• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.66-77
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• 2007

This study intends to analyze urban peoples' leisure choice attributes of rural areas from a rural demand perspective. For this purpose, this study investigates regional attributes considered in decision making processes for rural tourism destinations of urban residents using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys were conducted. The first questionnaire survey was performed in 4 cities including Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The Second questionnaire survey was performed in 5 cities including Seoul, Chuncheon, Daejeon, Jeonju and Busan with about 1,060 urban residents. The study results suggest that the most important attribute in selecting rural ares for tourism are activity programs and convenience of facility, according to part-worth and vector model. The fitness level of model is 0.986, which is very significant. Among the 5 attribute's levels, the rural residents' kindness, the traditional and the ecological programs and the facilities about sign and lodging are more critical factors than other levels. Utilities of each levels decreases as cost and arrival time increases. Regarding the result of market segmentations, respondents having intention to visit can be divided into 4 group; (1) facility or program oriented type, (2) resident's kindness oriented type, (3) arrival time oriented type, and (4) negatively participant type. The results of leisure choice attributes can provide insightful information for regional planning strategies, such as selection of the type of market segments and the key factor of facility and space planning.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.4
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• pp.34-43
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• 2001

Unlike ordinary recreational facilities, an amusement park consists of various entertainment facilities, attractions, food services, souvenir shops and other attribute. The purpose of this study is to survey users´ responses to such attributes and analyze the importance and performance of each attribute, and thereby, ultimately help improve the efficiency of management and operation of the amusement parks. For this purpose, a survey was conducted of Everland users in August, 1999. 420 users were chosen by means of he systematic sampling. All the suers were asked to rate the importance of 14 attributes of Everland at the entrance and all of them were asked to do the same at the exit. As a result, it was found that the attribute rated highest by the users was ´attraction´, followed by ´service´, ´accessibility´ and ´cost´ in that order. On the other hand, it was found that the total average of importance rated for 14 attributes was 3.31, while that of performance was 3.10. As a consequence of analyzing the action grids, it was found that ´appropriateness of the circulation system´ should be improved most urgently. 7 attributes were categorized as ´keeping up good work´, and 6 ones were rated ´low priority´ in terms of improvement. There was no attribute considered to be ´possible overkill´. Meanwhile, as a result of analyzing the difference among groups in order to determine users´ response depending on their demographic and socio-economic variables, it was found that only the ´age´ variable was significant. It is expected that the results that the results of this study would be useful in determining priorities when improving amusement park facilities or their programs.

• Journal of the Korean Applied Science and Technology
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• v.39 no.2
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• pp.340-347
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• 2022

This study aimed to provide basic data on how to strengthen competitiveness and operate efficiently by differentiated selection attributes by identifying the influence between satisfaction and continuous participation intention, focusing on the selection attributes of Taekwondo studio perceived by parents. Therefore, parents who had registered at a Taekwondo studio located in the metropolitan area and participated in their children were selected as samples and surveyed from February 1 to 26, 2021, and a total of 386 copies of data were used for the final analysis. Data processing used the SPSS (ver.21.0) program to conduct frequency analysis, exploratory factor analysis, internal consistency, correlation analysis, simple and multiple regression analysis. The main results of this study are as follows. First, the selection attributes of Taekwondo studio has been shown to influence the satisfaction in the order of facilities and environment, master, cost and program. Second, the satisfaction has been shown to influence the continuous participation intention. Third, the selection attributes of Taekwondo studio has been shown to influence the continuous participation intention in the order of accessibility, facilities and environment, master and program.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.735-751
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• 2012

A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

• International Commerce and Information Review
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• v.13 no.2
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• pp.95-117
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• 2011

The Purpose of this study is to identify important factors in choosing liner shipping companies using the AHP. The Analytic Hierarchy Process(AHP), introduced by Satty T. L. in 1970, is a decision technique the has been applied to private and public sectors and to group decision problems. This paper will demonstrate the level of importance in 4 major factors: cost, service, transportation and promotion. In detail, the 4 major factors are divided into 14 sub-factors. In the present research, various service attributes for shipping lines were selected from previous studies and the observed data for 4 main service attributes were collected through a questionnaire survey from 26 concerned international freight forwarder experts. The conclusion of this study is as follows. First, it is found that the cost factor is the most important factor among the 4 main service attributes. It is very obvious that the cost factor directly affects the choosing the liner shipping company by international freight forwarders. Second, it is found that the second important factor in choosing the liner shipping company is the transportation factor and the third is the service factor. The promotion factor is underestimated, comparatively speaking. With the ever-increasing competition, liner shipping companies will need to study and understand the selection criteria of their clients(international freight forwarder), and apply the results to their daily and long-terms operations. In particular, liner shipping companies should establish a system to identify and sort the various selection criteria used by international freight forwarding companies.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.88-96
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• 2018

