• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.197-200
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• 2000

The objective of this research is to identify perceived organizational performance changes resulting from customer-supplier partnership and their joint action. In addition, the perceived organizational performance change in this research is compared with objectively measured organizational performance improvement to see if there is any difference between them.

• 산경연구논집
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• 제10권12호
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• pp.43-55
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• 2019

Purpose : With the proliferation of O2O platform services that combine offline and online services, many startups are fiercely competing to lead services in the O2O service market. While the prospects for growth in the O2O service market are optimistic because of the close convenience to life, startups can achieve corporate performance only through close cooperation and partnership with suppliers. The purpose of this study is to verify the effect of O2O-based startups' and suppliers' cooperation in supply chain management on SCM performance through supply chain partnerships and startup satisfaction with suppliers. Research design, data, methodology : Data were collected from O2O service-based startups and hypotheses were verified through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, feasibility analysis, and structural equation path analysis. In addition, the mediating effects of supply chain partnerships and startup satisfaction on suppliers were verified. Results : As a result of this study, IT utilization of the O2O startup cooperation method affects the financial perspective of supply chain partnership and SCM performance. The contract implementation of the cooperation method had an impact on the financial and innovation growth perspectives of the SCM performance, and the communication of the cooperation method had an effect on the supply chain partnership, startup satisfaction in the supply chain, and the innovation growth perspective of the SCM performance. Supply chain partnerships had an impact on the financial, innovation growth, and customer perspectives of SCM performance and startup satisfaction within the supply chain had a significant effect on innovation growth and customer perspectives. Conclusions : The implications of this study identified the factors that can improve SCM performance through the cooperation method of O2O startup, supply chain partnership and startup satisfaction with suppliers, and it is significant that the causal relationship was identified by the structural model through the supply chain cooperation factors derived by characteristics. Based on the empirical results, as the services of O2O startups grow, it is expected that empirical research and practical activation of academia should be considered as important in the cooperation of the supply chain.

• 무역학회지
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• 제48권4호
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• pp.233-262
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• 2023

최근 콜드 체인 제품에 대한 고객의 수요가 증가하면서 콜드 체인 기업은 고객 만족을 향상시키기 위해 물류 서비스 품질을 개선하고 새로운 경쟁우위를 찾기 위한 노력이 지속적으로 요구되고 있다. 이에 본 연구는 콜드 체인 물류에서 고객 만족에 영향을 미치는 요인을 파악하고 이들 요인 간의 관계를 검증하는 데 목적이 있다. 본 연구에서는 선행연구 고찰을 통해 연구 모델을 수립하였다. 콜드 체인 물류 서비스 이용 경험이 있는 고객을 대상으로 설문조사를 실시하였고, 유효한 165부의 설문 응답을 AMOS 26.0을 활용하여 구조방정식모델링 분석을 통해 가설을 검증하였다. 분석결과, 자원, 물류 인프라, 파트너십을 포함한 콜드 체인 역량은 물류 서비스 품질에 유의한 영향을 미치는 것으로 나타났다. 물류 서비스 품질이 향상될수록 고객 만족은 높아지는 것으로 나타났다. 한편, 파트너십을 제외한 자원과 물류 인프라는 고객 만족에 유의한 영향을 미치는 것으로 나타났다. 결과적으로 콜드 체인 기업은 물류 서비스 품질을 높이기 위해 다양한 유형의 자원과 기술 수준 그리고 인프라 등을 확보해야 하며, 이를 통해 고객의 기대와 요구를 충족할 수 있다.

• Asia Marketing Journal
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• 제20권4호
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• pp.21-47
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• 2019

This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009). A corporate-level loyalty program refers to a company-wide integration loyalty program at the corporate-level in which subsidiaries (multi-divisions) participate as program members. It does not merely examine whether there is an integration effect of a corporate-level loyalty program from the CE perspective, but it provides practical implications for a firm's strategic focus by identifying which value creation channels (i.e., acquisition, retention, and cross-selling), brand characteristics (i.e., size of the customer base before integration, diversity of products, and sales channel type), and consumer characteristics (i.e., customer relationship stage, transaction amount before integration, transaction period, and number of purchased brands) are affected the most by the synergy effect.

• 품질경영학회지
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• 제34권2호
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• pp.107-121
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• 2006

In spite of the increase of the necessity and the interest regarding the SCM in practical business, it is difficult to judge the whole situation of the SCM because the research remain fragmentary as compared with the huge and complicated concept of the SCM. So this study defines dimension of SCM practice and measurements of SCM performance. Through an extensive literature review, the study Identifies seven dimension of SCM practice(partnership, usage of IT tools, information sharing and information quality), five measurements of SCM performance(supply chain flexibility, supply chain integration, customer responsiveness, supplier performance, and partner relationship). Five hypotheses were formulated for the relationship between SCM practice and SCM performance. The important relationships to be tested include ; (1) the direct impact of usage of IT tools on the partnership (2) the direct impact of partnership on the information sharing and information quality (3) the direct impact of SCM practice on the performance of SCM, (4) A moderating effect of top management support on the relationship between SCM practice and SCM performance.

