• Title/Summary/Keyword: Cultual Factor

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Research of the local cultural brand by analyzing the case of Honggildong cultual content business strategy (홍길동 문화콘텐츠사업 사례분석을 통한 지역문화 브랜드화 전략 연구)

  • Shim, Jae-Kwang;Lee, Sang-Gil;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.11 no.4
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    • pp.479-486
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    • 2010
  • A lot of local governments are trying to develop and brand the regional unique resources as a digital contents because of focusing on the intangible value of it's culture and economy of cultural industry. But every cultual contents business is not always successful. It must be successful on the condition that the cooperation of local government including citizens and private company's participation should make this business a good model of continuous potential growth power. The most important factor of it's business will be the realization of stable plan based on the design of business and carefully throughout plan. The other key factors are the analysis of the objective source and current market demands, the development of contents and story telling. Also the development of strategy of the content including OSMD(One-Source Multi-Device) and OSMU(One-Source Multi-Use) through the step analysis of the result must take into consideration. With the help of analyzing the successful cultural model "Honggildong cultual content business in Jangseong, Jeonnam" which is the representative case of OSMD and OSMU, this study attempts to suggest the successful strategy of regional culture resource brand. In order to provide a typical approach to the local government and cultural content industry which is trying to brand the regional cultual resource, this study researches the analysis of the development of Honggildong cultural resources and it's process step by step which was already finished it's first business stage.

Establishment of the Agriculture and Fisheries Heritage System in Korea (한국 농어업유산제도의 정립방향)

  • Yoon, Won-Keun;Choi, Sik-In
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.2
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    • pp.465-495
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    • 2012
  • This study aims to propose the policy direction for agriculture and fisheries heritage system in Korea. The agriculture and fisheries heritage system is defined as traditional agricultural activity systems and landscapes which should be preserved, sustained and handed down and evolved from the co-adaptation of a community with its cultual, agricultural, biological environment. The key characteristics of the agriculture and fisheries heritage system of Korea are as follows; Firstly, this system designates software and hardware factor of heritage in integrative manner. secondly, this system seeks to preserve and utilize such heritages simultaneously. Thirdly, this system intends to strengthen the role of people in rural area. Fourthly, this system makes use of new engine of growth in agricultural community. This system is designed by comparing and reviewing several related domestic and foreign systems including FAO' GIAHS.

A Study on Cultural Product Design Development -Case Study on Concept Design Development from the Cultural Factors of Gwang-Ju (문화상품 디자인개발에 관한 연구 -광주광역 문화요인에 대한 컨셉 디자인 개발 사례를 중심으로-)

  • 김혜숙
    • Archives of design research
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    • v.15 no.1
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    • pp.299-308
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    • 2002
  • Along with the increasing social concern on cultural products and corresponding policy development by government many domestic regions have been trying to establish their own cultural identity. Based on the case stuffy for Gwang-Ju, this paper provides a methodology of developing cultural products from the unique regional resource. Its scope was classified into three categories: alread-developed, regional character and regional theme products. For this purpose, marketing strategies were established for quality improvement and promotion of cultural products through analysis on the current products including a questionnaire to customers. Then, conceptual designs for each scope were developed through the five steps of "selection of items", "target customer analysis", "concept establishment", "extraction of cultural factos7" and "derivation of conceptual design". The concept establishment was based on the expression of the material characteristics, the harmony of tradition and modernity, symbolization of images and so on. The cultural factors taken into account included the natural resources, historical heritages and landmarks. Finally, several examines of the conceptual designs were illustrated for commercial products. This study could be extended further in the future by introducing potential immaterial resources into the cultural factors.

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Analysis of Landslide Hazard Probability for Cultural Heritage Site using Landslide Prediction Map (산사태예측도에 의한 석조문화재 주변의 산사태재해 가능성 분석)

