• Title/Summary/Keyword: Cultural Localization

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Electromagnetic Source Localization of the Cultural Noise in MT data (MT 탐사자료에 나타나는 전자기적 인공잡음의 송신원 위치 추정)

  • Lee, Choon-Ki;Kwon, Byung-Doo;Song, Yoon-Ho;Lee, Tae-Jong
    • 한국지구물리탐사학회:학술대회논문집
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    • 2007.06a
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    • pp.279-284
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    • 2007
  • The cultural noise sources in magnetotellurics were localized using the source localization method. Conventional beamforming techniques are not applicable for electromagnetic source localization. In this study, the matched field processing and genetic algorithm are used to localize an electromagnetic source and estimate the polarization direction. The source localization using MT field data shows the characteristics of estimated source distribution related to the strength of cultural noise.

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The Effects in Advertising of Standardization and Localization of Global Enterprises from Culture Values (문화적 가치관에 따른 국제광고의 표준화, 현지화 광고의 효과)

  • Han, Kwang-Seok;Hong, Yong-Ki
    • Management & Information Systems Review
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    • v.19
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    • pp.17-48
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    • 2006
  • While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

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Animal Symbolism of the Trademarks and Trade Characters - Cultural influences of the animal symbols

  • Kim Hyun-Jee
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.71-92
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    • 2006
  • People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

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Qualitative Cross-Cultural Study on the Expression and Perception of Digital Images: Focusing on Cultural Schema

  • Choi, Gi Woong;Kim, Solyung;Kim, Jihyun;Lee, Inseong;Kim, Jinwoo
    • International Journal of Contents
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    • v.8 no.4
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    • pp.78-87
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    • 2012
  • In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of images are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies for websites.

A Study on Design Approach for the Localization -Focused on Theme Park (지역특성화를 위한 디자인적 접근방안 -테마공원을 중심으로-)

  • 박노석;정지원;이규백
    • Archives of design research
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    • v.13 no.1
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    • pp.39-47
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    • 2000
  • Industrialization and Urbanization have given rise to ill effects in areas sudl as standardization and simplification. As a result, eadl area has developed abnormally losing its own uniqueness. During globalization and localization in country, the diverse economic cultural activities adopting the area,s uniqueness are the starting point for development and widening its identity. Excavating and developing local cultural industries are urgent considering the importance of economic profits not having environmental problems. Factors identifying an area's characteristics may be dassified as formation works of urban identity, landscape design. cultural industry, developing local areas, etc. This study was a concrete approadl to compose and analyze domestic and foreign cases factors. For practical analysis and application on the Ulsan,s characteristics from a design point of view, way of local development and cultural industry in Ulsan have been researdled.

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A Study on the Localization and Efficiency in Chinese Advertising Industry (중국 광고산업의 지역화와 효율성 분석)

  • Kim, Sang-Wook;Jung, Sang-Chul
    • Review of Culture and Economy
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    • v.19 no.2
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    • pp.171-193
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    • 2016
  • China's advertising industry has rapidly increased owing to economic growth and big market size. This paper covers the localization and relative efficiency in the Chinese advertising industry. To analyze localization level and efficiency of advertising industry, this paper uses Location Quotient(LQ) and Data Envelopment Analysis (DEA) respectively. According to the results, the first finding shows that the higher regional development level have the relative efficiencies, the higher regional development level also have regional specialization degree. The second finding indicates that Chinese advertising industries are multipolalized region by region. The last finding reveals that advertising industry of middle and west regions has long term development potentiality owing to high specialization degree with low relative efficiencies.

