• Title/Summary/Keyword: Cultural Event

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The Evolution and Development Strategies of Event Tourism in the Case of Young-deung Festival at Chindo (이벤트관광의 성장과정과 활성화 방안 -전남 진도 영등제를 사례로-)

  • 추명희
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.2
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    • pp.103-134
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    • 1998
  • This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

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A Study on the Trend of the International Media's Reports on the EXPO 2012 Yeosu Korea: A Semantic Network Analysis (2012여수세계박람회에 대한 해외언론의 보도추이 분석: 언어 네트워크 분석기법을 중심으로)

  • Kim, Young-Khee;Lee, Jeong-Rock
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.4
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    • pp.743-758
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    • 2014
  • It has widely been recognized that the EXPO 2012 Yeosu Korea was a succeeded mega event, according to, at least, the international media's attention and reports. This study analysed and compared the trends of the international media's reports on Yeosu in terms of before, preparing, during, and, after periods of the event, through a semantic network analysis. It was revealed that the images of Yeosu have dramatically been upgraded. The city of Yeosu, before the event, was a small port city of South Korea's southern part of peninsula. The city, after the nomination for the next host city of the exposition, was described to a city who had a full potentiality to host a world exposition, not a southern port city of South Korea. After the event was opened, Yeosu was a city of cutting-edge technology and cultural creativity, who had contributed to solve our humankind's pending ecological problems. Even after the events closed, Yeosu was continuously impressed as a ex-city of world exposition, a hub city of Asia trade, and a center for marine ecological restoration. It was suggested that extended monitoring, differentiated communication strategies, long-term planning, and professionalization of the staffs.

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Current status and tasks of the transmission of Gyeonggi Province intangible cultural assets (folk songs) (경기도 향토민요 관련 무형문화재의 전승현황과 과제)

  • Jang, hee-sun
    • (The) Research of the performance art and culture
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    • no.35
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    • pp.405-439
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    • 2017
  • In this article, I suggest issues and tasks in transmission of Gyeonggi Province folk songs after thorough study of designation of Gyeonggi Province folk songs as intangible cultural asset, reproduction and transmission. Intangible cultural assets are classified into seasonal playing and songs. Originally, category or extension of folk songs is above mere songs and it also embraces personal lives as well as village communities. Intangible assets of folk songs are folk art, group events and non-stage events at the same time based on tradition, history, uniqueness, characters of field value. Gyeonggi Province has 9 intangible assets now because of the revocation of several assets (All Gyeonggi Province, Hwasung, Gwacheon) within five years after initial designation of 13 assets in 1998. They are mostly distributed in the north Gyeonggi region where is close to the DMZ and delay in development seems to have enabled the preservation. Most of the intangible cultural assets are farming songs and weeding which show characteristics of Gyeonggi Province. Most of the designees are who performed excavation, recovery, excluding a few cases without designees on designation, and almost all the designee passed away. Number of cases have been revoked because transmission was not completed or some cases were transmitted to groups rather than specific designees. Subscription concert, the biggest and most representative event, is performed once a year with all of the 9 intangible cultural assets in the original complete forms of the designation. Intangible cultural assets are classified into seasonal playing and songs. In general, current performance of the intangible cultural assets and folk songs are same as the originally designated forms and are not in varied forms other than folk songs like songs for rice-planting and weeding. Funeral songs are transmitted in Yangju and Yangpyeong. In terms of the operation, preservation societies having training centers have been performing more constant activities for preservation including lecture, performance and transmission. Members are quite aged and the societies are suffering from lack of support fund for reproduction and transmission. Problems in reproduction and tasks for the transmission I would like to suggest are like followings. First, preservation and value of the cultural assets. Second, new understanding of designation and revocation of the intangible cultural assets. Third, record of performance and sound source. Fourth, liaison with local communities. Fifth, organization of professional resources and establishment of systematic support and management.

Place Marketing of Territorial Assets and Regional Festival : The case of Kyungbuk Province, Korea (영역자산의 장소판촉과 향토축제의 유형 -경북지방을 사례로-)

  • Yim, Seok-Hoi
    • Journal of the Korean association of regional geographers
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    • v.13 no.3
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    • pp.271-289
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    • 2007
  • Regional festivals had not been for regional economy in the past. However, they have recently become an important way for place marketing, and regional festivals to improve regional economy have been increasing rapidly. In this context, the work proposes to examine the types of regional festivals and the features of territorial assets utilizing for the regional festivals in Kyungbuk province, Korea. In Kyungbuk, regional festivals have rapidly increased with the conduction of local autonomy since 1996. While their number was only 14 until 1995, it increased to 66 as of 2006. The regional festivals can be classified into traditional folk-type cultural art-type, industrial spatiality-type and tourism event-type. All of the regional festivals that have emerged since the late 1990s are industrial spatiality-type or tourism event-type. Both of these types share about two-thirds of total regional festivals in Kyungbuk. The most serious problem in the regional festivals of Kyungbuk is that they are becoming similar each other in the period of festivals and territorial assets. Near 90% of festivals hold for 5 months, in April, May, July, August, September, October and over 40% only for 2 months, in May and September. In addition, 27 of total 66 festivals utilize similar territorial assets. Especially, the trend of duplication is stronger in natural ecological assets and industrial specialty assets. Place marketing strategy needs to be more focused on cultural assets.

