• Title/Summary/Keyword: Cultural characteristics

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A Study on the Cultural Characteristics reflected on the Consumer Product Ads (소비자제품의 광고에 반영된 문화특성에 관한 연구)

  • 김태희;전양진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.3
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    • pp.629-637
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    • 2001
  • The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.

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Changes in the Cultural Characteristics and Values in Korean Woman's Magagzine -Advertisements from 1955 to 2008- (여성잡지 패션광고에 나타난 문화적 특징과 가치관의 변화 연구 -1955년부터 2008년까지의 한국여성잡지를 대상으로-)

  • Ko, Eun-Ju;Song, Hyun-Jeong;Kim, Seon-Sook
    • Korean Journal of Human Ecology
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    • v.19 no.3
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    • pp.537-553
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    • 2010
  • Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women's magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modern values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the '50s keywords were 'lifestyle change', 'material value increase' and the 'challenge to traditional values', in the '60s keywords were 'American culture acceptance', 'material success', in the '70s keywords were 'the rise of nonmaterial value', 'rationalism' and 'egalitarianism', in the '80s 'individualism', 'Life style and culture group differentiation', 'conspicuous consumption', in the '90s 'globalization', 'emphasis on personality sensitivity', 'health-oriented', 'improve the quality of life', while in the '00s keywords were 'spread of digital life', 'rational consumption patterns', 'the 3rd distribution'. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

An Empirical Study on How the Moderating Effects of Individual Cultural Characteristics towards a Specific Target Affects User Experience: Based on the Survey Results of Four Types of Digital Device Users in the US, Germany, and Russia (특정 대상에 대한 개인 수준의 문화적 성향이 사용자 경험에 미치는 조절효과에 대한 실증적 연구: 미국, 독일, 러시아의 4개 디지털 기기 사용자를 대상으로)

  • Lee, In-Seong;Choi, Gi-Woong;Kim, So-Lyung;Lee, Ki-Ho;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.113-145
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    • 2009
  • Recently, due to the globalization of the IT(Information Technology) market, devices and systems designed in one country are used in other countries as well. This phenomenon is becoming the key factor for increased interest on cross-cultural, or cross-national, research within the IT area. However, as the IT market is becoming bigger and more globalized, a great number of IT practitioners are having difficulty in designing and developing devices or systems which can provide optimal experience. This is because not only tangible factors such as language and a country's economic or industrial power affect the user experience of a certain device or system but also invisible and intangible factors as well. Among such invisible and intangible factors, the cultural characteristics of users from different countries may affect the user experience of certain devices or systems because cultural characteristics affect how they understand and interpret the devices or systems. In other words, when users evaluate the quality of overall user experience, the cultural characteristics of each user act as a perceptual lens that leads the user to focus on a certain elements of experience. Therefore, there is a need within the IT field to consider cultural characteristics when designing or developing certain devices or systems and plan a strategy for localization. In such an environment, existing IS studies identify the culture with the country, emphasize the importance of culture in a national level perspective, and hypothesize that users within the same country have same cultural characteristics. Under such assumptions, these studies focus on the moderating effects of cultural characteristics on a national level within a certain theoretical framework. This has already been suggested by cross-cultural studies conducted by scholars such as Hofstede(1980) in providing numerical research results and measurement items for cultural characteristics and using such results or items as they increase the efficiency of studies. However, such national level culture has its limitations in forecasting and explaining individual-level behaviors such as voluntary device or system usage. This is because individual cultural characteristics are the outcome of not only the national culture but also the culture of a race, company, local area, family, and other groups that are formulated through interaction within the group. Therefore, national or nationally dominant cultural characteristics may have its limitations in forecasting and explaining the cultural characteristics of an individual. Moreover, past studies in psychology suggest a possibility that there exist different cultural characteristics within a single individual depending on the subject being measured or its context. For example, in relation to individual vs. collective characteristics, which is one of the major cultural characteristics, an individual may show collectivistic characteristics when he or she is with family or friends but show individualistic characteristics in his or her workplace. Therefore, this study acknowledged such limitations of past studies and conducted a research within the framework of 'theoretically integrated model of user satisfaction and emotional attachment', which was developed through a former study, on how the effects of different experience elements on emotional attachment or user satisfaction are differentiated depending on the individual cultural characteristics related to a system or device usage. In order to do this, this study hypothesized the moderating effects of four cultural dimensions (uncertainty avoidance, individualism vs, collectivism, masculinity vs. femininity, and power distance) as suggested by Hofstede(1980) within the theoretically integrated model of emotional attachment and user satisfaction. Statistical tests were then implemented on these moderating effects through conducting surveys with users of four digital devices (mobile phone, MP3 player, LCD TV, and refrigerator) in three countries (US, Germany, and Russia). In order to explain and forecast the behavior of personal device or system users, individual cultural characteristics must be measured, and depending on the target device or system, measurements must be measured independently. Through this suggestion, this study hopes to provide new and useful perspectives for future IS research.