Creative Cultural Localization Ways and IT Market of the EU to Converge the Creative Industries (창조융합시장을 위한 유럽 연합 (EU)의 시장과문화적 지역특화방안)

  • Seo, Dae-Sung
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.27-33
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    • 2015
  • Purpose - The ICT market in the EU is lagging behind that of the US; however, algorithm and software development within the EU have grown steadily, and they involve focusing on the creative cultural convergence conceptualized as part of Horizon 2020 and connecting neighboring markets in the EE and the Mediterranean region. It is essential to study the requirements to market the EU's creative ICT development in emerging industrial countries after examining its applicability in these countries. Research design, data, and methodology - This study deals with data pertaining to the EU's creative industry and competitive edge. The global cultural expansion of the EU facilitates a new concept involving not only low-cost IT products to enhance local cultural artifacts through R&D and the construction of efficient infrastructure services, but also information exchange with a realistic commercialization of the technology that can be applied for creative cultural localization. In the European industry, research on algorithms has been applied for the benefit of consumers. We investigated how the process is conducted in the EU. Results - Europe needs to adjust its economic structure to the local culture as part of IT distribution convergence. The convergence has been converted into a production algorithm with IT in the form of low-cost production. This is because there is an attempt to improve the quality of transport infrastructure, workforce availability, and the distribution of the distance to the local industries and consumers, using IT algorithms. Integrated into the manufacturing industry, based on the ICT infrastructure and solutions, smart localized regional clusters are formed with the help of grafting. Europe has own strategy to increase the number of hub-and-spoke cities. Europe is now becoming integrated, with an EPC system for regional cooperation rather than national competition in ICT technology. Europe has also been recognized in this study as changing the step-by-step paradigm for global competitiveness through new creative culture industries. Conclusions - As a result, there are several ways of converging with others through EU R&D intensity; therefore, the EU can be seen as successfully increasing marginal value, which is useful in developing a special industrial cluster or local cultural cities that create converged development by connecting people and objects with IT. In fact, when compared to the US, Europe has a strong culture and the car industries have a tendency to overshadow the IT industries with integration of services in IT distribution. Considering the rapid environmental changes, the convergence of IT services is likely to take place in Europe, similar to the pharmaceutical industry and the automotive industry. This requires a focus on human resources and automated systems management. The trend is to move away from low-wage industries, switched to key personnel centers of the local university-industry. EU emphasizes the creation of IT market demand in Europe involving local cultural convergence for marketing as the second step to strengthen the economic hub-and-spoke areas.

Understandings and Practices of the Concept of Cultural Diversity in the Historical Context : Localization of cultural diversity and Contextual future policies (시대적 맥락에 따른 문화다양성 개념의 해석과 실천: 전라북도 사례로 본 문화다양성의 지역화와 맥락적 정책 방향)

  • Jang, Segil;Shin, Jiwon;Youk, Suhyun
    • 지역과문화
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    • v.8 no.1
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    • pp.25-53
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    • 2021
  • Based on the assumption that understandings and practices have been shifted in accordance with the historical context, this study aims to propose future policies to localize cultural diversity. First, in this study, it is necessary for the concept of cultural diversity, which came from political struggles, to understand and practice cultural diversity in the historical context by analyzing the multilayer aspects of policy practices. Second, through the case study of Jeonlabuk-do, by reviewing the discrimination experienced by social minorities and the perception of professionals related to culture policies in the region, this study represents to understand and practice of cultural diversity in the multi-layed way, even in the local. Lastly, it suggests some specific future policies to be considered when implicating the policies of culture diversity in respond to the limits of current government policies, including: decentralization of policies, enhancing local policies, transition from 'politics of distribution' to 'politics of recognition', an interculturalist approach that promotes contact rather than separation

Study of Contents Localization Case on the Game 'Paper, Please': Based on the Korean and North Korean Translations (게임 'Paper, Please'의 번역을 통한 콘텐츠 현지화 사례 연구: 한국어와 문화어 번역의 차이를 중심으로)

  • Won, Ho-Hyeuk;Gu, Bon-Hyeok;Kim, Hyoung-Youb
    • Journal of Korea Game Society
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    • v.19 no.2
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    • pp.145-160
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    • 2019
  • In this research, we attempt to suggest the differences between Korean translation and the North Korean translation of the game 'Paper, Please'; moreover, we will consider about the effect of language and image on localization through this. North Korean language and cultural contents in 'Paper, Please' are evaluated well by many people that they show real life of North Korea even though there are some errors like loanword translations and using anachronic symbol, 'Kaksital' as secret organization. Through the research, we could know that people could concentrate on cultural contents by images and motives without critical errors so have fun.