• Journal of Information Technology Application
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• v.3 no.2
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• pp.1-24
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• 2001

This purpose of this study is to drive important criteria for improving customer relationship of R institute using data mining techniques. The focus of this research is to consider patterns and interactions of research variables from research management database of R institute, and to classify the outside organizations and the inside organizations for research contract organizations, and to decide the directions of customer relationship management through analyzing the research type and research cost of research topics. In order to drive criteria variables through pattern analysis of the research database, decision tree algorithm is employed. The results show that determinant variables of 17 input variables are research period, overhead cost, R ＆ D cost as variables to classify the outside and inside contract organization.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.410-419
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• 2016

The purpose of this study is to examine how hotel customer's artistic experience affect the customer's satisfaction and customer's loyalty to the hotel brand. A total of 237 effective questionnaires for empirical analyses data were obtained from the hotel customers who had the experiences of appreciating on purpose or accidently the artworks displayed inside hotel. Trough the literature review it was suggested that four factors of artistic experience encompassed educational experience, escapist experience, emotional experience, esthetic experience. To test the proposed hypotheses, exploratory factor analyses and hierarchical regression analyses were conducted. The results showed that all four factors influenced customer's satisfaction and loyalty significantly. And artistic experience was confirmed to be mediated by customer's satisfaction on customer's loyalty. Based on the results, the meaningful implications and limitations were discussed.

• Management & Information Systems Review
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• v.23
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• pp.1-23
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• 2007

Small and Medium Business Associate has supporting small and medium business and private business for establishment business and sales increasing with various policy since 2005. Arousing the interesting on customer relationship management, small and medium business and private business have recognized the necessity of the concept and introduction the CRM. This study suggested the effectiveness of the CRM throughout real cases of the CRM for small and medium business managers in order to rising sales in such an environment. The case of this study tried to figure it out to accomplish manager's ends of small and medium business to get successful business results based on innovative volition and mind trying to change. The owner who has experience 12 years in meat sales was analyzed the results of aptitude test that the business is highly appropriate to him in personality and aptitude. As also saw the strength and opportunity of SWOT analysis, he has an excellent talent for friendship, knowledge of searching Internet and organizing information, and learning ability. This study provided a marketing policy, ideas of customer services and system remodeling to improve relationship with customer, and a division diagnosis of business activities. The owner has an excellent friendship, so that this study suggest to remodel interior inside store clearly and sanitary displaying on products, to introduce aggressive and concentrated marketing strategies, and to recognize the important of public relation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.321-330
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• 2020

In this study, we analyzed the factors influencing internal marketing at hospitals on job satisfaction and customer orientation among nurses in order to provide basic data necessary for management of nursing personnel. From December 26, 2018 to January 4, 2019, the study surveyed 255 nurses at a general hospital in Gyeonggi Province. For data analysis, frequency analysis, factor analysis, correlation, and linear regression analysis were performed using the SPSS 21.0 program. First, the results of this study show that the effect of marketing inside the hospital on job satisfaction was statistically significant. Second, marketing inside hospitals was found to have a statistically significant effect on customer orientation. Thirdly, it was found that the effect of job satisfaction on customer orientation was statistically significant. Fourth, the effect of job satisfaction parameters on the relationship between marketing and customer orientation within the hospital 1st and 2nd stages appeared to have a statistically significant positive (+) impact, and three steps were found to be independent variables. The regression coefficients for organizational vision and future image, organizational attributes and systems, communication, and education/training system by sub-factors of internal marketing at hospitals significantly appeared.

• Journal of the Ergonomics Society of Korea
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• v.26 no.4
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• pp.113-120
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• 2007

Kimchi refrigerator is a specific refrigerator for Kimchi, Korean traditional fermented food. It has been fast popularized since it was developed about ten years ago. In this study, a survey was conducted with 103 female voluntary respondents to understand the customer satisfaction of the Kimchi refrigerator in the aspect of physical use. The respondents showed a high satisfaction for the use of refrigerators. It was, however, shown that they felt highly uncomfortable in using the refrigerator. In particular, the high discomfort was related to the fact that the customer should bend her torso very much to put Kimchi containers into the refrigerator, take them out of it, or clean its inside. Seventy-five percent of the respondents reported the experience of body-part pains and 58.4% of them reported pain experience in the back. It is presumed that these results are highly correlated to the top-cover design of the refrigerator, which is the most popular type to improve its performance of maintaining proper temperature. Therefore, the developers should consider these usability problems related to the refrigerator and try to enhance its usability by adopting ergonomics in the design stage.

