• Title/Summary/Keyword: Cross cultural research

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Perceptions and practices of commensality and solo-eating among Korean and Japanese university students: A cross-cultural analysis

  • Cho, Wookyoun;Takeda, Wakako;Oh, Yujin;Aiba, Naomi;Lee, Youngmee
    • Nutrition Research and Practice
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    • v.9 no.5
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    • pp.523-529
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    • 2015
  • BACKGROUND/OBJECTIVES: Commensality, eating together with others, is a major representation of human sociality. In recent time, environments around commensality have changed significantly due to rapid social changes, and the decline of commensality is perceived as a serious concern in many modern societies. This study employs a cross-cultural analysis of university students in two East Asian countries, and examines cross-cultural variations of perceptions and actual practices of commensality and solo-eating. SUBJECTS/METHODS: The analysis was drawn from a free-list survey and a self-administrative questionnaires of university students in urban Korea and Japan. The free-listing survey was conducted with a small cohort to explore common images and meanings of commensality and solo-eating. The self-administrative questionnaire was developed based on the result of the free-list survey, and conducted with a larger cohort to examine reasons and problems of practices and associated behaviors and food intake. RESULTS: We found that Korean subjects tended to show stronger associations between solo-eating and negative emotions while the Japanese subjects expressed mixed emotions towards the practice of solo-eating. In the questionnaire, more Korean students reported they prefer commensality and tend to eat more quantities when they eat commensally. In contrast, more Japanese reported that they do not have preference on commensality and there is no notable difference in food quantities when they eat commensally and alone. Compared to the general Korean cohort finding, more proportion of overweight and obese groups of Korean subjects reported that they tend to eat more when they are alone than normal and underweight groups. This difference was not found in the overweight Japanese subjects. CONCLUSION: Our study revealed cross-cultural variations of perceptions and practices of commensality and solo-eating in a non-western setting.

'Viewpoints/ Concerns' on empirical methodologies for Socio/ cultural studies

  • Ashis, Jalote Parmar;Lee, Kun-Pyo
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2004.10a
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    • pp.212-213
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    • 2004
  • Since the advent of man there has been a constant struggle to define social pattern, and understand ways of cultural thinking. Every culture has it's own limitations and freedoms, problems and expectations. For centuries now anthropologist, ethnographers have worked on mapping and defining these differences. These findings instigate the designers to formulate new design theories and research methodologies for drafting cultural specific solutions. The question arises 'in a cross cultural application how effective and applicable are the basic research methodologies'? Quoting one such example the 'Privacy' issue seems to be a very strong component in the Japanese culture but is often a deterring factor in allowing the 'home ethnographic study to take place effectively'. However in countries like India similar studies could have a more welcoming reaction owing to the adaptive social culture. Similarly, the high rate of 'Illiteracy' in rural India closes many doors for 'form filling' user surveys. This leads to the scope of research for understanding specific cultural traits that may effect adaptation and re-improvisation of these existing methodologies. Quite often the cultural traits of a country may lead in forming new research methodologies.

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Cross-cultural Studies Revisited in International Business (국제비즈니스에서 비교문화 연구의 재검토)

  • Cho, Ho-Hyeon
    • Iberoamérica
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    • v.12 no.1
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    • pp.407-439
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    • 2010
  • Growth of researches addressing cross-culture in international business is exponential. This article reviews the extant researches around the national culture and describes the various conceptualization of culture through discussion of some of popular models of national culture. This article presented some of the most important issues in international business surrounding globalization, especially convergence and divergence of cultures and cultural changes. Global rapid changes in international business environment request the reconsideration of the assumption of cultural stability and the simple view of culture, which tends to examine the static influence of a few cultural factors in isolation form other cultural factors and contextual elements. This paper identifies a valid cultural grouping and proposes the following typology of the possible methodologies in international business; Ethnological description, Use of proxies, Direct values inference, and Indirect values inference. Rather than selecting a single methodology, it appears to be more appropriate to use multi-method in the cross-cultural international business research. It has been shown that cultural change is intertwined with socioeconomic-institutional variables, and that these variables may also add to determine culture contemporarily. This paper also explained the dynamics of culture as multi-level, multi-layer constructs. According to this model, we may understand how the dynamic nature of culture conveys the top-down-bottom-up processes where one cultural level affects changes in other level of culture.

Evaluation of Characteristics of Wax-treated Paper Depending on Coating Methods (도포방식에 따른 밀랍지 시제품의 특성 분석)

  • Seo, Jin-Ho;Choi, Kyoung-Hwa;Park, Ji-Hee;Kang, Yeong-Seok;Yoon, Kyoung-Dong
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.41 no.2
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    • pp.64-69
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    • 2009
  • Cultural heritages represent the histories and intellectual level of a country. The Annals of Joseon Dynasty are regarded as the most valuable resources containing the record of Korean history. In some periods, wax-treated paper was used as the material of the Annals of Joseon Dynasty. Many previous studies have focused on the development of paper used as the material of the Annals of Joseon Dynasty, but the manufacture method of wax-treated volumes and the degradation mechanism of wax have been not fully understood yet. The purposes of the present study are to produce various kinds of wax-treated paper using by different coating methods and to analyse the morphological properties of wax-treated paper. The analysis of SEM demonstrates that beeswax treated paper made by brushing method produces flatter surface and more excellent penetration. Wax layer is produced on the cross section of beeswax treated paper as the increase of coating amount.

