• 제목/요약/키워드: Customized strategy

검색결과 218건 처리시간 0.021초

응용프로그램 인터페이스를 활용한 주문형 유연 CAD 시스템 개발 (Development Strategy for Customized Flexible CAD Systems Using Application Programming Interface)

  • 신정호;곽병만
    • 대한기계학회논문집A
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    • 제28권1호
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    • pp.92-99
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    • 2004
  • With the advent of computers, CAD systems are widely used for various design practice. Complexity of CAD systems and difficulty of exchanging data among different CAD systems, however, do not allow efficient use as desired. In addition, to follow variety of designers' need, CAD activities should be customized. This article proposed a methodology fer developing an intelligent CAD system and the sate-of-the-art technologies described fur customizing CAD systems using API (Application Programming Interface). A basic platform is proposed and a useful application system is implemented to enable a parametric design by directly inputting numerical values on a CAD model. Based on this application, we developed a system that makes it possible to share part family data between SolidEdge and Pro/Engineer. The proposed concept on intelligent CAD systems facilitates integration of external systems such as CAE tools and promotes the use of CAD for both engineering designers and analysts.

Suggestion of a Strategy for Fashion Customization Services -An Integrated Perspective of Narcissism and Brand Prestige-

  • Ha Youn, Kim;Yunjeong, Kim
    • 패션비즈니스
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    • 제26권6호
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    • pp.64-81
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    • 2022
  • Many fashion brands provide sophisticated customization services with advanced technology. Previous studies have revealed that a high level of customization aided by technology positively influences purchase intention. However, since fashion products are society-approved symbols, brand prestige and consumer propensity are expected to affect purchase behavior of customized products. This study aims to identify the purchase decision mechanism of customized products by identifying the relationships among self-expression, brand prestige, narcissistic disposition, and purchase intention. An online survey was conducted on 220 Korean women in their 20s and 30s with customization experience. The results of the data analysis showed that the affluent customization area and narcissistic disposition positively affected purchase intention. Surprisingly, when brand prestige was high and narcissistic disposition was low, the more affluent the customization area, the higher the purchase intention. However, for higher narcissistic disposition, no significant relationship was found between the customization area and purchase intention. This study provides insights into discriminatory customization strategies based on consumer propensity and the brand prestige level when providing customization services in fashion brands.

도로포장자산관리를 위한 한국형 생애주기비용 모형 개발 (Development of Korean Life Cycle Cost Analysis Model for Road Pavement Asset Management)

  • 한대석;도명식
    • 대한토목학회논문집
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    • 제33권4호
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    • pp.1639-1650
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    • 2013
  • 도로관리는 도로의 건설과 동시에 반 영구적으로 지속하여야 하는 행위로써, 막대한 예산이 소요됨은 물론 국가 경제 및 국민의 이동과 안전에 영향을 미치는 중요한 요소이다. 이와 관련된 전략은 당연히 객관적인 정보 하에 수립되어야 하며, 그를 뒷받침 하는 의사결정시스템은 도로투자 효과에 대한 사회적 편익을 보다 현실적이고 다양한 측면에서 고려하여 개발될 필요가 있다. 이에 본 연구에서는 관리자비용은 물론 도로포장 상태를 함수로 하여 도로이용자 및 사회환경비용을 예측할 수 있는 한국형 생애주기비용모형을 개발하고자 하였다. 제시된 모형은 우리나라 국도 실정에 맞추어 개발되었으며, 결과의 공신력을 확보하기 위해 정부(국토교통부)가 제시하는 투자평가지침을 가능한 참조 하되 포장관리분야의 실정에 맞지 않거나 개선의 여지가 있는 사항들에 대해서는 추가, 대체, 부분수정을 통해 개발되었다. 이러한 자기화 된 시스템을 개발하고자하는 시도는 그간 상용화된 분석프로그램에 의존하던 소극적 도로자산관리를 탈피함은 물론, 도로관리로 인한 사회적 편익에 대한 인식개선에 중요한 첫걸음이 될 것이다.

