• 제목/요약/키워드: Cost Advantage

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저비용항공사 선택 속성에 관한 시장전략 (Market Strategy for Low Cost Carrier of Selection Attributes)

  • 김지수;박혜윤;박소연
    • 유통과학연구
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    • 제16권3호
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    • pp.69-77
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    • 2018
  • Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

한국수출중소기업의 학습역량과 역동적 역량이 해외시장 경쟁우위에 미치는 영향에 관한 실증연구 (An Empirical Study on the Effects of Learning Competences and Dynamic Capabilities of Korean Small-sized Enterprises for Export-oriented to the Competitive Advantages)

  • 허영호;조연성
    • 국제지역연구
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    • 제14권3호
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    • pp.388-419
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    • 2010
  • 본 연구는 국내 수출중소기업의 해외시장 경쟁우위에 관한 연구모형과 가설을 제시하고 이를 통해 기대해 볼 수 있는 시사점을 살펴보는 것을 목적으로 하였다. 이를 위해 자원기반관점에서 살펴본 조직의 문화적 무형 자산으로서 조직학습역량과 역동적 역량이 해외시장 경쟁우위에 미치는 영향에 관한 통합적 모형을 구축하였다. 또한 기존의 역동적 역량에서 설명된 내부자원의 통합 재배치 역량을 각각 구분하여 사용하였다. 해외시장 경쟁우위에 있어서도 이를 각각 비용, 제품, 서비스 우위의 세 가지로 구분하여 선행요인과의 관계를 살펴보는 연구모형을 제안하였다. 총 386개의 표본을 대상으로 하여 구조방정식 모형을 이용하여 분석을 실시하였다. 분석 결과 학습역량은 역동적 역량 모두에 긍정적인 영향을 주고 있음을 확인하였다. 또한 학습역량은 경쟁우위 중에서 제품우위를 제외한 서비스와 비용 우위에 긍정적 영향을 주고 있다. 역동적 역량의 경우 자원 통합은 경쟁우위 전체 요소에 대해서 그리고 자원 재배치의 경우 제품과, 서비스 우위에 유의한 영향을 미치고 있음을 알 수 있었다. 또한 역동적 역량의 학습역량과 경쟁우위에 대한 매개효과 분석 결과 역동적 역량은 학습역량과 비용우위 사이를 매개하고 있음을 확인하였다.

연기옵션을 고려한 옵션가치의 일반적 기회비용 모델 (The Multi-Period Opportunity Cost Model to Evaluate an Option Value based on a Deferral Option)

  • 김규태
    • 산업공학
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    • 제18권2호
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    • pp.184-192
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    • 2005
  • In recent research there has been intense interest in understanding how real option valuation (ROV) approaches might usefully complement conventional discounted cash flow (DCF) techniques. However, investment decision makers in a real world have been worried about adopting the ROV approaches mainly because of difficulty in technically understanding the theory of the ROV approaches as indicated by many researchers. With this difficulty in mind, we propose the opportunity cost model as another discrete-time model to value a deferral option. The main advantage of observing a real options value in terms of the opportunity cost concept is to provide a technique for practitioners to estimate a wide range of real options values without sticking to a financial option modelling. The fundamental ground for developing the opportunity cost model proposed in this paper lies in the work of dissecting the structure of the real options value into three categories: capital gain, expected opportunity loss, and expected opportunity gain. At the end of the paper, we will present a short illustrative example to demonstrate the applicability of the model.

온라인 쇼핑몰 전환비용의 영향 요인과 효과에 관한 연구 (A Study on the Affecting Factors and Effects of Switching Costs in On-line shopping mall)

  • 한필구;강승철;전병호
    • 디지털산업정보학회논문지
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    • 제7권3호
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    • pp.137-150
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    • 2011
  • Long-term customer retention strategies with switching cost is very important for gaining a competitive advantage in on-line shopping mall environment. The purpose of this study is to investigate the affecting factors of switching cost in terms of on-line shopping mall's quality and the effects of it on customers' behavior moderating commitment. According to the result, information quality and customized information were found to be significantly related to social switching cost, and also royalty program and product differentiation were found to be significantly related to lost benefit cost and procedural cost respectively. When it comes to the relationship between switching cost and commitment, results shows that social switching cost is not significantly related to affective commitment. Lost benefit cost and procedural cost, however, were found to be significantly related to affective commitment and calculative commitment respectively. Finally, affective commitment was found to bolster repurchase intention and control negative WOM, and calculative commitment was found to bolster both repurchase intention and negative WOM.

