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http://dx.doi.org/10.5762/KAIS.2014.15.4.1885

Developing the Business Strategic Planning Model for Cultural Contents Industry  

Kwon, Hyeog-In (Department of Culture-Art Business, General Graduate School, Chung-ang University)
Lee, Jae-Hwa (Department of Culture-Art Business, General Graduate School, Chung-ang University)
Jung, Soon-Gyu (Department of Culture-Art Business, General Graduate School, Chung-ang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.4, 2014 , pp. 1885-1894 More about this Journal
Abstract
The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.
Keywords
Cultural Contents; Matrix; Planing; Strategy Model;
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