• Journal of Korean Institute of Industrial Engineers
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• v.32 no.4
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• pp.279-290
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• 2006

This paper proposes a model to assess the maturity level of Six Sigma activities. We classify the maturity level into 5 stages: initial, forming, storming, performing and mature stage. To evaluate the maturity level, 10 categories of Six Sigma with 3 factors each are identified: management leadership, belt system, expert training, establishing execution system, compensation, organization, corporate culture, customer focus, project selection, and management of project results. Scoring 277 items in total, the value of each factor is evaluated by weighted average of those items. Maturity level is appraised by rating the sum of scores of 10 categories that are obtained by summing up the values of its 3 factors. Values of weights and criteria of rating maturity levels are determined by analyzing 90 companies and Six Sigma exper's opinion. This study also shows the actual appraisal results of some companies.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.25-31
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• 1997

The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

• Electronics and Telecommunications Trends
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• v.4 no.1
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• pp.35-43
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• 1989

The evolution of telecommunications has raised the profile of many segments of the network that were not previously considered important. Until recently, basic telephony existed with the extension of passive cables without any particular user network interface. In the area of data communications, the introduction of flexible packet switching has allowed the network to evolve in a far more efficient manner. To overcome such separated network problems and business needs of both users and network providers, the integrated narrowband ISDN concept is being developed in most countries for implementation in the public switched telephone network (PSTN). The targets of ISDN, in my opinion, can be explained as follows : To the user, ISDN should provide the services at any time, at any place, through any media. To the business customer using PABX or LAN applications, ISDN should introduce customized services rapidly and also, ISDN should be developed by the modular hardware and software design approach in order for new services to be introduced rapidly and effectively. Software can be also developed by non-expert local staff to cater for adopting new user's service requirements immediately. Finally, ISDN will be able to increase business chances and benefit both users and operating companies.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.07a
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• pp.90-91
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• 2015

매장의 매출 증가를 위해 고객의 의견을 반영하는 것은 일반적인 마케팅이다. 여러 기관 및 대형 매장에서 고객의 의견을 반영하기 위해 여러 가지 방법을 취하고 있다. 하지만 대형 매장이 아닌 소규모 소상공인의 매장에는 고객의 의견 수집을 위한 고객의 참여 유도가 쉽지 않아 데이터를 모으기가 힘들다. 이런 문제점을 해결하기 위해 본 논문에서는 친근한 디자인과 접근성 좋은 UX를 가진 '소상공인을 위한 고객 의견 수집' 서비스를 모바일 앱 형태로 설계하고 구현했다. 이는 가게에 대한 고객들의 생각을 소상공인들이 직접 예상하고 수렴하여 잠재적인 매출향상에 도움을 주는데 그 목적이 있다.

• Journal of Industrial Convergence
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• v.15 no.1
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• pp.33-42
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• 2017

The purpose of this study is to identify the current situation of bicycle rental center in Seoul through big data analysis and to find ways to improve it. For this purpose, we analyzed the open data set provided by the Seoul Metropolitan Government and the typical data which is the citizen opinion of the customer center of the Seoul City bicycle. As the result, it was found that it is better to install a bicycle rental shop in Gangdong-gu, Seoul.

• Korean Journal of Human Ecology
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• v.23 no.1
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• pp.101-122
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• 2014

In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.

• Information Systems Review
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• v.17 no.3
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• pp.95-111
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• 2015

The recommendation system automatically provides the predicted items which are expected to be purchased by analyzing the previous customer behaviors. This recommendation system has been applied to many e-commerce businesses, and it is generating positive effects on user convenience as well as the company's revenue. However, there are several limitations of the existing recommendation systems. They do not reflect specific criteria for evaluating products or the factors that affect customer buying decisions. Thus, our research proposes a collaborative recommendation model algorithm that utilizes each customer's online product reviews. This study deploys topic modeling method for customer opinion mining. Also, it adopts a kernel-based machine learning concept by selecting kernels explaining individual similarities in accordance with customers' purchase history and online reviews. Our study further applies a multiple kernel learning algorithm to integrate the kernelsinto a combined model for predicting the product ratings, and it verifies its validity with a data set (including purchased item, product rating, and online review) of BestBuy, an online consumer electronics store. This study theoretically implicates by suggesting a new method for the online recommendation system, i.e., a collaborative recommendation method using topic modeling and kernel-based learning.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.39-58
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• 2004

After SERVQUAL was proposed as a measure of perceived service quality, several arguments have been made against its validity and some competing measures have been developed. This paper reviews those controversies. Particularly, it compares the concept of expectation in the research of service quality with that in the research of satisfaction, re-purchase intention and suggests the authors' opinion. In addition, the paper suggests sequential casual relations among expectation, perceived performance and perceived service quality. With the help of previous researches concerning "SERVQUAL" and the related topics, six variables concerning travel services were identified. The six variables are tangibility, reliability, responsiveness, assurances, empathy and costs. Seven hypotheses were developed using these variables. The review of literature covers service's concept, model and method of service quality evaluation, and relationship among the concepts which is related to the service quality. The results of our study suggest further research is necessary to clarify which one is a better tool because we have a conflicting research outcome in terms of model fitting. The study also shows that assurances and costs have positive effect on customer satisfaction. It also turned out that customer satisfaction has positive effect on repurchase intention.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.6D
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• pp.533-538
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• 2012

The purpose of weighting traffic management strategies is to reach strategic goal through intended and balanced implementations. The AHP is commonly used technique to derive perspective and strategic goals, and to give priorities to them in a organization. In this study, perspective and strategic goals are derived through surveys and interviews with staffs of a traffic management agency. And then, priority of perspective and strategic goals is performed through the AHP. In this study, three things were identified. Firstly, it was found weighting perspectives such as values for customers, future, activity, and performances were in sequence performed. The value for customers were ranked the first. Secondly, it was found increasing of customer- centric thinking and values of eco- friendly system are the highest weighting in strategic goal. Third, it was found increasing of customer-centric thinking is the most important in headquarters and regional headquarter. But, Values of eco-friendly system is ranked as the most important in opinion of branch office's staffs. It was also identified that depending on the working places, such as headquater and branch offices, the response differs.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.19-33
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• 2009

With the continuously increasing volume of e-commerce transactions, it is now popular to buy some products and to evaluate them on the World Wide Web. The product reviews are very useful to customers because they can make better decisions based on the indirect experiences obtainable through the reviews. Product Reviews are results expressing customer's sentiments and thus are divided into positive reviews and negative ones. However, as the number of reviews in on-line shopping increases, it is inefficient or sometimes impossible for users to read all the relevant review documents. In this paper, we present a sentiment analysis algorithm for automatically classifying subjective opinions of customer's reviews using opinion mining technology. The proposed algorithm is to focus on product reviews of on-line shopping, and provides summarized results from large product review data by determining whether they are positive or negative. Additionally, this paper introduces an automatic review analysis system implemented based on the proposed algorithm, and also present the experiment results for verifying the efficiency of the algorithm.