• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2008.05a
• /
• pp.123-127
• /
• 2008

This study is to analyze brand image of housing cultural center to understand how it is shown in the resting place of housing cultural center. We chose the object housing cultural center and made checklist to understand space condition and brand image reflection. housing cultural center should be reborn as a cultural rest space for customers and residents, and especially new definition of function and concept of resting place is necessary. The resting place of housing cultural center is not just offering an extra room for customers but a link-space and an intermediation-space to link the functions of each space where customers stay for long time. So there should be proper design that expresses the brand image for resting place. From the research, we found that the resting place has cafe like design with tables and chairs. Some of them are gallery-cafe like or book-cafe like to emphasize the cultural aspects. But they are not proper to express brand image. So there should be detailed guidelines of design for resting place of housing cultural center to express brand image.

• Journal of the Korean Geographical Society
• /
• v.41 no.1 s.112
• /
• pp.39-57
• /
• 2006

Place marketing strategy is an research or policy field of cultural politics on which various meanings, discourses and practices are deployed, contested and negotiated surrounding the development or destruction of urban cultures. So it is needed to correct and concrete understanding about the cultural significations of place marketing strategy. In that sense, this study aims to establish the concept and methodology of place marketing strategy as urban culture development strategy. At first, the theory of cultural politics of space and cultural political approach to the place marketing strategy are reviewed. And then, basic concept of place marketing strategy and the process of place marketing strategy are established. Finally, with drawing the cultual political factors(named SAUNE factors), the methodology of place marketing strategy is systematized.

• The Journal of the Korea Contents Association
• /
• v.8 no.4
• /
• pp.137-146
• /
• 2008

The establishment of differentiated place image is becoming more important as a cultural tourism development policy in order to secure regional identity and boost regional economy. Place marketing strategies using culturally and historically differentiated regional places is very valuable as part of a regional development strategy to strengthen regional competitiveness. To construct place image as a differentiated brand, place image positioning suitable for a specific place and region needs to be established and comprehensive marketing strategies are required to generate various synergy effects. Based on existing theories and discussions regarding place and place marketing, this study is aimed at seeking for possibility as a cultural activity space and its more efficient use plans by selecting a region which has historical and cultural backgrounds and assets about Hamel's drift and stay. For these purposes, this study investigated historical and cultural backgrounds through a case study and made suggestions about brand making and place image promotion. In addition, this study aimed to examine efficient plans and utilization possibility for comprehensive image construction.

• Journal of the Korean Geographical Society
• /
• v.42 no.5
• /
• pp.728-744
• /
• 2007

In East Asia, regional identity can be expected to obtain popular consent more successfully when it is firmly based on historical-geographical reality. This study is an attempt to apply a broadened concept of place to the identification of East Asia as a cultural region. Cultural mixture within places at various scales, rather than cultural integration across those places, would give greater coherence to East Asia as a cultural region. This cultural mixture varies from one place to another, depending on the relative position in power relations. It could appear in the form of either domination or resistance, and even entanglement. The concept of a "mountain as a contested place" is proposed as an experimental effort to search for the basis for cultural identity within East Asia. This concept of place should be extended to the individual studies of such spatial units as houses, gardens, villages and cities. These individual studies, if accumulated, would result in improved theories of East Asia as a region that has a distinct cultural identity in historical-geographical terms.

• Journal of the Economic Geographical Society of Korea
• /
• v.12 no.4
• /
• pp.613-626
• /
• 2009

This research examines the effect of the place marketing image in the Insadong Cultural District as a tourism destination on the foreign tourists' satisfaction and intention to revisit. The result of the factor analysis revealed thirty attributes of the place that are important to tourist and that could be clustered into four major factors: 'identity', 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements'. 'Attractive things and quality of life', 'cultural sights and economy' and 'city improvements' are the three factors that are significant in the relationship between the place marketing image and type of visit. On the relationship between place marketing image and tourist nationality the only significant factor was 'attractive things and quality of life'. In the relationship between place marketing image and satisfaction, the significant factors were: 'identity', 'cultural sights and economy', and 'city improvements', while the relationship between place marketing image and intention to revisit have 'attractive things and quality of life', 'cultural sights and economy', and 'city improvements' as significant factors.

• Korean Journal of Heritage: History & Science
• /
• v.52 no.1
• /
• pp.22-43
• /
• 2019

Mureung Valley was designed as a place of scenic beauty. It was called a utopia because of its unexplored regions. Many people traveled to this place and wrote poetry and prose describing it. It represented a culturally historic site and an example of the changing of cultural spaces. Mureung Valley was one of the nameless valleys in Duta Mountain, but "Mureunggye" was named by Kim Hyon Won, who was a governor of Samcheok.. The valley acquired a reputation for many people's visiting. It was a famous space because local residents liked the place, and famous people also loved the place. This place was adapted into a cultural place with a link to the immortal world and an educational place by people's travel stories. The place maintained a reputation until now and took center stage as a famous travel space. One of the reasons it became a place of famous scenic beauty is travel. People who travel to Mureung Valley created poetry and prose containing their excitement and travel stories. As the poetry and prose had esthetic images of Mureung Valley, people understood the place. The poetry and prose showed the meaning of the place and the changing process. These codified the reputation in the place. Mureung Valley was pointed out in one of the Cheokju-Palkyoungs. However, Mugye-Palkyoung (only for Mureung Valley) was made. It was understood as the most beautiful scenery in the place and it had the meaning of the ethics place which embodied Neo Confucianism. Mureung Valley has a great natural landscape and cultural history background. That is how this place of scenic beauty was created.

