• Korean Business Review
• /
• v.20 no.2
• /
• pp.105-118
• /
• 2007

Recommender system is the tool for E-commerce company based on the internet for increasing their sales ratio in the market. Recommender system suggests the list of items which night be wanted by customers. This list generated by the result of customers' preference prediction through the prediction algorithm automatically. Recommender system will be able to offer not only the important information for marketing strategy but also reduce the cost of customers' information retrieval trough the analysis of customers' purchase patterns and features. But there are several problems like as the extension of the users and items scales and if the recommendation to customers generated by unreliable recommender system makes the customer royalty to the system to weaken. In this study, we propose the criterion for pre-evaluation on the prediction performance only using the preference ratings on the items which are rated by customers before prediction process and we study the features of customers who are classified through this classification criterion.

• Journal of Navigation and Port Research
• /
• v.30 no.1 s.107
• /
• pp.85-90
• /
• 2006

RFID(Radio Frequency IDentification) is appearing by point technology by Ubiquitous environment of new paradigm and Logistics' application But, RFID chip of this is high price and short bandwidth, low power and interference etc. can become technological problem This is getting into obstacle in common use. Reader and tag, Embedded software etc.. that are accomplishing standardization are imported paying most expensive royalty. This paper deals with a RFID cognition system that use PDA under ubiquitous environment to apply to Logistics system A RFID cognition system processes input/output of fundamental information attaching a tag onto products. And a RFID cognition system supports quick, correct and sqfe synthetic Logistics managerial system through construction of database. This can minimize logistics costs and improve the quality of customer service. A RFID cognition system has advantage that can widen range of application to area that cognition system of existent fixing style can not do. Also, it can expect economical effect through inexpensive system construction.

• Journal of Nutrition and Health
• /
• v.38 no.5
• /
• pp.395-403
• /
• 2005

The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.202-216
• /
• 2020

In this study, we studied the utility and value of the mileage program as a strategy to strengthen the relationship with customers in the surrogate operation industry. To this end, we conducted a survey of 1,000 customers who used the service more than once, mainly from D company, which has operated the agency operation business for more than 20 years, and analyzed 309 sincerely respondents. Five characteristics of mileage use (emotional benefits, ease of use, economic usefulness, effort to acquire, variety of benefits). Two parameters (brand attitude, brand loyalty) were set, and the dependent variable was set for reuse. As a result of hypothesis test, emotional benefit, convenience of use, and economic usefulness were significant in terms of brand attitude and brand loyalty, and acquisition effort and benefit diversity did not show significant results. The results of this study showed that the surrogate operation industry should strive to strengthen the emotional benefits, convenience of use, and economic usefulness to customers in order to strengthen the relationship with the customers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• v.9 no.2
• /
• pp.119-122
• /
• 2005

RFID(Radio Frequency IDentification) is appearing by point technology by Ubiquitous environment of new paradigm and Logistics' application. But, RFID chip of this is high price and short bandwidth, low power and interference etc. can become technological problem. This is getting into obstacle in common use. Reader and tag, Embedded software etc.. that is accomplishing standardization is imported paying most expensive Royalty. This paper is RFID cognition system that use PDA in Ubiquitous environment to apply to Logistics system. RFID cognition system processes input/output of fundamental information attaching tag to Logistics of products. And RFID cognition system supports quick and correct and safe synthetic Logistics managerial system through construction of database. This can prove minimization and customer service of Logistics expense. RFID cognition system is advantage that can widen range of application to area that cognition system of existent fixing style can not do. Also, It can expect economical effect through inexpensive system construction.

• Science of Emotion and Sensibility
• /
• v.19 no.2
• /
• pp.79-88
• /
• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Journal of Korea Port Economic Association
• /
• v.28 no.3
• /
• pp.193-214
• /
• 2012

The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.