• 한국콘텐츠학회논문지
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• 제7권7호
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• pp.171-178
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• 2007

본 연구에서는 파트너십이 IT아웃소싱의 성과에 영향을 미치는 매개변수로 작용할 것인지를 분석하고자 하였다. 분석결과 경제적 요인은 성과와 파트너십에 영향을 미치지 않는 것으로 나타나 아웃소싱의 도입이 비용감소라는 목적과는 달리 오히려 비용의 증가라는 문제점을 노출시켰다는 최근의 시장분석 결과가 입증된 것이라 하겠다. 그러나 전략적 요인과 기술적 요인은 아웃소싱의 성과에 직접 영향을 미친다는 것보다는 파트너십과의 작용을 통해서 성과에 영향을 미치는 것으로 분석되었다. 이는 고객사와 서비스 제공업체간 관계에 대한 계약상의 내용을 기준으로 처리하는 트랜잭션의 형태보다 고객사와 서비스 제공업체가 서로의 위험과 이익을 공유하며 한정된 계약범위보다 필요시 서로 협력하여 지속적인 관계를 유지해 나가는 파트너십이 중요하게 작용한다는 경향이 반영된 결과라 하겠다. 따라서 성공적인 아웃소싱은 양자가 지속적인 의사소통은 물론 상호간 위험과 이익을 공유하며 필요시 서로 상생할 수 있는 파트너십 관계로의 이상적인 관계관리가 요구된다고 하겠다.

• 품질경영학회지
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• 제40권4호
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• pp.543-558
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• 2012

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between port service quality, and customer satisfaction and performance in port industry. Methods: The collected data through the survey were analyzed using multi-regression analysis. The measurement tools used for this study were divided into three dimensions such as internal quality, interaction quality and environmental quality. Results: The results of this study are as follows; regarding the influence of pot service quality dimension on customer satisfaction, it was found that the effects of interaction quality and internal quality were significant and those of environmental quality was not significant on customer satisfaction. It was found that customer satisfaction made statistically significant influence on performance from the investigation of the causal effect relationship between customer satisfaction and performance. Conclusion: Incheon Port needs to act actively paying attention to port facilities, efficient operation, network, cargo recruitment activities, smooth communication and fast handling.

• Industrial Engineering and Management Systems
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• 제1권1호
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• pp.46-57
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• 2002

The purpose of this paper is to show general steps of developing better measures for the survey questionnaire. The steps introduced can be adopted by researchers in disciplines such as management, psychology, behavioral science, etc. As an exemplary case, the customer-supplier relationship is used to show suggested steps in great detail. Several suggested steps and techniques are selected after carefully reviewing the works of previous researchers such as Churchill (1979), DeVellis (1993), Dunn et al. (1994), Hayes (1994),which are explained in depth in the following sections, are: (1) specify domain of construct, (2) generate sample of items, (3) pilot study, (4) data collection, (5) assess reliability and validity.

• 한국실내디자인학회논문집
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• 제21권1호
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• pp.186-194
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• 2012

One hand shopping center provides a public space for people, the other hand it is a place for commercial purpose. Although it gives an entertainment, eating and shopping places to people nowaday, owners and tenants aim to make profit from it. According to this demand designers should plan a shopping center for a comfortable place for eating, shopping and playing and they make shops and retails to increase sales by exposing those to more people at the same time. For successful shopping center architects are requested an approach with commercial strategy that shopping center raises exposure of retails and makes stay costumers longer and visit more frequently. Recently space is regarded as a mean of marketing, so-called "place marketing", because it can influence on brand image and improves the image of product. Therefore, it need to be approached with commercial consideration. Analyzing the armature this study will take a look at spatial strategies in shopping centers which especially the Jerde Partnership, one of influential firms on commercial space, designed. And it will examine how spatial strategies can be applied to commercial strategies in relation to customer information process(exposure-attention-interest-comprehension-memory) which marketers are using in advertisement for marketing and what kind of role spatial strategies can be. This study is to be basic considerations when a shopping center project will be planned.

• 한국조리학회지
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• 제6권1호
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• pp.57-78
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• 2000

In the 21st century the size of sales of food service business in Korea will be 30 trillion won which means Food service business in Koreas is a mega market, but it is only quantitative growth and might face the limit of growth. At the same time it is predicted that from the academic world Food service business will develop endlessly after IMF condition. Of course I hope so as a member of national. Al though I propose that quantitative side is important, qualitative side must not be disregarded the present and future customer is needs should be met because the 1st goal of company is to achieve a management goal and pursuit profit. The present situation requires a peculiar and specific strategy of its own which can not be followed by competing hotels so that value can be created and buying intention can be occurred after buying. Until now the goal of marketing campaign has been transacted marketing just for closing a transaction, but it must be related marketing which is seeking mutual interests of customer and company. The strategies to attain these goals are : 1) to change from products and service management-focused to customer management and relationship building-focused. 2) to establish a core strategy which needs to be changed from market occupancy of volume expansion to customer occupancy. 3) to change from one-way communication to two-way communication. 4) to change from large scale marketing by company dimension to small scale marketing by sections. If companies focus on core benefit and augmented service to be sought by customers and make every efforts to create a value customer occupancy will increase automatically, the reduction of marketing cost will be followed, and marketing efforts will be much more efficient. In introducing a new product it is still easier to diffuse through the existing customers, and also important market information can be obtained from customers using this close relationship. If this close relationship maintains well customers will say even a trivial inconvenience and complaint and propose an idea of new product. Kotler divides relationship marketing into 5 stages such as Basic, Reactive, Accountable, Proactive, and Partnership. From the 1st stage to the last stage customer management is absolutely important and also in management strategy. The last stage, Partnership can come into the stage which is actively participated in service development and problem solving by customers. so more loyal customers have more successful performance the company attain.