• Fashion, Industry and Education
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• 제14권1호
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• pp.40-49
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• 2016

This study examined students' perceived importance of the benefits derived from an international multi-course collaborative (IMCC) project and how these perceptions impact students' extrinsic and intrinsic motivations for using the project Facebook (i.e., perceived usefulness and enjoyment), attitude toward the project, and intent to participate in future IMCC projects. The data were collected from 96 students who participated in the IMCC project and were enrolled in four different fashion merchandising courses in two different countries, the U.S. and South Korea. This study found that perceived enjoyment of the project Facebook influenced attitude toward the project and intent to participate in future IMCC projects. Perceived usefulness and enjoyment were predicted by the perceived importance of cultural understanding and feedback exchange among international group members. Attitude was influenced by the perceived importance of networking through the IMCC project, while intent to participate in future IMCC projects was predicted by perceived importance of cultural understanding and networking through the IMCC project. This study provides educators in the related disciplines insights about how to incorporate social network sites into course curricula to motivate students' project participation and learning.

• Fashion, Industry and Education
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• 제14권1호
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• pp.31-39
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• 2016

With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate how three dimensions of community commitment (continuance, affective, and normative commitment) influence each component of brand equity (brand awareness, brand association, perceived quality, and brand loyalty) in the context of company-initiated online brand community. An online survey was conducted with a sample of online brand community members. The results found differential impacts of three types of community commitment on brand equity components, emphasizing the role of continuance and affective commitment. Continuance community commitment positively influenced brand awareness and brand association. Affective community commitment positively affected perceived quality, while among the three, only continuance and affective community commitment influenced the enhancement of brand loyalty. The results suggest that brand marketers need to focus on continuance and affective commitment factors in their online communities to effectively enhance brand equity possessed by consumers. Theoretical and managerial implications are provided.

• 패션비즈니스
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• 제3권3호
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• pp.49-57
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• 1999

In this study, the researcher studied the historical background and the traditional culture about dress of Bouyei People of Guizhou Province. The resuits of the study ara as follows. 1. Women's dress and adorment can be categorized into three styles. In the Zhenning, Guanling and Puding regions and northwestern areas of Guizhou Province, women usually wear blouses with overlapping necks, batik pleated skirts and long aprons. They also wear embroidered kerchiefs or turbans. In the suburbs of Guiyand City and Southwestern Guizhou Province, women like to wear blouses with buttons arranged diagonally on the front, trousers, blue or black and white check cloth kerchiefs. In the Luoping region, women wear blouses with loose sleeves and buttons arranged diagonally on the front and loose-legged trousers. 2. Men usually wear shirts with buttons down the front or arranged on the front, trousers and calottes. 3. Most of their dress materials are white and coloured handwoven, tie-dyed or batik cloth. The exquisite technique of batik and tie-dyeing has a long history, which began to become prevalent in the Song Dynasty. 4. Now, people use all kinds of techniques to make their dress and adornment, including batik, tie-dyeing, cross-stitch, brocade and embroidery, which reflect their peculiar aesthetic temperament.

• 한국의류학회지
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• 제30권4호
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• pp.554-566
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• 2006

The purpose of this paper is to understand the ethnic characteristics of official uniforms of Qing(淸)) by comparing the rank systems of official uniforms of Ming(명(明)) and Qing(淸)) dynasties. As research documents, Dai-Ming-Huidian(大明會典)) and Qing-Huidian-Tu(淸明會圖)) have been used. This research shows that there are many traditional characteristics of Manchurians (滿族)) in the official uniforms of Qing(淸)) dynasty. The characteristics are as follows: First, Qing dynasty made their own official uniform based on the traditional Manchurians(滿族)) costume, and added rank system on it. Second, Qing dynasty used the animal's leather as the material of official uniforms and distinguished the level of the uniforms according to the rerity value of rareness, color, and warmth of the leather. Third, Qing dynasty used pearls produced in Manchuria as the highest level, as opposed to jades and rhinoceros horns of Ming. Fourth, Qing dynasty eliminated the animal's rank system of twelve patterns which had been used for whole history of China, but the Emperor is the only man who is able to use twelve patterns. Qing dynasty made her own pattern system of standstill/moving dragons and standstill/moving pythons. Fifth, Qing dynasty used the rank system by colors in the order of yellow, red, and blue consistently over various official uniforms, while Ming used different color orders for different uniforms.

