• Title/Summary/Keyword: Cost Advantage

Search Result 1,130, Processing Time 0.035 seconds

Market Strategy for Low Cost Carrier of Selection Attributes (저비용항공사 선택 속성에 관한 시장전략)

  • Kim, Ji-Soo;Park, Hye-Yoon;Park, So-Yeon
    • Journal of Distribution Science
    • /
    • v.16 no.3
    • /
    • pp.69-77
    • /
    • 2018
  • Purpose - As more low cost carriers are introduced, the competition between the low cost carriers to become the nation's leading low cost carrier is also being intensified. The purpose of this study is to select various choice attributes for low cost carrier and figure out important factors that customers take into account for low cost carrier selection. The study also involves in establishing the relationship between perceived value, customer satisfaction, and customer behavior Intention, in an effort to identify choice attributes that are important to customers' low cost carrier. Research design, data, and methodology - To examine these research models, samples were collected from 247 peoples who visited In-Cheon international Airport during June, 2017. Results - The results of the study showed that, 'reservation service', 'airport service', 'in-flight service', and 'price' services have a significant effect on the perceived value of the choice attributes. While 'reservation service', 'airport service', 'in-flight service', and 'flight operation service' have a significant effect on the customer satisfaction of the choice attributes, perceived value has a significant effect on customer satisfaction. Perceived value has a significant effect on customer behavior intention. Finally, customer satisfaction has a significant effect on customer behavior intention. Conclusions - Flight operation service has no significant effect on perceived value of the choice attributes of low cost carriers, which indicates that the low cost carriers have not yet been well-established in the flight operation service sector. It seems likely that low cost carrier will be able to gain a competitive advantage over other companies if they expand their routes and improve the convenience of flight connections. In addition, the results show that the price service does not have a significant effect on customer satisfaction of the choice attributes of low cost carriers. From this, we may assume that the airline ticket prices of low cost carriers are already low, and the price cannot be a deciding factor in the competitive advantage of low cost carriers. To achieve higher customer satisfaction of the choice attributes, companies should strengthen the competitiveness of 'reservation service', 'airport service', 'in-flight service', and 'flight operation service'.

An Empirical Study on the Effects of Learning Competences and Dynamic Capabilities of Korean Small-sized Enterprises for Export-oriented to the Competitive Advantages (한국수출중소기업의 학습역량과 역동적 역량이 해외시장 경쟁우위에 미치는 영향에 관한 실증연구)

  • Huh, Young Ho;Cho, Yeon Sung
    • International Area Studies Review
    • /
    • v.14 no.3
    • /
    • pp.388-419
    • /
    • 2010
  • The aim of the study is to create a theoretical model and hypotheses on competitive advantages of exporting SMEs. For this we have proposed an integrated model in which learning competences and dynamic capabilities should have an influence on competitive advantages of the SMEs. This study have examined the influence of integrating and reconfigurating capability respectively. As a result, the learning competences had positive influences in dynamic capabilities and to the cost and service competitive advantage. To integrating capabilities had positive influences in competitive advantage. Besides, dynamic capabilities playing significant intermediate role only for the cost advantage through the analysis of intermediate effects of learning competence to the dynamic capabilities.

The Multi-Period Opportunity Cost Model to Evaluate an Option Value based on a Deferral Option (연기옵션을 고려한 옵션가치의 일반적 기회비용 모델)

  • Kim, Gyu-Tai
    • IE interfaces
    • /
    • v.18 no.2
    • /
    • pp.184-192
    • /
    • 2005
  • In recent research there has been intense interest in understanding how real option valuation (ROV) approaches might usefully complement conventional discounted cash flow (DCF) techniques. However, investment decision makers in a real world have been worried about adopting the ROV approaches mainly because of difficulty in technically understanding the theory of the ROV approaches as indicated by many researchers. With this difficulty in mind, we propose the opportunity cost model as another discrete-time model to value a deferral option. The main advantage of observing a real options value in terms of the opportunity cost concept is to provide a technique for practitioners to estimate a wide range of real options values without sticking to a financial option modelling. The fundamental ground for developing the opportunity cost model proposed in this paper lies in the work of dissecting the structure of the real options value into three categories: capital gain, expected opportunity loss, and expected opportunity gain. At the end of the paper, we will present a short illustrative example to demonstrate the applicability of the model.

