• 한국의류학회지
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• 제25권3호
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• pp.629-637
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• 2001

The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.149-163
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• 2022

문화산업의 발전에 따라 문화상품의 온라인거래가 활성화되고 있으며 웹 사이트에서 제공하는 정보와 고객과의 관계수립이 온라인 구매의사결정에 중요한 영향을 미치고 있다. 본 연구의 목적은 문화상품의 온라인 판매사이트에서 제공되는 정보와 관계혜택이 온라인구매의도에 미치는 영향을 살펴보고, 이러한 영향이 공연상품과 상영상품 간에 차이를 보이는지 실증분석을 통해 밝히는데 있다. 연구결과를 살펴보면 첫째, 전체의 경우 정보제공과 관계혜택 모두 온라인구매의도에 유의적 영향을 미친다. 둘째, 공연상품(연극)의 경우 상품이해정보, 경제적 관계혜택 및 고객화 관계혜택은 유의적 영향을 보였으나 상품구매정보는 유의적 영향이 없는 것으로 나타났다. 셋째, 상영상품(영화)의 경우 상품구매정보와 경제적 관계혜택은 유의적 영향을 보였으나 상품이해정보와 고객화 관계혜택은 유의적 영향이 없는 것으로 나타났다. 결론적으로 정보제공과 관계혜택이 온라인구매의도에 미치는 영향은 문화상품에 따라 차이가 있으며, 경제적 관계혜택은 모든 경우 온라인 구매의 사결정에 중요한 영향요인인 것으로 나타났다. 이러한 연구결과는 문화상품의 온라인거래에서 고객관계관리를 비롯하여 차별화된 마케팅전략을 수립하는데 도움이 될 것으로 기대된다.

• 디지털융복합연구
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• 제18권8호
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• pp.97-102
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• 2020

본 논문에서는 한·중 양국의 다양해진 문화관광산업에 대해 개념 정리를 하고 이를 통해 연구방향을 제시하였다. 또한 문화관광산업의 특징과 현황을 분석하였다. 한·중 양국의 문화관광산업의 특징으로 공연, 테마파크, 축제, 박물관 등 유사한 문화관광 형태를 보였으며, 한국은 한류문화관광이라는 특유의 문화관광 형태가 있었고, 중국 또한 한국에서 희소한 문화예술 단지를 세워 문화관광을 발전시켜 왔다. 한국 문화관광산업의 강점은 문화자원이 풍부하며 문화적 내용을 담은 많은 자산을 보유하고 있었으며, 중국 문화관광산업의 강점은 풍부한 관광자원과 거대한 경제력을 갖추고 있다는 점이다. 이와 같이 유사점이 많은 한·중 양국은 미래 고부가가치 산업으로 성장하는 문화관광산업에 많은 관심과 가능성이 높은 나라임을 알 수 있었다. 아울러 문화관광산업을 지속적이고 안정적으로 발전시키기 위해서는 양국이 서로 상생할 수 있도록 부단한 노력과 관심, 그리고 그에 합당한 연구가 진행 되어야 할 것이다.

• 한국언론정보학보
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• 제35권
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• pp.36-86
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• 2006

전 세계를 시장화하는 GATT 및 WTO 등 다자간 자유무역체제의 확산 및 특정 국가간의 자유무역협정(FTA) 등이 확대됨에 따라 방송 분야의 산업화와 세계화가 급속히 진전되고 있다. 산업적 논리에 입각한 방송환경의 변화는 방송의 산업적 위상을 높이는 결과를 가져왔으며, 방송은 21세기 최고 유망산업 가운데 하나인 문화산업의 핵심 분야로 주목받고 있어, 방송 상품은 국제무역에서 중요한 교역물의 하나가 되었다. 국제교역에 있어서 미국과 일본은 문화 산물도 일반 재화와 동일하게 취급하여 국제적인 자유무역의 틀 안에 두려고 하며, 반면 EU와 캐나다 등의 국가들은 문화 산물을 상품임과 동시에 공공재라는 입장을 취하여 자유무역에서 제외해야 한다는 문화적 예외를 주장하고 있다. 그러나 WTO의 DDA협상이 진행되고 있고 미국이 FTA를 급속히 확대해 나가고 있는 상황에서 다자간 자유무역협정의 틀 안에서 이루어지는 문화적 예외는 한시적 대응수단으로 근본적인 대안이 될 수 없다. 따라서 유네스코의 문화다양성 협약을 통해 국가의 문화정체성 확보를 위한 정책 등을 실행함으로써 문화에 대한 자주권을 국제법상 보장받도록 해야 하며 무역협정의 교역질서를 대체하는 새로운 문화교류의 질서를 조직하여야 한다.

• 대한인간공학회지
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• 제17권1호
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• pp.91-102
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• 1998

History of the Sensibility Ergonomics is explained. Concepts, definition, and research methods on the human sensibility are proposed for systematic applications of human sensibility studies to product and environment developments. Sensibility Ergonomics was born in socio-technological environments where consumers required aesthetic and satisfactory products in addition to useful and usable ones, and manufactures were trying to develop consumer-oriented, user-friendly products. Sensibility Ergonomics is defined as "multi-disciplinary and inter-disciplinary processes for developing products and environment as usable, comfortable and satisfactory with the information on human sensibility." Human sensibility is functionally defined as "feelings generated when perceived sensory and information stimuli are reflected from memory which has been accumulated through personal experiences." Human sensibility is affected by at least three factors: personal, social, and cultural. Consumers evaluate products in three aspects : functional, sensorial, and cultural sensibilities. Human sensibility is personal, dynamic, and ambiguous. It is generated reflectively and intuitively against external stimuli. No Physiological responses are accompanied, and one cannot control his/her sensibility. However, the sensibility affects the decision making or behavior of the person. To understand the human sensibility many inter-disciplinary methods should be used instead of one-variable approach. Micro-scopic studies such as Questionnaire, interview, behavioral analysis, and psychophysiological experiments can be performed. In addition, social and cultural studies are essential to understand an individual's sensibility. Results of sensibility studies can be applied to setup new interactions between human and machine through sensible(or affective) human-machine (computer) interfaces. Human-oriented and user-friendly products can be made with the information on human sensibility.

