• 제목/요약/키워드: Customer Service Competency

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ASP(Application Service Providers)의 핵심 역량과 성과 탐색 (An Explorative Study on the Core Competency of Application Service Providers and its Influence on Business Performance)

  • 안준모;이진선
    • Journal of Information Technology Applications and Management
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    • 제12권3호
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    • pp.81-96
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    • 2005
  • ASP (Application service provider) as a new type of information systems service has been popular recently and has taken a much attention of information systems professionals and researchers. One stream of the research on ASP performed by IS community dealt with utilization and benefits of ASP systems use. The other researchers argue the importance of ASP vendors' capability to provide users with appropriate services. Kern, Lacity and Willcock (2002) summarized the components of core competency of service providers based on their extensive case studies on application service providers. Also, Levina and Ross (2003) developed a value delivery process of application service Providers in their case study This study is developing Prepositions and an empirical model based on the theory of core competency from strategic management study. The dimension of core competency is composed of management competency, technical service competency and customer service competency. Each dimension is made up of competency items derived from previous studies and adapted by professionals in ASP industry. The validity of the dimensions and items in each dimension has been checked with factor analytic method for empirical test. The core competency dimensions are correlated with performance factors of application service providers including growth of revenue, asset and customer base.

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컨설턴트 역량이 컨설팅 성과, 고객만족, 재계약 의도에 미치는 영향에 대한 연구: GMP 산업의 CSV 컨설팅을 중심으로 (The Effect of Consultant Competency on Consulting Performance, Customer Satisfaction, and Intention to Renew Contract: Focused on CSV Consulting in the GMP Industry)

  • 박대현;백동현
    • 산업경영시스템학회지
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    • 제46권4호
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    • pp.74-92
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    • 2023
  • The computer system validation consulting industry is growing as domestic GMP companies' overseas exports or advancements increase, and computer system validation has been mandatory in Korea since the 2010s, but domestic CSV consulting companies are small in size and have a short history, revealing many shortcomings in terms of service quality and customer satisfaction when conducting consulting. Research related to consulting has been mainly focused on management consulting and IT consulting, and research related to computer system validation is very insufficient. This study confirmed the effect of consultant competency and service quality on consulting performance, customer satisfaction, and intention to renew contract when performing computer system validation through empirical research on food, pharmaceutical, cosmetics, and medical device companies, which are representative companies in the GMP industry. As a result, it was confirmed that consultant competency and service quality had a significant effect on consulting performance, customer satisfaction, and intention to renew contract. In addition, it was confirmed that the reputation and expertise of consulting companies had a moderating effect on the relationship between consultant competency and consulting performance.

제조업의 고객경험관리 평가지표 개발연구 - Top Plan DNC 고객경험관리 사례를 중심으로 - (The Development of Customer Experience Management Competency Scale in the Manufacturing industry - Top Plan DNC Customer Experience Management Casestudy -)

  • 김소희;김용세
    • 한국과학예술포럼
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    • 제20권
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    • pp.135-146
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    • 2015
  • The purpose of this research is to highlight the importance of customer experience relating to servitization of manufacturing and to develop an index to analyze customer experience management. It occurred that customer experience management analysis should perform in diverse dimensions to get higher customer satisfaction. Following to this idea, new idex is designed : CEMC(Customer Experience Management Competency scale). CEMC includes three parties which are internal expert, external expert and customer, as evaluators of the appraisal. Each evaluator participates in the inspection about customer experience management through a questionnaire which composed four sections : Product and service, Business process, Culture and Asset. Researchers apply this index to one small manufacturing business and analyze the state of customer experience management. The result would be a reference for building strategy and align inside organization.

외식 프랜차이즈 가맹점주의 필요 역량 분석: The Locus for Focus 모형 중심으로 (Analysis of Required Competency for Foodservice Franchise Owner : The Locus for Focus Model)

