• Title/Summary/Keyword: Cultural Services Satisfaction

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The Effect of the Cultural Service Attributes and Cultural Consumption Propensity on the Cultural Services Satisfaction : Focused on Performance and Exhibit (소비자의 문화소비성향과 문화서비스속성이 문화서비스만족도에 미치는 영향 -공연, 전시를 중심으로-)

  • Ju, Young-Ae;Hong, Young-Yun
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.244-257
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    • 2016
  • This study investigates the effect of cultural service attributes and cultural consumption propensity on the cultural services satisfaction. Data was analyzed with factor analysis, cluster analysis, one-way ANOVA, cross tabulation analysis, regression analysis with SPSS ver. 18.0. The results were summarized as follows. The importance of cultural service attributes according to the type of cultural consumption patterns varied. And the cultural service attributes has positive influence on cultural services satisfaction in performance and exhibit. The result of this study can be used as a basic data for cultural service satisfaction by helping the understanding of increasing consumer satisfaction.

A Study on the Effects on Professional Intuition through Cultural Competency and Major Satisfaction of College Students Majoring in Aviation Service (항공서비스 전공 대학생의 문화적 역량이 전공만족도를 매개로 전문직관에 미치는 영향에 관한 연구)

  • Son, Tae Bok;Kim, Ki Woong;Kim, Ha Young
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.3
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    • pp.61-73
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    • 2020
  • This study is an empirical analysis of the cultural competencies of college students majoring in aviation services on their major satisfaction and professionalism. In order to focus on the cultural competencies of aviation service college students, who are rarely addressed in the preceding study and to see how cultural competencies have significant effects on their major satisfaction and professionalism, we divid them into six sub factors: willingness to participate, cognitive openness/flexibility, emotional control, patience with uncertainty, self-efficacy, and cultural empathy. And the mediated effects of major satisfaction on cultural competency and professionalism are analyzed to provide educational implications for cultural competency. Based on the results of this study, it is expected to apply to the education of aviation service-related departments, it will be a basic data to promote students' adaptation to the department and satisfaction of the department and to train global professional service personnel who can improve their post-employment work adaptability, job satisfaction, and service productivity.

Effects of Public Library Cultural Program Services on Users' Quality of Life 「Libraries on the Road」 (공공도서관 문화프로그램 서비스가 이용자의 삶의 질에 미치는 영향 - 도서관 「길 위의 인문학」을 중심으로 -)

  • Yoon, Hyunsoo;Yi, Yong Jeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.1
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    • pp.479-497
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    • 2022
  • The present study aimed to examine how the quality of cultural program services, 'Libraries on the Road' influences users' satisfaction, quality of life, and loyalty to the cultural program services. Online surveys were conducted with users who had participated in 'Library on the Road' of public libraries, and collected 138 valid data. The study verified the hypotheses through structural equation model analysis. Findings of the study indicated that the higher the service quality of 'Library on the Road', the higher users' satisfaction. Users' satisfaction had positive effects on users' quality of life and loyalty to the services. The study extended the literature for the association between the service quality of a particular cultural program that public libraries had provided, users' satisfaction, quality of life, and loyalty to the cultural program.

Factors Affecting International Patient's Satisfaction with Korea Medical Services, Revisit and Recommendation Intention (외국인 환자의 의료서비스 만족도, 재방문 의사, 추천 의사에 영향을 미치는 요인)

  • Kim, Myo-Gyeong;Choi, Yun-Kyoung;Ahn, Jung-Won;Kim, Keum Soon
    • Health Policy and Management
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    • v.27 no.1
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    • pp.63-74
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    • 2017
  • Background: This study aims to analyze quality of and satisfaction with Korea medical services and identify factors affecting medical service satisfaction, revisit, and recommendation intention among international patients. Methods: Secondary analysis of survey data conducted by Korea Health Industry Development Institute from June 10th to July 17th in 2013 was done using multiple regression and logistic regression analysis. The 191 international patients from 9 medical institutions in Seoul were enrolled. Results: The results showed that international patients were satisfied with 85.6 points out of 100.0 points. International patients appraised higher in staff service rather than other services. Factors influencing medical service satisfaction were gender, religion, medical specialty, length of stay, and quality of medical services. Quality of medical service explained 29.8% of medical service satisfaction and especially, 'doctor's care' and 'communication and patient respect' were significantly related to medical service satisfaction. Medical specialty had a significant influence on revisit intention. There were no statistically significant influencing factors of recommendation intention. Additionally, more satisfied patients were associated with higher revisit and recommendation intention. Conclusion: This study implies that quality of medical services is a critical factor for patient satisfaction and that satisfaction with medical services is an important factor for increasing revisit and recommendation intention among international patients. In addition, health care providers should consider cultural differences to enhance satisfaction with medical services for international patients. Therefore, multidimensional strategy is required to strengthen the cultural competency of healthcare providers.

A Comparison Study using Mixed Methods on Foreign Residents' Satisfaction with Korean Health Care Services (혼합설계방법을 사용한 한국거주 외국인의 의료서비스 이용만족도 비교연구)

  • Kim, Keum Soon;Ahn, Jung Won;Kim, Jin A;Kim, Hee Jung
    • Journal of Korean Academy of Nursing
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    • v.44 no.1
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    • pp.86-96
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    • 2014
  • Purpose: This study was conducted to examine and compare satisfaction with Korean health care services for Americans, Chinese and Russians who resided in Korea. Methods: A questionnaire was distributed to 252 participants (81 Americans, 89 Chinese, 82 Russians). Three focus group interviews were subsequently conducted in order to obtain a greater understanding of participants' experience and perspectives. Results: The average satisfaction score was 3.09, with Americans and Russians showing significantly higher scores than Chinese. Overall, participants reported higher satisfaction in 'Facility', 'Quality of care' and 'Nursing services' as opposed to 'Information/education'. 'Care with cultural respect' as well as communication related services. Data from the focus group interviews were categorized into 12 sub-categories, 7 categories and 2 themes. The two themes were common experience and contrasting experience. Common experience included 4 categories, 'Quality of care', 'Hospital facility and health care system', 'Language barrier' and 'Information and education'. Contrasting experience included 3 categories, 'Medical cost', 'Health care personnel' and 'Accessibility'. Conclusion: Results of this study provide basic knowledge on foreign residents' satisfaction and experience with Korean health care services. Further research is needed with foreigners from different cultural backgrounds. Administrative and educational efforts are required to improve communication skills and cultural competency.

