• Journal of Information Technology Applications and Management
• /
• v.30 no.4
• /
• pp.39-64
• /
• 2023

The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis, This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.

• Journal of Information Technology Applications and Management
• /
• v.28 no.3
• /
• pp.89-108
• /
• 2021

The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

• Journal of Korea Multimedia Society
• /
• v.22 no.1
• /
• pp.88-98
• /
• 2019

This study was conducted to explore ways to create a cultural city using local cultural resources. To that end, the qualitative case study was applied. As the original city center had been declining due to the expansion and changes of city space caused by the changes of city function and social change, the old downtown of Andong city was selected as an example. For the result, research shows that the region's historical resources and culture have to blend and develop together with abundant cultural resources, such as contents development, city's symbolic space settings, differentiated cultural and artistic establishment, comfort in living, utilization of cultural infrastructure, and supporting facilities which are suitable for cultural diversity. In particular, we found that the importance of establishing a new city image that leads local residents willing to participate and of forming a consensus among tourists. Therefore, for the implementation of a cultural city, policies, undertaking, and administrative support that meet to the city's conditions and environment are required, and a further study on that issue is needed.

• Journal of the Economic Geographical Society of Korea
• /
• v.9 no.3
• /
• pp.441-458
• /
• 2006

Culture is an indispensable element in modern society in improving the quality of life for city dwellers and stimulating the urbanization. The conspicuous emergence of cultural cities, which is a new paradigm, can be understood in that context. Global cities are pursuing cultural cities, and autonomous regions in Korea are also pushing ahead with the urbanization which combines cultural elements. Specifically, Nam-gu of Incheon has set an example of successful cultural city for other autonomous regions. The cultural environmental policy of Nam-gu is deemed to have retained the infrastructure, cultural urban landscape and living space, and a plenty of contents. The real significance of cultural city lies in the pursuit of sustainable urban development as a culture-friendly city. For that, the direction of cultural environmental city has to be firmly set, and related law and system should be strengthened. Above all, it is critical to pursue human-oriented cultural city by showing citizens what roles they have to play, setting the right direction, and improving the partnership.

• Journal of the Korean Society of Costume
• /
• v.63 no.4
• /
• pp.70-83
• /
• 2013

Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city's overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city's culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

• Korean Institute of Interior Design Journal
• /
• v.16 no.2 s.61
• /
• pp.331-338
• /
• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• Journal of the Economic Geographical Society of Korea
• /
• v.25 no.1
• /
• pp.87-107
• /
• 2022

This study aims to understand the possibility of small city marketing strategies using B-grade cultural contents. This research focused on the case of Chungju City which applied B-grade cultural contents to city marketing. The process using B-grade cultural contents to small city marketing was investigated and hash-tags and comments on social media were coded and analyzed based on grounded theory. Also, the details were examined through in-depth interviews with the local government official in charge. The result has shown the characteristics of B-grade cultural contents describing the differences from the original B-grade culture as subcuture. First, publicity materials showed the characteristics of general B-grade culture such as retro, puns, and escape, showing the process of communication/participation/empathy. Second, improbability, intertextuality, extensibility, subversiveness, and authenticity were the five main factors for responses and empathy from the audience. Third, the ripple effect was formed through the simple narrative structure of 'intro-conclusion'. Finally B-grade cultural contents of Chungju showed new possibilities for sustainable small city marketing through the formation of new cultural assets.

• KIEAE Journal
• /
• v.8 no.2
• /
• pp.47-52
• /
• 2008

A nations' cultural heritage embodies its intellectual and spiritual contributions to its civilization of mankind. Cultural properties, whether tangible or intangible, represent both the essence and the basis of national cultures. Both the Philippines and South Korea's cultural heritages have survived various unfortunate chapters of their long histories. This study's purpose is to explore and evaluate the phenomenon of the architecture of Hahoe village in Andong city, Korea and Vigan city of Ilocos Sur, Philippines and to understand and cherish the cultural heritage of both countries. The historic city of Vigan has a unique architecture that blend Ilocano, Filipino, Chinese and Spanish styles in a tropical Asian setting, with a typical Spanish colonial urban layout as specified by the Ley Delas Indias. Hahoe village also represents a masterpiece of human creation and exhibit an important interchange of human values in architecture, monumental arts, town planning and landscape design. Though diverse in milieu, Hahoe village and Vigan city share a common phenomenon which is architecture that is called cultural heritage.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.4
• /
• pp.103-114
• /
• 2010

This study aims to examine current status of cultural products in Mokpo city and their problems and develop cultural products design suitable to this situation. Cultural products in Mokpo sold here are made from China and have lower quality or traditional crafts and folkcrafts which can be purchased anywhere in Korea and they are not enough to show identity or image of Mokpo city. So I mixed the logos of 'mokpo city' and 'national maritime museum' based on main motive of 'modern Korean ship and shipbuilding tools' held by 'National Maritime Museum' and 'Goebukseon (turtle ship)' and 'Hanseon' which are suitable to the image of maritime culture as cultural products advocated by Mokpo city and developed one design style for print. This design is applied to T-shirts, necktie, cap, cushion and mug. Silk print, transfer print and needlework techniques are applied to each item and the whole cultural products have design of set concept. It is a case of applying modern product marketing technique to our cultural products not a design for only one item, is aimed to recreate spiritual and cultural value that a region has as daily goods to be used by general consumers and show the chance and possibility to complement shortcomings of existing cultural products and develop traditional culture having locality.

• Journal of the Korean Institute of Rural Architecture
• /
• v.3 no.2
• /
• pp.71-78
• /
• 2001

The purpose of this study was to analyze the space composition and utilization characteristics of cultural facilities in city which was surrounded by rural area. For this study, it was surveyed 18 cultural facilities including PyungTaek-city in our country. The below was analyzed : The first, the present conditions of space program and functions of central cultural facilities in small city. The second, a frequency and peculiarity in utilization of it. And the third is about system of management. A data of design which can be directly applied by above process is like the below. The function of cultural facilities in city can be fixed from space composition with regional specifics and similarity. The space composition of cultural facilities is diversified by art performance and assembly space, by exhibitional space and reading space, and by the fact whether there is public or not. We know hall of cultural facilities has multi-purpose. Management system needs some changes throughout participation of citizen or experts for more active usage.