  • 김은성;리상섭
    • 한국프랜차이즈경영연구
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    • 제10권4호
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    • pp.31-42
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    • 2019
  • Purpose : This study can provide various implications for the franchisors to expand activities related to franchise support or to develop andoperate an education program for foodservice franchise owners. Research design, data, and methodology : For those purpose, first, the literatureand literature related to the competency of domestic franchise owner were collected and reviewed through the Korea Education and Research Information Service (RISS). Second, the questionnaire was prepared based on the theoretical basis prepared through previous studies. Based onthe foodservice franchise owner's competency model presented by Kim & Lee (2019b), 13 franchise owner's competencies were marked with both 'What is' levels and 'What should be' levels. Therefore, the total questionnaire consists of 26 questions. Third, questionnaires were distributed and collected. This study used data from 55 surveys which were gathered from foodservice franchise owners in Seongnam-si. SPSS 25.0 was used to analyze the collected survey data. Descriptive and frequency analysis were conducted to analyze the demographic characteristics of the study subjects. Next, we conduct a t-test to analyze the difference between the level of 'What is' competencies by the franchise owners and the level of 'What should be' competencies. Descriptive statistics were used to derive the priorities of the 'What should be' competencies. The Locus for Focus model was used to derive the priorities of the required competencies. Result : Four competencies of team leadership, teamwork and cooperation, customer service, technical·professional·managerial expertise were found to be the first to be developed. Conclusions : The conclusions of this study are as follows. First, teamwork and cooperation competnecy, and team leadership competency, which are derived from the core competencies of foodservice franchise owners, are among the leadership competencies required as managers of organizations. Second, customer service competency and ttechnical·professional·managerial expertise competency derived from the core competencies of restaurant franchise owners belong to the job competencies. Third, the results of this study suggest that the foodservice franchisors will be able that will serve as a baseline to support the foodservice franchisors and franchise owners for sustainable mutual growth by encouraging their will and encouraging them to create results.

뷰티서비스 고객만족 요인의 탐색적 접근 - 헤어미용 서비스를 중심으로 - (Exploratory approach to customer satisfaction factors of beauty service - Focusing on hair beauty services -)

  • 노정은;정재윤
    • 한국의상디자인학회지
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    • 제22권3호
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    • pp.155-167
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    • 2020
  • Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

재무설계사(FP)의 영업교육, 고객지향성 및 영업관리가 영업성과에 미치는 영향 (Effects of Sales Training, Customer Orientation and Sales Management of Financial Planners(FP) on Sales Performance)

  • 윤항식;강신기
    • 벤처혁신연구
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    • 제6권2호
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    • pp.123-144
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    • 2023
  • 100세 시대를 맞이하여 예기치 못한 위험에 대비하는 것은 매우 중요한 일이 되었다. 본 연구에서는 재무 설계사(FP)의 영업 성과에 미치는 요인에 대해 분석하기 위해 이루어졌다. 영업 교육, 고객 지향성, 영업관리가 영업성과에 미치는 영향 관계를 분석하고 나아가 이들 영향 관계의 크기를 분석하고자 했다. 이를 위해 영업 교육은 고객 개발, 영업 역량, 학습 민첩성으로 세분화 했다. 고객 지향성은 고객 관리시스템 활용, SNS활용, 고객서비스 제공으로 세분화하였다. 영업관리는 목표 지향성, 관리자 리더십, 보상체계로 나누었다. 이들 세부 변수들이 영업 성과에 미치는 영향을 실증적으로 분석하였다. 이를 위해 현재 활동중인 재무설계사를 대상으로 설문조사를 하였다. 설문조사는 2023년 1월 한달간 진행되었으며 이중 유효한 250부를 분석의 대상으로 삼았다. 실증 분석 결과는 다음과 같다. 영업 교육 중 고객 개발, 학습 민첩성은 영업 성과에 유의한 정(+)의 영향을 미쳤다. 영업 역량은 유의성이 검정되지 않았다. 고객지향성 중 SNS 활용 및 고객서비스 제공은 영업 성과에 유의한 정(+)의 영향을 미쳤다. 고객관리시스템 활용은 유의성이 검정되지 않았다. 영업 관리 중 목표 지향성과 보상 체계는 영업 성과에 유의한 정(+)의 영향을 미쳤다. 관리자 리더십은 유의성이 검정되지 않았다. 영업 성과에 유의한 영향을 미치는 변수의 영향력은 목표 지향성, 고객서비스 제공, 보상체계, 학습 민첩성, 고객 개발, SNS 활용 순이었다. 이러한 연구 결과를 바탕으로 학술적 및 실무적 시사점을 제시하였다.

