the aim, a number of methods to implementing MC are proposed. However, most of them require changes in entire process of the company, which make companies hesitate to implement MC even if it is essential to survive. In this paper, we proposed alternatives to partially implement MC for quick adaptation of MC. The base line assumption is not to change the production lines. The pros and cons of alternatives are given by qualitative and quantitative evaluation. Especially, by giving radar chart analysis of the quantitative measures, we give insight on the changes in the business performance measures, such as time to market and cost. Proposed alternatives are based on sub-processes such as purchasing raw materials, production process changes and packaging for efficient logistics. In this way, companies are able to provide customized products with small changing of the current manufacturing system. The process and benefit of the proposed strategy is verified by real world cases of a Korean health food company.

효율적 방사선요법을 위한 구강 방사선스텐트의 적용: 증례보고 (Radiation prosthetic stents applied to oral cancer patients during the radiation therapy: case reports)

  • 남기영
    • 구강회복응용과학지
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    • 제36권4호
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    • pp.282-288
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    • 2020
  • 구강방사선스텐트는 구강암의 방사선치료 시 종양조직에 적정 선량을 유도하거나 주변 정상 조직에 대한 불필요한 방사선을 최소화하는 보조 장치이며 환자상황에 따라 개별적으로 적용되므로 효율적인 적용을 위한 관련 외과의, 방사선 치료전문의 그리고 치과전문의들간의 전략적인 협진이 필수적이다. 본 보고에서는 2종의 방사선스텐트(볼러스합입형, 설압형)를 다학제 협진하에 제작하였고 방사선치료 시 선택적으로 적용하여 그 효율성을 경험하였기에 증례와 함께 보고하는 바이다.

SNS 광고 구성요인이 광고 신뢰도와 구매의도에 미치는 영향: 페이스북을 중심으로 (The Effects of SNS Advertisement Constituents on Advertising Reliability and Purchase Intention: Focusing on Facebook)

  • 김은희;유승엽
    • 디지털융복합연구
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    • 제16권5호
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    • pp.163-172
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    • 2018
  • 본 연구는 페이스북 광고 구성요인이 무엇인지 알아보고, 이들 요인들중 광고 신뢰도와 구매의도에 영향을 미치는 요인은 무엇인지 확인하였다. 이를 위한 자료 수집은 페이스북 이용자들을 대상으로 이루었다. 수집된 자료는 탐색적 요인분석과 다중 회귀분석을 통해 결과를 도출 하였다. 연구결과를 살펴보면 첫째, 페이스북 광고 구성요인은 광고 흥미성, 맞춤 정보성, 광고 노출성, 주변인 반응성, 제품후기 정보성의 5개 요인으로 확인되었다. 둘째, 광고 신뢰도에는 광고 구성요인 중 맞춤 정보성이 정적인 영향을 미치는 것으로 확인되었다. 그러나 광고 노출성은 광고 신뢰도에 부적인 영향을 미쳤다. 셋째, 구매의도에는 맞춤 정보성과 광고 흥미성이 정적인 영향을 미쳤다. 이상의 연구결과는 페이스북 광고의 이론적 발전과 페이스북 광고 전략 수립을 위한 기초자료를 제공하였다는 실무적 함의를 갖는다.