• Title/Summary/Keyword: Creative Strategy

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A Study on the Creative Value Innovation Strategy and Creative Value Design (국가선진화를 위한 창의가치혁신 전략에 관한 연구)

  • Lee, Gang-Gun;Lee, Dong-Gyu
    • 한국디지털정책학회:학술대회논문집
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    • 2006.06a
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    • pp.15-23
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    • 2006
  • 글로벌경쟁 시대에 지속가능한 성장(sustainable growth)을 달성하기 위해서는 경영환경 변화에 대한 신속하고도 유연한 전략적 대응이 요구된다. 이를 위해서는 고객과 시장의 요구에 대한 적극적 대응을 토대로 경쟁자가 쉽게 모방할 수 없는 차별적인 경쟁우위의 확보와 함께 조직의 핵심역량을 강화해 나가야 한다. 본 연구에서는 새로운 도약을 요구받고 있는 한국경제의 선진화를 위한 방안으로 기업경쟁력 향상을 위한 창의가치혁신 전략과 이에 따른 창의가치설계(Creative Value Design) 방법론을 제안한다.

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A Case Study on Design and Operation of Engineering Theory Classes Applying Review Games (복습게임을 활용한 공학이론 수업의 설계 및 운영 사례)

  • Kim, Gi Dae;Han, Anna
    • Journal of Engineering Education Research
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    • v.24 no.4
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    • pp.52-60
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    • 2021
  • This study designed and developed a class using review games as a way to enhance students' interest, class participation, and class comprehension in engineering theory classes, and explored their educational effectiveness. To this end, a review game strategy based on the Creative Training Technique was established and applied to three engineering theory subjects. The types of review games include Jin-jin-ga, Bingo, Challenge Golden Bell, Finding hidden terms, and Completing initial sentences. As a result of applying this review game strategy to the classes over the past decade, students' satisfaction and lecture evaluation scores significantly increased compared to before application, and it was confirmed that students' interest in and understanding of the class increased significantly. Furthermore, this gamification class strategy can be a way to increase students' participation in theory classes regardless of their major, and can be applied to non-face-to-face online classes.

Study on the Identification of CSFs for Employment in IT Industry (IT 업계 고용 창출을 위한 성공요인에 관한 연구)

  • Sung, Tae Kyung
    • Journal of Service Research and Studies
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    • v.6 no.2
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    • pp.133-151
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    • 2016
  • The purposes of this research are to empirically examine (1) the impact of application of IT in IT industry which is the main engine for creative economy, (2) the relationship between application of IT and corporate strategy, and (3) the influence of corporate strategy on application of IT and employment. To achieve the purpose of research, we conducted a survey on 187 CIOs in october 2013. Research findings confirm that application of IT provides competitive advantages such as efficiency, threat, functionality, attack, and integration and these traits of IT significantly contribute to employment. And research results show that the moderating effects of corporate strategy on the relationship between application of IT and employment are different depending upon the type of corporate strategy. Thus firms in IT industry should consider traits of IT more seriously when they establish corporate strategy.

A Study on the urban Characteristics of Design for Urban Regeneration based on Cultural Strategy -Focused on the case of Ruhrgebiet, Germany- (문화주도형 도시재생의 계획적 특성에 관한 연구 -독일 루르지역의 주(州)정원박람회를 중심으로-)

  • Park, Jong Ki
    • KIEAE Journal
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    • v.13 no.4
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    • pp.75-86
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    • 2013
  • Under the powerful influence of economical and social transformation, namely Post-Industrialization since the 1980's, old industrial cities in western europe faced a severe urban crisis such as high unemployment rates, demographic decline, urban slums, lack of infrastructures and economic shocks. In order to overcome their urban decline, They had to attempt to find a creative re-modelled and re-imaged Urban Development Strategy for the future. Thus Urban Regeneration has been a serious issue of debate in europe. First of all, Urban Regeneration based on cultural strategy have played an increasingly important role in the Post-Industrial cities and regions since 1980's. The purpose of this study is to find out the organized characteristics of Urban Regeneration based on Cultural Strategy by analyzing successful overseas case "Landesgartenschau in Ruhrgebiet, Germany, where has been changed from an old industrial city to a Culture-Service- based City significantly over last several years. It's inner-city old industrial areas with amount of derelict under-used industrial Heritages have been remodelled and reimaged to a creative and attractive public spaces involving Arts and cultural activity by Urban Regeneration based on Cultural Strategy, namely, "Landesgartenschau".

A study on creative strategy of visual expressed in silver design. -Focusing on the advertising design of print media. - (실버 디자인에 표현된 비주얼 이미지의 크리에이티브 전략에 대한 연구 -인쇄매체 광고디자인을 중심으로-)

  • 여훈구;남후남
    • Archives of design research
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    • v.15 no.2
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    • pp.101-114
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    • 2002
  • On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

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CROSS-BORDER INNOVATION: THE EFFECTS AND DEVELOPMENT STRATEGY OF CHINESE MUSEUM CULTURAL AND CREATIVE PRODUCTS

  • Jiang, Taijun;Jin, Shanyue;Jin, Xuehua
    • International Journal of Advanced Culture Technology
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    • v.9 no.2
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    • pp.1-9
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    • 2021
  • Focusing on China's profound historical/cultural heritage, as well as its favorable environment for the expansion of cultural and creative industries (CCIs), this paper considers the unique attributes of Chinese museum cultural and creative products (MCCPs) from the angle of cross-border development, and summarizes the main forms and effects of cross-border innovation in relation to Chinese MCCPs. It also examines the chief problems of Chinese MCCPs' cross-border growth at three levels - the national policy system, product development, and design and marketing - to explore countermeasures and suggestions for cross-border novelties and the advancement of products.