• 한국의류학회지
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• 제39권2호
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• pp.307-322
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• 2015

This study develops textile designs and cultural fashion products with the image of 'Youngguchunhwa', which means the beautiful spring flowers of Jeju. Historical literature was reviewed to emphasize the authenticity of Halla Mountain and Youngguchunhwa. Consumers' responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchunhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers' high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the development of Jeju cultural products as a representative landscape showing the beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdam, and Royal Azalea. Ladies' apparels products, children's wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Youngguchunhwa image could be applicable and used for the development of other kinds of Jeju tourism souvenirs.

• 한국의류산업학회지
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• 제13권4호
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• pp.472-477
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• 2011

In the tide of globalization, culture products play pivotal role in effectively introducing our tradition and culture to the world. This research is about developing culture products using our traditional lady's art craft work to attain the purpose of modern application through recreation of tradition along with modern technology. First, the types of traditional lady's art craft work include pouches, wrapping clothes and other accessories made by sewing except costumes. The materials used were cotton, silk, ramie, hemp and decorating techniques involved were embroidery, patchwork, quilting, knot. Second, the purpose of this study is developing culture products with traditional images which also satisfy modern sense. Therefore, items that could be used readily in daily life were selected. Such items include bags, mufflers, name card cases, brooches. In addition, the Korean traditional Patchwork images which have both western-style and modern sense were selected out of the many kinds of traditional lady's art craft works. Third, cultural products (bags, mufflers, name card cases, brooches) were created by DTP in silk with sacdong and free-styled division Korean traditional Patchwork images and quilting technique. The significance of this study lies in examining the possibility of developing modern culture products using traditional lady's art craft work. A way to further develop this study would be to shed new light on traditional crafts and local cultural resources and actively carry on the study of cultural product development to provide the foundation for developing cultural products with modern applications.

• 동아시아식생활학회지
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• 제24권5호
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• pp.529-543
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• 2014

The objectives of this study were to perform a descriptive analysis to characterize and compare the sensory properties of commercial Makgeolli products as well as a cross-cultural comparison of the sensory descriptions of these products between two sensory panels (Korean and Japanese). The samples used in this study were seven different types of Makgeolli, which were commercial products. A total of 10 Korean and 7 Japanese panelists were selected in Korea. Each group was trained, and they identified product attributes and performed descriptive analyses independently. The Korean and Japanese panelists generated 34 and 28 sensory attributes, respectively, to describe appearance, odor/aroma, taste/flavor, texture, and after flavor of the products. There were significant differences among the samples for 24 attributes by Korean and 23 attributes by Japanese panelists. Although there was not a large difference in the number of descriptors between Korean and Japanese panels, the Korean panelists generated more various attributes associated with flavor than the Japanese panelists, and the attributes of Japanese panelists included references to non-food products such as rotten grass. Multiple factor analysis (MFA) was applied to the descriptive analysis data from the Korean and Japanese panels to delineate the associations between Makgeolli samples and their sensory characteristics. Both the Korean and Japanese panels clustered the JRM, JSM, KRM and KSM samples into one group and the CRM and BSM samples into another group. The ESM sample was distinguished from the other six samples. These results of the cross-cultural comparison suggest that comparative analyses of sensory profiles between cultures should be conducted regularly in future studies, and further research such as consumer acceptance tests should be conducted to determine the sensory characteristics that drive consumer acceptance of Makgeolli products in the context of increasing food product exports to other countries.

• 한국의류학회지
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• 제29권7호
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• pp.968-977
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• 2005

The purpose of this study was to investigate the purchase behavior and the level of satisfaction for Japanese tourists buying cultural-fashion product in Korea. Subjects were selected through convenient sampling technique in Seoul. A self-administered questionnaire was developed in Japanese by translation and back-translation method. Finally, 288 questionnaire out of 400 were used for data analysis. For the purpose of achieving high value-added fashion products, the 4P marketing strategies targeting Japanese tourists were discussed based on the results.

• 패션비즈니스
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• 제13권3호
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• pp.77-85
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• 2009

The purpose of this study is to design t-shirts by using doggaebi patterns as traditional cultural products. Byuksa has the meaning of keeping away wicked spirits and to receiving good fortune. Most of the pictures of magpies, tigers, dragons, hawks, and roosters contain the meaning of protection and the doggaebi pattern is a typical Byuksa pattern. By way of example of product development, this study will develop designs by using doggaebi patterns and promote beautiful Korean traditional patterns as well as Korean traditional culture. The reason for choosing the T-shirt is because T-shirts are a basic item that all people have and wear, so Koreans and foreigners get interested in them and buy them. This study presents designs for 5 kinds of t-shirts for adults and another five kinds for kids using doggaebi patterns. This study was limited to the doggaebi pattern, so it is expected more studies about patterns and many cultural products will develop.