• Journal of the Ergonomics Society of Korea
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• v.36 no.1
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• pp.9-21
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• 2017

Objective: The objective of this study is to understand the effect of angle and curvature of push-return switches, which are external factors in the operation environment inside the cars, on the feel of operation and to propose optimum alternatives. Background: Customers' needs for products are changing from functional and performance aspects to customer-led type where customers can reflect on their needs on the products. The operation inside cars is executed by HMI. The push-return switch is utilized as the most intuitive mode of HMI; therefore, this push-return switch, which is widely used, has to be developed by assessing the preference and satisfaction of the customer. Method: The angle and curvatures, which are external factors that affect the feel of operation, are drawn through surveying the preceding research literatures. The stages to construct alternatives in experiments are as follows: (1) the tactile switch is replaced after dismantling the switch assembly to evaluate the internal characteristics proposed by preceding researches, (2) a drawing is prepared by using a design software, is printed using 3D printer, and then it is attached on the switch assembly, and (3) evaluation for satisfaction of operation is carried out by using a driving simulator. Results: Both the angle and curvature that are external factors of switch significantly affect the feel of operation. However, interaction between the two factors is found insignificant. Therefore, an optimum alternative is proposed considering the experimental outcomes. Conclusion: This study evaluates the satisfaction in operation that affects the feel of operation environment inside the cars. Based on the study results, a guideline for switch design in the center fascia is proposed. Application: This study is expected to be used as basic data for designing automotive switches, as well as switches in the industries similar with the operation environments of cars.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.287-293
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• 2006

This study presented the following things; First, the principle of marketing should be applied in order to invite and keep able employees. Because the wants of employees are much different from person to person, the way of strategic marketing planning for internal customers should be done as it did for external customers. Second, the way of measuring in the result of implementing internal marketing and the way of standardizing service should be developed for the planning and implementation of effective internal marketing strategies. The compensation and reward to employees for the result of implementing internal marketing program should be done continuously.

• Journal of the Korean Society of Food Culture
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• v.31 no.1
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• pp.73-80
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• 2016

The purpose of this study was to identify the change attributes of food courts inside department stores or shopping centers, which are becoming more sophisticated and gentrified. A survey was conducted regarding customer satisfaction level of food services, which influences customers' revisit behavioral intentions, to provide future development direction. Using an exploratory factor analysis, 55 questions on food and beverage service, atmosphere, comfort, sanitation, and food quality were produced. This study tested how these choice factors affect customers' positive or negative impressions of their dining experiences through multiple regression analysis. Results indicate that 'food service' was the most important factor contributing to customers' positive impressions along with higher revisit behavioral intentions. On the contrary, respondents who received poor 'food service' had higher negative impressions with low revisit intentions. The results and findings of this study will positively influence marketing and customer relationship management and thus help design of successful strategies for food court development.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.27 no.1
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• pp.33-41
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• 2016

Radio Frequency Identification(RFID) can provide visibility and efficiency throughout the entire supply chain in fashion apparel and footwear. The technical analysis of RFID performance is necessarily required to create a sealess omni-channel service using customer experience. Especially, several tagged-item performance specifications, for example read range and multi-read rate, strongly depend on the attached material and real-operating environment. This paper suggests minimum performance requirements for RFID tags embedded inside a pair of shoes to negotiate tagged-item performance between retailers and suppliers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.3
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• pp.840-845
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• 2008

This study through theoretical investigation connected with business consulting quality of service and pre-study, actual proof was analyzed on the basis of research hypothesis about domestic consulting's element of qualify of service. Analyzed interrelation degree because do result that is customer satisfaction measurement classifying roughly quality of service and expense quality in actual proof analysis by a representation measurement tool. By first if summarize this study finding, was construed by thing which relativity is very high mutually relation about service quality and satisfaction of customer satisfaction. Therefore, was assumed by leading recognition that is very positive in service quality and customer relation. Secondly, expense quality of service and recycling of customer satisfaction measurement inside synonymy confirm. Hereafter, We can had assumption information consulting and business consulting from medium and small enterprises to very important competition factor.