An Empirical Study on the Influence of Internal Quality of Service on the Inside Customer Satisfaction, External Quality of Service and the External Customer Satisfaction

내부서비스품질이 내부고객만족과 외부서비스품질 및 외부고객만족에 미치는 영향에 관한 실증연구

This study presented the following things; First, the principle of marketing should be applied in order to invite and keep able employees. Because the wants of employees are much different from person to person, the way of strategic marketing planning for internal customers should be done as it did for external customers. Second, the way of measuring in the result of implementing internal marketing and the way of standardizing service should be developed for the planning and implementation of effective internal marketing strategies. The compensation and reward to employees for the result of implementing internal marketing program should be done continuously.