A Study on the Affecting Factors and Effects of Switching Costs in On-line shopping mall (온라인 쇼핑몰 전환비용의 영향 요인과 효과에 관한 연구)

  • Han, Pil Koo;Kang, Seong Chul;Jun, Byoung Ho
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.7 no.3
    • /
    • pp.137-150
    • /
    • 2011
  • Long-term customer retention strategies with switching cost is very important for gaining a competitive advantage in on-line shopping mall environment. The purpose of this study is to investigate the affecting factors of switching cost in terms of on-line shopping mall's quality and the effects of it on customers' behavior moderating commitment. According to the result, information quality and customized information were found to be significantly related to social switching cost, and also royalty program and product differentiation were found to be significantly related to lost benefit cost and procedural cost respectively. When it comes to the relationship between switching cost and commitment, results shows that social switching cost is not significantly related to affective commitment. Lost benefit cost and procedural cost, however, were found to be significantly related to affective commitment and calculative commitment respectively. Finally, affective commitment was found to bolster repurchase intention and control negative WOM, and calculative commitment was found to bolster both repurchase intention and negative WOM.

CUP 차트를 이용한 정보통신 서비스의 동적 경쟁 분석

  • 안재현;이동주;김명수
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2001.10a
    • /
    • pp.209-212
    • /
    • 2001
  • To have competitive advantage over competing telecommunications services, it is crucial to provide higher value with lower cost. In this study, CUP (Cost-Utility-Preference) chart is developed to analyze the market competition dynamically. It considers both the competition and customers' preference of each service to explain the change of the competitive landscape over time. Conjoint analysis is used for detailed analysis. Using the chart, we can analyze the currently competing services, predict the future scenarios of the competition, develop new services, and understand the causes of successes or failures of telecommunications services.

  • PDF

Initial Investment Cost Analysis of Facilities of B2S Track System (B2S궤도시스템의 초기 시설 투입비용 분석)

  • Kim, Hyo-San;Min, Jun-Ho;Ryu, Jae-Kwang;Lee, Dal-Jae
    • Proceedings of the KSR Conference
    • /
    • 2011.05a
    • /
    • pp.733-739
    • /
    • 2011
  • B2S(Ballasted track To Slab track) that is track system has been first developed in 2004 with foundation of rich experience and know-how of subway track upkeep and mending of facilities in 36 years to improve an existence pebble track at a concrete track. 'B2S' is admitted technology through patent registration in the domestic and Europe and it's made by a factory and put together at field, so it's able to construct precisely and to reduce a construction period. In addition, safety, the ecological balance and durability are excellent, and walking, cleaning, etc. has the advantage of easy maintenance. 'B2S' is currently laying 27.7km at Seoulmetro as of end of 2010 standard, but it'll be expected to be applied to a domestic Metro more from now on. It is possible to classify the total cost resolution structure of B2S system by R&D cost, test production and experiment cost, the initial facility cost, maintenance cost, disposal cost. In this research, it seems useful for selection evaluation which considered the life cycle cost or economics of the concrete track structure by analyzing an initial cost of facilities.

  • PDF

Exploration and Exploitation in Supply Chain Management Practices, Competitive Advantage, Firm Performance, and Boundary Conditions (양면적 공급사슬관리 활동과 경쟁우위)

  • Huh, Moon-Goo
    • Asia-Pacific Journal of Business
    • /
    • v.11 no.3
    • /
    • pp.107-122
    • /
    • 2020
  • Purpose - This paper investigates the relations among exploratory and exploitative supply chain management practices, competitive advantage, and firm performance. Design/methodology/approach - This study takes a hypothesis-generating study to capture the tradeoffs between exploration and exploitation and develops some hypotheses which involve the relations among SCM practices, competitive advantage, and short-term and long-term performance. Findings - Exploitative SCM practices have more positive effects on short-term performance rather than long-term performance, whereas exploratory SCM activities affect long-term performance. Further competitive strategy, environmental dynamism, and organizational slack moderates the relationship between SCM and performance. Exploitative SCM is more desirable when a firm uses low cost strategy, lacks slack resources, and faces stable environment, while exploratory SCM is more effective when a firm employs differentiation strategy, has slack resources, and confront dynamic environment. Research implications or Originality - In order to understand the performance effects of a variety of SCM practices, we should distinguish between exploitative and exploratory SCM activities. Further the relationship between SCM and performance may differ depending upon some contingent variables such as external environment, competitive strategy and organizational slack.