Cultural Characteristics and Product Appeals Reflected on Fashion Ads (패션상품의 광고에 나타난 문화적 특성과 소구유형)

  • 전양진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.8
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    • pp.1196-1204
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    • 2002
  • This research was to see if the fashion product ads are standardized or differentiated, and to find what were the determinants if any differentiation existed. The purpose of this study was to identify cultural characteristics significant on marketing fashion produce. In addition, the relative importance of product appeals between rational and emotional in the fashion ads was examined. Hofstede's(l991) three cultural characteristics dimensions such as individualism-collectivism, power distance, masculinity-femininity were used. Content analysis was applied in the study. Magazine ads of apparel, cosmetics and accessories were collected from France, Japan, Korea and the US in 1999-2000. Cultural characteristics of the fashion ads were evaluated and compared in terms of country, product type and product involvement. Also ten consumption appeals were examined for county and product type. ANOVA, Duncan test and $X^2$ test were applied to analyze data. The results were shown as follows: First, all the cultural characteristics such as individualism-collectivism, power distance, and femininity-masculinity were different among countries. Second, two product appeals were significantly different among countries. Hedonic appeals were dominant fur France and the US while those were not for Korea and Japan. Third, product involvement level had significant impact on power distance characteristic and product appeals. Ads of high involvement fashion goods showed larger power distance and more emotional appeals. In conclusion, global fashion ads should be differentiated in terms of some cultural characteristics and product appeals.

Characteristics of Container Architecture Shown in Container Multiplex Cultural Space and User Satisfaction (컨테이너 복합문화공간에 나타난 컨테이너 건축특성과 이용자 만족도)

  • Kim, Hyun-Jin;Han, Hae-Ryon
    • Korean Institute of Interior Design Journal
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    • v.27 no.1
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    • pp.39-47
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    • 2018
  • This study is intended to suggest an improvement scheme of activating container multiplex cultural space through an analysis of container architecture characteristics and a survey of user satisfaction, focusing on container multiplex cultural space located in Seoul city. Hence, the elements of multiplex cultural space and the characteristics of container architecture were deduced and analyzed through precedent study and literature review relating to multiplex cultural space and container architecture, and then an analysis framework was established with items to measure the user satisfaction. Based on this, a questionnaire was created, and users were surveyed through on-site visit. The results of analyzing the container multiplex cultural space users' satisfaction are as follows. First, in order to increase user satisfaction, it is necessary to highlight visual element. Second, there is necessity for distinct space configuration, such as connection, stack and extension by utilizing the fixed specifications, the characteristics of container. Third, there is necessity for extended space where people feel a sense of openness. Fourth, it should be improved so that air is well circulated by installing glass, operable window, etc. In further research, it is thought necessary to make a study of commercial space and facilities inside university besides multiplex cultural space.