• 한국의류학회지
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• 제21권7호
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• pp.1215-1226
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• 1997

Textiles in Bali have traditionally played a vital role in the social economic and religious life of the people. Textiles defined the status of the individual in term of both costume and wealth. Use of the various textiles is in Balinese tradition dictated primarily by rules of the Hindu-Balinese faith. Cloths and clothing are employed in worship of God and the ancestors. Gold songket patterned textiles are perceived as symbol of wealth and prestige and provide a fitting display of affluence at important cerenlonial events. The specialized pieces of clothing, temple banners and hangings are unique to each tribal group ranging from weft -patterned textiles in Bali. The impact of Indian ideas and techniques was important in the field of textiles, and many of the characteristics in Bali's fabric design derived from Hindu-Buddhist mythology that has furnished subject-matter for songket textile art. The purpose of this study is to examine the background of Balinese culture and to define the characteristics of Hindu-Balinese textiles. The songket textile design also analyzes by examing the techniques of songket weaving and the meaning of design, pattern, and motif. Many design and motifs convey important messages significant only to those familiar with the particular social religious principle of people who have produced them. It is only by seeing cloths in their cultural context that we can begin to understand their true value and meaning.

• 한국의류학회지
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• 제28권5호
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• pp.591-602
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• 2004

This research examines the attributes of the Korean costume culture inherent in the expression of "-like" by focusing on the professional roles implied in the style of clothes. Based on a random sampling, the sample was comprised of 315 male and female college students who reside in Seoul and Gyeonggi area. The results were as followed: 1. Subjects preferred the blouse as the most "female student-like" upper wear. The female students recognized the Y-shirts as the "male teacher-like" upper wear while the male picked the Y-shirts for this category. For the "student-like" sleeve length, the female selected the cap sleeves and the three-quarter sleeves for the female and selected the short sleeves for the male. Subjects preferred the Peter Pan and the sailor collars for the "female student-like" category and selected the shirt collars as the most "male teacher-like" and "male student-like" style. 2 Subjects perceived the A-line and the flared skirts as the "female student-like" dresses. For the lengths of skirts, subjects agreed that the above-knee. the below-knee and the midi length were all proper for female teachers. For the length of pants, subjects selected the 9/10 as the most "female teacher-like" style. 3. Subjects selected black, white, light purple and beige as the preferred colors for female teachers. Subjects chose white and yellow as the most "female student-like" colors and picked the colors, navy blue, light blue and blue, as the "male-like" and "male teacher-like" colors.

• 한국의류학회지
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• 제29권8호
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• pp.1068-1078
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• 2005

The purpose of this study was to analyze the production process of 12 domestic companies that manufacture women's knitwear and the degree of satisfaction of the middle-anged women who purchase knitted Jacket. Three hundred questionnaires were distributed and a total of 276 usable data were coded for further statistical analysis including descriptive statistics (frequency and one way- ANOVA test) by using SPSSWIN 10.1. It was found that the price satisfaction of knitted jacket was low because of imported yarn and production methods(i .e., 1inking, sewing, etc.). Therefore, it is necessary to develop that domestic yam and improve production methods. Another finding ot the study demonstrated that the size of knitted jacket was a little tight for the middle-aged women on the circumstance size(i.e., bust, waist, etc.) while majority of the respondents felt that the areas such as sleeve and shoulder seemed a little bit longer than their size. It should be designed in such that the physical characteristics of knitted materials are considered when pattern is made. Clothing companies should make an effort to effort more information about the knitted jacket and develop pattern suitable for the body shape of the middle-aged women.

• Fashion, Industry and Education
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• 제16권1호
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• pp.46-55
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• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• Fashion, Industry and Education
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• 제16권1호
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• pp.1-18
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• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

• Fashion, Industry and Education
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• 제16권1호
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• pp.19-35
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• 2018

This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.