Linking Cultural Intelligence to Satisfaction with Staying in the Host Country and Performance: the Moderating Effect of International Experience (문화지능이 이문화 적응, 해외 체류만족과 직무성과에 미치는 영향: 국제경험의 조절효과)

  • Li, Xin Tian
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.422-429
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    • 2014
  • This study aims to analyze the cultural intelligence and it's relationship with cross-culture adjustment satisfaction, and performance, and then, we prove the moderating role of international experience between cultural intelligence and cross-culture adjustment with staying in the host country. An exploratory pilot study was conducted with a sample of 188 Chinese expatriates working in Korean company in Korea. Then, we proved the moderating role of international experience between cultural intelligence and cross-cultural adjustment. The results of this study have three implications for human resource development. First this study expanded the research of CQ up to the area of empirical investigation. Second, the empirical findings also supported an incremental and predictive validity that CQ increased explained variance of cross-cultural adjustment. Third, the moderating role of international experience in this study showed the importance of both CQ and international experience with staying in the host country.

An empirical study on the effect of the ownership with cross-border acquisition performance by Korean firms : Focusing on the interaction with cultural distance and acquisition relatedness (한국기업의 피인수기업에 대한 통제수준이 국제 인수합병 성과에 미치는 영향 : 문화적 거리, 관련형 인수의 조절효과를 중심으로)

  • Park, Young-Ryeol;Park, Jung-Min;Song, Yun-Ah
    • International Area Studies Review
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    • v.14 no.3
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    • pp.339-362
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    • 2010
  • This study empirically examined the effect of ownership on cross-border acquisition performance. This study analyzed 284 international acquisitions undertaken by Korean public companies between 1986 and 2008. This study showed that the ownership had a negative impact on cross-border acquisition performance. Furthermore, this study found that the interaction between the ownership and cultural distance had a negative impact on cross-border acquisition performance. This study also showed support that the interaction between the ownership and acquisition relatedness had a negative impact on cross-border acquisition performance. This study improved the understanding of roles of the ownership and complemented previous research on the relationship among cultural distance, acquisition relatedness, and cross-border acquisition performance.

Solving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research

  • Seth, Sanjay;Scott, Don;Svihel, Chad;Murphy-Shigematsu, Stephen
    • Asia Marketing Journal
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    • v.17 no.4
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    • pp.43-61
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    • 2016
  • This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

Research on Instructional Design Models for Cross-Cultural Collaborative Online Learning (온라인 국제교류 협력학습 설계모형 탐구)

  • Park, SangHoon
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.1-9
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    • 2018
  • The purpose of this study is to examine the concepts and types of cross-cultural collaborative online learning that enhance the utilization of advanced ICT in education and contribute to the promotion of educational exchanges between countries, and suggest exchange learning design models necessary for the active introduction. For this study, previous studies related to cross-cultural collaborative online learning were examined. As a result, cross-cultural collaborative online learning is an educational method based on constructivism that explore and construct knowledge by interacting and collaborating with students, teachers, and field experts who are linguistically and culturally heterogeneous based on advanced ICT. The type of cross-cultural collaborative online learning could be divided into synchronous exchange learning centered on remote video classes and asynchronous exchange learning centered on website based tasks. A PPIE learning design model considering the characteristics of each type is presented.

Conscientization and the Discursive Construction of Identity Across cultures: Using Literacy Autobiography as a Reflective and Analytical Tool

  • Pederson, Rod
    • Cross-Cultural Studies
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    • v.20
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    • pp.149-182
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    • 2010
  • This paper reports on an ongoing study that utilizes the literacy autobiographies of 10 Asian and 10 Western graduate students from TESOL Masters programs in Korea and America as data for a cross cultural study on the discursive process of identity formation and the development of critical consciousness (Freire, 2000). While the data suggests similarities and differences between cultures in terms of the effects of education, social relationships, media, and religion, no definitive claims may be made due to the small size of the research corpus. However, analysis of the data revealed that only four of the narratives could be judged as engaging in critical introspection of individual subjects systems of knowledge, values, and beliefs, as opposed to the other narratives that were primarily descriptive of individual personal experiences. As such, this study found that while the willingness and ability to engage in the critical practices which lead to the development of a critical consciousness are similar across cultures, they may be mediated by the literacy practices inscribed in education, media, and other social practices.

Cross-cultural Service Variation: Airline Service Quality

  • Nam, Sung-Jip
    • Journal of Distribution Science
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    • v.13 no.9
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    • pp.19-27
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    • 2015
  • Purpose - In a global economy, marketers are required to understand service quality from an international consumer viewpoint. Despite the increased need for cross-cultural research, few studies have developed service quality research international in scope. The present research aims to shed light on variations in airline service quality among international consumers. Research design, data, and methodology - Conducting crosscultural research, this study compares airline service quality variations, investigating an international consumer group and a Korean consumer group. T-test and factor analyses are applied to examine mean scores and factor structure of the airline service dimensions. Results - The results indicate there are significant differences in mean comparisons between the groups. The international consumers indicate significantly higher service perception scores than the Koreans. Further, we find that the factor structure of airline service quality diverges between the groups. The international group considers airline service quality in four dimensions, while Koreans consider it in two. Conclusions - The study sheds new light on international service variations and suggests that the field of airline service quality may differ by nations and/or cultures.