A Study on the Uneven Growth and Geographic Distribution of Creative Industries (창조산업의 불균등 성장과 지리적 분포 특성에 관한 연구)

  • Park, Kyung-Hyun
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.3
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    • pp.447-464
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    • 2014
  • Creative industries are important due to the capability of enhancing urban competitiveness. This study is focused on unravelling the uneven growth and geographic distributions of creative industries. The main results are as follows. First, the primary city, Seoul, has too much eminence than the citysize rule suggests, and the creative-industry elasticity is very high compared to population and all industry. Second, Seoul is reinforcing the uneven growth with adjacent cities. Third, the local main cities have little power to enhance creative industries and the local small cities grow randomly. Fourth, each city should have more deliberation in accepting creative industries as an urban growth strategy.

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A Creative Economy Development Strategy: The Case of Trenggalek Creative Network for Trenggalek Regency, Indonesia

  • AGUSTINA, Yuli;WINARNO, Agung;PRATIKTO, Heri;NARMADITYA, Bagus Shandy;FILIANTI, Filianti
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.1111-1122
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    • 2020
  • The purpose of this research aims to develop the creative economy sector of rural communities in Trenggalek Regency, East Java, Indonesia by mapping the creative economy sub-sectors in Trenggalek Regency. The creative economy industry has been shown to have a positive effect on GDP in many developing countries and developed countries. In urban areas, the creative economy is often associated with the development of advanced technology, such that it is unlikely to evolve in rural communities. However, the rural environmental landscape, which not only has a wealth of creative human capital but also a cultural heritage, also encourages the growth of the creative economy sector in rural areas. This qualitative research was conducted for 60 working days through in-depth interviews, focus group discussions, observation and literature review. More precisely, first, it identified the potential of the creative economy both sectorally and regionally. Second, it identified the leading creative economy subsectors and compiled a creative economic development road map. After defining and mapping the potential of the creative economy, four of the sixteen sub-sectors of the creative economy were identified to be developed through a strategic plan for the growth of the creative economy using urban branding, innovative industrial centers and renewable resources.

Development and Effects of a Child Creative Thought Program (유아의 창의적 사고 프로그램의 개발 및 효과)

  • Kim, Hyo-Jin;Park, Seong-Ok
    • Korean Journal of Human Ecology
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    • v.17 no.4
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    • pp.609-622
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    • 2008
  • This research was carried out to develop a program that would promote children's creative thought processes and also to ascertain the effect on their development. The creative thought program consists of three stages : at the first stage, information for the development of the program was gathered and the theoretical basic model established. Considering Divergent and Feeling Factors, the program was planned based on the William's educational curriculum as it was applied and tested in an actual life situation. At the second stage, in order to formulate an activity plan for the creative thought program, William's activity plan was analyzed. At the third stage, the activities which would be applied to the creative thought program in the actual situation were considered with teaching strategy, activity arena and creative thought factors. In conclusion, according to these research results, children's creative thought programs should not just promote Divergent Factors or limited areas of activities, but other activities which include Feeling Factors should be planned and more diverse creative thought programs developed. To design an education program that encourages efficient creative thought, various teaching strategies in creative thought education need to be developed. Teacher training for current teachers should be conducted and parents who have the most direct influence of their children - be made aware of the creative thought process in children. It needs to be stated that this research on creative thought programs is not a complete program: it needs to be further adjusted and supplemented. As development of the tools to evaluate Feeling Factors objectively and the application on the program due to insufficient time, a more continuous application of the program and further research and evaluation of its effects are required.

Enhancing the Creative Problem Solving Skill by Using the CPS Learning Model for Seventh Grade Students with Different Prior Knowledge Levels

  • Cojorn, Kanyarat;Koocharoenpisal, Numphon;Haemaprasith, Sunee;Siripankaew, Pramuan
    • Journal of The Korean Association For Science Education
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    • v.32 no.8
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    • pp.1333-1344
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    • 2012
  • This study aimed to enhance creative problem solving skill by using the Creative Problem Solving (CPS) learning model which was developed based on creative problem solving approach and five essential features of inquiry. The key strategy of the CPS learning model is using real life problem situations to provide students opportunities to practice creative problem solving skill through 5 learning steps: engaging, problem exploring, solutions creating, plan executing, and concepts examining. The science content used for examining the CPS learning model was "matter and properties of matter" that consists of 3 learning units: Matter, Solution, and Acid-Base Solution. The process to assess the effectiveness of the learning model used the experimental design of the Pretest-Posttest Control-Group Design. Seventh grade-students in the experimental group learned by the CPS learning model. At the same time, students at the same grade level in the control group learned by conventional learning model. The learning models and students' prior knowledge levels were served as the independent variables. The creative problem solving skill was classified in to 4 aspects in: fluency, flexibility, originality, and reasoning. The results indicated that in all aspects, the students' mean scores of creative problem solving between students in experimental group and control group were significantly different at the .05 level. Also, the progression of students' creative problem solving skills was found highly progressed at the later instructional periods. When comparing the creative problem solving scores between groups of students with different levels of prior knowledge, the differences of their creative problem solving scores were founded at .05 level. The findings of this study confirmed that the CPS learning model is effective in enhancing the students' creative problem solving skill.