• 디지털융복합연구
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• 제17권7호
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• pp.351-357
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• 2019

전 세계적으로 빠르게 발전하는 모빌리티 플랫폼 서비스에 대해 사례와 유형 분석의 연구가 많이 진행되어 있다. 하지만, 실제 사용자의 경험이 모빌리티 서비스 발전에 중요하기 때문에 사용자 측면에서의 연구가 필요하다. 모빌리티 플랫폼 서비스에서도 카헤일링(Car-hailing)에 한정하여, 사용자 경험의 7가지 측면에서 선호도 요인을 설문을 통해 분석하였다. 연구 결과 성별에 따라 유의미한 차이가 있었다. 여성은 안전함과 차량의 쾌적함, 친절함이 만족도에 큰 영향을 미치는 요인인 반면, 남성은 익숙함이 만족도에 영향을 미치는 요인임을 확인하였다. 이 연구는 실제 사용자인 고객 경험에 초점을 두고 모빌리티 플랫폼 서비스를 선택하는 주요 요인을 파악하였으므로, 향후 모빌리티 플랫폼 서비스의 발전에 도움이 될 것으로 기대한다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2002년도 춘계학술대회 논문집
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• pp.587-590
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• 2002

Build-to-Order (BTO) capabilities enable manufacturing firms to design, produce, and deliver a high volume of differentiated products that meet specific customer needs in timely manner as well as at close to mass-production prices. Aim of BTO is to simultaneously achieve customer responsiveness, cost efficiency, and high volume production. This paper attempts to define the BTO system and suggests the critical components for its realization. A case study is also described to show the impact of a successful BTO implementation.

• 대한산업공학회지
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• 제25권3호
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• pp.351-359
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• 1999

We present a new approach to the analysis of mobile cellular communication systems under the environment of mixed platforms adopting a guard channel scheme. We assume general cell residence time distributions according to platform-types. Our system model is based on a heterogeneous M/G/c loss system with customer-dependent guard channels, where heterogeneous customers with different service time distributions have different numbers of their own guard channels. We develop the general formula of steady state probabilities for the heterogeneous M/G/c loss system with customer-dependent guard channels. The mean channel occupancy times of new and handoff calls are rigorously derived under a general setting. Finally, our numerical results show that the blocking probability and the forced termination probability are sensitive to the cell residence time distributions.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2010년도 춘계학술대회 논문집
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• pp.2069-2075
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• 2010

The broadcasting system for the customer safety and conveniency is one of the important convenience facilities taking charge of customer guidance, emergency situation broadcasts for the people waiting at the platform, waiting lounge and train approaching broadcasts. To maintain this broadcasting facility local management control system(LMC) is needed. LMC observes operation status of the facility components which is set up at station and the observation results are confirmed through out remote management PC installed in the jurisdiction branch office. The staff only observes and confirms the errors of the electrical power source at broadcasting facility components accordingly the real mechanical troubles are detected by on-the-spot survey. this paper deals with existing broadcasting system only acting as a simple observation function and the research of LMC function extension which controls, monitors and tests broadcasting facility.

• 산업경영시스템학회지
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• 제44권3호
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• pp.146-164
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• 2021

This study examines the effects of the public's perception of emergency medical service (EMS) on the public health system's brand equity and the moderating effect of governance on this relationship using Keller's customer-based brand equity model. It uses four EMS functions: rescue/first-aid and transfer activities; disaster prevention, preparation, and response activities; educational activities in urgent situations; and medical treatment in emergency rooms to examine the effects of them on brand meaning of the public health system. Our findings are important for understanding the public as customers of the public health system and devising and/ or adapting healthcare policies and marketing strategies to develop brand equity and increase customers' loyalty to the public health system.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.89-110
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• 2018

Purpose There is much information in customer reviews, but finding key information in many texts is not easy. Business decision makers need a model to solve this problem. In this study we propose a multi-topic sentiment analysis approach using Latent Dirichlet Allocation (LDA) for user-generated contents (UGC). Design/methodology/approach In this paper, we collected a total of 104,039 hotel reviews in seven of the world's top tourist destinations from TripAdvisor (www.tripadvisor.com) and extracted 30 topics related to the hotel from all customer reviews using the LDA model. Six major dimensions (value, cleanliness, rooms, service, location, and sleep quality) were selected from the 30 extracted topics. To analyze data, we employed R language. Findings This study contributes to propose a lexicon-based sentiment analysis approach for the keywords-embedded sentences related to the six dimensions within a review. The performance of the proposed model was evaluated by comparing the sentiment analysis results of each topic with the real attribute ratings provided by the platform. The results show its outperformance, with a high ratio of accuracy and recall. Through our proposed model, it is expected to analyze the customers' sentiments over different topics for those reviews with an absence of the detailed attribute ratings.

