• 제목/요약/키워드: Cultural Brand

검색결과 353건 처리시간 0.025초

경제적, 산업구조적, 문화적 요인을 기반으로 한 주요 국가의 한국 품목별 수입액 예측 모형 개발: 한국의, 한국에 대한 문화적 요인을 중심으로 (Development of the forecasting model for import volume by item of major countries based on economic, industrial structural and cultural factors: Focusing on the cultural factors of Korea)

  • 전승표;서봉군;박도형
    • 지능정보연구
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    • 제27권4호
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    • pp.23-48
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    • 2021
  • 한국경제는 지난 수십년간 정부의 수출전략정책에 힘입어 지속적으로 경제 성장을 이룩해왔으며, 수출의 증가는 경제의 효율성 향상, 고용창출, 기술개발 촉진 등 우리나라의 경제 성장을 견인하는 주도적인 역할을 해왔다. 전통적으로 우리나라 수출에 영향을 미치는 주요 요인은 크게 경제적 요인과 산업구조적 요인이라는 두가지 관점에서 찾아볼 수 있다. 첫번째, 경제적 요인은 환율과 글로벌 경기 변동과 관련된 것으로서, 환율이 우리나라 수출에 미치는 영향은 환율 수준 및 환율 변동성에 따른 영향으로 나누어 살펴볼 수 있으며, 글로벌 경기 변동은 세계 수입 수요에 영향을 미쳐 우리나라 수출을 좌우하는 절대적 요인으로 볼 수 있다. 두 번째, 산업구조적 요인은 국제 분업화의 둔화, 중국의 특정 수입품 자국내 대체 증가, 수출 주력 산업의 해외생산 형태 변화 등 산업이나 제품에 따라 발생한 고유한 특징이다. 가장 최근 글로벌 교류와 관련된 연구들을 살펴보면, 경제적 요인 및 산업구조적 요인과 더불어 문화적인 측면이 중요함을 여러 문헌에서 피력하고 있다. 이에 따라 본 연구에서는 각국의 한국 수입액 예측 모형에 문화적 요인을 함께 반영하여 예측 모형을 개발하고자 하였으며, 구체적으로 문화적 요인이 수입액에 미치는 영향을 PUSH-PULL 프레임워크 관점에서 반영해보고자 하였다. PUSH 관점은 한국이 자신의 브랜드를 개발하고 적극 홍보하는 관점으로 K-POP, K-FOOD, K-CULTURE 등으로 대표되는 한국의 브랜드에 대한 각국의 관심 정도로 정의할 수 있다. 또한, PULL 관점은 각 국가의 국민들의 문화적, 심리적 특징으로 해당 국가의 지배체계, 남성성, 위험 회피성, 시간에 대한 단기/장기 지향성 등으로 대표되는 각 국의 문화 코드로서 한류문화를 얼마나 수용할 성향을 띄고 있는지로 정의할 수 있다. 본 연구에서 제시한 최종 예측 모델의 고유한 특징은 Design Principle에 기반하여 설계한 것인데, 1) 신규로 추가한 데이터 소스를 통해 한국에 대한 관심 및 문화적 특성이 반영될 수 있는 모형으로 구축하였고, 2) 경제적 요인 등의 변화와 품목 및 국가 Code를 입력하면 예측값을 바로 불러올 수 있도록 실용적으로 편의성 있게 설계하였으며, 3) 이론적으로도 의미 있는 결과를 도출하기 위해서 입력과 목표 변수간의 관계를 해석 가능한 알고리즘을 중심으로 설계하였다는 점이다. 본 연구는 기술적 측면, 경제적 측면, 정책적 측면에서 의미 있는 시사점을 제시할 수 있으며, 수입액 예측 모형을 활용하여 중소·중견기업의 수출 지원 전략에 의미 있는 기여를 할 수 있을 것으로 기대된다.

Hotel Uniform Proposal for Jeju I

  • Kwon, Sookhee
    • 한국의류산업학회지
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    • 제16권6호
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    • pp.987-994
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    • 2014
  • The purpose of this research is to propose employee uniforms for tourist hotels on Jeju Island, such uniforms that embrace Jeju's unique culture and promote the tourism of Jeju Island. It has been suggested that there exists a need for hotel employee uniforms to attract more tourist attention and boost Jeju's tourism industry. We designed the uniform after analyzing the empirical data collected from academia thesis, periodicals, papers and pictures from internet search, and fashion industry magazines. The uniform analysis and production procedures are as follows: (1) precedent research case review (2) current (existing) uniform status survey (3) latest fashion trend analysis (2010 - 2014) (4) creating the uniform implementing the trend-based design with Gal Cheon, Jeju's cultural product material. We found tipping points of the design through literature and trend analysis; we developed appropriate uniforms accordingly that are harmonious with Jeju's unique identity. We received great evaluations on the appearance and comfort as well. A new concept of uniform featuring Gal Cheon has been proposed. It is expected that the uniforms will promote the brand image of Jeju as an international freedom city and its culture.