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A Study on the Collection Based on Personal History for the Archiving of Industrial Heritage (산업유산 아카이빙을 위한 개인 생애서사 기반 수집 연구)

  • Ryu, Hanjo
    • The Korean Journal of Archival Studies
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    • no.66
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    • pp.37-67
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    • 2020
  • Recently, industrial heritages have been transformed into cultural facilities in the wake of urban Regeneration. This focus is mainly on appearance, and the explanation is often abbreviated as a master narrative, and the placeness is not sufficiently inherited. The placeness of industrial heritage contains not only historical but also personal memories. Place memory must be collected and managed in order for the placeness that can be the source of identity to be preserved and utilized. To this end, this study suggested collecting place memories based on personal life histories. Using the case of collecting Andong Station and Cheongju Tobacco Factory, the life narrative was broken down into an event and the process of reinterpreting it as a place memory was proposed to implement archiving of industrial heritage sites. This methodology means that it can be supplemented rather than replaced.

Effect of Experience Marketing of Exhibition Factors in Flower Fair on Intension of Customer Purchase (화훼박람회 전시요인의 체험마케팅이 소비자 구매의향에 미치는 영향)

  • Chu, Dae-Shik;Jeon, In-Oh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.5
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    • pp.193-203
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    • 2014
  • This study was to highlight the importance of elements of flower fair to organizer who organize flower fair in local community, to increase of participancy in flower fair exhibition with informing experience element and finally to increase incomes of flower farmhouse. To investigate degrees of interest of visitors on experience marketing of exhibition factors in flower fair, survey was conducted for 278 target audiences and data was analyzed to find the effect of experience marketing of exhibition factors in flower fair on the interest of purchasing. To population statistics, female took majority, 61.9% in sex, twenties, 34.5% in ages, married, 50.7% in marriage and students, 36.7% in job. University graduation occupied 58.3% in education, one million something, 48.6% in average income, seoul showed 38.1% in resident cities and 1st time visit was 79.9% in flower fair visit. For statistical categories, technology statistics analysis and reliability analysis were conducted. To check validity, factor analysis was conducted, and to see interrelationship of factors, using regression analysis, fluence among factors was analyzed. Results showed that exhibition environment of flower fair was effected by cultural elements, exhibition quality and exhibition service were effected by event and cultural element, exhibition marketing was effected by cultural and image element and purchasing interest was effected by image element.

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Development Process of the 88 Seoul Olympic Park as Sculpture Park and Its Discourses (88올림픽공원 조각공원의 조성 과정 및 전후 담론의 해석)

  • Shin, Myungjin;Sung, Jong-Sang;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.1
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    • pp.46-56
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    • 2020
  • The 88 Olympic Park is a monumental urban park in Seoul, developed to commemorate South Korea's hosting of the 1988 Seoul Olympic Games. Initially conceived to emphasize the event slogan, 'Cultural Olympics,' which was driven by the Korean government, the park, already designed and constructed by 1986, was reconfigured into a sculpture park following two international outdoor sculpture Olympiads and an invitational sculpture exhibition. This study takes a look at the process of redesigning the park into sculpture park and the socio-political discussions surrounding such a process, in order to reconsider the significance of the 88 Seoul Olympic Park with regards to Korean landscape architectural history. Several discussions within Korean society arose during the redesign process. First, there were critiques on the artwork selection during the early phase of the project. Second, issues regarding the conservation of the national heritage site, Mongchon-tosung, located within the park, gave rise to a larger discourse on heritage preservation in Seoul. Third, discussions regarding the formation of the park identity, or lack thereof, prevalent. Through this study, the 88 Seoul Olympic Park presents itself as an example where large park construction in Seoul caused discussions regarding globalization, nationalism, publicness and art to be brought forth. This paper concludes that the 88 Seoul Olympic Park is a cultural landscape that requires further examination and exploration as it provides rich historical context for understanding the history of cultural and artistic practices in Korean urban landscapes.