• 산경연구논집
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• 제15권4호
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• pp.11-18
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• 2024

Purpose: The primary purpose of this research is to investigate the multidisciplinary effect of food delivery apps (FDAs) in urban hotels in the wake of the lockdown due to Covid-19 pandemic. Specifically, the study aims: To explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels, and to explore and scrutinize the primary shifts in customer behavior and preferences in modern urban hotels. Research design, data and methodology: This study conducted a systematic literature review to gather evidence of the FDA's effect on customer behavior and the hospitality industry during the Covid-19 pandemic. Complying with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) principles guarantees a structured and transparent method to search the literature and its analysis. Results: The result based on the systematic review has indicated that the booming business of food delivery at home companies and changing consumer tastes prove the FDA's growing circuit in the hotel industry, thus demonstrating their ability and power to adapt to changing trends. Conclusions: Therefore, this study concludes that using FDA's platform, future hospitality managers have to focus on agility in operations, innovation, and technology integration to keep up with changing consumer trends and market conditions.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.284-307
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• 2020

Customer engagement has been the main objective of brand companies in their marketing through social networking sites (SNS). Facebook is the most popular platform for SNS marketing, especially for companies that try to engage with their customers by providing various values through their brand pages (i.e., brand communities). The management of brand pages, therefore, becomes "the means" by which to achieve the result ("the end") of SNS marketing, and visitors to the brand pages (i.e., brand communities) then come to have a favorable attitude toward the brand. Based on a "means-ends" framework, this study examines the development of engagement between customers and brands in terms of brand page engagement as the means objective and brand attitude as the ends objective in the context of Facebook. This study further examines the antecedents and consequences of brand page engagement based on the customer value theory with two-stage data collection. This study contributes to the literature by explaining the roles and effects of brand page engagement in SNS marketing. This study further provides guidance to SNS providers and practitioners on SNS marketing strategies.

• 한국콘텐츠학회논문지
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• 제5권4호
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• pp.20-27
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• 2005

본 논문에서는 LBS(Location-Based Services)에 기반한 모바일 전자상거래 시스템을 구현하였다. WIPI(Wireless Internet Platform for Interoperability)를 사용하여 시뮬레이터를 개발하였고 실험결과 제안 시스템이 서버의 부하를 줄이고 접속시간을 단축하고, 마케팅 및 고객관리측면에서 효율적임을 확인 하였다. 향후 유비쿼터스 환경에서 LBS기반 무선 전자상거래는 매우 다양한 분야에서 활용이 될 수 있을 것이다.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2000년도 추계학술발표논문집 (상)
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• pp.27-30
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• 2000

최근 전산 환경은 통합되는 개방형 시스템으로 변모하고 있다. 서로 다른 platform을 기반으로 한 client들과의 연동을 위해서, 각 platform에 따른 application이 개발되어야 했다. 이러한 문제점을 극복하기 위해 이 기종간의 시스템을 통합할 수 있는 통합 Middlware의 선정이 필요하다. 따라서, 본 논문에서는 객체지향 소프트웨어 공학 프로세스에 의해 생성되는 산출물을 객체 형태로 통합 관리하고 객체들을 효율적으로 관리해 주는 통합 객체 관리 모델을 제안한다. 이 모델로 기존의 시스템을 재사용하고 급변하는 소프트웨어 산업에 능동적으로 대체와 소프트웨어 개발에 시간을 함으로써 현존하는 다양 DB군들을 최소한의 코드 수정을 통하여 구동할 수 있게 함으로써 경제성을 높이는 것이 본 논문의 목적이다. 따라서 이 모델을 중심으로 자동차 관리 서비스 도구(AutoMobile Customer Service Shop: AMOSS)를 구현한다.