The income level of people in South Korea has risen as the gross national income per capita reached the milestone of 30,000 dollars. More and more consumers try to change their houses according to their tastes just like they express themselves through clothes, bags, and other fashion items, thus pursuing value-based consumption. The changes to the housing culture including the greater percentage of one- or two-person households and the growing trend of lease and monthly rent have made consumers increase their demands for products to express their lifestyles. As a result, global lifestyle shops with characteristic and diverse concepts entered the South Korean market and were joined by South Korean fashion brands, large-sized stores, department stores, and fancy stationery manufacturers, which launched their own brands, in the expansion of lifestyle shops across the nation. Lifestyle shops have a couple of unique attributes including the relatively clear selection of target consumers and a clear set of VMD strategies accordingly. Based on a judgment that there was cost differentiation among brands, the investigator categorized the comparison and analysis criteria into high, middle, and low prices to apply case analysis. This study set out to analyze VMD strategies for spatial composition through cost differentiation among lifestyle shops, take the results into total consideration, and propose an effective and competitive VMD strategy for lifestyle shops through spatial composition elements.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2008.11a
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• pp.159-165
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• 2008

For deciding the profitability and feasibility of the construction project, the schematic estimation has to not only link the design decision-making but also estimate the cost with reliability. The Object-based schematic estimation system was developed for easily linking with design-making and supports to evaluate the design alternatives in the design development stage but didn't consider the cost estimated by object supplementary and parameter work item. This research presents the Integrated Object-Parameter Schematic Estimation Model in the design development stage that can lead to more accurately estimate the cost through analyzing historical data from the high-storied office buildings. For the development of the proposed model for schematic estimation, after analyzing and classifying the work items from the Bills of Quantities(BOQs) and drawings of historical data, this research proposed the methods of estimating cost in accordance with attributes of each work item using regression analysis. In addition, a case study is performed for the effectiveness as comparing the proposed model with the previous estimating model.

• Journal of the Korean Society for Precision Engineering
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• v.21 no.9
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• pp.85-94
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• 2004

As over 70% of the total life cycle cost (LCC) of a product is committed at the early design stage, designers are in an important position to substantially reduce the LCC of the products they design by giving due to life cycle implications of their design decisions. During early design stages, there may be competing concepts with dramatic differences. In addition, the detailed information is scarce and decisions must be made quickly. Thus, both the overhead in developing parametric LCC models fur a wide range of concepts, and the lack of detailed information make the application of traditional LCC models impractical. A different approach is needed, because a traditional LCC method is to be incorporated in the very early design stages. This paper explores an approximate method for providing the preliminary LCC, Learning algorithms trained to use the known characteristics of existing products might allow the LCC of new products to be approximated quickly during the conceptual design phase without the overhead of defining new LCC models. Artificial neural networks are trained to generalize product attributes and LCC data from pre-existing LCC studies. Then the product designers query the trained artificial model with new high-level product attribute data to quickly obtain an LCC for a new product concept. Foundations fur the learning LCC approach are established, and then an application is provided.

• Journal of the Korean Society for Railway
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• v.11 no.6
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• pp.588-595
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• 2008

This study is carried out for understanding mode choice behavior of shippers and introducing ideal mode share between rail and truck in Korea. The model type is individual behavioral model and the input data type is stated preference (SP) data. SP data was prepared by design of experiments. The explanatory variables in models are transport time, transport cost and service level. The research result shows that it is more effective to reduce transport cost rather than to implement other strategies. For container, reducing transport cost and transport time and increasing service level simultaneously can strengthen the competitiveness of rail over truck transportation. On the other hand, for bulk freight such as cement and steel, it is better to reduce the transport cost than to do other attributes.

• Proceedings of the KIEE Conference
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• 2007.11b
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• pp.261-263
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• 2007

In the past, the power expansion planning (PEP) used least cost optimization. But PEP is required considering variable attributes. Because the environment of power industry changes very fast. This paper presents PEP using a multi-attribute decision method (MADM). MADM base on preference and utility.