A Study on the Costumes for the Crown Prince Based on the Picture for School Entrance Ceremony in 1817 (1817년 효명세자 입학례의 왕세자 복식 고증)

  • Son, Yun Hye;Lee, Eun Joo
    • Korean Journal of Heritage: History & Science
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    • v.46 no.1
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    • pp.188-207
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    • 2013
  • This study looks at the costumes for the crown prince based on the Hyomyeong of 1817, a collection of the National Research Institute of Cultural Heritage. The picture of School Entrance Ceremony of the Crown Prince (王世子入學圖) does not have the crown prince in the scene. However, it can be verified through literature that there are three different costumes for the ceremony. Chulgungui(出宮儀), the ceremony's first procedure, describes the departure of the prince crown from his residence toward Sungkyunkwan (成均館) with his escorting officials. The Crown Prince wears Seoyeonbok (書筵服) during this event. When the Crown Prince arrives at Sungkyunkwan, he participates in a series of ceremonies that consist of Jackhunui (酌獻儀), Wangbokui (往復儀), Supeiui (脩弊儀), and Ipackui (入學儀). At that time, he wears a confucian scholar's uniform. After returning from Sungkyunkwan, he attends Suhaui (受賀儀), the final procedure of the Crown Prince's School Entrance, at Simindang (詩敏堂) of Changgyong Palace(昌慶宮), At this time, the price crown wears Wonyukwanbok (遠遊冠服) as he is congratulated by royal family members and high ranking officials for his entrance to Sungkyunkwan in this ceremony. This point hereby concludes this study on the historical costumes for the prince crown based on the Hyomyeong Crown Prince's School Entrance in 1817.

A Study on Metaverse Educational Culture Content : Focusing on the Case of Metaverse Moonshin Art Museum (문화 콘텐츠를 활용한 메타버스 교육 콘텐츠 연구 : 메타버스 문신 미술관 사례를 중심으로)

  • Nam, SangHun
    • Journal of Broadcast Engineering
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    • v.27 no.5
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    • pp.728-737
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    • 2022
  • Metaverse is gaining worldwide interest, and related industries are developing rapidly. In the field of education, students' interest in metaverse is increasing, and education on metaverse-related technologies and services is required. However, since metaverse classes in universities mainly consist of theoretical education and domestic/overseas case analysis education, practical education that can apply metaverse technology to the real world is also necessary. In the cultural field, event contents such as entrance ceremonies and exhibitions are mainly produced for metaverse contents, and it is also necessary to study metaverse contents that can be sustained for a long time by people visiting regularly. In this study, educational contents that can link cultural participation in the real world with cultural participation in the metaverse were studied using the local cultural space as a medium to produce sustainable metaverse contents. The 'Metaverse Moonshin Art Museum commemorating the 100th anniversary of Moonshin's birth' program reinterpreted the real world of Changwon Moonshin Art Museum into a virtual world by collaborating with students on the Roblox. The 'Expanded Reality Moonshin Art Museum' program created an expanded Metaverse art museum that transcends time by augmenting the deceased Moonshin artist in the museum's exhibition space using HoloLens. For students studying culture-related majors, an educational program that combines metaverse education and practical training was conducted, and it is planned to be supplemented and used as a teaching plan.

Factor, Type and Resolution of Cross-Cultural Conflict faced by Korean in Vietnam (베트남에서 한국인의 이문화 갈등 요인과 유형, 그리고 해결방안)

  • Song, Jung Nam;Lam, Nguyen Phuong
    • Journal of International Area Studies (JIAS)
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    • v.13 no.4
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    • pp.251-284
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    • 2010
  • Through specific cases, this article examines the causes and measures to overcome cultural divergences most frequently encountered by Koreans living in Vietnam and Korean-contacting Vietnamese in terms of mode of communication, mode of living and mode of doing business. Historical reality proves that Vietnam and Korea have a lot in common in history, culture and society, due to the influence from the Chinese culture on both countries. However, each country has its own acculturation, hence, there exist, apart from the normal dissimilarities, differences between the two countries especially in natural environment andpolitical systems. As a result, in Vietnam, Koreans and Vietnamese have met with quite a lot of divergences in communication, business and living activities. In order to overcome these cultural divergences, in addition to the ceaseless efforts made by Koreans in Vietnam and Korean-contacting Vietnamese, there should be concern, assistance as well as cooperation between the people and the authorities of the two countries. We should draw lessons from the groundless or trivial affairs which, springing from the Chinese people's dislike for Koreans, have been blown up and disseminated on the internet; where by we are to reconsider the relationship between Koreans and Vietnamese. What is more, Korea still feels historically ashamed to have sent nearly 350,000 soldiers to the wa rin Vietnam for economic purposes in the past. As our predecessors brought about that historic shame to get bread for our fatherland in exchange, our generation today should approach Vietnam out of a sense of responsibility towards history. Having experienced a period of economic difficulties, Vietnam innovated and started its open-door policy in 1987. However, this event should not be regarded as the reason for us to approach Vietnam with only one rigid economic principle.