기업 관리자의 직무역량이 종업원의 혁신활동에 미치는 영향 (The Effects Manager's Job Competency on Employee's Innovative Activity)

  • 최형진
    • 대한안전경영과학회지
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    • 제18권2호
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    • pp.57-64
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    • 2016
  • While many of company try to increase customer satisfaction by empowerment, there are need to figure out which can increase employee's problem solving ability in company side. It is related to Innovative Activity that can create new idea to fix job process. In this study, researcher institute a factor that 'Manager's Job Competency' which can increase member's Innovative Activity. And try to figuring out it has what kind of effect on innovative activity and management performance through empirical method. For the empirical study, researcher get 119 samples from service industry, and result of study show us manager's job competency has positive effect on member's innovative activity and management performance. Base on this result, researcher provide a manageric implication and limitaions of study.

Investigating the Effect of Service Quality on Bank Customers' Satisfaction in Bangladesh

  • RAHAMAN, Md. Atikur;ALI, Md. Julfikar;KEJING, Zhang;TARU, Rupali Dilip;MAMOON, Zahidur Rahman
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.823-829
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    • 2020
  • In this competitive era, it has become a prerequisite for the financial firms providing banking services to understand and meet the customers' needs and demands to remain competitive in today's market environment. Without satisfying the customers, banking business cannot stand alone. To satisfy customers, it is often recommended to provide better quality banking services to the bank customers. Providing quality banking services has become a prime strategic tool for the banking sector nowadays. Therefore, the study investigates the effect of various dimensions of service quality of banking service on customer satisfaction in a developing country, Bangladesh. A total of 212 walking Bangladeshi banking customers participated in this research. A structured questionnaire was developed based on past research. SPSS is utilized for analysis and Likert scale was used in this study. Internal consistency of all items was found correct and a total of seven hypotheses were proposed. For testing, a 5% significance level is considered for acceptance of hypothesis. The findings show that, except employee competency, all other variables such as reliability, assurance, tangibles, responsiveness, empathy, and access to service have positive influence on customer satisfaction. The study provides policy implications for the management boards of the banking sectors.

지역사회리더 리더십역량의 중요-성취도 분석 (An Importance-Performance Analysis(IPA) on the Leadership Competency of Rural Community Leaders)

  • 박은식;이채식;박덕병;고정숙
    • 농촌계획
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    • 제12권1호
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    • pp.59-66
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    • 2006
  • The purposes of this study were to identify leadership competences of rural leaders and to analyze leadership competency of leaders. The study carried out by questionnaire and focus group interview on expert panels. To analyze leadership competency, the data was collected from 273 rural leaders by stratified random sampling. SPSSWIN/ver10 program was used for analyzing data with t-test and IPA method. The study suggests twenty low types of leadership competences which were information, vision, decision making, motivation communication, education residents, managing residents, loaming, flexibility, problem solving, presentation program management, customer orientation service knowledge, making relationship, creative idea, business understanding, brand development, conflict resolution negotiation, assessment, business management, coaching and feed back. Whereas leaders with middle school educational career required developing program management, maintaining achievement and benchmarking, leaders with high school were morel likely to develope self-learning, to benchmark their knowhow and brand development competency. Whereas leader with less low years experiences as leader have been considered as developing coaching/feedback brand development and program development, leaders with more five years as leader should consider developing benchmarking, resident education, and brand development. The study suggests that the extension agents on public should develop leadership program according to the competency differences of leaders.

패션제품 판매 훈련교육 프로그램을 위한 직무역량 연구 (Job competencies required for a sales training program in fashion shop)

  • 김지연
    • 복식문화연구
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    • 제29권6호
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    • pp.865-880
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    • 2021
  • The purpose of this study was to examine job competencies for sales training program development to maximize profits in fashion retailing. An empirical online survey was conducted from September to December 2019, and data was collected from 200 salespeople and store managers working in fashion stores. Results were analyzed using frequency analysis, factor analysis, variance analysis, and regression analysis with SPSS 25.0. The major findings of this study were as follows. First, the most important job competencies identified by fashion store managers were: sales sense know-how, customer service skills, and sales person's fashion style sense, product knowledge, fashion marketing and customer management. The job competency factors for sales training programs included empathy with the customer, product knowledge, communications and networking, basic job requirement, and sales skills. These five factors positively influenced the employment intentions and expectations of work performance of graduates. These factors also had a positive influence on the need of sales training program and intention to participate in retraining. Store managers in fashion retail thought the most appropriate period for on-the-job training was either 2-4 days or more than 1 week. The results of this study can be used as a base to develop training programs for job efficiency for salespeople in fashion retailing.