The Effects of Product Image and Evaluative Criteria on Purchase intention of Cultural Fashion Products - Focusing on Cultural Fashion Products using Baekje Traditional Culture - (패션문화상품의 이미지와 평가기준이 구매의도에 미치는 영향 - 백제의 전통문화를 활용한 패션문화상품을 중심으로 -)

  • Mi-sook Lee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.4
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    • pp.27-39
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    • 2022
  • The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

A Study on Spatial Characteristics of Cultural Streets in Urban Regeneration Aspects - Focused on a Case Analyses of Domestic Cultural Street - (도시 재생 관점에서 문화의 거리 공간특성 분석 - 국내 문화의 거리 사례분석을 중심으로 -)

  • Kim, Mi-Young;Moon, Jeong-Min
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.161-168
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    • 2010
  • A city is a type of culture as living styles people have accumulated, In Particular, urban streets are integrated bodies of culture based on regional history and tradition which are easily accessible by people. However, due to insensible expansion policy of current cities, decline of old downtowns which have kept cultural characteristics of each region, hollowing out of the downtowns, expansion of new downtowns which have uniformed characteristics are weakening identities of each region. To overcome such problems, a culture-oriented approach as one of the urban regeneration strategies which have been appeared since 1980s is effective. Life style which has been formed by human activities can be considered as the culture of comprehensive concept and peculiar resources of each region are distinctive culture of each region. Cultural streets in which people can share each other's feeling may influence regional activation through cultural influence while preserving regional tradition and history. Therefore, this study aims to discover spatial characteristics of cultural streets through theoretical examinations on formation of streets in as aspect of urban regeneration and identify their characteristics by analyzed cases of domestic cultural streets.

Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.331-339
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    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

Chinese-Korean Cultural Map, the First Step to Asian Electronic Cultural Map (아시아전자문화지도의 첫걸음, 조선족문화지도)

  • Kim, Dong-Hun;Moon, Hyun-Joo
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.377-381
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    • 2008
  • Chinease-Korean Cultural Map, which is an electronic cultural map that shows Chinese-Korean culture on maps, is planned as the first step to development Asian Electronic Cultural Map. Chinese-Korean have their unique cultural characteristics same as other small tribes. Small tribes shows same typical cultural characteristics of Asian, and that characteristics are very important factors for understanding the whole Asian culture. This paper proposes a logical and standardized development methodology for construction of Electronic Cultural Map. The methodology consists of 6 steps; information analysis, keyword extraction, keyword clustering, map element extraction, prototype design, and map development. We used and evaluated the methodology during prototype design and development steps for the optimal functions. To generate the base maps for Chinese-Korean Cultural Map, we use Google Earth and KML(Keyhole Markup Language) for standardized and easy development.

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A Study on the Architectural Characteristics and Meaning of Wolfsburg Cultural Center (볼프스부르크 문화센터의 건축 특성과 의미에 관한 연구)

  • Chung, Tae-Yong
    • Korean Institute of Interior Design Journal
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    • v.20 no.2
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    • pp.47-54
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    • 2011
  • In Alvar Aalto's designs, important factors of complex building designs including Wolfsburg cultural center are that they insinuate how to develop each architectural type and how to combine them in a building. The humane and physical background studies, and wholistic and systematic approaches are adopted to fulfill research purposes. Comparison with other buildings are necessary to reveal true meaning of this building. The result of analysis show characteristics of Wolfsburg cultural center as follows; hybrid composition of mass and elevation, spatial effect using level difference and light, massing variation of roof, and creating space for various activities. Wolfsburg cultural center designed in late 1950s has greatly affected Aalto's later works through various architectural experiments because it is the first cultural complex project that combined various architectural types. Especially library in the cultural center has shown transitional characteristics to famous fan-type libraries of 1960s while maintained features about Viipuri library. Wolfsburg cultural center act as an another type which present new principles of clustering, massing and exterior design. Its true meaning lies in forming a humanizing place beyond spatial configuration.