샤넬 컬렉션에 나타난 인터미디어와 패션쇼의 관계적 특성 (Relationship characteristics of intermedia and fashion show in the Chanel collection)

  • 이슬아;이연희
    • 복식문화연구
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    • 제24권3호
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    • pp.367-384
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    • 2016
  • The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between intermedia and fashion shows by focusing on Chanel fashion shows from 2010 S/S to 2016 F/W as actual case. The results are as follow: First, participational accessibility indicates the experience of a designer and audience in active participation changing into passive participation. Second, audience immersion is represented by the perception of being involved by the audience in the place and acting. Third, conceptual symbolism is sending of messages through the designer's concept manifesting in the specific features of the design. Finally, expandability of media explains trans-boundaries in experimental attempts. It concludes that fashion show is a space where the audience can have visual as well as new knowledge and experience through multi-sensory channels. The Chanel collection which is considered a huge art project at the fashion show, showed a relationship between philosophy and the direction through season concepts and brands. The Chanel collection has brought a new experience through the convergence of communications and cultural media, such as music and art according to traditional brand image.

타투 패션(Tattoo Fashion)의 수용과 확산에 관한 고찰 (A Study on the Reception and Spread of Tattoo Fashion)

  • 김영미;금기숙
    • 복식
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    • 제66권3호
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    • pp.18-31
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    • 2016
  • In response to increasing preference for tattoos during the 2000s, the demand for Japanesestyle tattoo fashion increased. Ukiyoe, the prototype of Japanese tattoo popular in the Edo period has been preserved traditional expression techniques to the present, It is characterized by the following: first, the tattoos share literary lyricism through plays borrowed from the classics. second, it displays harmony and equivocal expression of heterogeneous elements samurai and kabuki mono. third, humorous images are expressed in picture-in-picture form. And fourth, presence of fixed characters based on the publication culture. Tattoo fashion is characterized by the following: First, eclectic fashion based on pastiche; second, characters emphasizing fun and comicality; third, the adoption of tattoo models for establishing brand images; and fourth, Cultural association for the new composition of culture consumption. Pastiche, harmony of heterogeneous elements, fun and comicality, and fixed characters were found to be common between tattoo ukiyoe and tattoo fashion. That is, it attempted to meet the sensitive consumers' needs to keep up with the trends by adopting tattoo incorporated into the subculture of neo pop. This shows clearly the characteristics of fashion, which creates new trends through interacting with the contemporary culture.

한방산업의 지역개발유형연구 (Study in the Local Developing Form of Oriental Medicine Industry)

  • 정도기;김광중
    • 동의생리병리학회지
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    • 제19권1호
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    • pp.19-28
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    • 2005
  • According to each developing type, we study a concept, contents and a consideration about in oriental medicine industry. The divisions of each developing speciality are followings: Urban industry type - The development of urban industry type has difficulties; The lack of technical development and social adaptation, etc. If it overcomes these difficulties, it will be activated in the oriental medicine industry. Rural industry type - The oriental medicine industry of rural type needs the model of rural oriental medicine industry which leads an activity and an independence of the rural region. Within the industrialization of the oriental medicine industry, if rural resource makes a specialized brand, it can have great effects in the future industry. Resort industry type - When The resort type is related the characters of natural circumstances, cultural industry and health management, it has many effects. If we gain the clear direction which is activated the regional specialities, the oriental medicine industry of resort type can estabilishs the high value industry. Event industry type - The event type is a festival, an exhibition, etc. Within this event, the promoter must provide visitors the specialized sights, the food things, the enjoyable things. And using traditional image, we have the regional resource is recognized good things and the nomination of open place can inform.