CUP 차트를 이용한 정보통신 서비스의 동적 경쟁 분석

  • 안재현;이동주;김명수
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2001년도 추계학술대회 논문집
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    • pp.209-212
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    • 2001
  • To have competitive advantage over competing telecommunications services, it is crucial to provide higher value with lower cost. In this study, CUP (Cost-Utility-Preference) chart is developed to analyze the market competition dynamically. It considers both the competition and customers' preference of each service to explain the change of the competitive landscape over time. Conjoint analysis is used for detailed analysis. Using the chart, we can analyze the currently competing services, predict the future scenarios of the competition, develop new services, and understand the causes of successes or failures of telecommunications services.

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B2S궤도시스템의 초기 시설 투입비용 분석 (Initial Investment Cost Analysis of Facilities of B2S Track System)

  • 김효산;민준호;유재광;이달재
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 춘계학술대회 논문집
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    • pp.733-739
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    • 2011
  • B2S(Ballasted track To Slab track) that is track system has been first developed in 2004 with foundation of rich experience and know-how of subway track upkeep and mending of facilities in 36 years to improve an existence pebble track at a concrete track. 'B2S' is admitted technology through patent registration in the domestic and Europe and it's made by a factory and put together at field, so it's able to construct precisely and to reduce a construction period. In addition, safety, the ecological balance and durability are excellent, and walking, cleaning, etc. has the advantage of easy maintenance. 'B2S' is currently laying 27.7km at Seoulmetro as of end of 2010 standard, but it'll be expected to be applied to a domestic Metro more from now on. It is possible to classify the total cost resolution structure of B2S system by R&D cost, test production and experiment cost, the initial facility cost, maintenance cost, disposal cost. In this research, it seems useful for selection evaluation which considered the life cycle cost or economics of the concrete track structure by analyzing an initial cost of facilities.

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양면적 공급사슬관리 활동과 경쟁우위 (Exploration and Exploitation in Supply Chain Management Practices, Competitive Advantage, Firm Performance, and Boundary Conditions)

  • 허문구
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.107-122
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    • 2020
  • Purpose - This paper investigates the relations among exploratory and exploitative supply chain management practices, competitive advantage, and firm performance. Design/methodology/approach - This study takes a hypothesis-generating study to capture the tradeoffs between exploration and exploitation and develops some hypotheses which involve the relations among SCM practices, competitive advantage, and short-term and long-term performance. Findings - Exploitative SCM practices have more positive effects on short-term performance rather than long-term performance, whereas exploratory SCM activities affect long-term performance. Further competitive strategy, environmental dynamism, and organizational slack moderates the relationship between SCM and performance. Exploitative SCM is more desirable when a firm uses low cost strategy, lacks slack resources, and faces stable environment, while exploratory SCM is more effective when a firm employs differentiation strategy, has slack resources, and confront dynamic environment. Research implications or Originality - In order to understand the performance effects of a variety of SCM practices, we should distinguish between exploitative and exploratory SCM activities. Further the relationship between SCM and performance may differ depending upon some contingent variables such as external environment, competitive strategy and organizational slack.

