• International Journal of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.254-260
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• 2023

Recently, the cross-model strategy of using male models in advertisements for women's cosmetics has been increasingly utilized. Academics have begun to discuss and study cross-model advertisements, but most of the studies have focused on the effects of the presence of a cross model. We investigated the effects of a crossmodel's product demonstration as an advertising creative strategy on consumer's attitudes toward the ad. We examined the effects of a male model demonstrating the advertised products for women's cosmetics on female consumers' attitudes toward the ad. As a result, we found that when a male model demonstrated a product in a women's product advertisement, consumers' attitudes toward the ad were more positive the higher their product involvement. Therefore, product involvement was found to be a moderating variable in the effect of cross-model product demonstration on attitudes toward the ad. This study contributes to the line of research on the effect of cross-model and product demonstration advertising, providing practical implications for advertising practitioners.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.298-299
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• 2018

In this study, the discriminant power of the DEA models which do not require the prior information of decision makers was evaluated. Entropy model, Bootstrap model, Benevolent Cross Efficiency model, Aggressive Cross Efficiency model and Game Cross Efficiency model were selected as the DEA model for discriminant power evaluation. The discriminant power of five DEA models was evaluated using coefficient of variation and degree of importance. According to the evaluation results, the rank of discrimination power was evaluated in the order of Entropy model, Aggressive CE model, Benevolent CE model, Game CE model, and Bootstrap model in both evaluation indexes.

• Journal of Korean Society for Quality Management
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• v.32 no.2
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• pp.77-92
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• 2004

It is difficult but very necessary to measure the productivity of container terminals as logistics service provider. It is meaningful to find the appropriate inputs and outputs of the logistics service delivery systems and to measure the relationship between these inputs and outputs. This study proposes a model of evaluating the efficiency of container terminals. The evaluation consists of three phases. First, DEA(Data Envelopment Analysis) phase, determines the efficiency score and weights of DMUs(Decision Making Unit). This phase performs through four steps : selection of DMU, selection of DEA model, determination of input and output factors, calculation of efficiency score and weights for each DMU. Secondly, CEM (Cross Evaluation Model) phase, is to calculate the cross-efficiency scores of DMUs. This phase performs through three steps: selection of CEM, determination of cross-efficiency score for each DMU and development of cross-efficiency matrix. Finally, average cross-efficiency analysis phase is to compute the average cross-efficiency score. The proposed model discriminates among DMUs and ranks DMUs, whether they are efficient or inefficient.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.623-632
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• 2018

Predicting the behavior of rheological polymers is highly shear rate- and temperature-dependent. The Cross-WLF viscosity model has become a powerful solution that describes the shear rate- and temperature-dependent characteristics. To estimate the behavior of polymers in computational simulations, the coefficients of the Cross-WLF model should be well identified. An identification technique was proposed to determine the Cross-WLF viscosity model coefficient. The assumption is that the Cross-WLF viscosity model well describes the real characteristics of polymers when the calculated viscosity with the parameters is identical to the reference data. In this study, Auto-desk Moldflow data were used as a reference. The numerical examples showed that the proposed method accurately identifies the Cross-WLF viscosity model coefficients.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.1
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• pp.1-17
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• 2002

The objective of this paper is to develop a new priority setting algorithm that considers the cross-impact of the future technology alternatives and that satisfies the final goal of the technology management through multi-hierarchy evaluation criteria. By combining the Analytic Hierarchy Process (AHP) model, which is a well-known priority setting model, and Cross Impact Analysis (CIA) model, which is a technological forecasting method that considers cross-impact among R&D Items, we developed an Integrated Cross-Impact Hierarchical (CIH) model, which sets the priority by considering technological forecasting and technology dependency simultaneously. A step-by-step numerical example of the model developed here is presented as backup of its practicality.