• Journal of the Korean Geographical Society
• /
• v.43 no.4
• /
• pp.599-619
• /
• 2008

Korean peninsula has a long history and a geopolitical location as a buffer tone, which has provided the conditions for cultural dynamism and diversity across space and time. The changing processes of place names in Korea is considered to be better suited to the study on cultural politics that is interested in the culture wars over the meaning of culture among different social subjects. In order to ensure the legitimacy of cultural politics for the study of place names in Korea, this study attempts to make a theoretical construction based on the concepts of place identity, territorial contestation, and the politics of scale. Cultural and linguistic theories to be best applied to the study of place names in Korea are the theories on Angehm's and Castells' identity, $P{\hat{e}}cheux's$ identification, Hall's decoding, and Voloshinov's ideological sign. Power relations involved in the inclusion and exclusion are necessarily concerned with the process of constructing a place identity or territorial identity by means of a place name, which represents identity and ideology of a social subject. In the examination of this process, it is necessary to take the elements of identity, ideology and power relations into consideration. In this study, therefore, the politics of scale is experimented for its applicability in the study of place name in Korea, which is expected to accommodate concepts of boundary, territory, territoriality and territorialization. In the end, it is suggested in this study that a series of basic and interdisciplinary studies on the cultural politics of place names in a range of area should be undertaken along with the enough theoretical knowledge of cultural politics.

• Journal of the Korean association of regional geographers
• /
• v.11 no.5
• /
• pp.405-425
• /
• 2005

Transition from mass tourism to post tourism is closely related with developing various types of cultural tourism. This study attempts to construct a conceptual framework of the development of cultural tourism through identifying the existing development stages of cultural tourism sites from birth to full development. This study clarifies that there exists an organic system among tourism, cultural activities and the production of cultural artifacts. It also found that development of cultural tourism sites goes through the following three stages: positioning and building place image, hard branding, and constructing local system. This study analyzes several key elements for respective of stages, which proved helpful in understanding the development mechanism of cultural tourism sites. It also tries to analyze tourism from an integrated, geographical perspective. The analysis gives us an understanding to the relations between tourism and various aspects of regional society and economy, thus contributing to the development of a system that will lead to active interchanges among those factors. Most of the theoretical background of this study: place identity, place image, activity space, local system and network are based on the concepts and ideas of human geography.

• Journal of Korean Society of Rural Planning
• /
• v.25 no.2
• /
• pp.119-130
• /
• 2019

In a situation in which rural areas are declining, local governments are seeking to revitalize areas by place marketing. Place marketing, defined by various efforts to promote the image of a place, has been used as an economic tool. As a result, the image has been over-promoted and marketing has been driven in a perfunctory manner, so individual residents' lives and experiences have been ignored. Thus, in addition to the traditional types of cultural place marketing and economic place marketing, this study established a 'project for rural revitalization of Hwayang-eup' so that it could be applied to political place marketing aimed at inducing internal investment and improving the welfare of local residents. To implement this project, the concept was set up as building network organization, sustainable development and symbiotic relationship, and various H/W and S/W plans were developed. First of all, in terms of political place marketing, the Hwaeyang Oulim Center was constructed to strengthen the capacity of local autonomous organizations. In terms of cultural place marketing, we explored cultural resources at the village level and created a small community space. In terms of economic place marketing, the landscape around the main street and the township was reorganized to create a cultural business space for urban and rural exchanges. The reinterpretation of place marketing seen through this project was first, it was more process-oriented than results, second, it was important to induce the community-participating village-making project, and finally, the role of experts was important to expand the community movement.

• Journal of the Korean association of regional geographers
• /
• v.17 no.3
• /
• pp.270-296
• /
• 2011

The named source kept in all place names alludes to the close relationship between place name and its place while it also becomes a fundamental condition for geographical research on place names. Meanwhile, the named source may be recognized differently according to who the social subjects producing and changing place names Life. Place names represent and constitute the identity and the ideology of the diverse social subjects. This aspect is related to cultural politics concerned with conflicts and contestation among different social subjects over the meaning of place names. Particularly, the Gongju-Mok Jingwan Area in the Korean peninsula has long history and geopolitical location as a borderland and a buffer zone. As a result, it has provided many conditions for cultural diversity and power relations, both of which have caused social subjects to contest their social power across space and time, and has led to produce the several types in the changes of place names. Therefore, this paper aims to investigate the types according to the named source, especially that of the forepart of place names morpheme, and those cultural-political meanings. These place names are classified into three large groups, such as the physical place names, the social place names, and the economic place names. These types of place names have represented the place identity and the ideology of diverse social subjects, and also accompanied the changes by power relations between themselves.