픽춰레스크(Picturesque)미학에 나타난 실내디자인 특성에 관한 연구 (A Study of Interior Design Characteristics from Picturesque Aesthetical Perspective)

  • 우창옥;박형진
    • 한국실내디자인학회논문집
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    • 제22권3호
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    • pp.81-90
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    • 2013
  • There has been current trend running through each generation. All the leading areas in the fashion, art, architect industries etc. are absorbing the needs of the mass users and getting popular and high attentions from the society. One of recent trends are the interior design utilizing the aged style of materials such as bricks, antique and vintage objets. It is applied not only for the cafeteria, movie theater, museum but the cultural space. It reflects the brand-new and Utopian interpretation of design longings for the nostalgia and the old ages. This goes back to the picturesque aesthetics in the 1980s. The term "picturesque" means "picture-like". And it originated from the Utopian vision taken from the landscape paintings of English aristocrat's trip to Europe. it mainly reflects people's longing for the nostalgia and their the happy days in the past. In recent days of bad economies, it has been found in various areas from people's desire for the prosperity in the last days. The objective of this study is to examine the up-current trend of picturesque aesthetics and see its characteristics and how it can be applied to the interior design. And the feasibility study for the necessity of the picturesque aesthetics, any spatioperceptual elements and capable space for human beings to be made for an eclectic space in the desolate modern day life.

한미일(韓美日) 만화영상활동 비교연구 (A Comparative Study on Activities of Cartoon & Animation among Korea, America & Japan)

  • 임청산
    • 만화애니메이션 연구
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    • 통권9호
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    • pp.33-58
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    • 2005
  • 이 논문은 한미일 만화영상의 학문 ${\cdot}$ 예술 ${\cdot}$ 문화 ${\cdot}$ 산업 활동을 비교하여 한국의 만화영상 발전에 이바지하고자 연구한 것이다. 미국과 일본의 만화영상은 전반적인 활동 면에서 세계의 정상 수준으로 선진화되어있다. 따라서 한미일 3개국의 만화영상을 분석하여 한국 만화영상의 학문화 ${\cdot}$ 예술화 ${\cdot}$ 문화화 ${\cdot}$ 산업화 방안을 모색 한다.

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개인미디어의 충성도에 영향을 미치는 요인 (The Factors Influencing on the Loyalty of Self-Media)

  • 섭언정;김인재
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권3호
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    • pp.103-121
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    • 2018
  • Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

과시적 키즈 패션의 특성과 내적 의미 연구 (A Study on Characteristics And Intrinsic Meaning of Conspicuous Kids Fashion)

  • 김현경;최현숙
    • 복식
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    • 제66권7호
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    • pp.1-16
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    • 2016
  • The purpose of this study was to examine the characteristics of conspicuous kids fashion and its intrinsic meaning as the popular trends of luxury product consumption expand into the area of kids' fashion. For methodologies, literature study was conducted along with empirical study. The literature study was based on various literatures and preceding studies, including books. The empirical materials used the internet photos, overseas kids fashion magazines, and free newspapers available on the basis of membership targeting the upper class. Conspicuous kids fashion refers to imported luxury kids brands, which signify higher status of the wearer due to the high prices and high quality. These brands were thrust into limelight amid the Wanna-Be Phenomenon, which resulted from the emergence of kids' fashion icons. Imported luxury brands launched the products in the form of brand line extensions. It promoted exhibition of vicarious consumption to show off the wealth and social prestige of parents. It came into prominence due to emotional consumption among kitty moms. Moreover, this study examined the intrinsic meaning of conspicuous kids fashion. The results showed components of conspicuous kids fashion, which was classified into the emphasis on outward appearance, consumption for vicarious satisfaction, inheritance of cultural capital, and network configuration.

환경 친화적 시각에서 본 패션 미니멀리즘에 관한 연구 (A Study of Minimalism in Environment-Friendly Fashion)

  • 신하나;이민선
    • 복식
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    • 제59권7호
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    • pp.154-171
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    • 2009
  • The purpose of this study is to analyze minimalism in the environment-friendly aspect and to suggest methodology of environment-friendly fashion design. The results of this study are as follows. First, it is possible to create newly fashion-designed goods by re-arranging used goods. This method is environment-friendly, in that it recycles resources and simplifies production process. It can also meet the sense of beauty of consumers by reviving the intrinsic beauty of the used goods. Second, When we produce brand new fashion-designed goods with used goods as raw materials, the new ones reflect specific characters of the used goods which originate from their own times and regions. In this way, this method can be a fashion design which accommodate multi-cultural trends. Third, it is possible to produce goods designed by inspiration from a human body. This fashion-design method includes several ways, such as usage of human body silhouette, composition of colors using natural dyeing, and usage of natural materials. Recognizing a human being as a creature interacting with the nature can broaden range of imagination in design methodology.