자동차산업(自動車産業)의 하도급제(下都給制) 실태분석(實態分析) (Analysis of Actual Condition on Subcontracting System in Korean Automotive Industry)

  • 김주훈;조관행
    • KDI Journal of Economic Policy
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    • 제13권2호
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    • pp.69-96
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    • 1991
  • 1987년의 민주화조치(民主化措置) 이후 발생한 임금(賃金)의 급격한, 그리고 지속적인 상승은 비용우위(費用優位)의 약화를 야기하였고 이에 더하여 3저기간(低期間)의 무역수지흑자(貿易收支黑子)는 원화(貨)의 절상(切上)을 유발하여 우리 상품(商品)의 수출단가상승(輸出單價上昇)을 증폭시켰다. 새로운 경쟁우위(競爭優位)를 발굴하는 것이 우리 경제(經濟)의 당면과제(當面課題)인바 당분간은 비용우위유지(費用優位維持)가 우리 산업(産業)의 기본경쟁전략(基本競爭戰略)이 되어야 할 것이다. 이때의 비용우위(費用優位)는 기술(技術)의 뒷받침을 통하여 제품단가(製品單價)를 낮추는 것을 의미하며 이는 과거 저임금(低賃金)에 의존하던 비용우위유지(費用優位維持)와는 다른 것이다. 구체적(具體的) 방안(方案)의 하나로 기업간(企業間) 생산분업(生産分業)의 효율적(效率的) 조직화(組織化)를 생각해 볼 수 있다. 본(本) 연구(硏究)의 목적(目的)은 기업간(企業間) 생산분업(生産分業)으로서의 하도급(下都給)이 어떠한 형태(形態)로 운영되고 있는지 그리고 최근의 경제여건변화(經濟與件變化)에 대응하여 어떠한 방향(方向)으로 진전되고 있는지를 파악해 보는 데 있다. 구체적으로 모기업(母企業)과 수급기업간(受給企業間)의 교섭력(交涉力)의 차이, 수급기업(受給企業)의 모기업(母企業)에 대한 기술력(技術力)의 기여(寄與) 정도, 대외경쟁력(對外競爭力)의 약화(弱化)에 대응한 양자간(兩者間)의 협력관계(協力關係) 형성(形成), 새로운 경쟁우위(競爭優位)를 회복하기 위한 인식형성(認識形成)과 구체적 방안(方案)에 대한 견해(見解) 등을 하도급제(下都給制) 생산방식(生産方式)에 참여하고 있는 개별기업(個別企業)들에 대한 설문조사(設問調査)를 통하여 파악해 보고자 하였다. 설문조사(設問調査)의 결과(結果)에 따르면 자동차산업(自動車産業)의 하도급(下都給)이 경쟁력회복(競爭力回復)에 긍정적(肯定的)으로 작용(作用)하고 있는 것으로 나타났다.

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시간/비용의 트레이드-오프를 고려한 2목적 스케쥴링 문제 (A Bicriterion Scheduling Problem with Time/Cost Trade -offs)

  • 정용식
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 1998년도 공동추계학술대회 경제위기 극복을 위한 정보기술의 효율적 활용
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    • pp.731-740
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    • 1998
  • This paper discusses a brcriterion approachto sequencing with time/cost trade-offs. The first problem is to minimize the total flow time and the maximum tardiness. And second is to the maximum tardiness and resource allocation costs. This approach , which produces an efficient frontier of possible schedules, has the advantage that it does not require the sequencing criteria to be measurable in the same units as the resource allocation cost. The basic single machine model is used to treat a class of problems in which the sequencing objective is to minimize the maximum completion penalty. It is further assumed that resource allocation costs can be represented by linear time/cost function.

팬케익 그래프의 망비용을 개선한 하프팬케익 연결망 (A Half Pancake network that improve the network cost for Pancake graph)

  • 김주봉;서정현;이형옥
    • 한국멀티미디어학회논문지
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    • 제17권6호
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    • pp.716-724
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    • 2014
  • The pancake graph is node symmetric and is utilized on the data sorting algorithm. We propose a new half pancake graph that improve pancake graph's network cost. The half pancake degree is approximately half of pancakes degree and diameter is 3n+4. The pancake graph's network cost is $O(1.64n^2)$ and half pancake's is $O(1.5n^2)$. Additionally half pancake graph is sub graph of pancake graph. As this result, The several algorithms developed in pancake graph has the advantage of leverage on the pancake by adding constant cost.