국별 발전단계를 고려한 맞춤형 ITS 수출 모델 수립 연구 (A Study of Establishment of Customized ITS Export Model Considering Development Stage by Country)

  • 홍석기;조남민;이승준;이철기
    • 한국ITS학회 논문지
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    • 제16권4호
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    • pp.36-53
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    • 2017
  • 글로벌 지능형교통시스템(ITS)시장은 급격한 성장률을 보이고 있으며, 국내 ITS기업들의 해외진출노력이 지속적으로 증가하고 있다. 하지만 현지 진출에 수반되는 비용에 대한 부담과 진출 국가의 전략 부재로 국내 기업의 글로벌 ITS사업 수주는 국내 ITS기술력에 비하여 낮은 수준이다, 국가차원에서 민간기업과 해외 ITS사업 참여를 적극 추진하고 있지만, ITS특화전략의 부재로 한계성을 보이고 있다. 본 연구는 국내 기업이 진출을 희망하는 국가대상으로 맞춤형 ITS수출모델을 수립하여 현지 진출 전략을 수립 및 해외 ITS사업 수주에 기여하고자 국별 발전단계를 고려한 맞춤형 ITS수출 모델 수립 연구를 추진하였다.

노인장기요양보험 내 방문간호센터 운영의 활성화 방안 - SWOT 분석을 중심으로 - (Plan for Invigoration of Visiting Nursing Center in Long-Term Care Insurance for the Elderly - Through SWOT Analysis -)

  • 변도화
    • 한국보건간호학회지
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    • 제29권2호
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    • pp.203-218
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    • 2015
  • Purpose: The purpose of this study is to find and suggest ways to invigorate operation of visiting nursing centers. Methods: SWOT analysis was performed based on the status of use of visiting nursing centers and opinion survey on the centers' nursing experts. Results: SO strategy was drawn to improve service satisfaction, develop standardized manuals, and improve the areas of visiting nursing services, and WO strategy was drawn to establish reliability, strengthen promotion or marketing strategy, strengthen management ability, and reinforce the governmental support of visiting nursing services. ST strategy was drawn to recover the functionality of health management, secure competitive advantage, and simplify the issuance of visiting nursing directions, and WT strategy was drawn to provide customized service, establish the cooperative system of related agencies, and adjust fees. Conclusion: For invigoration of visiting nursing centers, people must recognize the importance of the visiting nursing service and institutional standards should be established so that visiting nursing service, which is currently provided as an option according to Standard Long-Term Care Plan, can be provided on a mandatory basis.

맞춤 골프장갑의 구매의도에 따른 혁신기술수용모델(TAM)의 차이 (The Difference of TAM According to Purchase Intention of Customized Golf Gloves)

  • 장세윤;양희순;김현수;박정민;이유리
    • 한국의류학회지
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    • 제34권7호
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    • pp.1100-1110
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    • 2010
  • This study investigates the attitude and intention of consumers to use customized golf gloves depending on the Technology Acceptance Model (TAM). TAM consists of perceived ease of use and perceived usefulness. To conduct the quantitative research, we collected data from 182 consumers. SPSS 14.0 was used for statistical analysis. Descriptive statistics, factor analysis, reliability analysis, t-test and path analysis were implemented. The results of this study are as follows. First, the subjects were divided into two groups with one group higher in purchase intention. The difference between the two groups was significant. The higher purchase intention group was higher in the perceived ease of use, perceived usefulness, and positive attitude toward customized golf gloves than the lower purchase intention group. In the lower group, the perceived ease of use and perceived usefulness influenced the intention to use through the attitudes of consumers. On the other hand, in the higher group, the perceived ease of use and perceived usefulness influenced the intention to use directly as well as through the attitude of consumers. Therefore, a different marketing strategy must be designed according to purchase intention in marketing innovative products.