Analysis of Actual Condition on Subcontracting System in Korean Automotive Industry (자동차산업(自動車産業)의 하도급제(下都給制) 실태분석(實態分析))

  • Kim, Joo-hoon;Cho, Kwan-haeng
    • KDI Journal of Economic Policy
    • /
    • v.13 no.2
    • /
    • pp.69-96
    • /
    • 1991
  • Economic circumstances of enterprise began to change after a series of democratization measures in 1987. Accompanied with it, competitive advantage of enterprise began to change as well. By that time Korean enterprises had a competitive advantage based on low wages of labor. Abrupt and steady upsurge in wage, however, weakened competitive advantage based on low wages, upward revaluation of won currency caused by surplus in BOP strengthened upward trend in price increase of export products. An urgent problem in Korea economy is, therefore, to find 'new' competitive advantage. For the time being preserving competitiveness based on cost advantage must inevitably remain our basic strategy in industrial policy. While cost advantage in the past referred to low wage level, this cost advantage must have foundation on the improvment in producing technology, which will increase labor productivity and decrease unit cost of products. Besides, other measure to improve competitiveness can be considered such as increasing the extent of production automation, self-development of new products, and spread and strengthening subcontracting system among various enterprises. In this paper we tried to perceive how subcontracting system as a form of intercompany division of labor operates and to which direction this system proceeds responding to the recent changes in economic circumstances. Speaking more concretly, we tried to perceive how large the gap of bargaining power between mother-company and subcontracting company is and how effectively subcontracting company's technical power contributes to mother-company. Facing up to weakeening of competitiveness, how stably is the partnership between mother-company and subcontracting company established and what measures are being prepared to retore the weakened competitiveness. In conclusion the result of investigation through the questionaire on subcontracting system is positive, from which we can infer the optimistic view of restoring Korean economy's competitiveness.

  • PDF

A Bicriterion Scheduling Problem with Time/Cost Trade -offs (시간/비용의 트레이드-오프를 고려한 2목적 스케쥴링 문제)

  • 정용식
    • Proceedings of the Korea Society for Industrial Systems Conference
    • /
    • 1998.10a
    • /
    • pp.731-740
    • /
    • 1998
  • This paper discusses a brcriterion approachto sequencing with time/cost trade-offs. The first problem is to minimize the total flow time and the maximum tardiness. And second is to the maximum tardiness and resource allocation costs. This approach , which produces an efficient frontier of possible schedules, has the advantage that it does not require the sequencing criteria to be measurable in the same units as the resource allocation cost. The basic single machine model is used to treat a class of problems in which the sequencing objective is to minimize the maximum completion penalty. It is further assumed that resource allocation costs can be represented by linear time/cost function.

A Half Pancake network that improve the network cost for Pancake graph (팬케익 그래프의 망비용을 개선한 하프팬케익 연결망)

  • Kim, JuBong;Seo, Jung-Hyun;Lee, HyeongOk
    • Journal of Korea Multimedia Society
    • /
    • v.17 no.6
    • /
    • pp.716-724
    • /
    • 2014
  • The pancake graph is node symmetric and is utilized on the data sorting algorithm. We propose a new half pancake graph that improve pancake graph's network cost. The half pancake degree is approximately half of pancakes degree and diameter is 3n+4. The pancake graph's network cost is $O(1.64n^2)$ and half pancake's is $O(1.5n^2)$. Additionally half pancake graph is sub graph of pancake graph. As this result, The several algorithms developed in pancake graph has the advantage of leverage on the pancake by adding constant cost.