A Case Study on the Cultural Services of a University Library: A Case of the S Women's University (대학도서관의 문화행사에 대한 사례연구 - S여대를 중심으로 -)

  • Kim, Kil-Ja
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.3
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    • pp.145-164
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    • 2007
  • They say the 21 Century is the culture-centered age. As the income is increased. the concern about human culture will cause the elevation of life quality and the growth of culture needs. For that reason library service to meet their user's need for culture will be needed. The purpose of this study is to improve the university library service to suggest the solution for successful developmental strategy on cultural program of university library with the positive approach of analysis and evaluation. For specific instance, the cultural services of S women's university library was analyzed and evaluated. The point of the evaluation are five aspects: 1) the recognition of the users for the overall cultural services 2) the satisfaction index for the contents(topics) of the cultural services 3) the satisfaction index for the way of managing 4) the participation index of users. As the result of the analysis, the specific solution for the strategy of university library's cultural services for the future would be suggested.

Important-satisfaction analysis for improving satisfaction in natural heritage docent training programs (자연유산 해설사 양성 교육프로그램의 중요도 -만족도 분석 및 제고 방안)

  • Kim, Tae Hyeong;Kong, Dal-Yong;Lim, Jong-Deock;Cho, Woon Yuen
    • Korean Journal of Heritage: History & Science
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    • v.48 no.1
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    • pp.80-95
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    • 2015
  • The purpose of this study was to reduce the drop out rates and enhance the quality of docent training education program in the Nature Heritage Center by providing educational services appropriate to the docents' needs based on the docents satisfaction survey. In this research, we conducted the survey to analyze the importance-satisfaction of natural heritage docent satisfaction in natural heritage docent training programs. The subjects of this survey were 30 docent in Natural Heritage Center. To develop a questionnaire, a factor analysis was conducted, as a result, 6 factors and 22 questions were presented. They are 'curriculum and instruction', 'advice for docent', 'educational environments', 'administrative services', 'support for docents', 'docent life'. The results of t-test, there was a significant difference between importance and satisfaction of the every 22 questions, the mean score of satisfaction(M=3.87, SD=.08) was lower than that of importance(M=4.10, SD=.20). According to ISA, the items located in "concentrate here" were deduced. They are 3 items from administrative services, device for docent, curriculum and instructions. To put in concretely, They were 'lecture content(subject)', 'teaching method', 'service attitude of personnel', 'interest in a docent' Based on these results and descriptive responses from the docents, the strategies for docent satisfaction in natural heritage docents training programs were suggested.

A Comparative Study on the Factors Affecting User Satisfaction of Open Markets in Korea and China : Based on Hofstede's Cultural Dimensions Theory (한국과 중국의 오픈마켓 사용자의 만족에 영향을 미치는 요인에 대한 비교 연구 : Hofstede의 문화차원 이론을 중심으로)

  • Yan, Guo;Ahn, Hyunchul
    • Journal of Information Technology Applications and Management
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    • v.20 no.2
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    • pp.193-210
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    • 2013
  • China has emerged as the world's factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first, Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised Delone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede's Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

Cultural Competence of Health Care Providers in Daegu and Satisfaction on Health Care Services of Chinese Medical Tourists (대구지역 의료서비스 제공자들의 중국 문화에 대한 문화적 역량과 중국 의료관광객의 만족도)

  • Park, Sa-Ra;Lee, Kyeong-Soo;Kim, Sang-Kyu;Hwang, Tae-Yoon
    • Health Policy and Management
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    • v.26 no.2
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    • pp.115-124
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    • 2016
  • Background: This study aims at making a survey on health care service providers' cultural competence and making an appraisal of Chinese medical tourists on service quality, health care service providers' cultural competence, perceived value, and satisfaction. Methods: The data was collected from August until November, 2014 and 150 health care service providers and 65 Chinese medical tourists from 12 medical institutions in Daegu were enrolled in analysis. Results: The results showed that health care service provider's knowledge on Chinese culture was very low with 33.5% of correct answer. Health care service providers were found to get 3.82 point on a 5 point-scale in cultural perception, 3.53 points in cultural sensitivity, and 2.85 points in cultural skills. Chinese medical tourists were analyzed to give 4.08 points on a 5-point scale to satisfaction on health care service, followed by 4.01 points to health care service quality, 4.00 points to perceived value of health care service, and last 3.85 points to a health care service providers' cultural skills. However, there was a difference in points in cultural skills between health care service providers and Chinese medical tourists. Chinese medical tourists' satisfaction with health care service in Daegu was found to be comparatively high, but in relation to satisfaction with communication, it was found to be relatively low. Conclusion: Through this research, health care service providers' knowledge level of Chinese culture and cultural skills were low while they seemed to take a half-hearted attitude towards educational experience for building up cultural competence and foreign patient service response.

A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism (문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구)

  • Ji, Dae-Wook;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
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    • v.46 no.3
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    • pp.607-624
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    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.