  • Kim, Kyeong-Su;Lee, Choon-Oh;Song, Yeung-Suk;Cho, Yong-Chan;Kim, Man-Il;Chae, Byung-Gon
    • The Journal of Engineering Geology
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    • v.17 no.3
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    • pp.411-418
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    • 2007
  • It is a very difficult thing to estimate an occurrence possibility location and hazard expectation area by landslide. The prediction difficulty of landslide occurrence has relativity in factor of various geological physical factors and contributions. However, estimation of landslide occurrence possibility and classification of hazard area became available correlation mechanism through analysis of landslide occurrence through landslide data analysis and statistical analysis. This study analyzed a damage possibility of a cultual heritage area due to landslide occurrence by a heavy rainfall. We make a landslide prediction map and tried to analysis of landslide occurrence possibility for the cultural heritage site. The study area chooses a temple of Silsang-Sa Baekjang-Am site and made a landslide prediction map. In landslide prediction map, landslide hazard possibility area expressed by occurrence probability and divided by each of probability degrees. This degree used to evaluate occurrence possibility for existence and nonexistence of landslide in the study site. For the prediction and evaluation of landslide hazard for the cultural heritage site, investigation and analysis technique which is introduced in this study may contribute an efficient management and investigation in the cultural heritage site, Korea.

Study of a Local Festival through Differences and Responsive to the Effects of Selected Customer Lifestyle Attributes - Pocheon Beef Ribs Barbecue Festival - (라이프스타일에 따른 지역축제 선택속성이 고객유형별 차이와 고객반응에 미치는 영향에 대한 연구 - 포천 이동갈비바비큐축제 -)

  • Song, Soo Ik
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.271-283
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    • 2015
  • The purpose of current study was to find differences of selected attributes and visitors of responses according to their lifestyle as perceived by Pocheon Yidong-BBQ-Galbi Festival participants. Survey method was employed and total 370 data was used for statistical analysis. The results of factor analysis showed that three factors were extracted from lifestyle(Activity, Example, Commonness), and four factors were found from festival selection attribute(Food, Service, Program, Cleanliness). In addition, three clusters(Outgoing personality, Gentle character, Normal character) were extracted from the result of cluster analysis. The result of chi-square shows that selection attributes are significantly different by clusters of festival. Therefore the festival host need to focus on various kinds of BBQ along with diverse foods and activities to make attractive cultual experience festival for visitors who visited with family. Additionally, all selection attributes except clearness have significantly influence on responsive relationship. Thus, the organizer should make an effort to provide high quality of various selection attributes. Current study will be contribute to develop various and fascinating local festival expecially related to food.

Developing the Business Strategic Planning Model for Cultural Contents Industry (문화콘텐츠산업 경영전략 수립 모델 개발)

  • Kwon, Hyeog-In;Lee, Jae-Hwa;Jung, Soon-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1885-1894
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    • 2014
  • The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.

Critical Analysis of Cultural Imperialism - From Simplistic Imperialism to Dynamic Cultural Fluid (문화제국주의의 비판적 고찰 - 단선적 문화제국주의에서 역동적인 국제적 문화 유동으로)

  • Yim, Dong-Uk
    • Korean journal of communication and information
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    • v.45
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    • pp.151-186
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    • 2009
  • This article focuses on analysing and interpreting cultural imperialism issues that have long been debated. One of issues among them is related to the characteristics of international cultural fluid. What had been debated is that cultural imperialism has been ended or not and the debates were connected to the so called 'reverse cultural imperialism'. The other issue is about this fluid is the continuation of globalization or a part of localization and this is related to the phenomena of cultural homogenization or hybrid. General trend was that simplistic cultural imperialism which had been occurred during the 1970s and 1980s was no longer effective but global dominance by transnational global media is still strong and worldwide. Therefore my research interest is centered on how they look international cultural exchanges with regard to cultural imperialism. And is the framework of cultural imperialism thesis still effective tool in researching and analysing international cultural flows? How do we look globalization relating to international exchanges? Is globalization an another aspect of imperialism? In conclusion, international cultural fluid is not so simple. Like natural phenomena or human progress, a phenomenon is not consisted of a single factor or relation. Cultural fluid is a complex one mixed with various phenomena and relations. This is related to internal and external contradictions, internal and external dynamics of a society and nation, and social and cultural life of human beings. Recent research results show that globalization and localization are closely related to many country's programming schedule, and particular cultural interpretation of specific programmes and culture are adopted to the country's culture and patterns. Cultural fluid has both-sides. One the hand it has useful and positive sides and on the other hand it has harmful and negative aspects. Imperialistic factor, globalization, cultural homogenization or hybrid are all operated and functioned together in cultual fluid. It is difficult to say that cultural imperialism thesis has been ended because American and global media's dominance is still effective. What needed at this time for us is a complex and dynamic analysis of international cultural fluid instead of simplistic cultural imperialism.

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