포트폴리오 분석과 계층화분석기법(AHP)을 활용한 정부 IT분야 연구개발 투자 전략 연구 (A Study on the Investment Strategy of the IT R&D using Portfolio Analysis and AHP Method)

  • 김윤종;정욱;임성민;정상기
    • 경영과학
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    • 제26권1호
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    • pp.37-51
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    • 2009
  • Korean IT industry has been given much weight in national R&D management. A negative side of this fact is that Korean economy is likely to become vulnerable to a condition of the export business in certain items of IT industry which has a serious influence on the national economy. A customized investment strategy through the analysis of technology competitiveness and R&D status in each technology of IT field is required in order to rectify the structural vulnerability and pursue a continuous growth. In this research, a strategic direction to set up an efficient investment strategy is presented. In this process, it draws a portfolio analysis with two axes of technology level and technology life cycle. It also derives a priority order of the national investment considering the degree of technological impact, marketability, and adequacy of public support from AHP (Analytic Hierarchy Process) method by a survey of IT experts. A portfolio analysis in the prior stage helps the respondents in AHP become more familiar with the alternatives' characteristics so that their decision making process more corresponds with national R&D strategies.

계층분석과정(AHP)을 이용한 해외 한식당 브랜드 커뮤니케이션 전략의 우선순위 결정 (Application of Analytical Hierarchy Process in Strategy Priority Decision-making for Brand Communication by Korean Restaurants Overseas)

  • 차성미;양일선;백승희;김윤지;정진이
    • 한국식생활문화학회지
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    • 제27권3호
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    • pp.274-284
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    • 2012
  • This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

온라인학습플랫폼을 활용한 맞춤형 교육훈련 모델 수립방안에 관한 연구 (A Study on Development of Customized Education and Training Model Using Online Learning Platform)

  • 임경화;신정민;이수경
    • 실천공학교육논문지
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    • 제11권1호
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    • pp.75-86
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    • 2019
  • 본 연구에서는 점차 디지털 기반의 교육 활성화를 통해 혁신적 고등교육의 변화를 추구하는 세계적 흐름에 따라 학부 교육과 평생직업능력개발에서 활용 가능한 이러닝 기반의 맞춤형 교육 모델을 구안하였다. 국내외적으로 온라인 학습 시스템을 중심으로 교육과정의 형태와 내용이 변화하고 있어, 온라인 학습 플랫폼을 활용과 교육의 확장은 전반적인 고등교육 체제를 변화시키는 주요 요인으로 작용하고 있다. 이에 본 연구는 온라인학습플랫폼을 활용한 맞춤형 교육 모델을 수립하기 위하여, 주요 해외 선진 교육 사례를 분석하여 맞춤형 학습의 기본 방향을 학습자 맞춤형, 역량 맞춤형, 그리고 4차 산업혁명 선도형 인재 양성 교육 맞춤형으로 설정한 후 학부 및 평생직업능력개발 전문가를 대상으로 FGI를 실시하였다. 연구결과, 온라인학습플랫폼을 활용한 맞춤형 교육 모델로 학부교육에서 활용 가능한 학위형 모델과 평생직업능력개발 분야에서 활용 가능한 비학위형 모델을 도출하고 각각의 운영전략을 제언하였다.

소비 트렌드에 따른 가정간편식 개발 전략 (A study on the development strategy of home meal replacement in relation to the consumption trends)

  • 홍완수
    • 식품과학과 산업
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    • 제50권3호
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    • pp.2-32
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    • 2017
  • Due to the increasing demand for convenience and simplicity, Home Meal Replacement (HMR) has become a key trend in the food service industry. This study researched the current consumer trend and analyzed the national and international HMR product trend, aiming to find useful insights for the field. Results showed that in order to expand the HMR market demand, it is possible to consider diversifying the product category by making customized premium products, such as products for the elderly, infants, patients, and sports players, or products with enhanced nutritional fortification. From the industrial aspect, centralization through Central Kitchen (CK) and implementation of the scientific and advanced ISO and HACCP system are necessary. Lastly, to develop high value-added HMR products, it is deemed essential to utilize the so-called 'food tech', the technology which integrates core technologies of the fourth industrial revolution into the food industry.