• Structural Engineering and Mechanics
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• v.89 no.3
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• pp.309-321
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• 2024

In this paper, the effect of semi-rigid connections on the stability bearing capacity of cross-bracings in steel tubular transmission towers is investigated. Herein, a prediction method based on the hybrid model which is a combination of particle swarm optimization (PSO) and backpropagation neural network (BPNN) is proposed to accurately predict the stability bearing capacity of cross-bracings with semi-rigid connections and to efficiently conduct its probabilistic assessment. Firstly, the establishment of the finite element (FE) model of cross-bracings with semi-rigid connections is developed on the basis of the development of the mechanical model. Then, a dataset of 7425 samples generated by the FE model is used to train and test the PSO-BPNN model, and the accuracy of the proposed method is evaluated. Finally, the probabilistic assessment for the stability bearing capacity of cross-bracings with semi-rigid connections is conducted based on the proposed method and the Monte Carlo simulation, in which the geometric and material properties including the outer diameter and thickness of cross-sections and the yield strength of steel are considered as random variables. The results indicate that the proposed method based on the PSO-BPNN model has high accuracy in predicting the stability bearing capacity of cross-bracings with semi-rigid connections. Meanwhile, the semi-rigid connections could enhance the stability bearing capacity of cross-bracings and the reliability of cross-bracings would significantly increase after considering semi-rigid connections.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.2
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• pp.108-119
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• 2015

This study intends to propose a non-oriented DEA based game cross-efficiency approach for supplier selection. With a discussion on the choice of DEA models and approaches that are most appropriate for supplier selection, we propose a game cross efficiency model based upon the non-oriented variable returns-to-scale RAM DEA by adapting the existing game cross efficiency model based upon the oriented constant returns-to-scale CCR DEA. We develop the RAM game cross efficiency model and a convergent iterative solution procedure to find the best game cross efficiency scores that constitute a Nash equilibrium. We illustrate the proposed model with two data sets of supplier selection, and demonstrate that significantly different results are obtained when compared with the existing approaches.

• New & Renewable Energy
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• v.3 no.3
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• pp.14-19
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• 2007

A flow channel model of a bipolar plate with varying cross-sectional area was newly designed for improving performance and efficiency of a PEM fuel cell stack. As a result, the varying cross-sectional area model showed poor uniformity in velocity distribution, however, maximum velocity in the flow path is about 30% faster than that of the uniform cross-sectional area model. The proposed varying cross-sectional area model is expected to diffuse operating fluids more easily into diffusion layer because it has relatively higher values in pressure distribution compared with other flow channel models. It is expected that the implementation of the varying cross-sectional area model can reduce not only the mass transport loss but also the activation loss in a PEM fuel cell, and open circuit voltage of a fuel cell can thus be increased slightly.

• Nuclear Engineering and Technology
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• v.34 no.6
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• pp.533-544
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• 2002

The neutron induced nuclear data for Mo-95, Tc-99, Ru-101 and Rh-103 was calculated and evaluated in the fast energy region. The energy dependent optical model potential parameters were extracted based on the recent experimental data and applied up to 20 MeV. The s-wave strength function was calculated from the parameters. Spherical optical model, statistical model in equilibrium energy, multistep direct and multistep compound model in pre-equilibrium energy and direct capture model were used in the calculation. The theoretically calculated cross sections were compared with the experimental data and the evaluated files The model- calculated total and capture cross sections were in good agreement with the reference experimental data. The direct capture contribution improved the capture cross sections in pre- equilibrium region. The evaluated cross section results were compiled to ENDF-6 format and will improve the ENDF/B-Vl.

• Nuclear Engineering and Technology
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• v.35 no.1
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• pp.35-44
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• 2003

The neutron induced nuclear data for Eu-153, Gd-155 and Cd-157 are calculated and evaluated in the high energy region. The evaluation procedure for deformed nuclei is setup by using Ecis-Empire codes. The energy dependent optical model potential parameters are searched based on the recent experimental data and applied up to 20 MeV. Optical model, full featured Hauser-Feshbach model and multistep direct and multistep compound model are used in the calculation. The direct-semidirect capture model and the direct coupled-channels contribution to discrete levels are introduced to improve the capture and inelastic scattering cross sections. The theoretically calculated cross sections are compared with the experimental data and the evaluated files. The model-calculated total and capture cross sections are in good agreement with the reference experimental data. The evaluated cross section results are compiled to ENDF-6 format and are expected to improve the ENDF/B-Vl.